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36 Cingular iPhone Ads No More In January 2007, Steve Jobs from Apple announced the soon-to-be-released iPhone which will have iPod and mobile phone capabilities In February 2007, Cingular was rumored to be one of the exclusive distributors of the Apple iPhone That same month, Buy Cingular iPhone ads were shown all over the Internet even though there was no confirmation on the exclusivity rights The Buy Cingular iPhone ads also showed the rates and the plans available for the customers In January 2007, a major rebranding was announced by AT&T which included the transition of Cingular to the new AT&T and having all services under one brand which is AT&T The Buy Cingular iPhone ads never came into realization Because of this merger, AT&T became the biggest telecoms provider in the United States with over 65 million subscribers in their list Now that the iPhone was introduced last January 2007, with AT&T as their exclusive distributor, Cingular clients can still take this advantage They will receive advanced technology devices and quality products and services with affordable rate plans when they buy or subscribe for iPhone via the AT&T They will no longer be able to buy Cingular iPhone but rather buy AT&T iPhone If subscribers want to get the hottest phones in town, Cingular/ AT&T have the revolutionary iPhone technology that can change how mobile phones are perceived iPhone has several features that includes the multi touch screen with virtual buttons and keypads, full multimedia capabilities which is remarkably similar to the iPod, full Internet access including e-mail and Web browsing via WiFi technology and many more features which are truly advanced and feature-rich 37 iPhone Cell Phone: The Batteries Apple Inc.'s iPhone is a brand new and revolutionary gadget made to suit the user's individual wants and likes into one portable and user-friendly unit Aside from its many features, it has a builtin and rechargeable battery, which is obviously not intended to be replaceable In view of this, it is quite a similar aspect to the existing iPods In the event wherein the battery reaches the end of its life time prematurely, the iPhone can and must be given back to Apple, and this will be replaced for free by another unit This will only be entertained while the iPhone in question is still in warranty, which is about a year upon the user's purchase This one year may also be extended to at least two years more by coordinating with AppleCare Meanwhile, people with iPhones that have no warranty are to carry the cost all throughout their use of the units in questions And the cost of new batteries for iPhones without or out of warranties are pegged at about US$79 and US$6.95 which is for shipping These batteries are only commercially available at Apple so having one's iPhone warranted is a complete must to avoid going through the whole difficult process of paying for the unit's replacement parts This must give the user the impression that the iPhone's battery is next to complete worthless, rather all of these are necessary precautions that are meant to ensure the achievement of the ultimate goal of customer satisfaction In fact, these batteries are designed to provide up to hours of video, hours of web brows- 38 ing, and hours of cellular phone talk time, though all of these depend in the cellular phone's configuration 39 Cingular iPhone: Exclusivity Rights with Apple Inc over iPhone Many people were crying foul and anguish over Apple Inc.'s decision to have Cingular as having exclusive rights with the new and revolutionary cellular phone called iPhone And the thing is, the exclusivity rights granted and entered by Apple Inc with the company Cingular are not just for only a few months time In fact, Cingular has the one and only exclusivity rights that give it the power and authority to sell the iPhones to the interested public, and this exclusivity rights was secured under an agreement that would be set into place for years to come in the U.S This was laid clear by Cingular's president of National Distribution during a scheduled conference, and while the agreement makes the iPhones under the exclusivity rights of the Company, the agreement also encompasses future cellular phone models, which are known and likely to come after the evident success of the first of the iPhones And there will surely be those that will try to procure an iPhone through the company, Cingular, and would try then to transfer it to another network, but this will be quite impossible unless the owner gets to have the unit itself unlocked All iPhones going through, and out of Cingular are surely iPhones that must be considered as locked to other networks, even if it uses GSM And although many are angry with the matter, the demands of the iPhone requires the support of the wireless carrier and this support is kept from being complicated by having it only based 40 under one wireless carrier And in saying so, having multiple carriers are already a burden to carry in terms of difficulties and can only be addressed through the use and pumping of resources to significant areas that need improvement, in other words, other investments 41 The Cisco iPhone Trademark Infringement The iPhone trademark was actually filed in 1993 by Infogear under "I