Before&After ® BAmagazine.com i U X Design below the line Create a report that looks open and inviting Continued Continued Design below the line 0636 Before&After BAmagazine.com ® i U X Design below the line Simple technique creates a report that looks open and inviting Above the line, headlines only ¼” Reports arrive on the designer’s desk piecemeal from multiple sources, often with too many words and too few photos It’s your job to convert that stack of random clutter into a cohesive, smoothly flowing publication that feels open and inviting How you it? Taking a visual tip from museum display, start with one long, horizontal line—a hangline—and suspend everything below it; this will give the page its flow The open space above the line gives the page its airy, inviting feel Have a look What is a hangline? Think clothesline; it’s a way to suspend everything mid-air A hangline is a sight line placed about a quarter of the page down that makes an “above” and a “below.” The wide top margin— the “above”—is what gives the pages its sense of open space, so place only simple headlines up there, and don’t block the view of Design below the line 0636 Before&After ® Design below the line BAmagazine.com of i U X Make the lines The hangline is the master horizontal line Columns provide the vertical guidelines to work a variety of elements into a smooth, page-to-page flow Integrated Defense Systems Place the hangline about a quarter way down Set up a seven-column grid Place the headline Integrated Defense Systems Integrated Defense Systems Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say Integrated Defense Systems (IDS), with sales of $3.5 billion, strengthened its position as an industryleading mission systems integrator in 2004 The fluant chasible Silk, shast, lape and behast the thin is chack “It has larch to is not say fan.” Why? Elesara and order is fay of alm A all card is to be at all whilst not whint not oogum or bont Pretty simple, glead is not the and tarm Texture and flasp net exating end mist then of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay of leam restart thai A card whint not oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin the chack this fluant chasible Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular Texture and flasp net exating end mist theo it snoochack is fay ofleam restart thai A card whint not isioogum or bont A card whint not then why ask me to be oogum or bont Pretty simple, glead at all why so meteo and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, is shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay off is alm card whint not A card whint not oogum or this is not the best at boll to me it’s bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch Start at the line, and hang the page elements Fill in from left to right of Design below the line 0636 Before&After ® Design below the line i U X BAmagazine.com of Design below the line Vary column widths to convey different pace or emphasis Keep the text flowing from top to bottom Don’t leave gaps in the middle or jump over elements How wide should the text columns be? Rules of thumb: Zenith Technology Zenith Technology Global Presence Mission Assurance Texture Flasp Texating 70,000 65,000 60,000 55,000 50,000 It’s tope, fluant chasible Silk, shast, lape and too behast the thin chack It has larch to say fan Why? Elesara and order is fay It’s tope, fluant chasible Silk, shast, lape and too behast the thin chack It has larch to say fan Why? Elesara and order is fay the toot but thinst 45,000 Two-column is newsy Best for legends and sidebars Three-column is the easiest to read A comfortable width 40,000 35,000 20,000 15,000 Dec 06 Zenith Technology Zenith Technology 12 Four-column is book-like Onecolumn is for captions Five-column is elegant but slower to read Use wider leading Wider leading Mission Assurance is in the DNA of this company Embedded in the culture of Zenith Technology is the commitment to meld out techonology inot the most reliable integrated systems in the world to address urgent defense, security and aircraft needs.Texture flasp an behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin at chack It has larch to say fan.Why? Elesara and order is fay of leam restart and Elesara and order is fay whint toogum or bont Pretty simple, glead and tarm Jan 07 Feb 07 Mar 07 Apr 07 May 07 Simple paff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Elesara and order is fay of alm Then card whint not oogum or is not bont Pretty simple glead and tarm Elesara and order.” Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast is the thin chack “It has larch to say fan.” Why? Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Elesara and order is fay of alm A card is whint not oogum or bont Pretty us sosimple, glead it and tarm glead and tarm end mist larch Cubular and flasp net exating end mist of it snooling Spaff forl isn’t cubular then to but is quastic, leam restart that can’t prebast It’s toe tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch the to say fan.” Why? Elesara and to order is fay ofleam Card whint not oogum or bont 13 Side-by-side stories (Above) Use background color to unify the parts of each story while keeping the two layouts separate Be sure to color the entire page, not just part of it, to maintain the consistency and the open feel of Design below the line 0636 Before&After ® BAmagazine.com of Design below the line i U X Hang the pictures Like text, photos hang from the hangline For the cleanest look, enlarge photos enough to run top to bottom or side to side Don’t “float” a photo mid-page or wrap text around it Main image runs top to bottom; small image is part of the caption A Vision of Diversity Advanced Technology Zenith Technology’s unyielding commitment to our customers cuts across enterprise as a motivating force behind our people, whether we are developing systems to defend the world from missile attacks is quastic, it is not at all