After studying this part, the students should be able to: Have ability to understand the language of international business letters in English.. Have ability to write some routine
Trang 1BUSINESS LETTERS
Tran Thi Thu Trang
Trang 2 After studying this part, the students should be able to:
Have ability to understand the language of international business letters in English.
Have ability to write some routine
international business letters in English
such as: Enquires, Replies and Quotations, Orders, Complaints and adjustments
Trang 31 What are the main parts of a business letter?
2 What does the letterhead contain?
3 Where is the position of sender’s address and how do you write them?
4 How do you write the date in a business letter?
5 What and how do you write in the complimentary closure?
6 What is the right order of writing the receiver’s address?
7 What rules do you observe when making an enquiry?
8 How do you write a routine letter of enquiry?
9 What should be included in a good quotation?
10.What are the most important items in an order?
11.What should be written in a complaint?
12.What are the most usual cases for lodging a complaint?
Trang 4 Letters:
Are used in transaction such as offer.
Are required a lot of time
Are rather secret
Make the first impression of the company
Trang 5Structure and Presentation
Content and Style
Enquiry
Replies and Quotations
Complaints and Adjustments
Order
Trang 6 Two styles of letter: blocked and
indented Blocked style is usually used
Align text to the left.
A line space between paragraphs
Trang 8 Body of the letter
Trang 9• Fax, telephone, email, website
• Account number/VAT number
Sender’s address: is written on the top right-hand side
of the page if the page doesn’t have a printed
letterhead
Trang 10 References: may be the initial of writer/typist; or file reference; or the date; or the department.
To help to find a file in the company easily
Eg: Shirley Taylor – writer
Pradeep Jethi – typistRef: ST/PJ
Date: is written on the right-hand side of the page Eg: day/month/year (B.E)
29 September 2011month/day/year (A.E)September 29th 2011
Trang 11 Inside address/receiver’s address: is written on the left-hand side of the page
• Name of receiver: Title (Mr/Miss/Mrs/Ms) + full
Special marking: urgent, private, confidential…is
written in capital letter if important
Attention line: If inside address doesn’t have name of receiver, an attention line will be used
Trang 12 Salutation:
• A company: Dear Sirs (B.E), Gentlemen (A.E)
• A person if don’t know the name: Dear Sir, Dear Madam, Dear Sir or Madam
• A person if know the name: Dear + title + surname
Subject title: less than 10 words about the topic of the letter
Trang 13 Body of the letter: a line space between paragraphs
Complimentary close:
• Yours faithfully: Dear Sir, Dear Madam, Dear Sirs
• Yours sincerely: Dear Mr Smith
• Yours truly/Truly yours: A.E
Name of sender: full name with title after your
signature
p.p/for: For and on behalf of
Trang 14 Job title
Enc (Enclosure): attached enclosures with number of documents
Eg: Bill of lading (5 copies)
Bill of exchange (1 copy)
c.c (carbon copies): Copies are sent to people other than the named recipient
b.c.c (blind carbon copies): the named recipient will not know the other receivers (email)
Trang 15 Note:
• Envelope Addresses : are similar to inside addresses Remember to write postcode and the name of both the town and the country in capital letters
• Continuation page:
o No letterhead
o Page number + Reference + Date + Inside address
Trang 16 How to write business letter
How much information to give
How to plan your letter
What sort of style to use
Trang 17 Length
Order and sequence
Planning your letter
Style and language
Trang 18 Length:
• Length depends on the subject of the letter
• The letter should be neither too long nor too short
• Too much information is better than too little
Trang 19 Order and sequence:
• Each idea is linked up with the previous one in a pattern
• Do not jump around making a statement, switching
to other subjects, then referring back to the point you made a few sentences or paragraphs before
Trang 20 Planning your letter:
• Ask yourself: what do you want your letter to
achieve and what response do you want?
• Note down everything you want to include in it
before you start writing
• Review to see (a) that you have included all the
necessary information, (b) that you haven’t included any unnecessary information, and (c) that you have put the information in the right order
Trang 21 Planning your letter:
• First paragraph: you will introduce your company,
thank for your partner’s letter and set out the purpose
of the letter
• Middle paragraph: you will give details (facts and
figures) and response and action
• Final paragraph: thank the person for writing,
encourage further correspondence and mention that you look forward to hearing from your partner soon
Trang 22 Style and language:
• Simplicity: easy to write and read
• Courtesy: the letter will be polite with complex
sentences, conjunctions,…
• Idioms and colloquial language: should not be used
Trang 23 Note:
• Abbreviations can be used if both parties know what the abbreviations stand for
Eg: FOB, CIF, IMF, WB…
• Figures: can cause confusion Therefore, write out the expression in both figures and words
Eg: the different usage among countries: decimal point with a full point and a comma
Trang 24 Note:
• Check carefully spelling, punctuation and grammar before sending the letter
• Enclosed the right documents that you have
mentioned in the letter