Before&After BAmagazine.com ® i U X Shopping Preference Inside 15% Outside 85% Design simple www.VinewoodParkProject.com presentations Visual brevity will help a great talk Continued Continued Design simple presentations 0631 Before&After BAmagazine.com ® i U X Design simple presentations You, not your PowerPoint slides, are the key to a great presentation Do you have a speech to give? Slidemaking software like PowerPoint or Keynote makes it easy to add visual information to accompany your verbal presentation Your slides can include the company logo and colors, headlines, bullet points, photos, video clips, charts and more Transitions can be made with cinematic dissolves, wipes and other effects All of this is helpful But the most important thing to remember is that you, not your slides, are the show The purpose of having slides is not to make a documentary but to supplement your story with easy-to-remember points Here are four basics Shopping Preference Inside 15% Outside 85% www.VinewoodParkProject.com A slide is a way for the audience to learn — and remember — a point that you’ve made Memory is key, so keep each slide very simple of Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of i U X Use a plain background A plain background will show your information best Soft, neutral colors are easiest on the eyes Avoid bright, busy, complicated backgrounds $4.8B $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 $4.8B $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 $4.8B Spent on consumer goods in 2005 Use a plain background They look good on a page of templates, but add your words, and the gratuitous graphics impair readability and send goofy messages As a rule, use plain dark or soft neutral backgrounds, and avoid pure white (left), which on a slide is blinding $4.8B $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 Use a dark background Use a soft gradient $4.8B $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 Use a neutral background Use a faintly textured background of Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of i U X Use a clear typeface Use a simple typeface that can be read easily from across the room It should have clear, basic shapes and little or no detail Think plain Avoid all embellishments What to look for Type Little or no weight variation Large counters Simple lines What to avoid A A Aed Embellishments Outlines, shadows and other details reduce readability while adding a lot of visual noise Wide openings (apertures) Shapes too much alike ae Tiny openings Condensed and bold faces Clarity requires difference; condensed letters are too much alike Bold letters have too-small openings for good legibility of A Type Extreme weight variations Large differences in stroke weight dazzle the eye Superthin lines can disappear Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of i U X Make one point per slide Remember, you are the show, and your slides are memory prompts Highlight one point that sums up each part of your outline, put it on the slide, and speak everything else Before The Rogers Community is a magnet for shoppers! This can be seen in its consistently high traffic volume More than 22,000 vehicles use Howard Street, and more than 27,000 vehicles use Clark Street every day! After Key Market Facts High Traffic Volume: - Over 22,000 vehicles on Howard Street and over 27,000 vehicles on Clark Street daily Easily Accessible: High Traffic Volume - CTA stations, Metro station, bus routes Rogers Community has Value: - Lower commercial rents, increasing property value, homeowners with expendable cash Too much information Look at this slide for 30 seconds, then cover it and see what you remember It’s too much, isn’t it? Your audience won’t remember it, either, and they especially won’t remember a dozen of these Divide your information into brief memory “hooks.” Just enough Put only the memory “hook” on the slide, and speak everything else (right) This keeps the audience attentive to you and the slide show moving Choose your hooks carefully, but use as many as you need Lots of simple slides are preferable to a few complicated ones of Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of i U X Add points one at a time Alternatively, when you have many points to make under a common heading, keep your audience on track by cycling in successive points one at a time on a single slide Key Market Facts Key Market Facts Key Market Facts High Traffic Volume High Traffic Volume High Traffic Volume Easily Accessible Easily Accessible Rogers Community has Value On a single slide, successive points appear as you get to them in your speech The standing head (“Key Market Facts”) helps your audience remember what your points relate to This should be unnecessary for a short list, but it’s helpful for a long list Note that as each new point cycles in, the previous point fades back All are brief of Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of i U X Unify with layout Content—especially graphical content—can vary a lot Hold it together with repetitive color, typestyle and layout Divide the slide into zones, and stay within those zones Uniform alignment Same typeface throughout; headers always white, body type always black Uniform colors and headers Demographic Marketing Busiest month Our new look 70% Female May vinewood park Align the photo to the top left grid corner (yellow), and extend it to the bottom if you can Note the left margin aligns with the header above it Align the chart in the same way Rectangular objects such as charts and photos are best at holding together a rectangular space Align the type Unlike the rectangles, funny shaped objects with indefinite edges need your good eye In this case, the center-weighted logo looks correct only in