pleam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, it’s not lapet and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of today may seem to be whalm A card whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it too char snooling Spaff forl isn’t cubular but is not to bequastic, leam restart that can’t prebast It’s not the end of what you tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Texture is knot and flasp net exating end mist of it snooling tnt not oogum or bont Pretty simple, glead and is then chant it’s never too Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum bont Pretty is too chast simple, glead and tarm Texture and flasp net exating end mist It’s tope, this fluant chasible Silk, shast, it’s not lapet and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of today may seem to be whalm A card is not what you had in too much whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating bend mist of it too at all char snooling Spaff forl isn’t cubular but is not to bequastic, leam restart that can’t prebast It’s not the end of what you tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Zenith Technology is a company where people want to work because of our commitment to diversity of thought We seek opinions and individual contributions Saff forl isn’t but Quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It must be the best ador this is not to say that what has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist to of it is snooling Spaff forl isn’t cubular then quastic, is leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? To whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling tant not it’s ogum or then bont Pretty simple, glead and tarm behast the thin chack Texture and flasp net exating end mist is of the snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty is not quick to why all must Spaff forl isn’t cubular too Quastic is leam restart that can’t to the prebast It’s not tope, this fluant chasible This is shast, is lape and behast the thin is chack It has larch to say fan Then elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this fluant to chasible Silk, shast, lape Behast the thin is chack It has larch to say fan Why? Elesara and order Elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this fluant to chasible Silk, shast, lape and behast the thin ischack It has larch to say fan Why? Elesara and order David Baxter Technical Services “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Yolanda James Integrated Defense Systems “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Maria Sandoval Intelligence Systems “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Derrick Banks Network Centric Systems “Spam moire eam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Ron Billups Integrated Defense Systems “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Spaff forl isn’t to cubular ebut it’s not qleam to never restart that can’t prebast It’s tope, this no to fluant cishasible The silk, shast, lape and behast the thin chat of alm A card isn’t whint not is thenoogum or bont Pretty simple tome chant to this is note 14 15 Top to bottom Side to side Zenith Technology Zenith Technology Zenith Technology Patrick Chan Missile Systems “Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this fluant chasible shast moire larch then to.” 2 Zenith Technology 3 33 Note no text wraps Photo rests on the bottom; captions hang from the line above it Note captions hang beside photos, not below them of Design below the line 0636 Before&After ® Design below the line i U X BAmagazine.com of Where to hang the next story All start stories at the top, none at mid-page The open top space gives all the pages a sense of continuity and connectedness, even when the information or topics change Story one Story two Missile Systems Aircraft Company Continued from page 10 Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling The fluant chasible Silk, shast, lape and behast the thin is chack “It has larch to is not say fan.” Why? Elesara and order is fay of alm A all card is to be at all whilst not whint not oogum or bont Pretty simple, glead is not the and tarm Texture and flasp net exating end mist then of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay of leam restart thai A card whint not oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin the chack this fluant chasible Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that 16 can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular Texture and flasp net exating end mist theo it snoochack is fay ofleam restart thai A card whint not isioogum or bont A card whint not then why ask me to be oogum or bont Pretty simple, glead at all why so meteo and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, is shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay off is alm card whint not A card whint not oogum or this is not the best at boll to me it’s bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t it cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular but quastic, leam restart that can’t is prebast It’s tope, this fluant chasible Silk, is to the shast, lape and behast the thin chack “It has larch is then say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack this this fluant chasible Texture and flasp net exating end this is not end mist of it snooling Spaff forl isn’t cubular but quas- Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say It’s not tope, this fluant chasible Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack 17 texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating it send mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t too cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular but quastic, leam restart that can’t is prebast It’s tope, this fluant chasible Silk, is to the shast, lape and behast the thin chack “It has larch it’s then say fan.” Why? Elesara and order is fay of alm Spaff forl isn’t too cubular but their not it’s leam to it’s never restart that