501 killer marketing tactics

[...]... and creative promotional ideas in the world will never achieve the results you seek ✹ 1 ✹ 2 ✹ 501 Killer Marketing Tactics Your internal customers should be involved in your total marketing effort, not simply by doing what you want them to do the way you want them to do it, but by soliciting their input on the tactics you want to implement A truly devoted employee is one who honestly believes in the company... business that’s been around for decades, say so One of the most successful marketing tactics is to make sure that every employee has his or her own business card, right down to the person who sweeps the floors Marketing to your staff is every bit as important as marketing to your customers The members of your staff are your marketing ambassadors Encourage them to use their cards, to give them away... attract new customers 2 How to Choose the Right Tactics At the beginning of most of the promotions and tactics in this book is a statement of the objective This is the short- or long-term effect that the tactic is designed to achieve Once you have created your marketing plan and decided upon your objectives, you should then choose from among the appropriate tactics In alphabetical order, here are some... is the creation of a positive image of your business or organization in your community No matter how large or small your business or organization may be, you put out an ✹ 3 ✹ 4 ✹ ✹ ✹ ✹ ✹ ✹ ✹ 501 Killer Marketing Tactics image that reflects on you positively or negatively Promotions aimed at community involvement show your genuine caring and sharing Excitement These are promotions that make you stand... to get new customers to try you out, what is a reasonable goal—an increase in new customers of 5 percent, 10 percent, or 15 percent? Would it be reasonable to shoot for ✹ 7 ✹ 8 ✹ ✹ ✹ ✹ ✹ ✹ ✹ 501 Killer Marketing Tactics an increase in customer frequency from three purchases a month to four? If your objective is to increase your average sale, what is a reasonable increase based on your current pricing?... leaving your ego and your preconceived ideas out of it ✹ Polish the brass Go a step beyond your regular maintenance procedures Make sure that your selling, operating, and customer areas 10 ✹ 501 Killer Marketing Tactics are attractive; that your physical space is clean and tidy; that any background music appeals to your audience; that unpleasant sounds or odors are neutralized; that fading paint, broken... various basic tactics that most businesses use successfully Use these pages to familiarize yourself with the tools at your disposal Think of this process as basic training for your marketing battle or the systems checklist before launch The marketing way of life requires us to constantly reexamine, reconsider, and reinvent If you absorb the information in these pages, you won’t have to guess which tactics. .. a Business Plan How well do you know your business? If you’re like many busy entrepreneurs, managers, and owners, you might have trouble answering some basic questions, such as: ✹ 11 ✹ 12 ✹ 501 Killer Marketing Tactics ✹ What are your business’s greatest strengths and weaknesses? ✹ What are your biggest challenges and opportunities? ✹ Who are your current customers, and why are they patronizing your... three or four paragraphs This is hard, and you may want to hire a writer to do it for you, or someone you know who can look at your business objectively and articulate what he or she sees 14 ✹ 501 Killer Marketing Tactics 3 Naming Names There are good names for your company, and there are names that may make it harder for you to establish your brand personality and run your promotions If your business... important aspect of your product or service If you’re in the business of selling sports memorabilia, for example, your logo might benefit from using a typeface that mimics a sports team’s 16 ✹ 501 Killer Marketing Tactics Colors should be consistent with what you have chosen for your business Use your logo wherever possible—on matchbook covers, communication boards, direct mail, letterhead, shopping bags, . College-Year Promotions 395 31 E -marketing 401 32 Digital Media Tactics 413 33 Social Networking Tactics 421 34 Marketing Measurement Tactics 431 Index 439 vi ✹ Contents ✹ vii ✹ Marketing Is a Way of. customers, and attract new customers. 2 ✹ 501 Killer Marketing Tactics ✹ 3 ✹ 2 How to Choose the Right Tactics At the beginning of most of the promotions and tactics in this book is a statement of. Tactic 7 4 Must-Do Business Tactics 11 5 Marketing to Your Internal Customers 55 6 Grand Opening/Reopening Tactics 61 7 Four Walls Promotions 71 8 Zone Merchandising Tactics 77 9 Existing Customers