T A B L E O F C O N T E N T S
List of Tables
List of Figures
Preface
Chapter 1. Literature Review
1.1 General theory of Marketing
1.1.1. Definition of Marketing
1.1.2. External and Internal Environments
1.1.3. Selecting Market Segment1
1.1.4. Positioning1
1.1.5. Marketing Mix'
1.2. General Concept of Commodity Future Contract
1.2.1. Definition of Commodity Future Contract
1.2.2. Types of Commodity Future Contract
1.2.3. The development of commodity future contract in the world1
1,2.4. Benefits of Commodity Future Contract
1.2.5. Issues on developing Commodity Future Contract
1.2.6. Overview of the development of commodity future contract in
Vietnam
Chapter 2. Analyzing the marketing situation of
Techeombank’s Commodity Future Contact Business
2.1. Overview of Techcombank
2.1.1. Introduction about Techcombank
2.1.2. Vision and Mission
2.1.3. Managerial Structure
2.1.4. Brand Commitment
The Brand Commitment
2.1.5. Core Value
2.2. External and internal Environment
2.2.1. PEST analysis
2.2.2 SWOT analysis
2.3. Target Segment
2.4. Positioning
2.5. Marketing Mix
2.5.1 Product
2.5.2. Price
2.5.3 Place
2.5.4 Promotion
2.5.5 People
2.5.6 Process
2.5.7 Physical Evidence
2.6. Remained problems
2.6.1. External
2.6.2. Internal
Chapter 3. Marketing Recommendations for developing the
business of Commodity Future Contracts at Techcombank
3.1. Strategic Objectives of TechcomBank
3.1.1 The whole Bank’s Objectives.
3.1.2 The Commodity Future Contract Objectives at Techcombank
3.2 Marketing Recommendations for developing the business of
Commodity Future Contracts at Techcombank
3.2.1 External factors
3.2.2 Internal factors
Conclusion
Reference
AppendLx ỉ: Questionnaire
Appendix 2: Price Differential o f Crude Oil and Gold
Appendix 3 : Hedging Regulations and Methods
Commodity Future Contract at Techconibank from 2005-2008
Appendix 4: