Thực trạng và một số giải pháp nhằm phát triển du lịch đồng nai

- f 11' 7 1/d Ncfll' r-~r7~ Gtcy-o ISSN:0866 - 7802 " S608 12 - 2014 3 THANG 1 KY Toa soan & tri stf 530 dai lQ Binh Duong, Phuong Hiep Thanh, TP.Thii Dau MQt, tinh Binh Duong Email: tapchiktktbd@edu.com ( 3 THANG 1 KY) ISSN: 0866· 7802 S608 - f Tap chi • A' KINI -rE · Tang Bien t~p PGS.TS. Nguyin Thanh * Ph6 Tang Bien t~p TS.NB. Trdn Thanh VU HQi d6ng Bien t~p Thuong true: ThS. Bui VUTung cns« Cac uy vien: GS.TS. Nguyen Van Thanh os. TS. Hoang Van cia« GS.TS. Hoanh Tht Chinh PGs. TS. D6 Linh Hiep PGs rS Nguyen Quc5cT~ PGS.TS Pham Van DU(Jc PGS.TS Phuong Ngoc Thach. PGs. TS. Va Van Nht PGS.TS. Phuac Minh Hi¢p PGS.TS. Phung Dinh Man PGS.TS. Pham Minh Tiin TS. is B£ch Phuong TS. DS Nguyin tt« H6ng Huang TS. Nguyin Xudn Dung TS. Nguyen Tuong Dung ThS. is Tht B£ch Thuy * ThU' ky Toa soan ThS. Nguyin Thi Ngoc Huang ** Giay phep hoat dQng bao chi in S6: 36/GP-BTTTT C~p ngay 05.02.2013 S6 hrong in: 3000 cuon *** Ch~ ban va in t~i Nha in: Lien Tirong, Quan 6, Tp. HCM 12·2014 _ A KY -rIDAT" • MUCLUC . . Trang Kinh t~- Kj thuij,t 1. Nguyln Ki Tuan, DilO Thanh Can: Gidi phap phat triin kinh ti h9P tac xii trong nong nghiep tinh Kien Giang trong giai doan hi~n nay 1 2. Ha Nam Khtinh Giao, Huynh Di?p Triim Anh: Thuc trang va m(Jt s8 gidi phdp nhJm phdt triin du Itch D6ng Nai 12 3. KhJng Van Thtmg: Thllc trang sdn xuat kinli doanh cua doanh nghiep co v8n dau tu true tiip nuac ngoai tt;liVi~tNam giai doan 2000-2013 27 4. Da Thj Thanh Vinh, Di)ng Thanh Binh: PMt trdn van hoa doanh nghiep cho cong ty c6 phdn tu van Dau tu xdy dung Kiin Vi~t 35 5. Vong Thinh Nam: Nghien CUll, xdy dung h~ th8ng chi tieuphat triin bJn vicng nganh chiin nuoi ga cong nghiep tai Vi~tNam 51 6. Vii Van Thirc: Hoat d(Jng!dim tra, !dim soat n(Jib(Jtai ngdn hang nong nghiep vaph at triin ruing than Vi~tNam 61 7. Phqm Nguyln Ng(JcAnh: PMt triin bJn viing cac khu congnghiep tren dia ban tinh Binh Duong - nhin titgoc d(Jmdi trutmg 71 8. Nguyln QuJc Nghi, is Thj Diiu Hi~n, Vii Thj PhuO'1IgTruyin: Gidi phdp ndng cao 1(Yithi canh.tranh cho xoai cat Hoa L(Jc,tinh tu« Giang theo each tdp c4intit quan ddm cua khach hang 78 9. Nguyln Ieng Vii: Thiit 14ipmo hinh tinh toan muc nude trieu tren song tai khu V1!C can Gia, thanh.ph6 H6 Chi Minh 90 Chinh tri - Xii hpi 10. Cdnh' Chi Hoang: PMt triin luc IU(1nglao d(Jng cong nghiep tinh EJ6ng Nai trong h(Jinhdp qu8c ti 101 11.Cu Duc Th(J: Dao duc each mang trong nJn kinh ti thi tnarng dinh huang xii h9i chu nghia 110 12.Nguyin Van Kifm: EJ8imoi cong tac qudn /y, gop phdn ndng cao chat luong giao due dai h9C dap ung yeu cdu h(Jinhdp qu8c tigiai doan hien nay 115 Nghien ctru - Trao oJi 13. Le Thanh Df!,t:KMi niem giai han va m8i quan h? voi cac khai niem co ban cua giai tich 120 14.Biti Xuiin Thanh: M8i quan h? giiia "nha~ nghia" va "loi ich" trong duong t8i chinh tri cua Mt;ln~ TU 129 - > Thong tin Khoa hflc- Bao t{lO - • ISSN: 0866·78 JOURNAL lN20~~~~~ ECONOMICS · TECHNOLOGY'" Editorial Office and management 530 Blnh Duong Avenu. Hi~p Thanh Ward. Thii Dau MQt City, Blnh Duong Province (EVERY3 MO~ Email: tapchiktktbd@gmail.com TABLE OF CONTENNTS Page Editor - in - chief