Building up the business strategy in the period of 2010-2014 for Vietnam prosperity Bank - VP Bank

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Building up the business strategy in the period of 2010-2014 for Vietnam prosperity Bank - VP Bank

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  • COVER PAGE

  • LIST OF FIGURES, CHART, TABLES

  • TABLE OF CONTENTS

  • INTRODUCTION

    • 1.1. Reason for choosing topic

    • 1.2. Object and scope of research

    • 1.3. Purpose of research

    • 1.4. Research methodology

    • 1.5. The main structure of assignment

    • CHAPTER 1. THE BASIC THEORIES OF STRATEGIC MANAGEMENT APPLIED IN THE BANKING SECTOR

      • 1.1. The concept and process of strategic management

      • 1.2. THe order and content of business strategy

      • CHAPTER 2. BUILDING BUSINESS STRATEGY (2011-2015) FOR VIETNAM PROSPERITY BANK - VPBANK

        • 2.1. Overview of Vietnam Properity Bank - VPBank

        • 2.2. Current sittuation of the VPBank in the period of 2006 - 2010

        • 2.3. Elements of the external environment affecting business orientation

        • 2.4. The impact of internal environment factors on business activities

        • 2.5. The main trengths, weaknesses, opportunities and risks of VPBank

        • Summary of Chapter 2

        • CHAPTER 3. SOLUTION TO STRATEGY IMPLEMENTATION IN THE PERIOD (2011-2015) FOR VIETNAM PROSPERITY BANK (VPBANK)

          • 3.1. Business objectives of the Vietnam Prosperity Bank

          • 3.2. Building business strategy for VPBank until 2015

          • 3.3. Identification of the main strategy

          • 3.4. Analysis of Quantitative strategic planning matrix (QSPM)

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