Lies, sex and facebook

Lies, sex &   it’s an f-World, u Like it or Not! Stefanos  Karagos     March  2012     AllThings  Facebook  Forum   xplain.co Switzerland  |  Romania  |  Cyprus  |  Greece  |  Turkey  |  Bahrain  |  UK       LET’S GET TO KNOW EACH OTHER xplain.co I’m an Information Alchemist My Passion is Content Architecture, Visual Thinking, and Integration of Brands into Peoples Lives xplain.co Switzerland   Romania   Turkey   Greece   Cyprus   Bahrain   United  Kingdom     >   beloved   brands   countries   XPLAIN proud  member   xplain.co 75   ROI   focused   we  love   Pepsi Sony Friesland Kraft Foods Piraeus Bank Nestle Swiss Air Trident Lay’s MTN Mobile Lipton KFC Dentyne Mountain Dew UBS Bank Prigat Village Roadshow Electronic Arts OTE Mirinda Sony Ericsson Cadbury Event Point and many more! >270   FB  Pages   8.3 > Millions   Fans*   XPLAIN xplain.co *  >1.000.000  in  Romania   ? WHAT ABOUT YOU xplain.co Do U Run a Branded FB Page? xplain.co Are u ready for timeline? Do U Run a Branded FB Page? xplain.co Do u have a content strategy? Are u ready for timeline? Do U Run a Branded FB Page? xplain.co This is NOT Mickey Mouse! It’s SERIOUS Business xplain.co YOU MUST MEASURE EVERYTHING IF YOU WANT TO CONTROL YOUR RESULTS Be  sure  to  measure  your  fans'  engagement  with  every  one  of  your  posts,  find   out  what  they  like  the  most  and  tweak  your  content  accordingly   Best  tool  to  start:  Facebook  Insights   xplain.co AND NOW LOOP IT, EVERYDAY! Facebook  engagement  is  not  an  one-­‐night  stand,  it  is  an  ongoing  relaUonship   with  your  fans  and  potenUal  customers     So,  never  stop  planning,  never  stop  posUng,  never  stop  tesUng,  never  stop   measuring       Loop  it  and  enjoy  it!   xplain.co IT’S  AN   - WORLD xplain.co IN A SATURATED MEDIUM YOU NEED PROFESSIONALS AND TOOLS TO MAKE THINGS HAPPEN xplain.co EVERY COMPANY IS A MEDIA COMPANY xplain.co PAID OWNED EARNED Paying  to  leverage   the  power  of  a   channel  to  deliver  a   message  that  drives   to  another  type  of   media   Dynamic  content  in  a   controlled   environment  Setup   as  a  repeatable,   value-­‐added   experience   The  customer  as  a   channel     Built  through   engagement,   conversaUon  and   content  sharing   YOUR BRAND’S MEDIA PLATFORM xplain.co content is the king text  |  photos  |  videos      :    natural  talks   PEOPLE LOOKING FOR SOLUTION PROVIDERS MAKE YOUR BRAND ONE OF THEM! xplain.co F-REACH HAS LAYERS DARE TO GROW YOUR VIRAL ONE! Organic  Reach     +Viral  Reach     +Paid  Reach     The  number  of  unique  users   who  visited  the  Page,  or  saw   the  Page  or  one  of  its  posts  in   News  Feed  or  Ucker   The  number  of  unique  users   who  saw  the  Page  or  one  of  its   posts  from  a  story  published  by   a  friend   The  number  of  unique  users   who  saw  a  Facebook  Ad   poinUng  to  the  Page   xplain.co GO VIRAL, BY UNLOCKING THE NETWORK OF YOUR BRAND ADVOCATES xplain.co PEOPLE WANT TO TALK ABOUT YOUR BRAND, GIVE THEM A REASON TO xplain.co marketwire.com   IF YOU HAVEN’T GOTTEN ON THE F-TRAIN YET, DON’T WORRY YOU WILL PRETTY SOON, YOU’LL HAVE TO xplain.co DON’T BE AFRAID TO BREAK SOME EGGS xplain.co BUT DON’T FORGET TO KEEP THE BRAND PAGE CLEAN xplain.co Now  Make  Your  Move!   THANK YOU! x   x   Contact  Us:   @x_plain   LetsRock@xplain.co   xplain.co Switzerland  |  Romania  |  Cyprus  |  Greece  |  Turkey  |  Bahrain  |  UK           [...]... represents  your  brand and  your  values,  aTracts and   keeps  the  interest  of  the Facebook  community and   creates  leads  for  your  business,  you  must  carefully  plan   your  strategy,  your  content,  your  artwork and  the   implementaUon  of  your  strategy   FACEBOOK MARKETING IS FREE xplain.co The trut xplain.co You can indeed create a fb brand page in your spare time     and  let  your... >4.700.000 PPL xplain.co AND HARD TO BE HEARD! Your brand   xplain.co gapingvoid.com! “ Social Media is like Teen Sex Everyone Wants to Do it Nobody Knows How When it’s Finally Done, it’s a Surprise it’s Not Better… Avinash Kaushik, Analytics Evangelist, Google   xplain.co LIES, LIES, LIES come  before sex  ;-­‐)   xplain.co xplain.co YOU NEED ONLY 5’ TO START YOUR BRAND’S PAGE IN FACEBOOK flickr.com/photos/benheine/...  