Assoc.ProfDr. Nguyen Thanh * Deputy Editor - in - chief Dr. Tran Thanh Vu Editorial board Permanent MA. Bui Vu Tung Chan Member Prof Dr. Nguyen Van Thanh Prof Dr. Hoang Van Chau Prof Dr. Hoang Thi Chinh Assoc.Prof.Dr Do Linh Hiep Assoc.ProfDr. Nguyen Quoc Te Assoc.ProfDr. Pham VanDuoc Assoc.Prof Dr. Phuong Ngoc Thach Assoc.ProfDr. Vo VanNhi Assoc.ProfDr. Phuoc Minh Hiep Assoc.ProfDr. Phung Minh Man Assoc.ProfDr. Pham Minh Tien Dr. is Bich Phuong Dr. Nguyen Thi Hong Huong Dr. Nguyen Xuan Dung Dr. Nguyen Tuong Dung MA. Le Thi Bich Thuy * Managing Editor Dr. Nguyen Thi Ngoc Huong ** Publishing licence No: 36/GP-BTTTT Date 05/0212013 In number:3000copies *** Printing at: Lien TUOngprinting, District 6, HCM city Economic - Technical 1. Nguyen Ke Tuan, Dao Thanh Can: Solutions to develop cooperative economics in agriculture in Kien Giang province in the present time 1 2. Ha Nam Khanh Giao, Huynh Diep Tram Anh: Dong Nai, tourism development, factor analysis to explore 12 3. Khong Van Thang: Current status of production and business enterprises offoreign direct investment in Vietnam in the period 2000 - 2013 27 4. Do Thi Thanh Vinh*, Dang Thanh Binh: Suggestions to develop business cultures for kien viet construction investment consultancy joint stock company. 35 5. Vong Thinh Nam: Study on indicators system for sustainable development of breed industrial chicken in Vietnam 51 6. Vu Van Thuc: Internal control at vietnam bank for Agriculture and rural development 61 7. Phqm Nguyen Ngoc Anh: The stable development of the industrial parks in Binh Duong - environment aspect looking 71 8. Nguyen Quoc Nghi, Le Thi Dieu Hien, Vo Thi PhU'O'1IgTruyen: Solutions to enhance the competitive advantage of Hoa Loc sweet mango in Tien Giang province approaching from the view of customers 78 9. Nguyen Ieng Vu: Establishing a modelfor calculating the song dynasty rise in Can Gio, Ho Chi Minh 90 Politics - Society 10. Canh. Chi Hoang: Labour force development industrial Dong Nai integration in international 101 11.Cu Due Tho: Moral revolutionmarketeconomysocialis oriented 110 12.Nguyen Van Kiem: Innovating management contribute to improving higher education quality that meet requirements integration period current international 115 Research - Exchange 13. Le Thanh Dat: Definition of limitations and relationship to the basic concepts of achievement award 120 14.Bui Xuan Thanh: The relation between "benevolence" and "benefit" of mencius '(Manb Tu)political line 129 Information Science - Training Tap chi KiDh ti . Ky th~ , '" "'? ., ~ , N THUC TRANG VA MOT SO GIAI PHAP NHAM PHA T TRIEN DU LlCH DONG NAI Hii.Nam Khtinh Giao*, Huynh DifP TriimAnh** TOM TAT Drmg Nai la tinh thuoc mien Dong Nam B(J, n&m trong vung ph at triin kinh Ii trong diim phia Nam. Tinh co 1(Yithi so sanh vJ du lich voi cac dia phuong khdc, nhung du lich D6ng Nai van chua phat triin dung tiJm ndng. Nghien cuu nay nh&m lam ro thuc trang va goi y miit s6 giai phdp nhdm phat triin du lich cua tinh D6ng Nai. Nghien cuu su dung phuong phap phdn tlch SWOT kit h9P phdn tich nhdn t6 khtim pha (EFA), tuang quan h6i quy, su dung phdn mem SPSS 16.0 di tim ra cac nhdn t6 tac d(Jng din viec ph at triin