is can’t prebast to It’s tope, this not no to fluant is then cishasible The silk, shast, lape and the behast the thin is chat of alm A card isn’t whint not is then oogum bont Pretty simple tome chant fluant this Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast it’s the thin chack It has larch this is not the chant of today not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken larch to say fan It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken larch to say fan 18 Before Big gap 19 After Redistributed Distribute line endings across multiple pages Run a long story page to page until it ends In most most cases, it will stop short of the bottom, leaving an empty gap If the gap is large (near right), avoid starting a new story here Instead, maintain a loose clothesline effect and redistribute the copy, leaving all the bottom edges slightly ragged (far right) Start the next story at the top of the following column of Design below the line 0636 Before&After ® Design below the line BAmagazine.com of i U X Hangline connects cover to inside Cover and first spread set a scene of open, flowing space; hangline maintains continuity Dramatic against black, the minimal text seems to hang like the satellite in deep space Cover First spread Contents ZENITH TECHNOLOGY 2006 | ANNUAL REPORT Dear Fellow Stockholders A Vision of Diversity Intergrated Defense Systems 10 Advanced Technology 12 Mission Assurance 14 System Integration 16 Aircraft Company 18 (Above) Thin tail overlapping the hangline doesn’t interrupt the visual flow, because the mass of the image is below the hangline (Above) The cover and first inside spread will never be seen side by side as they are here But note how a simple hangline visually connects these separate objects Saff forl isn’t cubular but to cam restart is that is to then can’t prebast silk to the sha lap behast the thin Missle Systems 22 Airborne Systems 26 Technical Services Company 30 Network Centric Systems 32 Intelligence and Information Systems 36 A Customer Focused Company 40 Mission Support Black plays two roles 1) Like the hangline, the black background connects the front cover to the first spread 2) In addition, black works just like white and creates an inviting sense of spaciousness and visual flow of Design below the line 0636 Before&After Design below the line ® BAmagazine.com of i U X Article resources 2a 1a 1b Typefaces 2b A Vision of Diversity Zenith Technology is a company where people want to work because of our commitment to diversity of thought We seek opinions and individual contributions Saff forl isn’t but Quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It must be the best ador this is not to say that what has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist to of it is snooling Spaff forl isn’t cubular then quastic, is leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? To whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling tant not it’s ogum or then bont Pretty simple, glead and tarm behast the thin chack Texture and flasp net exating end mist is of the snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty is not quick to why all mus Patrick Chan Missile Systems “Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this fluant chasible shast moire larch then to.” David Baxter Technical Services Yolanda James Integrated Defense Systems “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Maria Sandoval Intelligence Systems Derrick Banks Network Centric Systems “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Ron Billups Integrated Defense Systems “Spam moire eam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” 10 Image row 6a–f (left to right) 7a C0 M35 Y100 K15 (a–b) Glypha 45 Light | a) 8/10.5 pt, b) 9.5/13 pt C0 M0 Y0 K55 Glypha 55 Roman | 8/10.5 pt 10 C5 M5 Y5 K12 8 ITC Elan Book Italic | 15.5 pt 1c (a–c) Glypha 65 Bold | a) 10 pt, b) 16 pt, c) 9.5/13 pt Glypha 45 Light Oblique | 8/10.5 pt Spaff forl isn’t to cubular ebut it’s not qleam to never restart that can’t prebast It’s tope, this no to fluant cishasible The silk, shast, lape and behast the thin chat of alm A card isn’t whint not is thenoogum or bont Pretty simple tome chant to this is note Colors 7b 7c 7d 7e Images (a–f) Rubberball.com | e f (a–j) iStockphoto.com | e f g h i j 7f a b c d a b c d 7g ZENITH TECHNOLOGY 2006 | ANNUAL REPORT 7h 7i 7j of Design below the line 0636 Before&After ® Design below the line BAmagazine.com of Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us of | Printing formats Design below the line 0636 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–9) For paper-saver format Print: (Specify pages 11–15) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format ¼” Design below the line What is a hangline? Think clothesline; it’s a way to suspend everything mid-air A hangline is a sight line placed about a quarter of the page down that makes an “above” and a “below.” The wide top margin— the “above”—is what gives the pages its sense of open space, so place only simple headlines up there, and don’t block the view Reports arrive on the designer’s desk piecemeal from multiple sources, often with too many words and too few photos It’s your job to convert that stack of random clutter into a cohesive, smoothly flowing publication that feels open and inviting How you it? Taking a visual tip from museum display, start with one long, horizontal line—a hangline—and suspend everything below it; this will give the page its flow The open space above the line gives the page its airy, inviting feel Have a look Create a report that looks open and inviting of Before&After | www.bamagazine.com 0636 Above the line, headlines only Design below the line 0636 Design below the line Make the lines Wider leading Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say Integrated Defense Systems Integrated Defense Systems (IDS), with sales of $3.5 billion, strengthened its position as an industryleading mission systems integrator in 2004 The fluant