Before&After BAmagazine.com ® FOR SALE 1430 S Church St., Lodi $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping This home is immaculate Motivated seller! · Built in 2001 · 1583 Sq Ft · Central Heat & Air · Car Garage · Spacious Backyard with Pond · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio ROXANNE BERTHOLD Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 i U X Design a multı-purpose flier The single-sheet flier is a lowcost workhorse This versatile model has many uses Continued Continued Design a multi-purpose flier 0630 Before&After BAmagazine.com ® i U X Design a multi-purpose flier The single-sheet flier is a low-cost workhorse Here’s a versatile model that has many uses Before For all of our high technology, the lowly, single-sheet flier is as popular as ever It is inexpensive to make and easy to distribute And with today’s color printers it can look vibrant But who has time to design it well? If you work from a model, you do! A model makes your design decisions for you—headline goes here, photo goes there, and so on This saves time, and if you have a series of fliers, you project a consistent look while not “reinventing the wheel” on every page Here’s how to build a versatile one After FOR SALE FOR SALE 1430 S Church St 1430 S Church St., Lodi $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, shopping and other amenities This home • Built in 2001 and a spacious backyard Perfect for a small is immaculate Motivated seller! $435,000 • 1583 Sq Ft family looking for a place to call home Close to new school, restaurants, and shopping $435,000 • 6098 Sq Ft Lot Roxanne Berthold • Bedrooms, Bath Prudential California Realty 2401 W Turner Rd., Ste 300 Lodi, CA 95242 • Spacious Floor Plan • Central Heat & Air • Car Garage • Spacious Backyard with pond • Covered Front & Rear Patio • Tiled Floors, Crown Molding Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 This home is immaculate Motivated seller! ROXANNE BERTHOLD Prudential California Realty · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage Lodi, CA 95242 · 6098 Sq Ft Lot · Spacious Backyard with Pond Direct: 209-365-8311 · Bedrooms, Bath · Covered Front & Rear Patio 2401 W Turner Rd., Suite 300 Cell: 209-329-4312 Fax: 209-334-0903 Same house, same copy, but who would you rather buy from? Above, left, the designer laid out this flier in a hurry, from scratch, and it looks like it; the page is full of holes and visual irregularities Above, right: The model has a place for everything, so the elements come together neatly and easily of 10 Design a multi-purpose flier 0630 Before&After Design a multi-purpose flier ® BAmagazine.com of 10 i U X A place for everything A model imposes order Once you know where things go, your task is not to design but simply to edit each element to fit its space 81/2” Headline field FOR SALE 1430 S Church St., Lodi FOR SALE 1430 S Church St., Lodi FOR SALE FOR SALE 1430 S Church St., Lodi 1430 S Church St., Lodi Image field 11” Text field $435,000 Well maintained charming home $435,000 Well maintained charming home in desirable area Features include newly re- in desirable area Features include newly re- finished hardwood floors, updated bathroom, finished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small and a spacious backyard Perfect for a small family looking for a place to call home Close family looking for a place to call home Close to new school, restaurants, and shopping to new school, restaurants, and shopping This home is immaculate Motivated seller! This home is immaculate Motivated seller! ROXANNE BERTHOLD · Built in 2001 · Central Heat & Air · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage · 1583 Sq Ft · Car Garage · 6098 Sq Ft Lot · Spacious Backyard with Pond · 6098 Sq Ft Lot · Spacious Backyard with Pond · Bedrooms, Bath · Covered Front & Rear Patio Five across, three down Create a five-column grid (the odd number will keep the page unbalanced and the eye moving) Then divide the page horizontally into three fields approximately as shown Start at the top Fill the headline field with color, then reverse the headline atop it Note the dark field does the work of establishing the “look.” Place the image edge to edge in the middle field · Bedrooms, Bath · Covered Front & Rear Patio Add text Gather all related text (narrative and bullet points) into a three-column area and set it in contrasting styles—a large, light serif and a small, bold san-serif that the eye can tell apart at a glance As with the headline, the rectangular field defines the space of 10 Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 Add contact info Place the map in the remaining two columns, then punctuate with photo and contact information Note the 3–2 asymmetry keeps the page vital; equalwidth columns would balance and therefore be static Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier BAmagazine.com of 10 i U X Adjust—a little—for variety Adjust size and division of the fields to accommodate longer headlines or more images, but stay within the fields Note the colored rectangles hold the look together FOR SALE 1430 S Church St., Lodi OPEN HOUSE SUNDAY 1–3 P.M 1430 S Church St., Lodi Add copy Deepen the headline field to accommodate more lines of type Note that to compensate, the photos have moved down, and the text beneath has been shortened $435,000 Well maintained charming home Add photos to the image field by dividing the space; the five columns yield a variety of possibilities This handsome grid can accommodate three photos (above), four (right) or more It works best when one is larger than the others as it is here in desirable area Features include newly re- $435,000 Well maintained charming home finished hardwood floors, updated bathroom, in desirable area Features include newly re- and a spacious backyard Perfect for a small finished hardwood floors, updated bathroom, family looking for a place to call home Close and a spacious backyard Close to new school, to new school, restaurants, and shopping restaurants, and shopping This dream home This home is immaculate Motivated seller! is immaculate Motivated seller! ROXANNE BERTHOLD ROXANNE BERTHOLD · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage · 6098 Sq Ft Lot · Spacious Backyard with Pond · Bedrooms, Bath · Covered Front & Rear Patio Prudential California Realty · Built in 2001 · Central Heat & Air Lodi, CA 95242 · 1583 Sq Ft · Car Garage Direct: 209-365-8311 · 6098 Sq Ft Lot · Spacious Backyard with Pond 2401 W Turner Rd., Suite 300 Cell: 209-329-4312 Fax: 209-334-0903 Large type size (16 pt) and wide line spacing (26 pt) are an ideal size for narrative · Bedrooms, Bath · Covered Front & Rear Patio Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 Contrasting typestyles differentiate narrative from bullet points beneath Note, however, that price and bullet styles are the same, tying the two sections together of 10 Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier BAmagazine.com of 10 i U X Variation one Instead of separate fields, one light color defines the background Five images span the grid, narrative tells the story, and small text gives at-a-glance particulars WinterFest November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m Single-color background unites top and bottom Six complementary photos share the image field comfortably The large photo is the focal point; the smaller five add “color.” J oin us to usher in the winter time of year The winter snow has begun to fall, and the ground is covered in white Bundle your children for a day of fun in the snow There will be games, food and attractions for all ages Enter our annual sled race, or put your snowman-building skills to the test in Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early San-serif type contrasts with the larger, serif narrative, conveying at a glance that it’s a different kind of information The sled in silhouette serves as a visual punctuation point (“the page ends here”) and a link to the images above it For More Information Call 530-555-1297 www.sltwinterfest.com Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort our Build-a-Snowman contest Loads of fun for everyone! See you there! Narrative fills the section without bullet points Write concisely on a flier Use a smaller type size only as a last resort of 10 Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier BAmagazine.com of 10 i U X Variation two High color contrasts are an easy way to catch attention and define the spaces Tiny photo says “start here.” Car Show FOURTH ANNUAL BEL AIR CLASSIC AUGUST 20, 2006 • A.M–8 P.M • FUN IN THE SUN INCLUDES STOCKTON FAIRGROUNDS • Awards for Best Paint, Best Engine, Best Interior • Appreciation Awards for the first 50 participants • Spectator and Participant Voting • Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! FUN IN THE SUN INCLUDES Reverse the sizes Opposite the normal style, note that the large photo is a mere (albeit artistic) detail, while the small photo is the entire car • Awards for Best Paint, Best Engine, Best Interior • Appreciation Awards for the first 50 participants • Spectator