du lich cua tinh. Kit qua cho thdy co 6 nhom nhdn t6 tac d(Jng din viec thu hut khacb du lich din D6ng Nai la: (1) Tai nguyen du Itch nhdn van, (2) Am thuc va dich V'f:I hJ tra, (3) Dich V'f:I du Itch, (4) Co sa ha tdng, (5) San phdm du Itch va thai d(J nguai ddn, (6) Diim thu hut du Itch. Tit do, cac giai phap duac dJ xudt vai tinh D6ng Nai nh&m phdt triin du Itch. Tir khoa: tinh Dang Nai, phdt triin du Itch, phiin tich nhiin ta khdm phd DONG NAI, TOURISM DEVELOPMENT, FACTOR ANALYSIS TO EXPLORE ABSTRACT D6ng Nai is a South-East province, which is located in the Southern main pointfor economic development. The province has a tourism advantage in comparison to the other provinces, however, D6ng Nai s tourism have not developed up to his potential. This research aims at clarify the reality and suggests some solutions to develop D6ng Nais tourism. This research plays the SWOT analysis together with the reliability Cronbach s Alpha, exploratory factor analyzing and multiple regressioning by SPSS 16. The results of data analyzing shows that there are 6 main factors affectingthe attraction of tourism into D6ng Nai: (1) The resources of human civilizational tourism, (2) The comestibles and the supporting services, (3) Tourism services, (4) Physical infrastructure, (5) Tourism products and Peoples behavior, (6) Tourism attractivenesses. From that, there are some solutions suggested to develop D6ng Nai s tourism. Keywords: Dong Nai, tourism development, factor analysis to explore * PGs. TS. Khoa Dao tao Sau Dai h(JC, Truong Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng: 0903306363 ** PGs. TS. Khoa Dao tao Sau Dai hoc, Truong Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng: 0903306363 12 lpha, lyzing ) The S, (3) r, (6) Nai's pha Thl;PC trs <1g va 1. TONGQUAN D6ng Nai n~m trong vung kinh t€ trong di~m phia Nam, each TP.H6 Chi Minh 30 km, each Ha NQi 1.695 km, giao thong thuan ti~n ca dirong bQ, duong s~t va dirong song. (Duirng slit di qua qu8e 191, quoc 19 51, qu8e 1920, quoc 19 56; cs. cang duong thuy nhu: .Cang Long Binh Tan, Cang Go Ddu; San bay quoc t~ Long Thanh). Tinh c6 nhieu lang ngh€ thu cong va nhtrng khu du lich bat ngan. Tinh c6 nghe nghiep truyen thong n6i tieng 1ft g6m su va nhieu nghe nghiep tieu thu cong nghiep nhu dan lat, may tre la, gia cong d6 my nghe, lam cac san pham ill g6 cong nghe, ch€ bi€n nong san, san xu~t gach ng6i, due d6ng, due gang Tinh c6 nhieu di tich lich sir, van hoa va cac diem du lich c6 tiem nang: Van mi€u Tr~n Bien (Bien Hoa), d€n tho NguySn HOu Canh, khu du lich Biru Long, khu du lich ven song B6ng Nai, lang bum Tan Tri€u, khu du lich sinh thai Thac Mai - h6 mroc n6ng, Bao 6, chi€n khu D, Van mi€u Tr~n Bien, mQ c6 Hang Gon, dan da Binh Da, khu du lich thac Giang Di€n, khu du lich Dong CMu Vien (Xuan Tan, Long Khanh), khu du lich Vuan Xoai, khu di tich dp qu6c gia - mii Clnra Chan (mii Gia Lao), H6 Nui Le (Xuan L9C); Vuon Quoc Gia Cat Tien la mQt khu nrng nguyen sinh rong Ion, diroc UNESCO cong nhan la khu sinh quyen cua th€ gioi. Theo thong ke cua Phong Nghiep vu Du lich, S6 Van h6a, Th€ thao va Du lich tinh B6ng Nai, uoc t6ng hrot khach d€n tham quan trong 6 thang dAunam 2014, vui choi giai tri va luu tru dat 1.236.000 hrot, dat 42,6% k€ hoach. Doanh thu du lich dat 394 tYd6ng, dat 51,1% k€ hoach. se hrot khach d€n tham quan va vui choi giai tri giam 10% so voi cling Icy nam tnroc, do cac san pham du lich con don di~u, thieu tinh dQc dao, cham d6i moi, nhi€u co s6 luu tni du lich chua dat yeu du theo quy chuan. Hoat dong lu hanh tren dia ban con nho, le sire canh tranh chua cao. Viec tim ra cac giai phap nham phat trien du lich D6ng Nai tro nen cAnthiet. 2. co sa LY LU~ pIlAT TRIEN DULleH Gatrell (1994) dinh nghia: "Di€m d€n la nhfmg vung dia ly c6 nhfrng thuoc tinh, tinh nang, S\I h~p d~n va dich vu d€ thu hut ngiroi sir dung tiem nang". Trong cac nhin chien hroc, Buhalis (2000) cho r~ng: "Di€m d€n Ia h6n hop cua cac san pham dich vu, cung dp tich hop kinh nghiem cho ngiroi tieu dung". Page & Connell (2006) dinh nghia: "Di€m d€n la mQt h6n hop c6 cac d~c di€m d6ng g6i s~n san pham dich vu, kha nang ti€p c~, thu hut, tien nghi, cac hoat dQng va dich vu h6 tro". Nhu v~y,di€m d€n phai c6 mot pham vi nh~t dinh v€ co so va dich vu cu th€ cho du khach, Theo Kotler (2002): "Ti€p thi dia phucmg la mot k€ hoach t6ng hop d6ng bQ gioi thieu v€ mot dia phucmg voi nhtrng d~c di€m n6i bat, cac uu th€ hien c6 va viSn canh phat trien lau dai cua dia phuong d6 nham thu hut cac nha d~u tu, kinh doanh, nhirng nguoi du lich, nhfrng dan cu d€n dia phirong d6 tim nhfrng co hQi dAu tu kinh doanh hay thoa man cac nhu du tieu dung cua minh, ill d6 thuc dfty kinh t€ xa hQi cua dia phucmg". Cac y€u t6 thu hut dia phirong c6 th€ chia thanh cac y€u t6 cirng (S\I 6n dinh kinh t€, nang suat, chi phi, quan niem v€ s6 htru, cac mang lucri dich vu va h6 trc cua dia phucmg, co so ha tAng va thong tin, vi tri chien hroc, k€ hoach va chucmg trinh khuyen mai), y€u t6 mem (phat trien 13 Tap chi Kinh Ii . Ky Ihu(l:l - 3. THT!C T~G pIlAT TRIEN DU LJCH TiNH DONG NAI Tai nguyen du lich nr nhien cua tinh r~t phong phu va da dang (Bang 1). Bang 1: Tai nguyen du Itch tv nhien cua tinh D6ng Nai chuyen biet, ch~t hrong cuoc song, nang hrc lao dong va dQi ngfi chuyen man, van h6a, ca.nhan, quan ly, S\I nang dong va linh hoat, tinh chuyen nghiep trong tiep c~n thi tnrong, quan tri doanh nghiep). Porter (2008) cho r~ng: "N~n tang co ban d~ hoat dong cua doanh nghiep dat mire tren trung binh trong dai han la 19i th€ canh tranh b~n vimg", Cling theo Porter (2008), cac y€u t6 tao nen tinh b~n vfrng cua 19i th€ canh tranh phu thuoc: (1) Gia tri cua kha nang chien hrcc tao nen viec dap irng nhu du va mong doi cua khach hang, (2) Tinh hiem c6 cua kha nang chien hroc hay con goi la nguon hrc duy nhat, (3) Tinh ben vtrng cua kha nang chi€n hroc - dQ kh6 bi bat chuoc. Nghien CUu cua Tuyen & ctg (2010) chi ra cac y€u t6 tac dong d€n viec thu hut khach du lich Da Lat - Lam D6ng g6m: (1) D~c diem, (2) DQng co, (3) Thong tin, (4) Ch~t hrong san pham' dich vu, (5) Gia ca, (6) Hinh anh dia phuong. Giao & ctg (2012) chi ra cac nhan 16 anh hirong d€n viec Marketing du lich dia phuong B€n Tre gom: (1) Nguon lao dQng lanh nghe cho doanh nghiep va dich vu phuc vu nguoi lao dong, (2) Chinh sach h6 tro hoat dong dAu nr va san xuftt kinh doanh, (3) Lao dong ph6 thong, dao tao nghe va dich vu phuc vu lao dong, (4) Ha tang co sa va chi phi. Phan loai cac diem du Iich theo dia hinh Stt Ten dia phuong N1ii, Song, Cong Tong so Rung doi Ho Thac Suoi Cu lao, vien, dao vUdn 1 Thanh phc Bien Hoa 10 1 2 5 2 2 Thi xa Long Khanh 3 3 3 Huyen Vinh Cuu 3 1 1 1 4 Huyen Long Thanh 5 1 1 1 1 1 5 Huyen Nhon Trach. 