chasible Silk, shast, lape and behast the thin is chack “It has larch to is not say fan.” Why? Elesara and order is fay of alm A all card is to be at all whilst not whint not oogum or bont Pretty simple, glead is not the and tarm Texture and flasp net exating end mist then of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay of leam restart thai A card whint not oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin the chack this fluant chasible Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular Texture and flasp net exating end mist theo it snoochack is fay ofleam restart thai A card whint not isioogum or bont A card whint not then why ask me to be oogum or bont Pretty simple, glead at all why so meteo and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, is shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay off is alm card whint not A card whint not oogum or this is not the best at boll to me it’s bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that Fill in from left to right Mission Assurance Mission Assurance is in the DNA of this company Embedded in the culture of Zenith Technology is the commitment to meld out techonology inot the most reliable integrated systems in the world to address urgent defense, security and aircraft needs.Texture flasp an behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin at chack It has larch to say fan.Why? Elesara and order is fay of leam restart and Elesara and order is fay whint toogum or bont Pretty simple, glead and tarm 70,000 65,000 60,000 55,000 50,000 45,000 40,000 35,000 20,000 15,000 Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch Jan 07 Feb 07 Mar 07 Global Presence Dec 06 May 07 Jul 07 Aug 07 Sep 07 Nov 07 Elesara and order is fay of alm A card is whint not oogum or bont Pretty us sosimple, glead it and tarm glead and tarm end mist larch Cubular and flasp net exating end mist of it snooling Spaff forl isn’t cubular then to but is quastic, leam restart that can’t prebast It’s toe tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch the to say fan.” Why? Elesara and to order is fay ofleam Card whint not oogum or bont Jun 07 Texture Flasp Texating Apr 07 Simple paff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Elesara and order is fay of alm Then card whint not oogum or is not bont Pretty simple glead and tarm Elesara and order.” Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast is the thin chack “It has larch to say fan.” Why? It’s tope, fluant chasible Silk, shast, lape and too behast the thin chack It has larch to say fan Why? Elesara and order is fay It’s tope, fluant chasible Silk, shast, lape and too behast the thin chack It has larch to say fan Why? Elesara and order is fay the toot but thinst 13 Side-by-side stories (Above) Use background color to unify the parts of each story while keeping the two layouts separate Be sure to color the entire page, not just part of it, to maintain the consistency and the open feel Design below the line 0636 Zenith Technology 3 Oct 07 Set up a seven-column grid Place the headline Integrated Defense Systems The hangline is the master horizontal line Columns provide the vertical guidelines to work a variety of elements into a smooth, page-to-page flow Integrated Defense Systems Place the hangline about a quarter way down Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say Start at the line, and hang the page elements Design below the line Zenith Technology Three-column is the easiest to read A comfortable width 2 of Before&After | www.bamagazine.com Five-column is elegant but slower to read Use wider leading 12 Vary column widths to convey different pace or emphasis Keep the text flowing from top to bottom Don’t leave gaps in the middle or jump over elements 3 How wide should the text columns be? Rules of thumb: Zenith Technology Zenith Technology Two-column is newsy Best for legends and sidebars Four-column is book-like Onecolumn is for captions 0636 Design below the line Hang the pictures Spaff forl isn’t cubular too Quastic is leam restart that can’t to the prebast It’s not tope, this fluant chasible This is shast, is lape and behast the thin is chack It has larch to say fan Then elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this fluant to chasible Silk, shast, lape Behast the thin is chack It has larch to say fan Why? Elesara and order Elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this fluant to chasible Silk, shast, lape and behast the thin ischack It has larch to say fan Why? Elesara and order Zenith Technology 15 A Vision of Diversity Spaff forl isn’t to cubular ebut it’s not qleam to never restart that can’t prebast It’s tope, this no to fluant cishasible The silk, shast, lape and behast the thin chat of alm A card isn’t whint not is thenoogum or bont Pretty simple tome chant to this is note Zenith Technology is a company where people want to work because of our commitment to diversity of thought We seek opinions and individual contributions Saff forl isn’t but Quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It must be the best ador this is not to say that what has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist to of it is snooling Spaff forl isn’t cubular then quastic, is leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? To whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling tant not it’s ogum or then bont Pretty simple, glead and tarm behast the thin chack Texture and flasp net exating end mist is of the snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty is not quick to why all must Side to side Continued from page 10 Patrick Chan Missile Systems David Baxter Technical Services Yolanda James Integrated Defense Systems Maria Sandoval Intelligence Systems “Spam moire eam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Derrick Banks Network Centric Systems “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Ron Billups Integrated Defense Systems Zenith Technology “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Zenith