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DISSERTATION MBA ESTABLISHINGTHEBUSINESSSTRATEGYINTHEPERIOD 2011-2015 OFNINHBINHCONSTRUCTIONCONSULTANTJOINTSTOCKCOMPANY _ TABLE OF CONTENTS Contents UNDERTAKING Page ACKNOWLEDGEMENT TABLE OF CONTENTS ABBREVIATIONS FOREWORD Rationale: Object and scope of research: 10 Purpose of research: 10 Method of research: 10 Main structure ofthe assignment: 11 CHAPTER I: BASIC THEORIES ABOUT STRATEGY ESTABLISHMENT APPLIED INTHE RESEARCH TOPIC 12 1.1 Concept and process ofstrategy establishment: 12 1.1.1 Concept of strategy: 12 1.1.2 Businessstrategy establishment process: 14 1.1.3 Some specificities ofconstruction Consultant: 15 1.2 Sequence ofbusinessstrategy establishment 1.2.1 Determination of functions and duties (determination of 16 16 business mission) and objective ofbusinessstrategy 1.2.2 Analysis of external environment: 16 1.2.2.1 Macro environment with constructionConsultant (PEST 16 model) 1.2.2.2 Micro environment 19 1.2.2.2.1 Competitive pressure from suppliers 20 1.2.2.2.2 Competitive pressure from buyers 20 1.2.2.2.3 Competitive pressure from potential entrants 21 1.2.2.2.4 Competitive pressure from substitute products 21 1.2.2.2.5 Competitive pressure from industry competitors 22 1.2.3 Analysis of internal environment 23 1.2.4 Analysis of SWOT matrix 23 1.2.5 Selection ofbusinessstrategy 26 CHAPTER II: ANALYSIS OFBUSINESS ENVIRONMENT OFNINHBINHCONSTRUCTIONCONSULTANTJOINTSTOCKCOMPANY 29 2.1 Overview ofNinhBinhConstructionConsultantJointStockCompany 29 2.1.1 Formation and development 29 2.1.2 Vision, mission, core value, main business lines: 30 2.1.3 Organizational structure oftheCompany 31 2.1.4 Some main targets ofbusiness result 33 2.2 Analysis of external environment: 33 2.2.1 Analysis of macro environment: 33 2.2.1.1 Institutional environment: 33 2.2.1.2 Economic factor: 34 2.2.1.3 Cultural and social factor: 35 2.2.1.4 Technological factor: 36 2.2.1.5 Some other factors in macro environment: 37 2.2.2 Analysis of environment inconstructionConsultant 37 2.2.2.1 Competitive pressure from suppliers 38 2.2.2.2 Competitive pressure from buyers 38 2.2.2.3 Competitive pressure from potential entrants 39 2.2.2.4 Competitive pressure from substitute products 40 2.2.2.5 Competitive pressure from industry competitors 40 2.2.2.6 Competitive pressure from closely related parties 44 2.2.3 Evaluation on opportunity and threat for the enterprise 45 2.3 Analysis of internal environment 45 2.3.1 Analysis of resources 45 2.3.1.1 Material - technical facilities 45 2.3.1.2 Human resources 47 2.3.1.3 Finance 48 2.3.1.4 Production capacity: 51 2.3.2 Analysis of management function and management field 52 2.3.2.1 Management function 52 2.3.2.2 Management field 55 2.3.3 Evaluation on strength and weakness 63 2.4 Analysis of SWOT and formulation of strategic scheme groups: 64 2.4.1 Strength (S): 64 2.4.2 Weakness (W): 64 2.4.3 Opportunity (O): 64 2.4.4 Threat (T): 65 CHAPTER III SELECTION OF STRATEGIES AND SOLUTIONS FOR STRATEGY IMPLEMENTATION INTHE PHASE (2011-2015) FOR NINHBINHCONSTRUCTIONCONSULTANTJOINT 67 STOCK Co 67 3.1 Business objective ofthecompany to 2015: 67 3.1.1 General objective: 67 3.1.2 Specific objective to 2015 69 3.2 Determination ofbusiness strategy: 69 3.2.1 Summary ofstrategy groups.: 69 3.2.2 Selection ofbusiness strategies for period2011 – 2015 70 3.3 Solutions to performing strategy: 70 3.3.1 Solution to developing human resources: 71 3.3.2 Solution to product: 71 3.3.3 Solution to Marketing: 72 3.3.4 Solution to technology and equipment: 72 3.3.5 Solution to restructuring the organizational apparatus 74 3.3.6 Solution to finance 74 3.4 Performance schedule 76 3.5 Estimated contingent situations and remedy 76 3.5.1 Situation 77 3.5.2 Situation 78 CONCLUSION 79 APPENDIX 79 Appendix No 79 FY 2008 83 FY 2009 87 FY 2010 91 Appendix No.2 99 Appendix No.3 99 NinhBinhConstruction Planning Institute 101 Nhat Minh Company Limited 102 Dong Duong Consultant and testing Company Limited 104 REFERENCE ABBREVIATIONS - ADB: Asian Development Bank - LAS: Laboratory Automation System - ODA: Official Development Assistance - VND: Vietnamess Đồng - WB: World Bank _ FOREWORD Rationale: From the early 1990s, Vietnam was aware of and took initiative in renovating its economy and started to change its thought to regional and international integration Since then, Vietnam has gradually entered into bilateral and multilateral trade agreements with the countries, trade blocks inthe region and become a member of trade economic blocks inthe world Starting from the Frame Agreement with European Union (EU), participating inthe Association of Southeast Asia Nations (ASEAN), carrying out ASEAN free trade area (AFTA), member of Asia - Pacific Economic Cooperation Block (APEC), signing Bilateral trade agreement with the USA, especially officially joining WTO in November 2006 For nearly 20 years, Vietnam has led its independent and separated economy to gradually integrate into the region and the world This is an opportunity and challenge as well for the government, for Vietnamese enterprises to join the global trade ground To meet the demand for integration and development, over the past years, Vietnam has worked out appropriate socioeconomic development policies including policy for enhancing investment in infrastructure, building and developing urban infrastructure, rural infrastructure Most recently, the 11 th Resolution adopted by the Party Congress on the country development objective in years from 2011 to 2015 pointed out main tasks, including: “mobilize and optimize resources; gradually build modern infrastructure” concurrently putting forth the main targets: “Average economic growth rate in years from 2011 to 2015: 7.0 - 7.5%/year Average added value of industry and construction increases 7.8 - 8%; average added value of agriculture increases 2.6 - 3%/year GDP structure: agriculture 17 - 18%, industry and construction 41 - 42%, service 41 - 42%” NinhBinh is a province inthe Northern Delta covering 1,400km and having nearly 900,000 people Over the past years, NinhBinh economy has kept increasing at 2-digit level In 2010, provincial competition index ranked 11/63 NinhBinh is continuously included inthe group of leading provinces inthe North Vietnam NinhBinh is one ofthe provinces that attract great foreign investment in Vietnam; In 2010, the provincial budget income achieved 3,100 billion VND whereas its area and population rank 56/63 and 43/63 respectively Over the past years, theNinhBinh province Committee ofthe Party, the People’s Council and the People's Committee have paid attention to socioeconomic development, enhancing investment in infrastructure, including the approved infrastructure construction investment projects amounting to nearly 9,000 billion VND As such, macro environment oftheconstructionin general and constructionConsultantin particular for the enterprises has many opportunities for development Over the past years, because the demand for building urban and rural infrastructure is developed strongly, theconstructionConsultant has developed vigorously In 2005, NinhBinhconstructionConsultant market had only two enterprises together with several Consultant enterprises ofthe Ministries and sectors So far, there are 10 units ofthe province and about Consultant units ofthe Ministries and sectors involved inconstructionConsultantinNinhBinh province However, apart from the above opportunities and advantages, NinhBinhconstructionConsultant has a lot of difficulties When joining the global economy, competitive pressure comes from the enterprises from the countries with advance science, technology and management Besides, inthe present context of Vietnam, slowly developed economy and high inflation have led to many other macro policies in order to adjust the economy including the Resolution No 11/NQ-CP on main solutions to controlling inflation, stabilizing macroeconomics, ensuring social security with focus on the strict and prudent monetary policy and tight fiscal policy, public