3 1 1 1 6 Huyen Thong Nhat 2 2 7 Huyen Trang Born 3 1 1 1 8 Huyen Xuan LQc 7 1 1 1 4 9 Huyen Cam My 6 2 2 1 1 10 Huyen Dinh Quan 4 1 1 2 11 Huyen Tan Phu 4 1 1 1 1 Tong so 50 4 7 8 8 3 8 12 (Ngudn: S6' VHTTDL Dang Nai) 14 ia ca, an t6 ich dia dQng [ch vu sach t kinh ao t~o (4) H~ Cong vien, Vlidn 2 3 1 1 Thl,l'C.tr~ng va D6ng Nai co Utinguyen du lich nhan van phong phu, co th~ dinh hinh phat trien met s6 loai hinh du lich thich hop: Du lich v~ nguon, nghien ciru lich sir; Du lich hanh huong; Du lich van hoa k~t hop du lich thien nhien (Bang 2). Bang 2: Tai nguyen du Itch nhdn van cua TinhDong Nai Loai hinh Trong do, cap xeph~g Stt Yen dia phuong Di tich Di tich Tong so thang canh, kien Qudc ditich lich su, each true, nghe thuat T'mh gia mang hoac khao co 1 TP.Bien Hoa 11 9 6 14 20 2 Huyen Long Thanh 3 1 2 3 3 Huyen Nhon Trach 1 2 2 1 3 4 Huyen Vinh Ciru 1 3 1 3 4 5 Thi xii Long Khanh 2 1 1 2 3 6 Huyen Dinh Quan 1 1 2 2 7 Huyen Thong Nhat 1 1 1 8 Huyen Trang Born 1 1 1 (Nguan: Ban Quan ly Di tich Danh thang Dang Nai) D~c biet, mot s6 di tich van hoa lich sir phan b6 xen ke trong cac khu rung tao thanh mot dang tai nguyen du lich sinh thai d~c s~c: cac khu rung van hoa lich sir va bao v~ moi tnrong (Bang 3). Bang 3: Rung gan voi di tich van hoa Itch su D6ng Nai Stt Ten di tich Ten rung d~e dung Ghi chu - Di tich nay thuoc 1 Thanh dia vuong quoc Phil Nam Vuon quoc gia Cat Tien tinh Lam Dong 2 Can cu Khu uy, Trung uong C\lC Khu Bao ton Thien nhien mien Nam va Van hoa Dong Nai 3 H~ thong hang dong Rung d~c dung Gia ty Chua duoc xep hang 4 Chien khu rung Sac Rung ngap man (Rung Sac Nhon Trach) (Nguan: ScrVHTTDLD6ng Nai) Ben canh mot s6I€ hQi mang tinh quoc gia (T~t Nguyen Dan, T~t Trung thu, Gi6 t6 Hung Vuong, QU6c khanh ), co th~ chia cac I€ hQi cr D6ng Nai thanh cac loai sau: L€ hQi lang xii truy~n thong (cling dinh, cling via troi dftt, cling ba, ta tai phan, ); L€ hQi cua cac dan tQc it nguoi (cling Ilia moi, du diroc mila, dam trau, c~u an ); L€ hQi 10' niem nhfrng S\I kien lich sir 15 (Ngudn: SiYVHTT&DLD8ng Nai) Tap chi Kinh t~· Ky thu<lt D6ng Nai (L~ hQi truyen thong each mang tai Chien Khu D, Chien th~ng La Nga, chien thang san bay Bien Hoa ). Hien D6ng Nai co khoang 41 dan tQc it ngiroi da:co mat a vung dfit Dong Nam bQ ill r~t lau doi, thuong cu tru a go d6i, vung co mroc 'ngot theo tuyen song rach, chu y€u la song D6ng Nai (Bang 4). Bang 4: Dan t9c him dia sinh song quanh rimg d(lc dung Stl len dan tQcban dia Ten rung d~c dung Dia ban cu tni 1 Chau M~, Stieng VUdn quae gia cat Tien Trongranhgioirung 2 Chau Ro Khu Bao ton thien nhien va Van Trong ranh gioi rung hoa DongNai Theo thong ke cua Sa VHTT&DL D6ng Nai, cac co sa luu tru (CSLT) du lich phan b6 khong d6ng d~u, t~p trung chu y€u tai khu trung tam do thi va rai rac a cac huyen, Rieng tai thanh ph6 Bien Hoa da:co khoang 350 co sa hru tni