Dành cho những ai muốn trở thành Copywiter. Đề thi vị trí Copywriting của công ty Ogilvy. Bài test tuyển dụng của Ogilvy. Test độ sáng tạo của Copywriter. Đề thi gồm 01 trang. Chúc các bạn làm bài tốt.
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Question 1
Welcome! Copywriting, advertising… it’s all about communicating the message(s) in an intriguing way If you have a free spot for a print ad on VTM Magazine to advertise about yourself, how would you do it in Vietnamese? Remember, readers don’t have all day so you’d better keep it short and interesting!
Question 2
Who doesn’t love a good song, but how to make sure that people from different countries all love it in the same way? Sometimes it’s up to us to do the job Please adapt this extract from ‘Applause’ by Lady Gaga into Vietnamese
I stand here waiting for you to bang the gong
To crash the critic saying, "Is it right or is it wrong?"
If only fame had an I.V., baby could I bear
Being away from you, I found the vein, put it in here
I live for the applause, applause, applause
Live for the way that you cheer and scream for me
The applause, applause, applause
Give me that thing that I love (I'll turn the lights out)
Put your hands up, make 'em touch, touch (make it real loud)
Question 3
Pond’s just called and they urgently need a 15-second TVC for Pond’s Flawless White Moisturizer mini tube (Kem dưỡng trắng Pond’s Flawless White tuýp nhỏ tiện dụng) with the message ‘spotless beauty on the go’ Everyone must submit 1 script, and it might be your time to impress your Executive Creative Director
Question 4
As you can see, this test doesn’t have a name yet, so if you’re so kind…
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