Generations of alumni why focus on generational dynamics

GENERATIONS OF ALUMNI WHY FOCUS ON GENERATIONAL DYNAMICS? KIDS REACT VIDEO WHY FOCUS ON GENERATIONAL DYNAMICS? WHO: SOME STEREOTYPES APPLY WHY FOCUS ON GENERATIONAL DYNAMICS? WHO: SOME STEREOTYPES APPLY WHAT: ONE MESSAGE DOES NOT FIT ALL WHY FOCUS ON GENERATIONAL DYNAMICS? WHO: SOME STEREOTYPES APPLY WHAT: ONE MESSAGE DOES NOT FIT ALL HOW: YOU WANT PRINT I LIKE E-MAIL SHE PREFERS 140 CHARACTERS OR LESS WHAT DOES THE WORD “WOODSTOCK” INSPIRE IN THE MIND OF A 60, 40, 20 YEAR OLD? Woodstock underscored my optimism about people I learned that a very large, ill prepared group of people can remain caring, peaceful and make the most of a miserable situation, no toilets, no food, no water, rain, and very fertile mud everywhere We turned the mud to a play ground and had fun together Woodstock reeks of hypocrisy Most of the hippies eventually devolved into yuppies A few of them stayed true to their professed values but the vast majority of this generation traded peace and love for stocks and real estate Our economy and ecology have never been the same COSTS AND DEBT BABY BOOMERS GENERATION X MILLENNIALS Public college tuition $517 $2,543 $8,893 Private college tuition $2,055 $11,044 $30,094 Public college tuition (‘13 dollars) $2,710 $4,101 $8,893 Private college tuition (‘13 dollars) $10,783 $17,806 $30,094 33% 45% 71% $4,800 $15,000 $29,400 Economic expansion Economic recession Economic recession Percent who borrowed Average debt (‘13 dollars) Graduated into BABY BOOMERS WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION BABY BOOMERS WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION LOSS: THE MEDIAN NET WORTH FOR U.S HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING TO U.S CENSUS BUREAU DATA BABY BOOMERS WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION LOSS: THE MEDIAN NET WORTH FOR U.S HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING TO U.S CENSUS BUREAU DATA WORKING LONGER: 70% OF BOOMERS PLAN TO WORK DURING THEIR RETIREMENT YEARS GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN DO NOT HAVE CHILDREN GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN DO NOT HAVE CHILDREN PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN DO NOT HAVE CHILDREN PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A 59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN 2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980, WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980 MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980, WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980 WOMEN ARE SMARTER: 57% OF TODAY’S UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000 MORE BACHELOR’S DEGREES EACH YEAR THAN MEN PANELIST TODD CORLEY Corporate Social Responsibility Diversity & Inclusion Brand Reputation & Risk Management Millennial Engagement PANELIST NIKHIL HUNSHIKATTI B2B and B2C marketing Research, Analytics, Customer Intelligence Database Marketing PANELIST JEAN FINNEGAN Product Development Marketing Research Investment, retirement, wealth market consulting THANK YOU [...]... CHILDREN GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN DO NOT HAVE CHILDREN PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN DO NOT HAVE CHILDREN PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND... 28.8 million (36%) When were they in college? ‘64-’82 ‘83-’98 ‘99-now How big? COSTS AND DEBT BABY BOOMERS GENERATION X MILLENNIALS Public college tuition $517 $2,543 $8,893 Private college tuition $2,055 $11,044 $30,094 Public college tuition (‘13 dollars) $2,710 $4,101 $8,893 Private college tuition (‘13 dollars) $10,783 $17,806 $30,094 33% 45% 71% $4,800 $15,000 $29,400 Economic expansion Economic... Economic expansion Economic recession Economic recession Percent who borrowed Average debt (‘13 dollars) Graduated into BABY BOOMERS WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION BABY BOOMERS WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION LOSS: THE MEDIAN NET WORTH... THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF THE PREVIOUS GENERATION LOSS: THE MEDIAN NET WORTH FOR U.S HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING TO U.S CENSUS BUREAU DATA WORKING LONGER: 70% OF BOOMERS PLAN TO WORK DURING THEIR RETIREMENT YEARS GENERATION X OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN... EXPLOSION MILLENNIALS (BORN BETWEEN 1981 AND 2000) ARE CONFIDENT SELF-EXPRESSIVE DIVERSE AND OPEN TO DIVERSITY OPEN TO CHANGE MILLENNIALS “IT’S ALL ABOUT ME” MILLENNIALS ARE INFLUENCED BY EXPLODING TECHNOLOGY DIVERSITY HELICOPTER PARENTING THE RECENT RECESSION GOING TO COLLEGE BABY BOOMERS GENERATION X MILLENNIALS 78 million 46 million 80 million How many college degrees? 23 million (29%) 16 million (35%)... QUESTIONING AUTHORITY BABY BOOMERS “LIVE TO WORK” BABY BOOMERS WERE INFLUENCED BY POST-WAR PROSPERITY THE RISE OF SUBURBIA VIETNAM AND WATERGATE 1960’S SOCIAL UPHEAVAL GENERATION X (BORN BETWEEN 1965 AND 1980) IS SELF-RELIANT DISTRUSTFUL OF INSTITUTIONS ECLECTIC HIGHLY ADAPTIVE TO CHANGE AND TECHNOLOGY GENERATION X “WORK TO LIVE” GENERATION X WERE INFLUENCED BY MTV HIGH DIVORCE RATES LATCH-KEY PHENOMENON... SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A 59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN 2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED... THAN MEN PANELIST TODD CORLEY Corporate Social Responsibility Diversity & Inclusion Brand Reputation & Risk Management Millennial Engagement PANELIST NIKHIL HUNSHIKATTI B2B and B2C marketing Research, Analytics, Customer Intelligence Database Marketing PANELIST JEAN FINNEGAN Product Development Marketing Research Investment, retirement, wealth market consulting THANK YOU ... BY THEIR WORKING MOTHERS IN 1980 MILLENNIALS JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980, WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980 WOMEN ARE SMARTER: 57% OF TODAY’S UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000 MORE BACHELOR’S