investment reduction, State budget deficit reduction All of these things have great influence on theconstruction investment in general and competitiveness oftheconstructionConsultant enterprises in particular To maintain and develop inthe present context, each constructionConsultant enterprise is required to bring into full play its core capacity in order to enhance competitiveness inthe market, minimize risks, thereby establishing an appropriate businessstrategy for them On that basis, we have discussed and unanimously chosen the topic: “Establishment thebusinessstrategyintheperiod 2011-2015 ofNinhBinhConstructionConsultantJointStock Company” with a view to establishing, analyzing and choosing business strategy, concurrently putting forth practical solutions to carry out strategies for NinhBinhConstructionConsultantJointStockCompanyintheperiod 2010 - 2015in order to enhance competitiveness and business efficiency to help sustainable development oftheCompany Object and scope of research: Object of research is the production and businessstrategyofNinhBinhConstructionConsultantJointStockCompany Scope of research: Establishment ofbusinessstrategyofNinhBinhConstructionConsultantJointStockCompanyin years from 2011 to 2015intheconstructionConsultant market ofNinhBinh province Purpose of research: Research and analyze to know clearly about key capacity, strength, weakness, opportunity and threat ofNinhBinhConstructionConsultantJointStockCompanyinthe present period, thereby establishing, analyzing and choosing business strategy, concurrently putting forth necessary solutions to carrying out such strategies intheperiod 2010 - 2015in order to enhance competitiveness and business efficiency, help NinhBinhConstructionConsultantJointStockCompany to maintain and develop in a sustainable and efficient manner and become one ofthe leading enterprises intheconstructionConsultant market ofNinhBinh Method of research: The assignment ofthe group uses three methods of research: + Researching documents from secondary information sources such as newspapers, magazines, reports, production and business plans on design survey Consultant, supervision Consultant, inspection Consultant and verification Consultant for construction works + Conducting qualitative research + Surveying and investigating: conducting survey on main buyers ofNinhBinhConstructionConsultantJointStockCompany through questionnaires and direct interviews; However, due to limited time, at the time of reporting the assignment, the group fails to collect full questionnaires to analyze Therefore, method of document research and qualitative research is primary Main structure ofthe assignment: Apart from the foreword and conclusion, our assignment is comprised of chapters: Chapter I: Basic theories about business establishment applied inthe research topic Chapter II: Analysis ofbusiness environment ofNinhBinhConstructionConsultant Join StockCompany Chapter III: Selection of strategies and solutions for strategy implementation inthe phase (2011-2015) for NinhBinhConstructionConsultant Join StockCompany _ 10 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Net cash flow from operations II Cash flow from investments Expense for purchase, fixed assets and other non-current assets Cash from proposal of fixed assets and other non-current assets Expensse for loans, purchase of debt instruments from other entities Cash from loan return, reselling of debt instruments from other entities Cash from loan interest, dividends and diluted profits Net cash flow from investments Net cash flow from financial activities Net cash flow intheperiod Opening balance of cash and cash equivalents Closing balance of cash and cash equivalents I Cash flows from operations Cash from sales, service supply and other revenues Payment to goods and service suppliers 20 (725,880,483) 2,798,076,486 21 (156,741,739) -125,440,476 23 (2,500,000,000) (4,500,000,000) 24 65,000,000 4,500,000,000 27 30 560,979,398 (2,030,762,341) 414,003,114 288,562,638 (675,240,000) (438,000,000) 40 (675,240,000) (438,000,000) 50 60 (3,431,882,824) 3,668,135,197 2,648,639,124 1,019,496,073 236,252,373 3,668,135,197 22 61 70 92 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Appendix No.2: Production ability ofNinhBinhConstructionConsultantJointStock Company: CONSULTANT WORKS WITH BIG VALUE COMPLETED From: 2007 - 2008 - 2009 - 2010 Nr Name of works or Consultant work Cuc Phuong Trai Ngoc road Cong Go Mua Thu road, Km0-Km5-Km5+314Km7+266 Xanh Bridge of Road 58 Road to Tam Diep Factory, NinhBinh Chi Lang road Ngo Thi Sy road Location and type of project Nho Quan district Total investment (VND) Consultant contract value (VND) Consultant work assigned 1.132.587.000 66.873.000 Survey for engineering design Yen Mo district 2.209.877.000 91.456.000 Survey for execution engineering design Yen Khanh district 1.200.000.000 113.000.000 Survey for execution engineering design Tam Diep town 3.930.513.000 76.480.000 Tam Diep town 4.600.000.000 93 Survey for execution engineering design 103.000.000 Survey for execution GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION 10 Road 480 (59B) Km15-Km21 Traffic road of Thiên Tôn town, substructure Report on Local drainage technical investigation for Tam Diep town, NB Report on technical investigation for road to disposal site Road to disposal site of Quen Kho Kim Son district 2.032.000.000 Hoa Lu district 10.543.370.000 Tam Diep town - NB 6.225.000.000 98.000.000 Report on technical investigation Tam Diep town - NB 3.755.000.000 34.523.000 Report on technical investigation 3.620.000.000 52.700.000 12 Diem Tong Bridge 13 Thung Bridge 14 Internal road of Thien Ton town, surface Tam Diep town - NB Nho Quan district QL12B Nho Quan 12B district Hoa Lu district NB Road from Yen Bridge to He Duong cement factory Hoa Lu district NB 11 15 engineering design Survey for execution 60.000.000 engineering design Survey for execution 286.470.000 engineering design 614.562.000 991.030.000 3.272.816.000 4.362.000.000 94 Survey for execution engineering design Survey for execution 40.336.000 engineering design Survey for execution 62.004.000 engineering design Survey for execution 83.248.000 engineering design 24.000.000 Survey for Report on Technical investigation GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Road from Yen Bridge to He Duong cement factory Rural traffic road, WB2 fiannce Ninh Xuan Dang road – Ninh Nhat – Cau Lon Quang Son Road, Gia Hung commune Roack road, Trai Cuon K0K2+680m Sentence execution office ofNinhBinh province Build infrastructure for Trang An Center – Tourism area Build Kim Dong conjunction market – Kim Son Hoa Lu district NB NinhBinh province Hoa Lu district NB 3.260.000.000 52.793.000 Survey for execution engineering design 17.000.000.000 280.000.000 Simple survey for design 775.000.000 42.000.000 Gia Vien district 312.231.000 19.000.000 Gia Vien district 490.596.000 31.000.000 NinhBinh town 3.513.000.000 66.000.000 289.327.000.000 4.774.000.000 Kim Son district 6.970.000.000 24 Build Binh Minh high school Kim Son district 6.955.000.000 Build mooring berth of Kim Son 16 17 18 19 20 21 22 23 25 Hoa Lu district Kim Son district 83.000.000.000 95 Survey for execution engineering design Survey for execution engineering design Survey for execution engineering design Survey, make project, design execution engineering Survey, make project, design 188.000.000 execution engineering Survey, make project, design 198.000.000 execution engineering Verify estimation design 95.000.000 document GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION 26 Build infrastructure for Trang An service – tourism area Hoa Lu district 61.000.000.000 950.000.000 27 Build controlling culvert for end of Cu Linh channel Kim Son district 6.700.000.000 175.000.000 NinhBinh town 12.000.000.000 200.000.000 NinhBinh town 28.000.000.000 400.000.000 28 29 Build head office of River road JSC No.2 Build resident block inthe west ofNinhBinh station 30 Build Ve market – Khanh Phu, Yen Khanh Yen Khanh district 2.700.000.000 