Tài liệu SEO 2012 từ chuyên gia SEO MAtt cutts

PubCon 2012: State of the Index Matt Cutts, Google @mattcutts Bài viết chi tiết SEOTOPVN.COM Favorite caption on a tweet so far? SEO in 2011: Low Quality Sites (Panda) and Communication SEO in 2012: Blackhat Spam (Penguin) and Communication The last year in more detail • Algo for too many ads above the fold • Penguin • Spammy link network crackdown • Continued refinements on Panda • Exact-match domains The last year in more detail • Googlebot smarter about AJAX/JS • 90 days of queries, 2000 top queries => 98% of sites have full coverage • autocompletetype: better form filling • Responsive web design suggestions • Better multilingual, multinational tags The last year in more detail • Webmaster Academy • Recommendations for smartphone- optimized websites • Better crawl/site error reporting • Email for critical issues • Better user permissions in console The last year in more detail • Messages: ~100% of manual actions • Blog posts of algorithm changes • Video of quality launch meeting • Updated Webmaster Guidelines with examples • Messages for unnatural links New (and Improved!) Tool URL: https://www.google.com/webmasters/ tools/disavow-links-main Explaining Disavow Links: Video Also: Blog Post and Help Center content Reminder: Examine things closely Worth doing now: • Sign up for Webmaster Tools • Learn about x-autocompletetype • Subscribe to o @googlewmc o Webmaster blog o Inside Search blog o Webmaster Video Channel ...Favorite caption on a tweet so far? SEO in 2011: Low Quality Sites (Panda) and Communication SEO in 2012: Blackhat Spam (Penguin) and Communication The last year in