How Economist readers fly? Traveling for fun in style >50% 4.9 The number of domestic round-trip business flights taken by a reader in a year usually fly first, business, or premium economy when flying for leisure They also travel internationally for work – 2.8 short-haul and 1.9 long-haul round-trips a year 64 % Extra amenities are appreciated, but at the end of the day, it’s the basics that really matter to premium flyers of readers would not switch their business airline due to price, despite a general trend towards business cost-cutting VIP Loyalty Programs Seat Comfort Economist readers are tech-savvy; in the past year, they have used their smartphones to: Autonomy in business Service from Attendants 68% 66% Access a boarding pass Check in for a flight 75 Many readers have preferred airlines, but most are open to other options and often comparison shop Business Flyers 73% Leisure Flyers 88% 76 % > % of readers are not impacted by employer restrictions in air travel of comparison shoppers still refer to airlines’ branded websites BUT Source: The Economist Group 2015