Capstone project report Kinh Do Bakery chain stores development strategies from now to 2020 of Kinh Do Saigon corporation

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Capstone project report Kinh Do Bakery chain stores development strategies from now to 2020 of Kinh Do Saigon corporation

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • TABLE OF CONTENTS

  • INTRODUCTION

    • 1. Topic essence

    • 2. Topic researching objects and scope

    • 3. Research methodology

    • 4. The scientific and practical significance of the topic

    • 5. The thesis structure

    • CHAPTER I. THE OVERVIEW OF STRATEGIC MANAGEMENT THEORY AND PRACTICAL REQUIREMENTS OF THE TOPIC

      • 1.1. Overview of strategic management theory

      • 1.2. Supporting tools for identifying strategic options

      • CHAPTER II. THE REAL SITTUATION OF BUSINESS PRODUCTION ACTIVITIES ANALYSIS IN KINH DO SAIGON COMPANY

        • 2.1. Introduction about Kinh Do Saigon

        • 2.2. Analysis of the real sittuation of the production and business activities in Kinh Do Saigon

        • 2.3. Business environment analysis

        • CHAPTER III. KINH DO BAKERY CHAIN STORES DEVELOPMENT STRATEGIES FROM NOW TO 2020 OF KINH DO SAIGON COMPANY

          • 3.1. Company mission

          • 3.2. Overview of the retail industry in Vietnam

          • 3.3. Strategic objectives

          • 3.4. Strategic planning

          • 3.5. The implementation solutions

          • 3.6. Strategy Evaluation

          • 3.7. Rcommandation

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