can  even  run  your Facebook  ads  all  by  yourself     BUT,  without  the  special  knowledge,  experience and   tools  of  a  reliable Facebook  markeUng  partner,  you  will   probably  be  wasUng  your  Ume and  resources     If  you  are  NOT  prepared  to  invest  money and  Ume  in   established Facebook  markeUng  soluUons,  you'd  beTer   stay  away  from Facebook     ANYONE WHO... RUN A FACEBOOK PAGE xplain.co The trut xplain.co Since Leonardo's death, there is no one who knows everything!       So,  if  you  are  serious  about  entering  the Facebook  arena,   chose  your  partners  carefully and  trust  your  company's   presence and  image  to  people  with  proven  knowledge  of   the  special  features  of Facebook   USING ONLY FACEBOOK ADS YOU CAN GROW YOUR BRAND’S...  reason,  to  promote  your  brand and  your  brand's  values, and   should  never  forget  that!     Make  your  content  simple,  concise,  easy  to  understand,  useful and  emoUonal   xplain.co 2 YOU NEED A COMMUNITY DEVELOPMENT PLAN TO ENGAGE FANS A  brand's  fans  are  3  Umes  more  likely  to  buy  the  brand's  products  than  the   general Facebook  community     So,  you  need  a  plan...  people  to  prospecUve  customers,   you  need  to  go  all  the  way and  create  the  right  social   environment  for  them     This  means  that,  without  the  proper Facebook  brand   page and  the  day-­‐by-­‐day  communicaUon  with  the   Facebook  community,  you  only  get  a  fracture  of  the   possible  benefits  of Facebook  ad  campaigns   The trut xplain.co a i awareness interest...  to  increase  the  number  of  your  quality  fans and  keep  your   exisUng  fans  engaged and  saUsfied   xplain.co 3 YOU MUST BE ENGAGED AND HUMANIZED IF YOU WANT REAL RESULTS Your Facebook  fans  are  human  beings and  so  are  you!     Don't  hesitate  to  show  your  human  face,  parUcipate  in  discussions  running  on   your  page and  prove  to  your  fans  that  you  are  LISTENING... SEX SAmulate  your  fans’  mind  or  Die!   xplain.co flickr.com/photos/sundin13/   She  can’t  be  the  Superman  ;-­‐)   Don’t count on luck* *are  you  gonna  leave  your  brand’s   performance  to  a  …secretary?   xplain.co 5 CRITICAL STEPS TO PLEASURE xplain.co 1 YOU NEED A CONTENT STRATEGY TO CREATE YOUR BRAND’S SOCIAL ENVIRONMENT You  are  wriUng  for  a  reason,  to  promote  your  brand and. ..  number  of  your  fans and   your  target  group       Test  to  find  the  right  frequency  for  YOUR  audience and   remember:  post  ONLY  quality  content  to  keep  your  fans   engaged and  increase  your  messages'  reach!   100.000 FANS ARE BETTER THAN 10.000 xplain.co The trut xplain.co Not quite 1.000  highly  engaged  fans  with  genuine  interest  in   your  brand/offer/values,  who  speak... YOUR BRAND’S AWARENESS xplain.co The trut xplain.co Time is not an issue       The  main  issue  is  TIMING,  a  clear  strategy,  knowledge  of   your  audience and  opUmizaUon  of  every  acUon  you   make,  be  it  a  post,  a  contest,  a  promo  or  an  advert       To  develop  all  these  you  clearly  need  much  more  than  8   hours  a  day  :-­‐)   POSTING ONCE A DAY IN OUR BRAND’S FB ... Analytics Evangelist, Google   xplain.co LIES, LIES, LIES come  before sex  ;-­‐)   xplain.co xplain.co YOU NEED ONLY 5’ TO START YOUR BRAND’S PAGE IN FACEBOOK flickr.com/photos/benheine/   The...  quality  page,  that  correctly   represents  your  brand and  your  values,  aTracts and   keeps  the  interest  of  the Facebook  community and   creates  leads  for  your  business,  you  must...  carefully and  trust  your  company's   presence and  image  to  people  with  proven  knowledge  of   the  special  features  of Facebook   USING ONLY FACEBOOK ADS YOU CAN GROW YOUR BRAND’S SALES