and Participant Voting • Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family-fun as you support a fantastic cause All proceeds go to support the wonderful organization, Driven For Life Together, with everyone’s support, we can all hold onto the hope of eliminating cancer in our children’s lifetime Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars PLACE, DATE & TIME, ADMISSION FEE Enjoy an evening of polished chrome and family fun as you support a PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 fantastic cause All proceeds go to support the wonderful organiza- DIRECTIONS From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way ADDITIONAL INFORMATION 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com tion, Driven For Life Together, with everyone’s support, we can all hold onto the hope of eliminating cancer in our children’s lifetime Reverse the sequence The bullet list on top draws the attention, and the narrative below it fills in the detail Stark color contrast clearly separates the spaces Note the red-onyellow, yellow-on-red theme that ties all the elements together of 10 Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier i U X BAmagazine.com of 10 One model, three looks One format easily handles a variety of looks Remember: head, image, text Keep each area separate Write concisely Use repetitive colors and typestyles to tie the design together Headline FOR SALE 1430 S Church St., Lodi Car Show FOURTH ANNUAL BEL AIR CLASSIC WinterFest November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m AUGUST 20, 2006 • A.M–8 P.M • STOCKTON FAIRGROUNDS Image J $435,000 Well maintained charming home oin us to usher in the winter time of year in desirable area Features include newly re- The winter snow has begun to fall, and finished hardwood floors, updated bathroom, the ground is covered in white Bundle and a spacious backyard Perfect for a small Text your children for a day of fun in the snow family looking for a place to call home Close There will be games, food and attractions for to new school, restaurants, and shopping all ages Enter our annual sled race, or put This home is immaculate Motivated seller! ROXANNE BERTHOLD · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage · 6098 Sq Ft Lot · Spacious Backyard with Pond · Bedrooms, Bath · Covered Front & Rear Patio Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 your snowman-building skills to the test in our Build-a-Snowman contest Loads of fun for everyone! See you there! Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early For More Information Call 530-555-1297 www.sltwinterfest.com Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort FUN IN THE SUN INCLUDES • Awards for Best Paint, Best Engine, Best Interior • Appreciation Awards for the first 50 participants • Spectator and Participant Voting • Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family-fun as you support a fantastic cause All proceeds go to support the wonderful organization, Driven For Life Together, with everyone’s support, we can all hold onto the hope of eliminating cancer in our children’s lifetime of 10 PLACE, DATE & TIME, ADMISSION FEE PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 DIRECTIONS From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way ADDITIONAL INFORMATION 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier BAmagazine.com of 10 i U X Template Letter-size page (81⁄ 2” x 11”) Half-inch margins Five columns 1/2” FOR SALE 1430 S Church St., Lodi ⁄ 2” $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping This home is immaculate Motivated seller! ROXANNE BERTHOLD · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage · 6098 Sq Ft Lot · Spacious Backyard with Pond · Bedrooms, Bath · Covered Front & Rear Patio Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 Ruler guides can be adjusted up and down 11” of 10 Design a multi-purpose flier 0630 Before&After Design a multi-purpose flier ® BAmagazine.com of 10 i U X Article resources 15 16 17 Typefaces 15 18 19 FOR SALE 1430 S Church St., Lodi 1a WinterFest 1b November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m 12b 12a 1c 5b 12e 12c J $435,000 Well maintained charming home oin us to usher in the winter time of year in desirable area Features include newly refinished hardwood floors, updated bathroom, The winter snow has begun to fall, and 13 and a spacious backyard Perfect for a small family looking for a place to call home Close the ground is covered in white Bundle There will be games, food and attractions for This home