the center of the slide; the head (“Our new look”) remains aligned to the left One point per slide, even if it has graphics of Design simple presentations 0631 Before&After Design simple presentations ® BAmagazine.com of i U X Article resources Typefaces 10 11 12 13 14 13 Shopping Preference 8a Colors Myriad Pro Bold Futura Condensed Bold Demographic Helvetica Rounded Bold Condensed Inside 15% 70% Female Outside 85% Zebrawood Regular 10 C0 M90 Y100 K60 11 C20 M50 Y100 K40 Linotype Didot Headline 12 C0 M35 Y100 K15 Runic MT Condensed 13 C0 M5 Y15 K0 Helvetica Neue Std Black 14 C35 M30 Y55 K0 www.VinewoodParkProject.com 17 18 15 16 C15 M25 Y100 K80 Images 14 8b 15 C0 M0 Y0 K100 (a–d) iStockphoto.com | $4.8B $4.8B $4.8B $4.8B Amount spent on consumer goods in 2005 Amount spent on consumer goods in 2005 Amount spent on consumer goods in 2005 Amount spent on consumer goods in 2005 a b c d 16 C0 M0 Y0 K35 17 C80 M20 Y0 K70 18 C55 M15 Y0 K50 (All typefaces above are set in Myriad Pro Bold) A A A Aed ae 8c 8d of Design simple presentations 0631 Before&After ® Design simple presentations BAmagazine.com of Subscribe to Before & After i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Design advisor Gwen Amos E-mail this article Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Copyright ©2006 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us of | Printing formats Design simple presentations 0631 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–9) For paper-saver format Print: (Specify pages 11–15) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format Design simple Shopping Preference 0631 Inside 15% Outside 85% www.VinewoodParkProject.com presentations Visual brevity will help a great talk Shopping Preference Inside 15% Outside 85% www.VinewoodParkProject.com Design simple presentations A slide is a way for the audience to learn — and remember — a point that you’ve made Memory is key, so keep each slide very simple of Before&After | www.bamagazine.com Do you have a speech to give? Slidemaking software like PowerPoint or Keynote makes it easy to add visual information to accompany your verbal presentation Your slides can include the company logo and colors, headlines, bullet points, photos, video clips, charts and more Transitions can be made with cinematic dissolves, wipes and other effects All of this is helpful But the most important thing to remember is that you, not your slides, are the show The purpose of having slides is not to make a documentary but to supplement your story with easy-to-remember points Here are four basics 0631 Design simple presentations Use a plain background Spent on consumer goods in 2005 $4.8B Type Wide openings (apertures) A Extreme weight variations Large differences in stroke weight dazzle the eye Superthin lines can disappear Design simple presentations 0631 $4.8B $4.8B Use a soft gradient Spent on consumer goods in 2005 Use a faintly textured background $4.8B Use a neutral background Spent on consumer goods in 2005 Use a dark background Spent on consumer goods in 2005 A plain background will show your information best Soft, neutral colors are easiest on the eyes Avoid bright, busy, complicated backgrounds $4.8B $4.8B $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 $4.8B Spent on consumer goods in 2005 Spent on consumer goods in 2005 $4.8B Spent on consumer goods in 2005 Use a plain background They look good on a page of templates, but add your words, and the gratuitous graphics impair readability and send goofy messages As a rule, use plain dark or soft neutral backgrounds, and avoid pure white (left), which on a slide is blinding Use a clear typeface Little or no weight variation Shapes too much alike Tiny openings ae Large counters Use a simple typeface that can be read easily from across the room It should have clear, basic shapes and little or no detail Think plain Avoid all embellishments What to look for Type Simple lines What to avoid A A Aed Condensed and bold faces Clarity requires difference; condensed letters are too much alike Bold letters have too-small openings for good legibility of Before&After | www.bamagazine.com Embellishments Outlines, shadows and other details reduce readability while adding a lot of visual noise 0631 Design simple presentations Before Make one point per slide The Rogers Community is a magnet for shoppers! This can be seen in its consistently high traffic volume More than 22,000 vehicles use Howard Street, and more than 27,000 vehicles use Clark Street every day! Key Market Facts Easily Accessible High Traffic Volume Key Market Facts Design simple presentations 0631 After Just enough Put only the memory “hook” on the slide, and speak everything else (right) This keeps the audience attentive to you and the slide show moving Choose your hooks carefully, but use as many as you need Lots of simple slides are preferable to a few complicated ones High Traffic Volume Remember, you are the show, and your slides are memory prompts Highlight one point that sums up each part of your outline, put it on the slide, and speak everything else Key Market Facts High Traffic Volume: Easily Accessible: - Over 22,000 vehicles on Howard Street and over 27,000 vehicles on Clark Street daily - CTA stations, Metro station, bus routes Rogers Community has Value: - Lower commercial rents, increasing property value, homeowners with expendable cash Too much information Look at this slide for 30 seconds, then cover it and see what you remember It’s too much, isn’t it? Your audience won’t remember it, either, and they especially won’t remember a dozen of these Divide your information into brief memory “hooks.” Add points one at a time Key Market Facts High Traffic Volume Alternatively, when you have many points to make