du lich. Di~u nay, lam cho tinh trang thi€u phong tai cac khu V\IC vung xa trung tam tro nen thieu co nhu cfru t6 clnrc nhfrng su kien Ion, nh~ chuan bi cho 1~hQi rirng D6ng Nai s~p toi thi cong tac ngii nghi 1avfin d~ dn quan tam d~ giai quyet (Bang 5). Bang 5: Ca sa luu tru du lien tren dia him tlnh D6ng Nai din ndm 2013 Khach san SoCSLT Sobuong 4sao 1 l32 3 sao 1 84 2 sao 6 297 1 sao 1 30 CSLT dat tieu chum toi tilleu 0 0 CSLTkhac 592 6317 Tong so 601 6.860 (Nguen : SiYVHTT&DLD8ng Nai) " Cac co sa kinh doanh khach san - nha hang dat tieu chuan nha hang nam 20131a 330 co sa, tang 294 co sa so nam 2003. Ben canh do, con co khoang 22.901 co sa nho, can tin a quy mo hQ ca th~ phuc vu nhu c~u an uong cua nhan dan 1aodQng trong tinh (Bang 6). 16 Tic met xufit phat di€m thap, du lich D6ng Nai c6 rmrc tang tnrong rfit fin tirong: 33% v€ ai) hrot khach va 32% v€ doanh thu, binh quan trong 11 nam, tic 2003 d€n 2013, d~n d~u v€ t6c dQ tang tnrong trong cac nganh kinh t€ tai D6ng Nai, g6p ph~n quan trong vao Sl,I chuyen dich kinh b6 tS theo huang cong nghiep - dich vu - nong nghiep cua dia phuong, Nam 2013, doanh thu du tai lich dat 698 tY d6ng, d6n 2.800.830 hrot khach, trong d6 c6 54.862 hrot khach qu6c tS, chiem 'eu ti trong g~n 2%tren t6ng hrot khach (Bang 7). so, lOa On, ai) Thl,PC f.r~ng va , Bang 6: Ca sa khach san - nha hang tinh D6ng Nai Nitm 2002 2003 2004 2005 S6 don vi khach san - nha hang 23 36 41 55 S6 hQ tu nhan kinh doanh nha hang, bar, can tin - - 12.269 12.100 Niim 2006 2007 2008 2009 S6 don vi khach san - nha hang 79 115 147 - S6 he>tu nhan kinh doanh co sa luu tru, nha hang 12.637 16.868 16.505 16.814 Niim 2010 2011 2012 2013 S6 don vi khach san - nha hang 157 228 302 330 S6 he>tu nhan kinh doanh co sa luu tni, nha hang 17.504 19.048 22.156 22.901 (NguAn: C1}C Th8ng ke DAng Nai) Bang 7: Kit qua hoat il9ng du Itch 2003-2007 va 2009-2013 CHITIEU 2003 2004 2005 2006 2007 Tong doanh thu TYdong 53,307 69,65 146,34 168,50 210,05 Lu hanh TYdong 3,97 3,66 6,80 8,02 13,61 Luutni TYdong 9,19 20,20 60,26 45,96 69,86 An u6ng Tydong 29,70 33,20 79,28 57,16 74,66 Khac TYdong 10,45 12,60 57,36 51,92 Tong luot khach luct 370.748 502.868 707.392 860.226 1.100.769 Trona do, khach qu6c te IU<;It 9.668 16.357 19.195 25.002 21.343 111~ % 2,61 3,25 2,71 2,91 1,94 CHITIEU 2009 2010 2011 2012 2013 Tong doanh thu tYdong 350.00 415,850 497,227. 615,000 698,000 Lu hanh tYdong 32.00 31,700 44,040 52,000 71,868 Luu tru tYdong 108.00 128,400 150,115 192,000 221,772 An u6ng tYdong 117.00 128,500 150,589 187,800 197,007 Khac tYdong 93.00 127,250 152,483 183,200 207,535 Tong IU<;ltkhach IU<;It 1.740.000 2.069.700 2.953.166 2.506.115 2.800.830 Trongdo,khachqu6cte IU<;It 38.360 42.600 44.383 52.200 54.862 11l~ % 2,2 2,05 1,50 2,08 1,96 (NguAn: Sa VHTT &DL DAng Nai) 17 TC;lP chi Kinh Ii· Ky Ihu4)t D~u nr VaG linh VlJC du lich duoc xac dinh la nganh kinh doanh nen viec d~u tu ngan sach cua tinh VaG linh VlJC du lich ~p trung VaG cac du an kSt du ha tkg va quy hoach chi tiSt mang tinh xuc tac nham khuyen khich, huy dQngd~u nr du lich ill cac thanh phan kinh tS (Bang 10). Bang 10: T6ng v6n d6u tu du lich 2001 - 2013 Nam DVT 2001 2002 2003 2004 Tong von