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121 Commercial iPhone: The Launch Commercial's Lack of Time In the quest to sell more and more iPhones to the public, Apple Inc. has seen to it that it has effective publicity moves that can greatly affect the buying public's perception of the product. There is no doubt at all that publicity is important in the ef- fective selling and success of any product. In terms of viability, the iPhone is already a great item or product to have handy inside one's pocket, but its price leaves it less to be desired. It is therefore important and wise to have a publicity bliss for the product, which was what Apple Inc. did. In preparing the people's perception to the product and presenting it as a whole new and revolutionary, yet innovative product that no current techno- logical gadget can rival, the Company was able to prepare the public to face and not be at awe with the product's price. And the publicity and launch commercials were too good that the public were not only impressed with the product, but also felt that the commercials were too short and unclear to in terms of being able to fully present the iPhones. There was also the perception that the commercials ought to have focused more on the presentation of the product itself and not on other things. And so in other matters concerning the commercials about iPhones, many people have remarked that these launch commer- cials have been too time-compressed to satisfy the demands of the people for more information about iPhone. Also, critics of the 122 commercials are lamenting the absence of many and direly impor- tant information in the launch commercials. 123 So How Much does an iPhone Cost Now? If you were one of the first people to get in line when the iPhone was first released in Apple stores in June, you may just be a tad bit disappointed to see the price drop to almost $200. The initial cost of the iPhone when it was launched in June 2007 was $599. Now, you can get this nifty mobile device for as low as $399. However, it is good news for those who have long been wanting to purchase the iPhone. Initially, the phone is exclusively activate by AT&T so existing customers of this wireless service provider can get a discounted rate for the services. For those who would like to purchase the iPhone but are not AT&T subscribers yet, the phone can be purchased for $399. When it comes to the plan that the company has for the services, the costs range from $59.99 to $99.99. The price of their family plans range from $109 to $149. With such a decline in price, does this mean that iPhone did not live up to its hype? Not necessarily. Although there are some obvious flaws when it comes to the 'mobile phone functionality' of the iPhone, it is, after all, a phone instead of a glorified iPod  many tech reviewers still believe that the iPhone is worth all the buzz. When it comes to innovation, unique features and being an eye candy, then nothing will beat the iPhone if you compare it with the latest phones in the market today. Aside from having a touch screen interface, you can also easily connect to the Internet, and have an amazing multimedia player with excellent screen quality. 124 A Look Back Into the Day that iPhone was Released Think of buyers lining up stores for days even before the gadget was set to be released, this was a typical scenario in Apple stores when the iPhone was formally launched in the US, June 29th of last year. There was media frenzy and buyer's hype surrounding the launching of the ultimate mobile phone, which did not disappoint users when it comes to the cool features included. Think of a wide- screen, touchpad version of your beloved iPod and then throw in a wide array of mobile phone and Internet connectivity features: that is what the iPhone is all about, and more. Here's a quick look back into the day that the iPhone was first released in the country. It all started when Apple Chief Executive Officer Steve Jobs announced the launching of the iPhone at the Macworld conven- tion. Instead of the company launching another Personal Digital Assistant, they went on a more, massively popular path and tried to take in the mobile phone users market. This is how all the media hype was developed. If Apple will release a mobile phone, how will they revolutionize the way that people talk and communicate? What nifty features will they in- clude? Will the iPhone imitate the way that the iPod has revolution- ized the way that people listen to music and hold a media player on the palm of their hand? 125 In June of 2007, excited buyers lined up the stores. In spite of the initial problems, Apple sold one million iPhone in less than three months. With their impressive sales and the continuous improvement and development of the device, there is no doubt that the iPhone is set to be the ultimate mobile phone device for the year to come. 126 iPhone Features for Various Mobile Phone Users When choosing a mobile phone, what feature(s) do you usu- ally look for? Aside from the normal text messaging and call capa- bilities that almost all phones have, what features make you decide to buy and choose one from the other? The answer is simple. Most mobile phone users nowadays are categorized into four: the execu- tive, the music lover, the photo enthusiast and the internet surfer. The more features incorporated on the mobile phone, the better so as to satisfy the various needs of people in the market today. To cater to the demands of the different mobile phone users, the Apple Inc.'s iPhone has incorporated all the features that will definitely make everyone go crazy about it. For the executive, the iPhone has the following features: caller ID, conferencing, call holding and call merging plus the convenience of having a visual voicemail service that allows users to check on their list of voicemail messages onscreen. The iPhone also has an integrated email program that reads PDF, MS Excel and MS Word email attachments along with other email sync capabilities. For the music lover, the iPhone functions as an iPod to easily organize your track list library. You can download music from the iTunes store directly to the iPhone or use any wireless connectivity. You can also watch movies, tv programs and music videos using the iPhone. For the photo enthusiast, a 2.0 megapixel camera can cap- ture life's precious moments though digital photos. It also comes with a software to view, upload and send pictures through email. 127 For the internet surfer, a Safari web browser can be used to access web sites using the iPhone. Users can take advantage of this great feature when connected to an EDGE or Wi-Fi network. 