4.1 Industry analysis…………………………………………………………………………………..27
a. Trends…………………………………………………………………………………………27
b. Forces…………………………………………………………………………………………27
c. Events…………………………………………………………………………………………27
d. Application of EFE……………………………………………………………………………28
Nội dung
TABLE OF CONTENTS Table of figure: Figure 1: The population of Ho Chi Minh City in 2008-201 14 Figure 2: Diagram of a project of foreign direct investment in Ho Chi Minh City in 2008-2011 17 Figure 3: International Tourist Arrivals to Ho Chi Minh City 18 Figure 4: Ranking of 10 cities for the world's most expensive office space 20 Figure 5: Rent office buildings (6/2011) 22 Figure 6: EFE analysis 30 Figure 7: SWOT for dat xanh group 38 Index CHAPTER I : INTRODUCTION .1 CHAPTER II : CRITICALLY EVALUATE DAT XANH GROUP’S VISION AND MISSION STATEMENT BASED ON COMPONENTS OF VISION AND COMPONENT OF MISSION STATEMENT ………………………………………………………………………2 2.1 Introduction…………………………………………………………………………………….2 2.2 Definition ……………………………………………………………………… ……………2 2.3 Introdution for Vision and Mission Statements……………………………………………… 2.4 Đat Xanh Group’s vision and mission statement………………………………………………3 2.4.1 Vision………………………………………………………………………………………… 2.4.2 Mission…………………………………………………………………………………………4 2.5 Explain the importance of a vision and a mission statement………………………………… 2.5.1 The importance of vision ………………………………………………………………………4 2.5.2 The importance of Mission…………………………………………………………………….6 2.5.3 Conclusion…………………………………………………………………………………… CHAPTER III : AN ENVIRONMENTAL EXTERNAL SCAN STRATEGIC REVEALS KEY MANAGEMENT OPPORTUNITIES AUDIT AND OR THREATS CONFRONTING SO THAT DECISION MAKERS CAN FORMULATE STRATEGIES TO TAKE ADVANTAGE OF THE OPPORTUNITIES AND AVOID OR REDUCE THE IMPACT OF THREATS USING PESTLE ANALYSIS AFFECTING THIS COMPANY……………………………………………………………………………………… .8 3.1 Introduce .………………………………………………………………………………………… 3.2 Đat Xanh group’s environmental scan…………………………………………………………8 3.3 PESTEL analysis ………………………………………………………………………………9 3.3.1 Politics………………………………………………………………………………………….9 Phan Thi Mai Phuong, ID: 2444702 3.3.2 Economy………………………………………………………………………………………11 3.3.3 Socio-Culture…………………………………………………………………………………13 3.3.4 Technology ………………………………………………………………………………… 15 3.3.5 Legislation…………………………………………………………………………………….15 3.3.6 Environment ………………………………………………………………………………….17 3.4 Macroenvironment……………………………………………………………………………19 3.4.1 Real estate market in Ho Chi Minh City…………………………………………………… 19 3.4.2 Housing market, apartments, land…………………………………………………………….19 3.4.3 The market situation………………………………………………………………………… 19 3.4.4 Office rental market………………………………………………………………………… 20 3.4.5 Commercial of center market…………………………………………………………………22 3.4.6 Hotel market………………………………………………………………………………… 23 3.4.7 DatXanh customer group…………………………………………………………………… 23 3.4.8 Supplier of Dat Xanh group………………………………………………………………… 24 3.4.8.1 Land Fund……………………………………………………………………………………24 3.4.8.2 Consultant……………………………………………………………………………………24 3.4.8.3 Bank………………………………………………………………………………………….24 3.4.9 Dat xanh group potential rival ……………………………………………………………… 25 3.4.10 Competitors of Dat Xanh group………………………………………………………………25 3.4.11 Substitutes of Dat Xanh group………………………………………………………………25 CHAPTER IV : AN INDUSTRY ANALYSIS FOCUSES ON IDENTIFYING EVALUATING TRENDS, FORCES, AND EVENTS BEYOND THE CONTROL OF A SING FIRM DEVELOP AN EEE MATRIX FOR DAT XANH GROUP)………………………… 27 4.1 Industry analysis………………………………………………………………………………… 27 a Trends…………………………………………………………………………………………27 b Forces…………………………………………………………………………………………27 c Events…………………………………………………………………………………………27 d Application of EFE……………………………………………………………………………28 CHAPTER V : CONDUCT A SWOT ANALYSIS OF DAT XANH GROUP AND BASED ON THE SWOT ANALYSIS, DISCUSS THE KEY PROBLEMS AND ISSUES THAT NEED TO BE ADDRESSED, AND MAKE RECOMMENDATIONS TO THE COMPANY FOR FURTHER IMPROVING ITS CORPORATE PERFORMANCE………32 5.1 Introduction………………………………………………………………………………….32 5.2 Application swot for dat xanh group ……………………………………………………… 36 5.3 The company strategy for the period 2012 to 2017………………………………………….38 5.3.1 The SO Strategy…………………………………………………………………………… 38 Phan Thi Mai Phuong, ID: 2444702 5.3.2 ST strategies………………………………………………………………………………….40 5.3.3 WO strategies……………………………………………………………………………… 41 4.2.4 WT strategie………………………………………………………………………………… 41 CHAPTER VI : CONCLUSION……………………………………………………………42 REFERENCE …………………………………………………………………………………… 43 Phan Thi Mai Phuong, ID: 2444702