VIET NAM TOURISM DEVELOPMENT STRATEGY AND DEMAN FOR FOREIGN ASSISTANCE

Viet Nam Tourism Development Strategy and demand for foreign assistance Viet Nam Tourism Development Strategy and demand for foreign assistance MINISTRY OF CULTURE, SPORTS AND TOURISM VI

Viet Nam Tourism Development Strategy and demand for foreign assistance

Viet Nam Tourism Development Strategy and demand for foreign assistance

MINISTRY OF CULTURE, SPORTS AND TOURISM

VIETNAM NATIONAL ADMINISTRATION OF

TOURISM

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1.1 Viet Nam tourism development (2011-2015)

I Review 5 year implementation the Strategy

2011 2015 Projected Results

International

tourist arrivals

(Million visitors) 6.01 7.94 7.5 

Domestic

tourists

(Million visitors) 30 57 36 

Total revenue

(billion USD) ~6.6 ~15 11 

Accommodation 256,739 rooms13,756 355,000 rooms18,800 390,000 rooms

Total tourism 1.39 million 1.78 million

2.2 million

1.2 Tourism development targets by 2020

o International arrivals: 10-10.5 million

o Domestic tourists: 47-48 million

o Total revenue: USD 18-19 billion, 6,5-7% GDP

o Accommodation: 580,000 rooms (35-40% 3*-5*)

o Tourism employment: 3 million jobs (870,000

direct)

I Review 5 year implementation the Strategy

1.3 Shortcomings

o Tourist markets

 The share of luxury and high-spending markets are small

 Difficulties in expanding to new source markets due to the shortage of air connectivity

o Tourism product development

 Lack of unique tourism products and repeated products in localities with similar geographical patterns

 Selected niche products need to be improved in quality

I Review 5 year implementation the Strategy

1.3 Shortcomings (cont.)

o Tourism marketing and promotion

 E-marketing is not effectively implemented

 Market research should be strengthened and closely linked with marketing and promotion activities

o Investment

 Insufficient investment capital for tourism

 Investment projects mainly focused on coastal and mountains resorts, lack of projects for entertainment and public works

I Review 5 year implementation the Strategy

1.3 Shortcomings (cont.)

o Human resources

 Tourism professional and language skills need to be improved, especially for less popular foreign languages (Russian, German, Korean, Japanese, etc)

 Tourism training institutions need capacity building

o Technology application

 The application of science and technology in managing and developing tourism is still limited

I Review 5 year implementation the Strategy

• Major donors and development partners: EU, JICA, AECID, Luxembourg, ADB, UNESCO, ILO, SNV,…

2.1 Formulation of legal docs and tourism planning

• Completed

o UNWTO - Revised master plan, Phu Quoc tourism plan, Formulation of Tourism Law

o JICA - Research on tourism development in 11 coastal central provinces

o AECID – Implementation of Tourism Law to enhance state management capabilities; Hue tourism master plan

o KTO – Technical assistance project on eco-tourism

II Foreign assistance to Viet Nam Tourism

2.2 Product development

• Completed

o ADB - Develop pro-poor tourism; Sustainable development for GMS countries

o IUCN, SNV - Develop community-based tourism, eco tourism, homestay in Sapa

o AECID - Orientation for tourism management and development in areas of world heritage sites in Viet Nam

o ILO, Luxembourg - Strengthening tourism activities in the remote districts on the mainland of Quang Nam

o UNESCO, ILO, Luxembourg - Responsible tourism in Central of Viet Nam

II Foreign assistance to Viet Nam Tourism

2.2 Product development (cont.)

• Completed (cont.)

o UNESCO - Quang Nam integrated culture and tourism strategy for sustainable development

o JICA - Promote self-sustaining community development in Viet Nam through heritage tourism

• Implementing

o FIDR - Cotu ethnic minority community-based tourism

o JICA - Diversified livelihoods based on heritage tourism in agricultural and fishery village

o JICA – Development of Distribution Channels through partnership between ‘Locality”, ‘Local Products’ and

‘Tourism’

II Foreign assistance to Viet Nam Tourism

2.3 Tourism promotion

• Completed

o SNV - Tourism branding for North –West region

o AECID - Formulate Vietnam Tourism marketing plan in the period of 2008-2015

2.4 Human resources

• Completed

o EU - Vietnam Human Resources Development in Tourism

o Luxembourg- Capacity building for Vietnam Tourism human resources

o Korea, Singapore, Japan,… - In country and Overseas Training Courses and Workshops

II Foreign assistance to Viet Nam Tourism

2.4 Human resources (cont.)

• Implementing

o EU - Environmentally & Socially Responsible Tourism Capacity Development Programme (ESRT)

o GIZ - Project Initiative for ASEAN Integration

2.5 Tourism infrastructure development

• Implementing

o ADB - Greater Mekong subregion tourism infrastructure for inclusive growth project

 Overall assessment: The foreign assistance plays an important role in

developing and diversifying Viet Nam tourism; enhancing quality, improving competitiveness and contributing to poverty reduction,

II Foreign assistance to Viet Nam Tourism

3.1 Institutional strengthening and state management on tourism

o Disseminate and implement the amended Tourism Law

o Tourism integration in ASEAN and the world

o Capacity strenthening of tourism sector to cope with crisis, climate change, impact of the world economy,

3.2 Developing tourism products

o Develop distinctive tourism products, improve the quality of tourism products

o Expand environmentally and socially sustainable and responsible tourism

III Priority needs of Viet Nam Tourism

3.3 Building tourism infrastructure

o Invest in tourism public works: Pilot project of tourist center 4-in-1 (Tourist center, Tourism information center, Public restroom and Tourist shopping center)

o Closer linkage with potential investors to attract investment

on seaports, resorts, amusement parks,

3.4 Developing tourism human resources

o Training courses of foreign languages and e-marketing

o Improve the quality of tourism labor workforce through capacity building for tourism training institutions and on-job training

III Priority needs of Viet Nam Tourism

3.5 Technology applications

o E-marketing

o Softwares for tourism development management

o Standardization and effective tourism statistics system 3.6 Improving the competitiveness of businesses

III Priority needs of Viet Nam Tourism

4.1 Demand from Viet Nam Tourism

o MCST, Vietnam National Administration of Tourism

o Local: Department of CST/Department of Tourism

report on:

 Demand for technical assistance

 Demand for foreign investment project through project proposals, feasibility studies

IV Coordination between Viet Nam Tourism and Donors

4.2 Information about resources and priorities of the foreign donors

o Donors and development partners periodically provide information on prioritized areas and available resources for tourism

o Support to link with major investors, donors

4.3 Role of Vietnam National Administration of Tourism

o Clarify the role of VNAT in providing information and bridging demands of Viet Nam tourism and donors

IV Coordination between Viet Nam Tourism and Donors

Thank you for your kind attention!

Vietnam National Administration of Tourism

Address: 80 Quan Su Str., Hoan Kiem Dist., Ha Noi

Tel.: (+84) (4) 3942 3760, ext 121 Fax.: (+84) (4) 3942 4115

MINISTRY OF CULTURE, SPORTS AND TOURISM

VIETNAM NATIONAL ADMINISTRATION OF TOURISM