128 Free iPhone over the net With the introduction of iPhone, the internet has likewise find solutions to get connected with other iPhone users for free over the internet. A Freenet iPhone is a Voice over Internet Protocol. You are able to talk or communicate with people at reasonable prices following the regular rates charged to an iPhone user. The other party need not pay for the call charges. With the freenet software you avail of free telephoning with iPhone users. It is very economical as one can hold conversations over the PC across the internet in any part of the world. The quality of the voice is very good that you could hardly notice the difference of using a regular phone and the Internet. Some of the features of the freenet iphone are: • It has an e-mail & fax alert • Readable call lists • 100 free minutes to a fixed network • It has an online list • It has video telephony The freenet iPhone also includes features such the display of calls in absentia, the list of dialed numbers and the iPhone users and the display of accepted phone calls. The operating system used is Windows 98/ME and free registration is required. When others can communicate using their iPhone, others can likewise get in touch with iPhone users through the freenet iPhone. You should only ensure that you have a faster DSL connec- 129 tion to make a freenet iPhone work out. It's free and its coverage is wide, what more can you ask for. Give it a try. 130 The Real Deal: How much is the iPhone 8GB Model Nowadays? Have you heard about this? You can now have your own iPhone 8GB model for only $399, a drop of $200 from its original price. Yes, you heard it right& though this may come as a late notice already. If you have been saving bucks just to purchase your new iPhone, now is the right time to buy. Just go to the nearest iPhone distributor on your area to still avail of this exciting new offer. Apple Inc. announced earlier, September of last year to be exact, that they are on their way to sell the one millionth unit of iPhone. To thank the public for the tremendous support that they got and the holiday season then is just almost around the corner, they have decided to lower the price of iPhone and make it more afford- able. Now that's real good news& but not for all. Lowering the price of iPhone has been an issue to customers who previously bought the product at $599. This made some people upset and disappointed that it even went as far as reaching the attention of Steve Jobs, Apple Inc.'s CEO. He released an official statement a few weeks after the announcement of lowering the price of iPhone, to make an appeal to their loyal customers and enumerated their business reasons why they end up having such decision. Come to think of it, it will still be a win-win situation to Apple Inc. and their consumers as more and more people will be given the chance to experience such an amazing technology. Steve [...]... that old customers can expect no changes will be made to their current service and that Apple will continue to strive on coming up with new and exciting innovations to live up with their customers' high expectations 132 iPhone 8GB Model, Surviving the Changing Times The iPhone by Apple Inc has been one of the great innovations in mobile phone technology that it was even recognized by Time Magazine... be released in 2008 as well 134 Longing for an iPhone in Canada Where the iPhones have been released in the USA and UK, Canada has long been waiting to get hold of iPhones in Canada It has become a joke that some would have to smuggle iPhones in the USA just to bring iPhones in Canada It seems that Apple, Inc will not release the CDMA version of the iPhone, which Canadians get stuck with the service... provider for iPhone is feared to be a show stopper of most TV programs and movies seen on iPhone This also includes searching the internet It is also expected that the fees would be extremely high compared to the data connection in the USA due to lack of competition This is one of the reasons why Apple, Inc is quite hesitant to have the iPhone released in Canada Taking aside all the apprehension, the iPhone. .. statement nearly a month later declaring a total of US $1.39 million in iPhones sales There is no way to put an end to the enormous success of iPhones, as plans of distribution to other countries is set to happen in 2008 With its November 2007 release in countries such as the United Kingdom, France and Germany, more and more people have been touched by the iPhone phenomenon Though there may be some... soon to be in Canada and surely Canadians are dying to get hold of one the moment these are offered over the counter 135 The real cost of owning an iPhone The introduction of the iPhone in the market industry has brought a lot of phone users to think wisely of whether purchasing an iPhone would be economical and same time live up with their lifestyle Owning an iPhone is a lifestyle particularly to those... lifestyle for the rich and for those who are into owning a classy fashionable cell phone It is hoped that just like other mobile phones, the iPhone will lower its cost in the months to come 1 36 Lighten it, make it Flat To own an iPhone is quite expensive and costly to maintain one Other than the unit being pricey, the plan is quite expensive as well The iPhone is used to browse the web, check e-mail and access... of the Canadian iPhone will be on early 2008 and can only be bought through Rogers It is estimated that the cost of the iPhone would be around $799 to $899 The purchased would include a two to three year contract with Rogers and the supply of the units will be limited Those desiring to have an iPhone would most likely buy the unit without service provider that could range from $ 1099 to $1299$ or more... figure of $1974++ The figure includes the iPhone cost, the plan and activation plan plus taxes But a shiny new iPhone with a 450 minutes talk time in a month will not be sufficient especially for busy people on the go The iPhone cost varies according to the GB that is opted by users A 4GB cost $499, and an 8GB cost $599 Not all the features of the iPhone are free To download iTunes and avail of Voice mail... 2007 Such accomplishment can be attributed to the iPhone' s many adoring fans that it reached on top of the competition in just a matter of 2 months As reported by Apple Inc and AT&T, it has surpassed way beyond expectations as 270,000 units were sold in its first 30 hours of release alone, with 1 46, 000 phones activated at the same time By September of 2007, Apple Inc announced its sales reaching the... monthly bill To answer the customer dissatisfaction, a flat rate international data plan that starts from $25 per month has been offered by service company providers A $60 Data Global Plan offers iPhone users a 50 MB of data per month to browse the Web check e-mail and access other information in more than 29 countries Such plan includes the domestic voice and data iPhone plan acquired during iPhone activation . saving bucks just to purchase your new iPhone, now is the right time to buy. Just go to the nearest iPhone distributor on your area to still avail of this exciting new offer. Apple Inc. announced. phone, the better so as to satisfy the various needs of people in the market today. To cater to the demands of the different mobile phone users, the Apple Inc.'s iPhone has incorporated. 121 Commercial iPhone: The Launch Commercial's Lack of Time In the quest to sell more and more iPhones to the public, Apple Inc. has seen to it that it has effective publicity