dau tu VaG linh Trieu dong 9.150 50 4.962 11.515 vue du Iich Nam 2005 200(} 2007 2008 2009 Tong von dau tu VaG linh Trieu dong 8.894 19.655 8.023 11.763 17.200 vue du lich Nam DVT 2010 2011 2012 2013 Tong von dau tu VaG linh Trieu dong 50.000 585.000 30.000 0 vue du Iich (kh6ng co von cho ha tang) (Nguan: SO'K~ hoach D§u nr Dang Nai) Ben canh do, tinh cling moi goi duoc mQt s6 dir an d~u nr du Iich ill cac thanh phan kinh tS trong va ngoai mroc. Tuy v~y, kha nang thu hut d~u nr mroc ngoai con dt han chS. Giai dean ill 2001-2013, D6ng Nai co 40 du an d~u tu du lich, trong do 9 du an da:hoat dong kinh doanh 6n dinh, 19 du an dang trong qua trinh d~n bu, quy hoach, hoan chinh thu tuc va 17 du an dll thu h6i gifty phep hoac hSt han thoi gian gioi thieu dia di€m (Bang 11). Bang 11: Tinh trang cac du an d6u tu du Itch din 2013 Tong so du an Tinh trang dlj an dau hi du lich - Dang hoqt Dang b6i thuong hogc Thu hdi giay phep hoac het d9 ng dang quy hooch. chi tilt han gidi thieu dia diem 40 9 14 17 (Nguan: SO'K~ hoach D§u nr Dang Nai) Cong tac tuyen truyen quang ba, xuc tiSn du lich dang nrng biroc duoc quan tam, thuc dAy. Nhin chung, hieu qua cua hoat dong xuc tien du lich chua cao, chu ySu gioi han trong cac hoat dQng gioi thieu du lich, nang cao str hi€u biSt cua du khach v~ D6ng Nai clnr chua th~t sv du manh d€ dinh huong thi tnrong, gop phan khoi day nhu du cua du khach, va moi dirng lai (; rmrc thu hut phuc vu khach nQitinh, con roi rac don Ie, chua d~u tu dung mire cho cac hoat dQng xuc tiSn d~n dSn chua du sire hftp d~n du khach ngoai tinh va khach qu6c tS. Tom hroc thirc trang phat trien du lich D6ng Nai co th€ tim thfty trong phan tich SWOT (Bang 13). 18 [...]... khach nghi duong, vu phuc vu v~n chuyen khach sa dich du lich, co sa vui choi giai tri, nghi cu6i tuAn va mua s~m dich vu phuc vu tham quan, nghi duong, vui thong qua cac loai hinh du lieh city tour, du choi, giai tri, thS thao, h9i nghi va cac muc lich sinh thai, du lich song, xay dung mQt s6 dich khac ) clnrong trinh kich du du lich giam gia cho Thtr niim, dai vOiyeu cau phdt triin sdn ph du lich:... thuat phuc vu du nhirng chira qua lap dao 410, b6i ,duOng v€ dAu ill, quan 11',phuc vu du lich lich dam bao chat IUQ11g,ien nghi dap irng t nhu du cua khach du lich (co lich, OOahang, co du lich, co sa hru tru sa dich vu thong sa dich tin, ill Th" bay, vi phdt triin th] truimg, xtu: tiin qudng bti va thuong hifu du lich: Chu du van vu d~t gift chB, dai 11',1ft trong phat triSn manh thi tnrong du lich D.Qi... trong du Itch chua hap dan (59) Giao thong thuan lei, dang duoc mo rong cac nha dau tu, Cong tac trien khai dau tu du lich rnanh me, gan san bay Tan 50n Nhat, sap tci can cham, nhieu du an quy hoach vuong den bu, gicli co san bay quae te Long Thanh toa keo dai, (W6) Chua tao duoc nhung san phdm du Itch co (510) Quj' dat rong (511) 'Co san du khach n9i vung (TP.HCM, Binh h~ thong, nhung san phdm du lich... du di€u IUQ11g theo tirng loai hinh du lich, quy mo kien, tien nghi phuc vu khach du lich; din phat trien, co kiSn thirc chuyen mon, trinh dQ tao di€u kien thuan loi cho cac t6 chirc, ca chuyen nghiep dap irng yeu du phat trien du nhan lam du lich v€ thu tuc