79.000.000 31 Build main road for Luu Phuong commune Kim Son district 7.000.000.000 190.000.000 32 Build General hospital for Tam Diep district Tam Diep district 2.280.000.000 43.000.000 Improvement investment project DT479 Improvement investment Nho Quan district Nho Quan 33 34 31.803.000.000 102.786.000.000 96 Survey, make project, design execution engineering Survey, make project, design execution engineering Execution engineering supervision Survey, make investment project Survey, make project, design execution engineering Survey, make project, design execution engineering Execution engineering supervision Survey, make investment 460.000.000 project 979.000.000 Survey, make investment GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION project DT477C Improvement investment project DT477C- stage Investment project for bridges of Kim Son district district- GV Nho Quan district- GV 37 38 35 36 39 40 41 project Survey, design execution engineering Survey, make investment project Survey, design execution drawing Survey, make investment project, design execution drawing 63.681.000.000 1.034.000.000 Kim Son district 17.519.000.000 400.000.000 Build Thong Nhat Bridge Kim Son district 8.740.000.000 140.000.000 Build Dong Huong Bridge Kim Son district 9.991.000.000 200.000.000 Gia Vien district 182.888.000.000 873.000.000 Survey, make investment project Gia Vien district 160.491.000.000 1.200.000.000 Survey, design execution drawing Build infrastructure for flooding prevention of GVsupplementing Build infrastructure for flooding prevention of Gia Vien district - supplementing Make total and detailed palnning for Trang An tourism area Hoa Lu district 1.550.000.000 Planning 97 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION 42 43 44 45 46 47 Build infrastructure for Trang An (Stage II) Verify engineering design for Road DDT477 - extend Supervise the works of improving infrastructure for flood prevention area of Nho Quan Supervise the works of improving infrastructure for flood prevention area of Gia Vien Hoa Lu district Gia Vien district Nho Quan district Nho Quan district 2.572.000.000.000 405.200.000.000 9.932.000.000 50.183.000.000 Gian Khau industrial zone project Gia Vien district 238.000.000 Verify document 200.000.000 100.000.000 Execution engineering supervision Execution engineering supervision Survey, make investment 980.000.000 project, design execution drawing Improve, expand internal road Yen Khanh for Yen Ninh town district Survey, make investment project, design execution 8.500.000.000 drawing for some traffic, irrigation, construction works 265.000.000.000 98 Survey, make plan, make 2.500.000.000 project, design execution engineering GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION 48 Dakprong reserve lake Kom tum province 49 Cua Dat reserve lake Thanh Hoa province 50 51 52 Project of building roads for Hop Thanh commune and Thanh Ha town of Hoa Binh province Project of improving and expanding internal traffic system for Nho Quan town Make plan for conjunction to national highways inNinhBinh province 70.000.000.000 10.000.000.000.000 Survey work geography, 500.000.000 survey to make geologic map Survey work geography, test 4.000.000.000 execution criteria, verify works quality Hoa Binh province 15.500.000.000 520.000.000 Make project and design execution drawing NinhBinh province 35.000.000.000 1.800.000.000 Make project and design execution drawing NinhBinh province 10.000.000.000 250.000.000 Make project and design execution drawing Project of building main road inthe Project of building 53 infrastructure for Rock Handicraft village Ninh Van – Hoa Lu Hoa Lu district 12.000.000.000 110.000.000 99 Make project and design execution drawing GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION 54 55 56 57 58 59 Project of building Thanh Nien road, Tam Diep town Project of building flood avoiding roads - Tam Diep town Improve, upgrade and expand internal traffic system for Nho Quan – NinhBinh province Survey, make Investment