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Building business - level strategies in automobile industry the case of Huyndai Vietnam

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Building business - level strategies in automobile industry the case of Huyndai Vietnam

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. Expected íind ing 2 8. The thesis stru cture 3 Chapter 1: Literature R eview 4 1.1 Strategy and Business- Level Strategies 4 1.1.1 Strategy deíìnition 4 1.1.2 B usiness -level strategies 4 1.1.3 The. and focus. 5 1.2 Business- Level Strategies FormuIation F igu re 1.1 Business level strategies V ision and M ission ___________ _________________ SW OT Strategic choice Business Level Strategy 1 and the w id er m acro -en vironm en t. A naly zin g the industry en viro nm en t requ ires an a ssessm en t o f the co m petitiv e stru ctu re o f the o re an izatio n ’s ind ustry, inclu dine

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Xem thêm: Building business - level strategies in automobile industry the case of Huyndai Vietnam, Building business - level strategies in automobile industry the case of Huyndai Vietnam, 2 Introductỉon of Hyundai Vietnam

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF FIGURES AND TABLES

  • IntroductioD

  • Chapter 1: Literature Review

  • 1.1 Strategy and Business-Level Strategies

  • 1.1.1 Strategy definit ion Stra teg y A ccording to George S te in e r

  • 1.1.2 Business-level s tra teg ie s

  • 1.1.3 The importance of Business-level strategies

  • 1.2 Business-Level Strategies FormuIation

  • 1.2.1 Vision an d Mỉssion

  • 1.2.2 External analys

  • 1.2.3 Internal analysis:

  • 1.3. FormuIatỉon and Choice

  • 1.3.1 SWOT Analysis

  • 1.3.2 GREAT model

  • 1.3.3 Strategy Implementation

  • 1.3.4 Matching Strategy

  • Chapter 2: Case study of Hyundai Vietnam

  • 2.1 Overview of Cars market

  • 2.1.1 Overall market growth

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