is immaculate Motivated seller! ROXANNE BERTHOLD · Built in 2001 · Central Heat & Air · 1583 Sq Ft · Car Garage · 6098 Sq Ft Lot · Spacious Backyard with Pond Prudential California Realty 2401 W Turner Rd., Suite 300 all ages Enter our annual sled race, or put 3b your snowman-building skills to the test in Cell: 209-329-4312 Fax: 209-334-0903 our Build-a-Snowman contest Loads of fun 3b 12d For More Information Call 530-555-1297 www.sltwinterfest.com Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort 12f for everyone! See you there! Lodi, CA 95242 Direct: 209-365-8311 · Bedrooms, Bath · Covered Front & Rear Patio 5c Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early your children for a day of fun in the snow to new school, restaurants, and shopping 3a 5a Car Show FOURTH ANNUAL BEL AIR CLASSIC AUGUST 20, 2006 • A.M–8 P.M • STOCKTON FAIRGROUNDS 15 9b 20 12l 21 10b 12m FUN IN THE SUN INCLUDES • 11a 10a 11b Awards for Best Paint, Best Engine, Best Interior • Appreciation Awards for the first 50 participants • Spectator and Participant Voting • Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family-fun as you support a fantastic cause All proceeds go to support the wonderful organization, Driven For Life Together, with everyone’s support, we can all hold onto the hope of eliminating cancer in our children’s lifetime PLACE, DATE & TIME, ADMISSION FEE PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 DIRECTIONS From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way ADDITIONAL INFORMATION 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com (a–c) Minion Pro Regular | a) 104 pt b) 28 pt, c) 16/26.6 pt 15 C0 M0 Y0 K100 ITC Franklin Gothic Heavy | 16 pt 16 C5 M6 Y45 K75 (a–b) ITC Franklin Gothic Demi a) 12/20 pt, b) 7/13 pt 17 C5 M6 Y45 K15 ITC Franklin Gothic Book | 7/13 pt 18 C100 M40 Y0 K35 (a–c) Gargoyle Med Old Style Figures a) 100 pt, b) 16 pt, c) 16/26.5 pt 19 C6 M5 Y4 K0 Myriad Pro Condensed | 13/15 pt 20 C15 M95 Y100 K5 Myriad Pro Bold Condensed | 13/15 pt Raceway | 69 pt 21 C0 M20 Y100 K0 (a–b) Trade Gothic Bold Condensed 20 Oblique | a) 27 pt, b) 15 pt Image row 12g–k (left to right) 9a Colors 10c 10 (a–d) Trade Gothic Bold Cond 20 a) 12 pt, b) 17 pt, c) 11 pt, d) 8.5 pt 11 (a–c) Trade Gothic Condensed 18 a) 16/26 pt, b) 12/18 pt, c) 8.5/12.7 pt Images 11c 12 (a–m) iStockphoto.com | e f g h i j k l m 11c 13 maps.google.com 14 14 Photos.com a b c d of 10 Design a multi-purpose flier 0630 Before&After ® Design a multi-purpose flier BAmagazine.com 10 of 10 Subscribe to Before & After i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Design advisor Gwen Amos E-mail this article Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Copyright ©2006 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us 10 of 10 | Printing formats Design a multi-purpose flier 0630 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–10) For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format 1430 S Church St., Lodi Design a multı-purpose flier • • • • • • • Tiled Floors, Crown Molding Covered Front & Rear Patio Spacious Backyard with pond Car Garage Central Heat & Air Spacious Floor Plan Bedrooms, Bath 6098 Sq Ft Lot 1583 Sq Ft Built in 2001 $435,000 Prudential California Realty 2401 W Turner Rd., Ste 300 Lodi, CA 95242 After 1430 S Church St., Lodi $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping · 1583 Sq Ft · Built in 2001 · Spacious Backyard with Pond · Car Garage · Central Heat & Air This home is immaculate Motivated seller! · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio Fax: 209-334-0903 Cell: 209-329-4312 Direct: 209-365-8311 Lodi, CA 95242 2401 W Turner Rd., Suite 300 Prudential California Realty ROXANNE BERTHOLD FOR SALE The single-sheet flier is a lowcost workhorse This versatile model has many uses Before FOR SALE 1430 S Church St Well maintained charming home in desirable area Features include newly refinished hardwood place to call home Close to new school, restaurants, shopping and other amenities This home • floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a is immaculate Motivated seller! $435,000 • Roxanne Berthold • Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 Design a multi-purpose flier Same house, same copy, but who would you rather buy from? Above, left, the designer laid out this flier in a hurry, from scratch, and it looks like it; the page is full of holes and visual irregularities Above, right: The model has a place for everything, so the elements come together neatly and easily of Before&After | www.bamagazine.com 0630 