Môn tiếng anh kinh tế quốc tế: INTERNATIONAL BUSINESS LETTERS (phần 1)

LOGO INTERNATIONAL BUSINESS LETTERS Tran Thi Thu Trang OBJECTIVES  After studying this part, the students should be able to:  Have ability to understand the language of international business letters in English.  Have ability to write some routine international business letters in English such as: Enquires, Replies and Quotations, Orders, Complaints and adjustments. QUESTIONS FOR REVIEWS 1. What are the main parts of a business letter? 2. What does the letterhead contain? 3. Where is the position of sender’s address and how do you write them? 4. How do you write the date in a business letter? 5. What and how do you write in the complimentary closure? 6. What is the right order of writing the receiver’s address? 7. What rules do you observe when making an enquiry? 8. How do you write a routine letter of enquiry? 9. What should be included in a good quotation? 10.What are the most important items in an order? 11.What should be written in a complaint? 12.What are the most usual cases for lodging a complaint? INTRODUCTION  Letters:  Are used in transaction such as offer.  Are required a lot of time.  Are rather secret.  Make the first impression of the company. Structure and Presentation Content and Style Enquiry Replies and Quotations Complaints and Adjustments Order CONTENTS STRUCTURE AND PRESENTATION Two styles of letter: blocked and indented. Blocked style is usually used. Align text to the left. A line space between paragraphs. STRUCTURE AND PRESENTATION  Letterhead/Sender’s address  References  Date  Inside address/Receiver’s address  Special marking  Attention line  Salutation  Subject title STRUCTURE AND PRESENTATION  Body of the letter  Complimentary close  Name of sender  p.p/for  Job title  Enclosure  Copy STRUCTURE AND PRESENTATION  Letterhead includes: • Logo • Name: shows the type of company (Ltd., PLC, Inc., Co.) • Address • Fax, telephone, email, website • Account number/VAT number  Sender’s address: is written on the top right-hand side of the page if the page doesn’t have a printed letterhead. STRUCTURE AND PRESENTATION  References: may be the initial of writer/typist; or file reference; or the date; or the department.  To help to find a file in the company easily. Eg: Shirley Taylor – writer Pradeep Jethi – typist Ref: ST/PJ  Date: is written on the right-hand side of the page. Eg: day/month/year (B.E) 29 September 2011 month/day/year (A.E) September 29 th 2011 [...]... Envelope Addresses : are similar to inside addresses Remember to write postcode and the name of both the town and the country in capital letters • Continuation page: o No letterhead o Page number + Reference + Date + Inside address CONTENT AND STYLE  How to write business letter  How much information to give  How to plan your letter  What sort of style to use CONTENT AND STYLE  Length  Order . LOGO INTERNATIONAL BUSINESS LETTERS Tran Thi Thu Trang OBJECTIVES  After studying this part, the students should be able to:  Have ability to understand the language of international business. ability to understand the language of international business letters in English.  Have ability to write some routine international business letters in English such as: Enquires, Replies and Quotations,. main parts of a business letter? 2. What does the letterhead contain? 3. Where is the position of sender’s address and how do you write them? 4. How do you write the date in a business letter?