Study the value-added services strategy implementation in the existing telecommunication infastructure EVN telecom

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Study the value-added services strategy implementation in the existing telecommunication infastructure EVN telecom

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Mục lục

  • COVER PAGE

  • BẢN XÁC NHẬN

  • INTERNATIONAL BUSINESS MASTER PROGRAM GRADUATION

  • INTRODUCTION

  • TABLE OF CONTENT

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES, GRAPHS

  • Introduction : Overview

  • CHAPTER 1. LITERATURE REVIEW

    • 1.1. Concepts related to the research subject

    • 1.2. Marketing management theory

    • 1.3. Research methodology methods

    • CHAPTER 2. ENV TELECOM ANALYSIS, VAS STRATEGY IMPLEMENTATION, VAS INTRODUCTION AND ANALYSIS

      • 2.1. EVN Telecom overview

      • 2.2. Analysis of general social, economical, political and technology aspects in Vietnam for recent years

      • 2.3. EVN Telecom Actual business sittuation and result analysis in recent years

      • 2.4. ENV Telecom business and strategy analysis

      • 2.5. EVN Telecom VAS service application strategy introduction and evaluation

      • 2.6. Overview evaluation for VAS strategy implementation of EVN Telecom the existing problems of business implementation and causes for these existing problems

      • CHAPTER 3. SOLUTION, SUGGESTION AND PPOPSALS

        • 3.1. Chapter 2 analysis summary

        • 3.2. General suggestions to ENV Telecom

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