Fax: 209-334-0903 Cell: 209-329-4312 Direct: 209-365-8311 Lodi, CA 95242 2401 W Turner Rd., Suite 300 Prudential California Realty ROXANNE BERTHOLD FOR SALE $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping This home is immaculate Motivated seller! · Central Heat & Air · Built in 2001 · Car Garage · 1583 Sq Ft · Spacious Backyard with Pond · 6098 Sq Ft Lot Patio · Bedrooms, Bath · Covered Front & Rear For all of our high technology, the lowly, single-sheet flier is as popular as ever It is inexpensive to make and easy to distribute And with today’s color printers it can look vibrant But who has time to design it well? If you work from a model, you do! A model makes your design decisions for you—headline goes here, photo goes there, and so on This saves time, and if you have a series of fliers, you project a consistent look while not “reinventing the wheel” on every page Here’s how to build a versatile one 0630 Design a multi-purpose flier 11” 81/2” A place for everything · Central Heat & Air 1430 S Church St., Lodi FOR SALE Place the image edge to edge in the middle field Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 1430 S Church St., Lodi $435,000 Well maintained charming home · Built in 2001 · Spacious Backyard with Pond · Car Garage · Central Heat & Air · Spacious Backyard with Pond · Car Garage · Central Heat & Air Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 Fax: 209-334-0903 Cell: 209-329-4312 Direct: 209-365-8311 Lodi, CA 95242 2401 W Turner Rd., Suite 300 Prudential California Realty ROXANNE BERTHOLD FOR SALE finished hardwood floors, updated bathroom, in desirable area Features include newly re- 1430 S Church St., Lodi $435,000 Well maintained charming home FOR SALE finished hardwood floors, updated bathroom, in desirable area Features include newly re- · 1583 Sq Ft and a spacious backyard Perfect for a small · 6098 Sq Ft Lot family looking for a place to call home Close · Bedrooms, Bath · Covered Front & Rear Patio and a spacious backyard Perfect for a small · Central Heat & Air family looking for a place to call home Close · Car Garage to new school, restaurants, and shopping · Spacious Backyard with Pond to new school, restaurants, and shopping · Built in 2001 This home is immaculate Motivated seller! · 1583 Sq Ft This home is immaculate Motivated seller! · 6098 Sq Ft Lot · Built in 2001 0630 Add contact info Place the map in the remaining two columns, then punctuate with photo and contact information Note the 3–2 asymmetry keeps the page vital; equalwidth columns would balance and therefore be static · Bedrooms, Bath · Covered Front & Rear Patio Add text Gather all related text (narrative and bullet points) into a three-column area and set it in contrasting styles—a large, light serif and a small, bold san-serif that the eye can tell apart at a glance As with the headline, the rectangular field defines the space · 1583 Sq Ft ROXANNE BERTHOLD OPEN HOUSE SUNDAY 1–3 P.M 1430 S Church St., Lodi · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio Contrasting typestyles differentiate narrative from bullet points beneath Note, however, that price and bullet styles are the same, tying the two sections together Design a multi-purpose flier 1430 S Church St., Lodi Start at the top Fill the headline field with color, then reverse the headline atop it Note the dark field does the work of establishing the “look.” FOR SALE A model imposes order Once you know where things go, your task is not to design but simply to edit each element to fit its space Headline field Image field Text field Five across, three down Create a five-column grid (the odd number will keep the page unbalanced and the eye moving) Then divide the page horizontally into three fields approximately as shown Adjust—a little—for variety 1430 S Church St., Lodi FOR SALE finished hardwood floors, updated bathroom, $435,000 Well maintained charming home $435,000 Well maintained charming home in desirable area Features include newly re- in desirable area Features include newly reand a spacious backyard Close to new school, finished hardwood floors, updated bathroom, ROXANNE BERTHOLD and a spacious backyard Perfect for a small family looking for a place to call home Close · Car Garage restaurants, and shopping This dream home · Spacious Backyard with Pond to new school, restaurants, and shopping · Built in 2001 is immaculate Motivated seller! · 1583 Sq Ft This home is immaculate Motivated seller! · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio Large type size (16 pt) and wide line spacing (26 pt) are