hanh chinh, cap lich va hQi OO~pqudc tS Kien quyet khong giay phep kinh doanh, xay dung dS phat trien dS tinh trang nguoi th~m gia cong tac du. .. la khdch du Ijch t{Ii DJng Nai, phuong phap thu~n ti?n 186 bang trii 1m thu th~p sir dung dUI/C, au tieu chuan dl tiin hanh phiin tich nhiin t6 (Hair & ctg, 1998) se khach du (56 phieu, 28,6%), 4 dem (32 phieu, 16,3%) phu hop voi s6 dem luu tni binh quan cua khach du lich d€n D6ng Nai V~ hra tuoi, da s6 khach du lich duoc khao sat tir 20 - 35 tu6i (124 phieu, 63,3%) va tir 36 - 50 tu6i (37 phieu, 18,9%)... hai long cua du khach Tir cac ket qua cua bao cao xu ly s6 lieu khi du lich tai D6ng N ai chiu tac d¢ng rihiSu va mo hinh cac y€u t6 thu hut khach du nhftt boi nhan t6 Tai nguyen du lich nhan van lich cua tinh f)6ng Nai, nh6m nghien ciru (B = 0,386), k€ d€n Ia nhan t6 Am tlnrc va da: xac dinh ducc nhtrng nhan t6 chinh tac dich V\1 h6 tro (B4= 0,304), k€ d€n la nhan t6 dong d€n Dich V\1 du lich (B2 =... = 0,002) 22 Thl,PC rflng 6 DE XUAT cAc GIAI PHAp THU HUT KHACH DU LJCH CiJA TINH 6.1 Coo sO' d~ xu§t giai phap: (1) Thuc uan va trang du lich cua Tinh D6ng Nai; (2) Phan van, co the dinh hinh phat trien mot s6 loai hinh du lich thich hop: Du Itch tich SWOT hoat dong du lich; (3) Chien hroc vJ nguon, nghien CUu Itch su: tim phat trien du lich Vi~t Nam d€n nam 2020, hi€u lich sir hinh thanh va phat... Ianhfrng D6ng Nai tro thanh nganh kinh t€ quan trong, noi phu hop phat trien loai hinh du lich hanh lnrong co tac dong tich cue vao kinh t€ - xa hQi cua Du Itch van hoa kit hap du licit thien dia phirong - D~u nr xay dung cac co So' v~t ch~t kY nhien: tham quan nrng k€t hop nghien CUu thuat du lich, nang cao ch~t luong va da dang di tich lich sir (k€t n6i viron qu6c gia Cat Tien san pham du lich mang... hru niem du lich, cac san pham d~c thS thao, giai tri mang tinh chfit v~n dQng thu s~c co tinh d~c thu cua tirng dia phirong d@ hut khach thu hut khach du lich, nlnr: bieu trung du lich Th" tu, dai vOi vijc phdt triin hj thang hI! tang va CO' SO' v~t chat kj thu~t phuc vI! du lich: Ben canh viec Nha mnrc dAu ill D6ng Nai, t~p aOOcard postal v€ danh th~ng va cac diSm du lich hap din cua D6ng Nai, quy... chuong trinh '1n tucng Vi~t Nam" cua Tong cue Du lich, (04) 5an bay qudc te Long Thanh sap duqe xay dung, (05) Su quan tam cua lanh dao tinh ve linh vue dich VI,l va du lich, (06) Co ehe thong tboang va viec cai each hanh chanh manh me cua tinh DN (07) Cuoc song nguci dan Dong Nam b9 (thi truong chinh cua du lich Dong Nai) ngay cang tang nhanh (08) Khuynh hucng du lich tim ve thien nhien, T (Threats-Thach . loai hinh du lich thich hop: Du lich v~ nguon, nghien ciru lich sir; Du lich hanh huong; Du lich van hoa k~t hop du lich thien nhien (Bang 2). Bang 2: Tai nguyen du Itch nhdn van cua TinhDong Nai Loai. Dich V'f:I du Itch, (4) Co sa ha tdng, (5) San phdm du Itch va thai d(J nguai ddn, (6) Diim thu hut du Itch. Tit do, cac giai phap duac dJ xudt vai tinh D6ng Nai nh&m phdt triin du Itch. Tir khoa:. DAng Nai) 17 TC;lP chi Kinh Ii· Ky Ihu4)t D~u nr VaG linh VlJC du lich duoc xac dinh la nganh kinh doanh nen viec d~u tu ngan sach cua tinh VaG linh VlJC du lich ~p trung VaG cac du an kSt du ha