Create a Lead Generation Campaign That Gets Results Kendra Lee Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com www.klagroup.com @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com FREE infographic What’s Your Recognition ROI? Identify the best lead generation campaign approach Determine your sales strategy Create a more effective lead generation strategy Raise your Recognition ROI Resources: www.klagroup.com/datacom/RecognitionROI Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com Social media Calendar invitations Texting Lead generation has changed Warm calling Blogging Email campaigns Webinars @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com It isn’t working any more @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com things to examine Recognition Market Message Strategy @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com Recognition ROI @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 10 How well known are YOU? @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 11 You must be seen @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 14 Market @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 15 Who to target Focus on those who: Need and value it Can afford it Niche by similarity Size, industry, region Target persona Need @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 16 Is your target market the right target market? @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 17 Message Your message Target market’s trigger events Your differentiators @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 18 Get the message out that you want them to hear @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 19 Influence their thinking @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 20 Strategy The Attraction Trifecta @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 21 @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 22 Strategy The Attraction Trifecta @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 23 MIX it up @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 24 Connect your strategy Offer good content Social commenting on the issues and content Nurture Nurture Nurture Nurture Lead Gen Call leads Nurture Lead Gen Call leads Nurture Lead gen Nurture Lead Gen Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com Lead Gen Event Call leads Nurture @KendraLeeKLA Nurture #4SalesSuccess 25 things to examine Recognition Market Message Strategy @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 26 FREE infographic What’s Your Recognition ROI? Identify the best lead generation campaign approach Determine your sales strategy Create a more effective lead generation strategy Raise your Recognition ROI Weekly Sales Tip klee@klagroup.com +1 303.741.6636 www.klagroup.com Resources: www.klagroup.com/datacom/RecognitionROI @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 27 Let’s connect Kendra Lee, President KLA Group klee@klagroup.com +1 303.741.6636 Kendra Lee KendraLeeKLA KLA Group www.klagroup.com © 2015 KLA Group, LLC All rights reserved Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 28 [...]... issues and content Nurture Nurture Nurture Nurture Lead Gen Call leads Nurture Lead Gen Call leads Nurture Lead gen Nurture Lead Gen Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com Lead Gen Event Call leads Nurture @KendraLeeKLA Nurture #4SalesSuccess 25 4 things to examine 1 Recognition 2 Market 3 Message 4 Strategy @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com... infographic What’s Your Recognition ROI? Identify the best lead generation campaign approach Determine your sales strategy Create a more effective lead generation strategy Raise your Recognition ROI Weekly Sales Tip klee@klagroup.com +1 303.741.6636 www.klagroup.com Resources: www.klagroup.com/datacom/RecognitionROI @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com... differentiators @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 18 Get the message out that you want them to hear @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 19 Influence their thinking @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 20 4 Strategy The Attraction Trifecta @KendraLeeKLA #4SalesSuccess... Need and value it Can afford it Niche by similarity Size, industry, region Target persona Need @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 16 Is your target market the right target market? @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 17 3 Message Your message Target market’s trigger events Your differentiators... by KLA Group, LLC v2.1 www.klagroup.com 21 @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 22 4 Strategy The Attraction Trifecta @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 23 MIX it up @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 24 Connect your strategy Offer good content Social commenting... visible @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 12 @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 13 You must be seen @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 14 2 Market @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 15 Who to target Focus... Kendra Lee, President KLA Group klee@klagroup.com +1 303.741.6636 Kendra Lee KendraLeeKLA KLA Group www.klagroup.com © 2015 KLA Group, LLC All rights reserved Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any... form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com 28 ... Social media Calendar invitations Texting Lead generation has changed Warm calling Blogging Email campaigns Webinars @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com... Call leads Nurture Lead gen Nurture Lead Gen Copyright ©2015 by KLA Group, LLC v2.1 www.klagroup.com Lead Gen Event Call leads Nurture @KendraLeeKLA Nurture #4SalesSuccess 25 things to examine... generation campaign approach Determine your sales strategy Create a more effective lead generation strategy Raise your Recognition ROI Weekly Sales Tip klee@klagroup.com +1 303.741.6636 www.klagroup.com