an ideal size for narrative of Before&After | www.bamagazine.com Add copy Deepen the headline field to accommodate more lines of type Note that to compensate, the photos have moved down, and the text beneath has been shortened Adjust size and division of the fields to accommodate longer headlines or more images, but stay within the fields Note the colored rectangles hold the look together Add photos to the image field by dividing the space; the five columns yield a variety of possibilities This handsome grid can accommodate three photos (above), four (right) or more It works best when one is larger than the others as it is here 0630 Design a multi-purpose flier Variation one A.M–8 P.M • Appreciation Awards for the first 50 participants Awards for Best Paint, Best Engine, Best Interior • For More Information Call 530-555-1297 www.sltwinterfest.com Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort STOCKTON FAIRGROUNDS PLACE, DATE & TIME, ADMISSION FEE PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 DIRECTIONS From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way San-serif type contrasts with the larger, serif narrative, conveying at a glance that it’s a different kind of information The sled in silhouette serves as a visual punctuation point (“the page ends here”) and a link to the images above it Tiny photo says “start here.” FUN IN THE SUN INCLUDES Appreciation Awards for the first 50 participants Spectator and Participant Voting Awards for Best Paint, Best Engine, Best Interior Live Music on Sweeney Street at 4:00 p.m • • • • SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family fun as you support a fantastic cause All proceeds go to support the wonderful organization, Driven For Life Together, with everyone’s support, we can all hold onto the hope of eliminating cancer in our children’s lifetime Reverse the sequence The bullet list on top draws the attention, and the narrative below it fills in the detail Stark color contrast clearly separates the spaces Note the red-onyellow, yellow-on-red theme that ties all the elements together Design a multi-purpose flier 0630 your snowman-building skills to the test in our Build-a-Snowman contest Loads of fun Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m WinterFest oin us to usher in the winter time of year the ground is covered in white Bundle The winter snow has begun to fall, and J your children for a day of fun in the snow There will be games, food and attractions for all ages Enter our annual sled race, or put for everyone! See you there! Narrative fills the section without bullet points Write concisely on a flier Use a smaller type size only as a last resort Single-color background unites top and bottom Instead of separate fields, one light color defines the background Five images span the grid, narrative tells the story, and small text gives at-a-glance particulars Six complementary photos share the image field comfortably The large photo is the focal point; the smaller five add “color.” Variation two • • Spectator and Participant Voting ADDITIONAL INFORMATION • 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! of Before&After | www.bamagazine.com hold onto the hope of eliminating cancer in our children’s lifetime tion, Driven For Life Together, with everyone’s support, we can all fantastic cause All proceeds go to support the wonderful organiza- Enjoy an evening of polished chrome and family-fun as you support a fundraising extravaganza, where a good cause meets beautiful cars Stockton Chevy and Driven For Life are proud to present a day for a • FUN IN THE SUN INCLUDES AUGUST 20, 2006 Car Show FOURTH ANNUAL BEL AIR CLASSIC High color contrasts are an easy way to catch attention and define the spaces Reverse the sizes Opposite the normal style, note that the large photo is a mere (albeit artistic) detail, while the small photo is the entire car 0630 Design a multi-purpose flier Headline · Spacious Backyard with Pond · Car Garage · Central Heat & Air Prudential California Realty 2401 W Turner Rd., Suite 300 Fax: 209-334-0903 Cell: 209-329-4312 Direct: 209-365-8311 Lodi, CA 95242 One model, three looks · Spacious Backyard with Pond · Car Garage · Central Heat & Air Prudential California Realty 2401 W Turner Rd., Suite 300 Fax: 209-334-0903 Cell: 209-329-4312 Direct: 209-365-8311 Lodi, CA 95242 Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort For More Information Call 530-555-1297 www.sltwinterfest.com Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m for everyone! See you there! our Build-a-Snowman