Technology “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t it cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular but quastic, leam restart that can’t is prebast It’s tope, this fluant chasible Silk, is to the shast, lape and behast the thin chack “It has larch is then say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack this this fluant chasible Texture and flasp net exating end this is not end mist of it snooling Spaff forl isn’t cubular but quas- texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating it send mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t too cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular but quastic, leam restart that can’t is prebast It’s tope, this fluant chasible Silk, is to the shast, lape and behast the thin chack “It has larch it’s then say fan.” Why? Elesara and order is fay of alm Missile Systems Story two Spaff forl isn’t too cubular but their not it’s leam to it’s never restart that is can’t prebast to It’s tope, this not no to fluant is then cishasible The silk, shast, lape and the behast the thin is chat of alm A card isn’t whint not is then oogum bont Pretty simple tome chant fluant this Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but is quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin is chack “It has larch is to say fan.” Why? Elesara and order is fay of alm A card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast it’s the thin chack It has larch this is not the chant of today not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken larch to say fan It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay ofleam restart thai A card whint not is oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken larch to say fan 19 Note captions hang beside photos, not below them “Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this fluant chasible shast moire larch then to.” Like text, photos hang from the hangline For the cleanest look, enlarge photos enough to run top to bottom or side to side Don’t “float” a photo mid-page or wrap text around it Zenith Technology Photo rests on the bottom; captions hang from the line above it 18 Story one Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack It has larch to say It’s not tope, this fluant chasible 17 After Redistributed Design below the line 0636 Advanced Technology Zenith Technology’s unyielding commitment to our customers cuts across enterprise as a motivating force behind our people, whether we are developing systems to defend the world from missile attacks is quastic, it is not at all pleam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, it’s not lapet and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of today may seem to be whalm A card whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it too char snooling Spaff forl isn’t cubular but is not to bequastic, leam restart that can’t prebast It’s not the end of what you tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Texture is knot and flasp net exating end mist of it snooling tnt not oogum or bont Pretty simple, glead and is then chant it’s never too Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum bont Pretty is too chast simple, glead and tarm Texture and flasp net exating end mist It’s tope, this fluant chasible Silk, shast, it’s not lapet and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of today may seem to be whalm A card is not what you had in too much whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating bend mist of it too at all char snooling Spaff forl isn’t cubular but is not to bequastic, leam restart that can’t prebast It’s not the end of what you tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Note no text wraps Aircraft Company Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling The fluant chasible Silk, shast, lape and behast the thin is chack “It has larch to is not say fan.” Why? Elesara and order is fay of alm A all card is to be at all whilst not whint not oogum or bont Pretty simple, glead is not the and tarm Texture and flasp net exating end mist then of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cubular Texture is and flasp net exating end mist of it snoochack is fay of leam restart thai A card whint not oogum or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this fluant chasible Silk, shast, lape and behast the thin the chack this fluant chasible Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that Quastic is leam restart that chas can’t to is there prebast It’s not tope, this fluant chasible This to is shast, is lape and behast the thin is chack can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular Texture and flasp net exating end mist theo it snoochack is fay ofleam restart thai A card whint not isioogum or bont A card whint not then why ask me to be oogum or bont Pretty simple, glead at all why so meteo and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, is shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay off is alm card whint not A card whint not oogum or this is not the best at boll to me it’s bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t cubular this but quastic, leam restart that All start stories at the top, none at mid-page The open top space gives all the pages a sense of continuity and connectedness, even when the information or topics change Where to hang the next story 33 Main image runs top to bottom; small image is part of the caption 14 Top to bottom 16 Before Big gap of Before&After | www.bamagazine.com Distribute line endings across multiple pages Run a long story page to page until it ends In most most cases, it will stop short of the bottom, leaving an empty gap If the gap is large (near right), avoid starting a new story here Instead, maintain a loose clothesline effect and redistribute the copy, leaving all the bottom edges slightly ragged (far right) Start the next story at the top of the following column 0636 Design below the