Business strategy planning of Dong Anh Thanh Cong auto JSC., Phase 2013 – 2015

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Business strategy planning of Dong Anh Thanh Cong auto JSC., Phase 2013 – 2015

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Mục lục

  • LIST OF SYMBOLS AND ABBREVIATIONS

  • LIST OF FIGURES AND CHARTS

  • CHAPTER I: LITERATURE REVIEW ON STRATEGY AND STRATEGIC MANAGEMENT

  • 1.1. Nature of strategy and strategic management

  • CHAPTER II: ANALYSIS OF CURRENT SITUATION OF HYUNDAI DONG ANH

  • 2.1. Introduction about Hyundai Dong Anh

  • 2.2. Analysis of business environment

  • 2.3. Internal analysis and evaluation of the enterprise

  • CHAPTER III: BUSINESS STRATEGY PLANNING OF HYUNDAI DONG ANH

  • 3.1. Determination of mission, vision and strategic objectives of Dong Anh

  • 3.2. Business strategy analysis and selection of Hyundai Dong Anh in the period of 2013 - 2015

  • 3.3. Solutions to business strategy implementation of Hyundai Dong Anh in the period of 2013 - 2015

  • 3.4. Limitations of research process and research orientations in the future

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