contest Loads of fun your snowman-building skills to the test in all ages Enter our annual sled race, or put There will be games, food and attractions for your children for a day of fun in the snow the ground is covered in white Bundle The winter snow has begun to fall, and oin us to usher in the winter time of year J WinterFest • A.M–8 P.M • Appreciation Awards for the first 50 participants Awards for Best Paint, Best Engine, Best Interior Spectator and Participant Voting • STOCKTON FAIRGROUNDS PLACE, DATE & TIME, ADMISSION FEE PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 DIRECTIONS From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way ADDITIONAL INFORMATION • 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! Design a multi-purpose flier hold onto the hope of eliminating cancer in our children’s lifetime tion, Driven For Life Together, with everyone’s support, we can all fantastic cause All proceeds go to support the wonderful organiza- Enjoy an evening of polished chrome and family-fun as you support a fundraising extravaganza, where a good cause meets beautiful cars Stockton Chevy and Driven For Life are proud to present a day for a • • FUN IN THE SUN INCLUDES AUGUST 20, 2006 Car Show FOURTH ANNUAL BEL AIR CLASSIC One format easily handles a variety of looks Remember: head, image, text Keep each area separate Write concisely Use repetitive colors and typestyles to tie the design together 1430 S Church St., Lodi · Built in 2001 ROXANNE BERTHOLD FOR SALE $435,000 Well maintained charming home finished hardwood floors, updated bathroom, in desirable area Features include newly reand a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping · 1583 Sq Ft This home is immaculate Motivated seller! · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio Template Letter-size page (81⁄ 2” x 11”) Half-inch margins Five columns 1/2” ⁄ 2” Ruler guides can be adjusted up and down of Before&After | www.bamagazine.com 0630 Image Text 1430 S Church St., Lodi · Built in 2001 This home is immaculate Motivated seller! · 1583 Sq Ft ROXANNE BERTHOLD FOR SALE $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio 11” 0630 Design a multi-purpose flier 12a 15 16 17 · Car Garage · Central Heat & Air Prudential California Realty 2401 W Turner Rd., Suite 300 Lodi, CA 95242 Direct: 209-365-8311 Cell: 209-329-4312 Fax: 209-334-0903 3b 3b 13 12c 12b 1b 1a Presented By • The South Lake Tahoe Community Center • White Peak Mountain Resort For More Information Call 530-555-1297 www.sltwinterfest.com Things To Know • Free Admission • No Alcohol • Open-Air Event • Dress Warmly • Limited Parking • Come Early November 05, 2006 • Lakeside Park • 10:00 a.m.– 5:00 p.m oin us to usher in the winter time of year for everyone! See you there! our Build-a-Snowman contest Loads of fun your snowman-building skills to the test in all ages Enter our annual sled race, or put There will be games, food and attractions for your children for a day of fun in the snow the ground is covered in white Bundle The winter snow has begun to fall, and J WinterFest 15 18 19 Article resources 1430 S Church St., Lodi · Built in 2001 · Spacious Backyard with Pond ROXANNE BERTHOLD FOR SALE $435,000 Well maintained charming home in desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping · 1583 Sq Ft This home is immaculate Motivated seller! · 6098 Sq Ft Lot · Bedrooms, Bath · Covered Front & Rear Patio Image row 12g–k (left to right) A.M–8 P.M • STOCKTON FAIRGROUNDS Car Show FOURTH ANNUAL BEL AIR CLASSIC • DIRECTIONS 5a 5b 12e 5c 12f 9b (a–b) ITC Franklin Gothic Demi a) 12/20 pt, b) 7/13 pt ITC Franklin Gothic Heavy | 16 pt (a–c) Minion Pro Regular | a) 104 pt b) 28 pt, c) 16/26.6 pt 19 C6 M5 Y4 K0 18 C100 M40 Y0 K35 17 C5 M6 Y45 K15 16 C5 M6 Y45 K75 15 C0 M0 Y0 K100 Colors ITC Franklin Gothic Book | 7/13 pt 20 C15 M95 Y100 K5 Typefaces (a–c) Gargoyle Med Old Style Figures a) 100 pt, b) 16 pt, c) 16/26.5 pt 21 C0 M20 Y100 K0 Myriad Pro Condensed | 13/15 pt Raceway | 69 pt Myriad Pro Bold Condensed | 13/15 pt (a–b) Trade Gothic Bold Condensed 20 Oblique | a) 27 pt, b) 15 pt 10 (a–d) Trade Gothic Bold Cond 20 a) 12 pt, b) 17 pt, c) 11 pt, d) 8.5 pt a b c d 11 (a–c) Trade Gothic Condensed 18 a) 16/26 pt, b) 12/18 pt, c) 8.5/12.7 pt 12 (a–m) iStockphoto.com | e f g h i j k l m Images 11c 13 maps.google.com 14 Photos.com 11c 14 Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design a multi-purpose flier 0630 1c 3a 12d 9a AUGUST 20, 2006 Appreciation Awards for the first 50 participants ADDITIONAL INFORMATION From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com 10c 12l 15 Spectator and Participant Voting PLACE, DATE & TIME, ADMISSION FEE 10b • fantastic cause All proceeds go to support the wonderful organization, Driven For Life Together, with everyone’s support, we can all PLACE: Stockton Fairgrounds, 1658 South Airport Way, Stockton, 95206 - (209) 466-5041 DATE & TIME: August 20, 2006, a.m.