under a common heading, keep your audience on track by cycling in successive points one at a time on a single slide High Traffic Volume of Before&After | www.bamagazine.com On a single slide, successive points appear as you get to them in your speech The standing head (“Key Market Facts”) helps your audience remember what your points relate to This should be unnecessary for a short list, but it’s helpful for a long list Note that as each new point cycles in, the previous point fades back All are brief Rogers Community has Value Easily Accessible 0631 Design simple presentations Unify with layout C15 M25 Y100 K80 One point per slide, even if it has graphics Colors 10 C0 M90 Y100 K60 11 C20 M50 Y100 K40 12 C0 M35 Y100 K15 13 C0 M5 Y15 K0 14 C35 M30 Y55 K0 15 C0 M0 Y0 K100 16 C0 M0 Y0 K35 0631 Align the type Unlike the rectangles, funny shaped objects with indefinite edges need your good eye In this case, the center-weighted logo looks correct only in the center of the slide; the head (“Our new look”) remains aligned to the left vinewood park Our new look Marketing Same typeface throughout; headers always white, body type always black May Typefaces Myriad Pro Bold Futura Condensed Bold a b c d Helvetica Rounded Bold Condensed Zebrawood Regular Linotype Didot Headline Helvetica Neue Std Black Runic MT Condensed Images (a–d) iStockphoto.com | 17 C80 M20 Y0 K70 18 C55 M15 Y0 K50 Design simple presentations Uniform colors and headers 70% Female Align the chart in the same way Rectangular objects such as charts and photos are best at holding together a rectangular space Busiest month Content—especially graphical content—can vary a lot Hold it together with repetitive color, typestyle and layout Divide the slide into zones, and stay within those zones Uniform alignment Demographic 70% Female Article resources 14 13 Demographic 8a Align the photo to the top left grid corner (yellow), and extend it to the bottom if you can Note the left margin aligns with the header above it 10 11 12 13 Shopping Preference Inside 15% Outside 85% www.VinewoodParkProject.com 8b $4.8B 14 $4.8B 17 18 $4.8B Amount spent on consumer goods in 2005 15 16 $4.8B Amount spent on consumer goods in 2005 4 of Before&After | www.bamagazine.com 8d Amount spent on consumer goods in 2005 8c Amount spent on consumer goods in 2005 A A A Aed ae (All typefaces above are set in Myriad Pro Bold) 0631 Design simple presentations Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design simple presentations 0631 Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as of Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0631 Design simple presentations [...]... & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera... Use a plain background They look good on a page of templates, but add your words, and the gratuitous graphics impair readability and send goofy messages As a rule, use plain dark or soft neutral backgrounds, and avoid pure white (left), which on a slide is blinding Use a clear typeface Little or no weight variation Shapes too much alike Tiny openings ae Large counters Use a simple typeface that can... Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief... read easily from across the room It should have clear, basic shapes and little or no detail Think plain Avoid all embellishments What to look for Type Simple lines What to avoid A A Aed Condensed and bold faces Clarity requires difference; condensed letters are too much alike Bold letters have too-small openings for good legibility 2 of 5 Before&After | www.bamagazine.com Embellishments Outlines, shadows... Zebrawood Regular 5 Linotype Didot Headline 7 Helvetica Neue Std Black 6 Runic MT Condensed Images 8 (a d) iStockphoto.com | 17 C80 M20 Y0 K70 18 C55 M15 Y0 K50 Design simple presentations Uniform colors and headers 70% Female Align the chart in the same way Rectangular objects such as charts and photos are best at holding together a rectangular space Busiest month Content—especially graphical content—can... Before&After | www.bamagazine.com Do you have a speech to give? Slidemaking software like PowerPoint or Keynote makes it easy to add visual information to accompany your verbal presentation Your slides can include the company logo and colors, headlines, bullet points, photos, video clips, charts and more Transitions can be made with cinematic dissolves, wipes and other effects All of this is helpful But the.. .Design simple Shopping Preference 0631 Inside 15% Outside 85% www.VinewoodParkProject.com presentations Visual brevity will help a great talk Shopping Preference Inside 15% Outside 85% www.VinewoodParkProject.com Design simple presentations A slide is a way for the audience to learn — and remember — a point that you’ve made Memory is key, so keep each slide very simple 1 of 5 Before&After |... please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design simple presentations 0631 Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe... lines can disappear Design simple presentations 0631 $4.8B $4.8B Use a soft gradient Spent on consumer goods in 2005 Use a faintly textured background $4.8B Use a neutral background Spent on consumer goods in 2005 Use a dark background Spent on consumer goods in 2005 A plain background will show your information best Soft, neutral colors are easiest on the eyes Avoid bright, busy, complicated backgrounds... shadows and other details reduce readability while adding a lot of visual noise 0631 Design simple presentations Before Make one point per slide The Rogers Community is a magnet for shoppers! This can be seen in its consistently high traffic volume More than 22,000 vehicles use Howard Street, and more than 27,000 vehicles use Clark Street every day! Key Market Facts Easily Accessible High Traffic Volume