7 international SEO dos donts

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS in 10 minutes INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA I’m Aleyda Solis SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO GIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE (CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN THROUGH COOKIES OR SCRIPTS IN THE SAME URLS Same URL, different Languages INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES OR COUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT Great Amazon Not bad TripAdvisor INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY TARGETING, NOT ONLY TRANSLATE INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO IDENTIFY THE BEST INTERNATIONAL TARGETING: COUNTRY OR LANGUAGE? INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS You can Language target when location is not a factor for your business or it is, but your audience is very distributed and you can’t target each one of them specifically at the start Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA FOOTBALL: THE WORLD VS USA 77 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/ INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA LET’S GO INTERNATIONAL INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA THANKS QUESTIONS? aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com [...]... http://www.seerinteractive.com/blog /international- seo- strategy-guide INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 6 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE INTERNATIONAL. .. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA FOOTBALL: THE WORLD VS USA 77 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL. .. Phone INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 4 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS This type of “mix” usage is OK INTERNATIONAL. .. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS Take a look at the specification: http://support.google.com/webmasters/bin/answer.py? This type of “mix” usage is OK INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 5 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO IDENTIFY THE BEST INTERNATIONAL. .. LANGUAGE AND COUNTRY INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/ INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH... AT #IONSEARCH BY @ALEYDA DO IDENTIFY THE BEST INTERNATIONAL TARGETING: COUNTRY OR LANGUAGE? INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS... SITEMAPS Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/ INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA LET’S GO INTERNATIONAL INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA THANKS QUESTIONS? aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com .. .INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES Mobile vs Cell Phone INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES ... http://www.themediaflow.com/resources/tools/href-lang-tool/ INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA LET’S GO INTERNATIONAL INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH... USA 77 INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY INTERNATIONAL SEO DOS & DONTS... http://www.seerinteractive.com/blog /international- seo- strategy-guide INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T ASSUME YOUR INTERNATIONAL AUDIENCE