–8 p.m FEES: Entrance, $10; Vechicle Registration, $20 20 FUN IN THE SUN INCLUDES • • Awards for Best Paint, Best Engine, Best Interior 21 12m 11a SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a • Live Music on Sweeney Street at 4:00 p.m 10a hold onto the hope of eliminating cancer in our children’s lifetime fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family-fun as you support a 11b Subscribe to Before & After Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as of Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0630 Design a multi-purpose flier [...]... 1583 Sq Ft and a spacious backyard Perfect for a small · 6098 Sq Ft Lot family looking for a place to call home Close · 2 Bedrooms, 1 Bath · Covered Front & Rear Patio and a spacious backyard Perfect for a small · Central Heat & Air family looking for a place to call home Close · 2 Car Garage to new school, restaurants, and shopping · Spacious Backyard with Pond to new school, restaurants, and shopping... maintained charming home $435,000 Well maintained charming home in desirable area Features include newly re- in desirable area Features include newly reand a spacious backyard Close to new school, finished hardwood floors, updated bathroom, ROXANNE BERTHOLD and a spacious backyard Perfect for a small family looking for a place to call home Close · 2 Car Garage restaurants, and shopping This dream home... AUGUST 20, 2006 Car Show FOURTH ANNUAL BEL AIR CLASSIC High color contrasts are an easy way to catch attention and define the spaces Reverse the sizes Opposite the normal style, note that the large photo is a mere (albeit artistic) detail, while the small photo is the entire car 0630 Design a multi- purpose flier 1 Headline · Spacious Backyard with Pond · 2 Car Garage · Central Heat & Air Prudential... contact us Design a multi- purpose flier 0630 2 1c 3a 12d 9a AUGUST 20, 2006 Appreciation Awards for the first 50 participants ADDITIONAL INFORMATION From Sacramento: Go south on I-80 towards CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way From Manteca: Go north on CA-99 Take the Charter Way West Exit towards CA-26 Turn left onto South Airport Way 209-466-5858 TONY LANAZA... chrome and family-fun as you support a fundraising extravaganza, where a good cause meets beautiful cars Stockton Chevy and Driven For Life are proud to present a day for a • • FUN IN THE SUN INCLUDES AUGUST 20, 2006 Car Show FOURTH ANNUAL BEL AIR CLASSIC One format easily handles a variety of looks Remember: head, image, text Keep each area separate Write concisely Use repetitive colors and typestyles... first 50 participants Spectator and Participant Voting Awards for Best Paint, Best Engine, Best Interior Live Music on Sweeney Street at 4:00 p.m • • • • SUPPORT A FANTASTIC CAUSE! Stockton Chevy and Driven For Life are proud to present a day for a fundraising extravaganza, where a good cause meets beautiful cars Enjoy an evening of polished chrome and family fun as you support a fantastic cause All proceeds... text gives at -a- glance particulars Six complementary photos share the image field comfortably The large photo is the focal point; the smaller five add “color.” Variation two • • Spectator and Participant Voting ADDITIONAL INFORMATION • 209-466-5858 TONY LANAZA www.stocktonbelairclassics.com Live Music on Sweeney Street at 4:00 p.m SUPPORT A FANTASTIC CAUSE! 3 of 5 Before&After | www.bamagazine.com hold... desirable area Features include newly refinished hardwood floors, updated bathroom, and a spacious backyard Perfect for a small family looking for a place to call home Close to new school, restaurants, and shopping · 6098 Sq Ft Lot · 2 Bedrooms, 1 Bath · Covered Front & Rear Patio 11” 0630 Design a multi- purpose flier 1 2a 15 16 17 · 2 Car Garage · Central Heat & Air Prudential California Realty 2401 W Turner... For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format 1430 S Church St., Lodi Design a multı -purpose flier • • • • • • • Tiled Floors, Crown Molding Covered Front & Rear Patio Spacious Backyard with pond 2 Car Garage Central Heat & Air Spacious Floor Plan 2 Bedrooms, 1 Bath 6098 Sq... understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After