SCTV business building strategy in the period 2011-2016

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SCTV business building strategy in the period 2011-2016

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Mục lục

  • COVER PAGE

  • NAME PAGE

  • TABLE OF CONTENTS

  • COMMITMENT

  • ACKNOWLEDGEMENTS

  • LIST OF TABLES

  • LIST OF CHARTS, FIGURES

  • INTRODUCTION

    • 1. The reason for choosing research topics

    • 2. Research objectives

    • 3. Objects and Research scope

    • 4. The ratinale and methodology

    • 5. Report structure

    • CHAPTER 1. THEORETICAL OVERVIEW OF STRATEGIC MANAGEMENT AND THE NEED TO FORMULATE STRATEGIES FOR SCTV COMPANY

      • 1.1. Overview of business strategy

      • 1.2. The need for television and cable television in Vietnam

      • 1.3. Competition in cable television and requirements of strategic planning for SCTV company

      • CONCLUSION OF CHAPTER I

      • CHAPTER 2. ANALYSE THE BUSINESS REALITY OF SCTV COMPANY

        • 2.1. An introduction about the system of SCTV company

        • 2.2. Analyze the business environment of SCTV company - external environment

        • 2.3. Analysis of business environment of SCTV company - internal environment

        • 2.4. Analysis tool - SWOT matrix

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