5 things you want to know

Part Things you should know about internet usage for 2013 From wet-market shopper to credit-card holder, the majority of your customers are likely to be online Base: Urban users of stated category Key Decision Makers & Influencers for household brand-purchases are predominantly online Base: Urban Key Decision Maker/Influencer for household purchase of stated category Consumers are online every day of the week and they are not quiet 67% Mon Tues Weds Thurs Fri Sat Sun every day 48% 45% chatting weekly socially networked Base: Urban online consumers There is a mobile revolution going on 48% have accessed the internet via mobile phone of whom 25% have looked up a product in-store 19% have price-checked a product in-store Base: Urban online consumers Consumers are probably looking for you now 75% say the internet helps them find out about new products Base: Urban online consumers Questions worth asking for 2013 Is your communication & brand engagement strategy taking online sufficiently into account? Are your online assets currently building brand and product understanding effectively? Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? Have you considered a POS online strategy to help consumers make their choice, e.g with QR codes? Do you sufficiently understand how consumers are using the internet to engage with your brand? Part What next? What next? Expansion into Rural & Smartphones These headline results come from Cimigo s annual NetCitizens study of online behaviour in Vietnam They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier urban centres Cimigo is about to launch the fieldwork for its next study There will be important changes to this year s design: We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement? Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users How can you benefit and utilise this rapid evolution and adoption of internet connected handsets? 10 Gain access to need-to-know analysis for your specific category, Rural, or Smartphone users Through subscribing to the additional specialist reports you will gain an understanding of: how consumers of your specific category are engaging online; how Rural consumers use the internet; or how smartphone users are leading the way NetCitizens 2013 Report Type Access Fee (USD) Urban Vietnam Free as usual! Rural Vietnam 2500 Includes rural district towns & communes Smartphone Users* Includes additional questions on smartphone users & usage 2000 Your Specific Category Analysis* Have the NetCitizens report cut specifically to users of your category; e.g beer drinkers, insurance holders, personal-care decision-makers etc 2000 * These reports will be Urban-only unless the Rural Vietnam component is subscribed to 20% Early Bird Discount for subscriptions confirmed before 31-10-12 11 Contact us To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the following methods: Or send an email request to: Mr Joe Wheller Managing Director joewheller@cimigo.com Scan this QR Code with your smartphone Ms Huynh Xuan Uyen Business Support Manager uyenhuynh@cimigo.com 12 Part About Cimigo 13 Starting years ago in HCMC we ve expanded to Cimigo India Hong Kong IndonesiaVietnam ChinaSingapore Philippines We now have the privilege of representing billion customers 14 From seven main cities in Vietnam 15 Cimigo s extensive set of resources and expertise 130 Full-time staff Call Centres Online Panels 45 Consultants Face-to-face 12 Qualitative Specialists 650 Fieldworkers put the consumer into the boardroom to deliver consumer-rooted growth 16 Cimigo delivers a full range of services to ensure your business remains connected to your consumers Consulting Services Market tracking Motivational research Market scoping and segmentation Product optimisation Brand equity Concept testing Touch point management New product development Customer loyalty Brand positioning Research Services Ethnography Accompanied shopping In-depth interviewing Focus groups Vox pops Telephone interviewing Street intercepts Mystery shopping On line surveys Social media tracking Net-gains for Brand Value And for stronger consumer engagement & intelligence www.facebook.com/CimigoVietnam www.linkedin.com/company/cimigo www.chaocimigo.vn @cimigovietnam 18 We look forward to talking with you cimigo.com The Voice of the Customer 19 [...]... confirmed before 31-10-12 11 Contact us To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the following methods: Or send an email request to: Mr Joe Wheller Managing Director joewheller@cimigo.com Scan this QR Code with your smartphone Ms Huynh Xuan Uyen Business... ve expanded to Cimigo India Hong Kong IndonesiaVietnam ChinaSingapore Philippines We now have the privilege of representing 3 billion customers 14 From seven main cities in Vietnam 15 Cimigo s extensive set of resources and expertise 130 Full-time staff 5 Call Centres Online Panels 45 Consultants Face -to- face 12 Qualitative Specialists 650 Fieldworkers put the consumer into the boardroom to deliver...Gain access to need -to- know analysis for your specific category, Rural, or Smartphone users Through subscribing to the additional specialist reports you will gain an understanding of: how consumers of your specific category are engaging online; how Rural consumers use the internet; or how smartphone users... Vietnam 250 0 Includes rural district towns & communes Smartphone Users* Includes additional questions on smartphone users & usage 2000 Your Specific Category Analysis* Have the NetCitizens report cut specifically to users of your category; e.g beer drinkers, insurance holders, personal-care decision-makers etc 2000 * These reports will be Urban-only unless the Rural Vietnam component is subscribed to 20%... deliver consumer-rooted growth 16 Cimigo delivers a full range of services to ensure your business remains connected to your consumers 1 Consulting Services Market tracking Motivational research Market scoping and segmentation Product optimisation Brand equity Concept testing Touch point management New product development Customer loyalty Brand positioning 2 Research Services Ethnography Accompanied... Brand Value And for stronger consumer engagement & intelligence www.facebook.com/CimigoVietnam www.linkedin.com/company/cimigo www.chaocimigo.vn @cimigovietnam 18 We look forward to talking with you cimigo.com The Voice of the Customer 19