Project for building developed road and ensure defense – security for the sea of Kim Son district – NB Head office ofthe People’s Committee of Kim Dong commune Tam Diep town Tam Diep town Semi-public high school ofNinhBinh province NinhBinh town Make project and design execution drawing Make project and design execution drawing 6.000.000.000 70.000.000 35.000.000.000 1.800.000.000 Nho Quan district 33.000.000.000 1.200.000.000 Make project and design execution drawing Kim Son district - NB 350.000.000.000 1.220.000.000 Make investment project Kim Son district 5.000.000.000 200.000.000 600.000.000 100 Consultant on making Report on construction engineering Surve, make Report on technical investigation – Total estimation GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Appendix No.3: Business status of some competitors is shown intheconstructionConsultant market ofNinhBinh province NinhBinhConstruction Planning Institute - Address: No.14, Trang An street, Dong Thanh ward, NinhBinh City - NinhBinhConstruction Planning Institute belongs to Construction Department ofNinh Binh, is a public career unit established on basis of upgrading NinhBinhConstruction Planning Center pursuant to Decision No 1511/QĐ-UBND dated 27/6/2007 - Main field of operation, constructionConsultant products: + Survey the geography, the ground, serving in researching to make planning, investigating and assessing the resources to make planning on developing construction material + Consultant on making investment project, designing execution engineering, estimation for construction works + Make bid invitation document, Consultant on bidding, designing, building civil, industrial and infrastructure works + Consultant on survey, testing work geography + Consultant on project management and execution supervision for construction works - Human resource: Includes of 83 staffs, of which 51 persons are engineers or bachelors: + Architect: 11 + Construction engineer: 16 + Construction economics engineer: + Surveying engineers: + Geography, hydrology engineers: + Traffic engineers: + Electric, water supply and drainage engineer: 101 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION + Engineers in other fields: + Bachelors in economics and finance: - List of equipments and machineries: Nr Equipment Quantit Made in y Electronic tachometer Nikon OTM 350 02 Japan Level gauge SOKIA SETSE 02 Japan Drill machine - XY-1A 03 China - GX-1T 01 China Labor equipment pressing ground by pressing table 01 Vietnam Soil cutting machine speed EDJ-1 (ZJ) 01 China Soil and rock and construction material experiment 01 equipment LAS-XD 336 - Solid pressing board, Benkenmal arm 01 Vietnam - Measuring equipment E 02 China - Other equipments Synchro The laboratory equipments was certified ability pursuant to Decision No 529/QĐ-BXD dated 11/12/2009 - Financial data: + Brief data on assets basing on the Financial Statements for the continuous years ofthe leading contractor – NinhBinhConstruction Planning Institute: Unit: 1,000 VND Nr CONTENT Total asset Current asset Total liability FY 2007 3,262,351 2,666,491 3,000,345 102 FY 2008 4,723,129 3,764,652 3,558,654 FY 2009 6,939,338 2,891,191 3,892,955 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Total current liability Profit before tax Profit after tax Revenue from 3,000,345 7,781 5,603 5,102,270 3,558,654 18,839 13,240 6,143,587 3,344,615 67,615 50,812 12,155,897 Consultant service Nhat Minh Company Limited - Address: No.24, Luong Van Tuy, Tan Thanh ward, NinhBinh City - TheCompany was established on 12/8/2004 pursuant to the decision By the Department for Planning and Investment ofNinhBinh province, Business Registration Certificate No.2700280772 - Main operation fields, constructionConsultant products: + Operating on Consultant for architecture and survey technique, making investment project, design, estimation, verification, project management, making bid invitation document, construction execution supervision - Charter capital 1.100.000.000 VND - Human