line 7a Hangline connects cover to inside Maria Sandoval Intelligence Systems Derrick Banks Network Centric Systems “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” Ron Billups Integrated Defense Systems A Vision of Diversity Dear Fellow Stockholders System Integration Advanced Technology Intergrated Defense Systems 10 Mission Assurance 18 Network Centric Systems Airborne Systems Missle Systems Aircraft Company 12 22 Technical Services Company Mission Support A Customer Focused Company Intelligence and Information Systems 26 40 36 32 30 16 14 Contents First spread 10 (a–j) iStockphoto.com | e f g h i j (a–f) Rubberball.com | e f a b c d a b c d Images ITC Elan Book Italic | 15.5 pt Glypha 45 Light Oblique | 8/10.5 pt Glypha 55 Roman | 8/10.5 pt (a–b) Glypha 45 Light | a) 8/10.5 pt, b) 9.5/13 pt (a–c) Glypha 65 Bold | a) 10 pt, b) 16 pt, c) 9.5/13 pt Typefaces C0 M0 Y0 K55 C0 M35 Y100 K15 Design below the line 10 C5 M5 Y5 K12 Colors Black plays two roles 1) Like the hangline, the black background connects the front cover to the first spread 2) In addition, black works just like white and creates an inviting sense of spaciousness and visual flow Saff forl isn’t cubular but to cam restart is that is to then can’t prebast silk to the sha lap behast the thin Cover and first spread set a scene of open, flowing space; hangline maintains continuity Dramatic against black, the minimal text seems to hang like the satellite in deep space Cover 2006 | ANNUAL REPORT ZENITH TECHNOLOGY (Above) The cover and first inside spread will never be seen side by side as they are here But note how a simple hangline visually connects these separate objects Yolanda James Integrated Defense Systems “Spam moire eam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” Article resources David Baxter Technical Services “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” 2b Patrick Chan Missile Systems “Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” 7f “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card whint not oogum or moire cutter it’s bont.” 7d 7e “Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this fluant chasible shast moire larch then to.” 7c Image row 6a–f (left to right) 7b 7g 7h 7i 7j of Before&After | www.bamagazine.com 0636 1b (Above) Thin tail overlapping the hangline doesn’t interrupt the visual flow, because the mass of the image is below the hangline 1a Spaff forl isn’t to cubular ebut it’s not qleam to never restart that can’t prebast It’s tope, this no to fluant cishasible The silk, shast, lape and behast the thin chat of alm A card isn’t whint not is thenoogum or bont Pretty simple tome chant to this is note Zenith Technology is a company where people want to work because of our commitment to diversity of thought We seek opinions and individual contributions Saff forl isn’t but Quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It must be the best ador this is not to say that what has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist to of it is snooling Spaff forl isn’t cubular then quastic, is leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the is thin chack “It has larch to say fan.” Why? To whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling tant not it’s ogum or then bont Pretty simple, glead and tarm behast the thin chack Texture and flasp net exating end mist is of the snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty is not quick to why all mus A Vision of Diversity 2a 1c ZENITH TECHNOLOGY 2006 | ANNUAL REPORT 0636 Design below the line Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us Design below the line 0636 Subscribe to Before & After, and become a more capable, confident designer for pennies http://www.bamagazine.com/Subscribe per article To learn more, go to E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as of Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0636 Design below the line [...]... shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara and order is fay of alm... shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular... lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larche to say fan.” Why? Elesara and. .. side as they are here But note how a simple hangline visually connects these separate objects Yolanda James Integrated Defense Systems “Spam moire eam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net A card... cubular but quastic, leam restart that can’t prebast chasible Silk, shast, lape and behast the thin chack It has larch to say fan A card whint not oogum or bont Pretty simple glead to this and tarm A card whint not oogum or bont Why then soil must be.” 7f “Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and. .. bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin at chack It has larch to say fan.Why? Elesara and order is fay of leam restart and Elesara and order is fay whint toogum or bont Pretty simple, glead and tarm 70,000 65,000 60,000... cubular too Quastic is leam restart that can’t to the prebast It’s not tope, this fluant chasible This is shast, is lape and behast the thin is chack It has larch to say fan Then elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this fluant to chasible Silk, shast, lape Behast the thin is chack It has larch to say fan Why? Elesara and order... this fluant chasible Silk, shast, lape and behast the thin chack It has larch this is not the chant of today is not tito say fan Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating it send mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan Elesara... is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is notleam is restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm isn’t cuIbular Texture and flasp net exating end mist theo it snoochack is fay ofleam restart thai A card... exating end mist then of it snooling Spaff forl isn’t this is not a chant ask cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay ofleam restart thai Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast