Data com connect staff present data quality enhancements

Connect Data Quality Hawro Mustafa (DataSpace) Joshua D’Antuono (SuperIron31) Product Management Director, Data.com Connect Director, Data Operations - Data.com #2015ConnectCon @connectmembers facebook.com/connectmembers Agenda • New Domain + Company Management Features • Bulk Contribution Enhancements • Telephone Disconnect Processing • Bounce Report Processing Improvements • Detecting + Preventing Fraud • Anti-Fraud Activities • User Trust Score • Rookie Tier New Domain + Company Features New Domain + Company Management Features New Community Features Merge Companies Add Domain Update Domain Delete Domain Move Domain New Stewardship Feature Remove Company .Enabling DQ Improvements On 3,000+ Companies with 2.3 million+ Associated Contacts Bulk Contribution Enhancements Bulk Contribution Enhancements Bulk Contribution File Acceptance Rates by Month • Data science solution using Naive Bayes Classifier Designed to address top issues with bulk contribution: column mapping errors Final version of the model launched in early May 2015, leading to a 12% overall avg increase in acceptance rates to date 70% avg accept rate Accepted Feature Complete Rejected 82% avg accept rate Telephone Disconnect Processing Telephone Disconnect Processing Telephone Quality Pilot Results A Telephone Quality Pilot was conducted by the Data Stewardship team with 20k selected contacts Many contacts with disconnected phone numbers could be improved and left active in Connect A small subset should be deactivated until an active phone number is provided by the Community ~2 million contact phone numbers are to be run through this process in 2015 Unknown 83% 5% 12% 5% deactivated 95% updated Active Disconnected Bounce Report Processing Bounce Report Processing Feedback Community Feedback via Corner Posts and Support Cases Data Defender Feedback to Data Stewardship Team Data Analyst Observations and Monitoring Bounce Report Processing Challenges Bounce codes received by DaffyHope51 are constantly changing Some bounce codes are ambiguous in nature DaffyHope51 is contributing facts into a complex system of historical data Bounce Report Processing Solution Based upon feedback and examples provided by the Community + detailed data analysis Should greatly reduce the impact of DaffyHope51’s actions on contact data Analysis methods allow us to more quickly react to new feedback from the Community Detecting + Preventing Fraud Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team User Trust Score Registration Features Patterns of Activity Timing of Actions Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team User Trust Score Registration Features Patterns of Activity Timing of Actions Rookie Tier Actions Per Day Points Delay Heavily Monitored Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team Weekly Member Locks by Type User Trust Score Registration Features Rookie Tier Actions Per Day Patterns of Activity Timing of Actions Points Delay Heavily Monitored Manual UTS Detecting + Preventing Fraud: Impact Contribution Volume of Locked Members By Registration Week Contact Updates Locked Members By Registration Week 1-4 5+ Volume Q&A Thank You! Hawro Mustafa (DataSpace) Joshua D’Antuono (SuperIron31) Product Management Director, Data.com Connect Director, Data Operations - Data.com #2015ConnectCon @connectmembers facebook.com/connectmembers [...]... By Registration Week Contact Updates Locked Members By Registration Week 1-4 5+ Volume Q&A Thank You! Hawro Mustafa (DataSpace) Joshua D’Antuono (SuperIron31) Product Management Director, Data. com Connect Director, Data Operations - Data. com #2015ConnectCon @connectmembers facebook .com/ connectmembers ... Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team User Trust Score Registration Features Patterns of Activity Timing of Actions Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team User Trust Score Registration... into a complex system of historical data Bounce Report Processing Solution Based upon feedback and examples provided by the Community + detailed data analysis Should greatly reduce the impact of DaffyHope51’s actions on contact data Analysis methods allow us to more quickly react to new feedback from the Community Detecting + Preventing Fraud Detecting + Preventing Fraud Anti-Fraud Activities Data. .. Trust Score Registration Features Patterns of Activity Timing of Actions Rookie Tier 5 Actions Per Day Points Delay Heavily Monitored Detecting + Preventing Fraud Anti-Fraud Activities Data Defender Reports Community Reports Data Stewardship Team Weekly Member Locks by Type User Trust Score Registration Features Rookie Tier 5 Actions Per Day Patterns of Activity Timing of Actions Points Delay Heavily Monitored ... Hawro Mustafa (DataSpace) Joshua D’Antuono (SuperIron31) Product Management Director, Data. com Connect Director, Data Operations - Data. com #2015ConnectCon @connectmembers facebook .com/ connectmembers... Feature Complete Rejected 82% avg accept rate Telephone Disconnect Processing Telephone Disconnect Processing Telephone Quality Pilot Results A Telephone Quality Pilot was conducted by the Data. .. Active Disconnected Bounce Report Processing Bounce Report Processing Feedback Community Feedback via Corner Posts and Support Cases Data Defender Feedback to Data Stewardship Team Data Analyst