CRM the 6 things you actually need

www.redspire.co.uk CRM: The Things You Actually Need Ask a consultant what CRM can for you, and they could list the benefits from dusk until dawn… … and according to a Gartner survey, you would listen because the CRM market is continuing to grow in West Europe: 9% … is how much the CRM market is predicted to grow during 2014 With 50% of the companies surveyed planning to increase spending on CRM initiatives in 2014 But what companies actually want from their CRM operations? Up There, Not Down Here CRM in the cloud? Or on-site? 50% … of companies don’t have a preference for their CRM deployment BUT The top six most important services to best-of-breed buyers are: Call centre (4%) Call c (4%) The top six most important services to best-of-breed buyers are: Marketing automation (6%) The top six most important services to best-of-breed buyers are: Field automation (8%) And the service in pole position by a huge margin? Sales automation (76%) The three key benefits of CRM sales automation? It helps track, nurture and manage opportunities and leads… … manages sales teams and their time… … plus increases revenue by decreasing the time sales teams need to spend on support tasks New & Old The top three requested software features? Contact management 35% Note-taking capabilities 28% Reporting/Analytics 26% While traditional in nature, scope is critical here with companies wanting to use reporting and analytics to also analyse social and predictive data Clarity please A primary concern for companies this year is CRM strategy: “Participants overwhelmingly cited the lack of a clearly defined CRM strategy as their number one concern.” Survey Analysis: European Organizations Struggle to Create a Clearly Defined CRM Strategy in 2014 The solution? A CRM consultancy can help companies create an effective, far-reaching strategy for their CRM deployment Learn more about how a CRM system can boost your own business’ bottom line and efficiency by downloading our ultimate eGuide: The Ultimate Guide to: Up-selling and Cross-selling www.redspire.co.uk The Ultimate Guide to: Up-selling and Crossselling Drive cross-selling and up-selling with CRM, by thinking people - not software Download Now ULTIMA TE SER IES VOLUM E1 01 [...]... solutions Whether it be marketing or sales force automation, they want what they perceive to be the optimum CRM solution 3 Why CRM? The top three reasons for making the investment for the first time are: 3 Starting a new company 2 A need for specific features 1 Needing to improve efficiency 12% 23% 60 % But which services do companies want to improve or add via CRM? 4 The Final Countdown The top six... buyers are: 2 Field automation (8%) And the service in pole position by a huge margin? 1 Sales automation ( 76% ) 5 The three key benefits of CRM sales automation? It helps track, nurture and manage opportunities and leads… … manages sales teams and their time… … plus increases revenue by decreasing the time sales teams need to spend on support tasks 6 New & Old The top three requested software features?... of the companies that have decided on a deployment option… 96 % … want a cloud-based solution, not an on-site system But why head to the cloud? Top 6 Reasons Reduced hardware and licensing costs Instant 24/7 access anywhere on the globe Reliable disaster Efficient and cost-effective recovery procedures hardware scalability Increased productivity Software never goes out of date 2 Best of the Best? The. .. important services to best-of-breed buyers are: 6 Customer service (3%) 5 Help (4% The top six most important services to best-of-breed buyers are: 5 Help desk (4%) 4 Call c (4%) The top six most important services to best-of-breed buyers are: 4 Call centre (4%) 4 Call c (4%) The top six most important services to best-of-breed buyers are: 3 Marketing automation (6% ) The top six most important services to best-of-breed... Note-taking capabilities 28% Reporting/Analytics 26% While traditional in nature, scope is critical here with companies wanting to use reporting and analytics to also analyse social and predictive data 6 Clarity please A primary concern for companies this year is CRM strategy: 1 “Participants overwhelmingly cited the lack of a clearly defined CRM strategy as their number one concern.” Survey Analysis: European... a clearly defined CRM strategy as their number one concern.” Survey Analysis: European Organizations Struggle to Create a Clearly Defined CRM Strategy in 2014 The solution? A CRM consultancy can help companies create an effective, far-reaching strategy for their CRM deployment  ... automation, they want what they perceive to be the optimum CRM solution 3 Why CRM? The top three reasons for making the investment for the first time are: Starting a new company A need for specific... much the CRM market is predicted to grow during 2014 With 50% of the companies surveyed planning to increase spending on CRM initiatives in 2014 But what companies actually want from their CRM. .. Up There, Not Down Here CRM in the cloud? Or on-site? 50% … of companies don’t have a preference for their CRM deployment BUT … of the companies that have decided on a deployment option… 96 %