kế hoạch marketing
presentations Packaging and labeling of “sterilized milk” Fresh milk contains many useful nutrients for the body as protein, canxi, which help the body to develop not only physical but also mental Fresh milk is fermented and vulnerable to damage by external agents, Which are very dangerous to the health Processing and packaging are important to fresh milk Packaging have an important role in marketing strategy Represent of corporate identity system Create the linkages between businesses and customers Provide information of product to customers The silent salesman Save and maintain to product How does FrieslandCampina VietNam company design to packaging? The FRIESLANDCampina VietNam company is the big brand with over 250 kinds of product, account for 38% market share. Apply modern machinery and technology in processing and packaging to product S T E R I A L I Z E D M I L K W I T H S U G A R The material of the packaging The shape and volume The label The packaging consists of 6 layers Product is well- preserved about 6 months THE MATERIAL OF THE PACKAGING The inside is coated by a thin zinc The outside is made by a waterproof paper . 17.5g Protein 2. 9g Fat 1.5g Carbohydrates 11.7g Calcium 112mg Magnesium 10.6mg Vitamin A 41.2IU Vitamin D3 0.65IU Vitamin B1 20 µg Vitamin B2 100µg Vitamin. Vitamin D3 0.65IU Vitamin B1 20 µg Vitamin B2 100µg Vitamin B6 30µg Vitamin B 12 0 .2 g Biotin 1.8µg Niacin 60µg Folic acid 1.9µg Choline 30.9mg Taurine 3.6m