resource: Includes of 40 staffs, of which 30 persons are engineers or bachelors, as below: + Architect: + Construction engineer: + Urban engineer: + Irrigation engineer: + Traffic engineer: + Engineer on electricity, water supply and drainage: 11 + Survey engineer: + Bachelor in economics, finance: - Financial Statement data (basing on the FS for the years 2006, 2007, 2008) Nr Unit: VND Item Total asset FY 2006 1,912,585,212 103 FY 2007 2,120,263,944 FY 2008 2,230,386,342 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION Current asset Liabilities Current liabilities Profit before tax Profit after tax Total revenue 1,622,448,706 779,949,881 618,695,098 45,326,848 32,635,331 537,869,420 1,885,994,689 983,409,380 812,863,059 51,186,894 36,854,564 568,743,269 2,051,984,547 1,090,006,361 900,352,124 56,083,307 40,379,981 623,147,854 Dong Duong Consultant and testing Company Limited - Address: No.61, Hung Vuong II, Nam Binh ward, NinhBinh City - TheCompany was established on 10/12/2007 Business registration certificate No 09-02-000-488 - Main operation fields, constructionConsultant products: + Architecture and engineering Consultant related (design civil, traffic, irrigation and industrial construction works architecture; Design works exterior, supervise construction execution, manage construction projects.) + Testing (Examine, analyze, test chemical, physical quality, component and efficiency, strength, durability of materials, testing the quality of fundamental construction works + Construction Lab - Charter capital 1,986,000,000 VND - Human resource: Includes of 32 staffs, of which 22 persons are engineers or bachelors, as below: + Architect: + Construction engineer: + Urban engineer: + Irrigation engineer: + Traffic engineer: + Survey engineer: + Geology engineer: + Bachelor in economics: 104 GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION - Technical equipments: + Constructio Lab belonging to Dong Duong Consultant and testing Company Limited, code LAS-XD615 + Equipments serving in testing construction works quality, such as: pressing machine, concrete driller, screener, hydraulic jack, tools defining flow limit, etc - Financial statement data: Unit: VND Nr Content FY 2008 4,167,858,933 1,954,642,743 3,155,356,247 4,595,321,695 142,364,841 102,502,686 3,125,642,530 Total asset Current asset Total liability Total revenue Profit before tax Profit after tax Revenue from Consultant service _ 105 Notice GLOBAL ADVANCED MASTER OFBUSINESS ADMINISTRATION REFERENCE Vietnamese: - AP Dr Đồng Thị Thanh Phương, Master Nguyễn Thị Ngọc An (2006) “Human Resource Management” Publisher Statistics - AP Dr Trần Kim Dung (2011) “Human Resource Management” Publisher Statistics - Dr Nguyễn Minh Kiều (2006), “Corporate Finance” Publisher Statistics - Paul Hersey (2005) “Management of organizational behavior” Publisher Statistics - AP Dr Nguyễn Mạnh Quân, Ph D Vũ Huy Từ (2009), “Strategy and Business Policy” Faculty of postgraduate training, Hanoi University OfBusiness and Technology - http://www.scribd.com/doc/5591843/QUN-TR-CHIN-LC English: - Charles D Schewe and Alexander Hiam (2010) “The Portable MBA in Marketing” John Wiley & Sons, Inc - R Wayne Mondy, SPHR (2010), “Human Resource Management” Pearson Education, Inc - Fred R David (2011), Francis Marion Univercsity Florence, South Calolina “Strategic management Concept and cases” Global Edition Pearson Education, Inc 106 ... is the production and business strategy of Ninh Binh Construction Consultant Joint Stock Company Scope of research: Establishment of business strategy of Ninh Binh Construction Consultant Joint. .. kept increasing at 2-digit level In 2010, provincial competition index ranked 11/63 Ninh Binh is continuously included in the group of leading provinces in the North Vietnam Ninh Binh is one of the. .. Committee of Ninh Binh province based on consolidating for survey and design units: - Ninh Binh Irrigation Construction Consultant Company - Ninh Binh Traffic Survey and Design Company - Ninh Binh Institute