Phone" and was later registered as IPhone in 1999 But the Infogear iPhone never really took off and Infogear was later acquired by Cisco Systems including the Infogear iPhone trademark In 2006, Cisco released a voice over IP under the name Cisco iPhone While the iPhone trademark was applied by Apple since as early as 2002, it is only applied in the United Kingdom, Australia, Singapore, the European Union, Canada and New Zealand In January 2007 Steve Jobs announced that Apple will be selling a product called iPhone starting mid 2007 This announcement took Cisco by surprise because they have been in negotiations with Apple over the Cisco iPhone trademark A day after the Apple announcement, Cisco announced that a lawsuit had been filed against Apple because of the Cisco iPhone trademark infringement The Cisco iPhone lawsuit wanted Apple to stop using the trademark iPhone According to Cisco, the Cisco iPhone lawsuit was not about or against Apple's innovation of the iPhone design, technology, and interface, nor is it about money or royalties The lawsuit is about Cisco iPhone trademark infringement The Cisco iPhone was a trademark owned by Cisco since they acquired Infogear technology in the year 2000 The iPhone trademark was registered as early as 1996 even before the iMac or the iPod came into the public's attention According to Cisco, they have 42 been approached by Apple as early as 2001 over how they can share the iPhone trademark and mutually benefit from the iPhone The Cisco iPhone is still being shipped and supported by Cisco One month after the announcement of Steve Jobs regarding the iPhone, Cisco and Apple announced that they have reached an agreement and both companies will be using the iPhone trademark and will explore interoperability in the Cisco iPhone and Apple iPhone 43 Did Apple make the right choice to Combine Three Features Into One Unit? The three main features of the iPhone are music file storage, Internet access, and mobile telecommunications which may explain why it took so much effort on the part of Apple Inc to produce the iPhone and even more effort to keep its development on track to meet its marketing release schedule Apple Inc had been struggling under a class-action lawsuit filed against it since the earlier generations of its iPod music storage device had exhibited shorter-than-guaranteed battery life for many users At the same time, the company was pushing for the development of the iPhone, so perhaps Apple Inc needed much time to tweak with the iPhone prototypes to weed out any bugs and defects that could result in future lawsuits Historically, other Apple products have also shown critical design flaws that disappointed customers (such as the MacBook laptop and the PowerBook laptop which both tended to overheat over use.) The iPhone already showed signs of problems with its software that coordinated music play and phone usage functions, as well as the battery life too The worst thing that could happen to Apple Inc after having sold so many iPhones is if it needs to conduct a product recall and refund all the customers who bought the products And after doing a recall the company would need to investigate what problems the iPhone units have and make sure no other ones crop up But a 44 product recall will have a tremendous negative backlash on Apple Inc because it staked its reputation on the appeal of the iPhone much of that appeal will be lost if defects crop up now 45 Dates of iPhone Price Release: The Rumors on the would-be Prices of the iPhones The expectations of the many would-be buyers and the enthusiastic members of the community, who have wholeheartedly debated on when the iPhone would be released to be sold commercially to the public has abated after the official statement from Apple Inc that the iPhone release date would be on June 29, 2007 But this is old news and the world revolves around these facts as if it was essential to their well-being And one thing is clear to everyone else at the moment the official release dates were ticked off, the next rumors and speculation about to be spread is the price of the units available for commercial sale to the public It has been expected to cost somewhat more expensive than the usual cost of ordinary cell phones There has also been rumors asserting that the iPhone’s price would be slightly at par with the prices of the new and top-of-theline cell phone releases from other known cell phone manufacturers These rumors were made by people, who have greatly awaited the release of the iPhones In fact, their long-suffering waiting was so apparent with the large number of blogs and Websites catering only to their rumors And upon the release of the official dates, these rumors continued to persist in the Internet, which is rather odd to begin with From speculations to announcements, even the stores who would 46 release the iPhones were bewildered as to when The MEDIA also greatly helped in spreading these rumors as well as creating a massive influx of information that caused many people to not only speculate on their release dates and prices, but also speculate on the iPhones' capabilities All in all, these rumors helped create the thirst for owning a iPhone 47 Date iPhone Release: Rumors Heralding it up to its Release Date The obvious nature of the device, aptly named as iPhone, comes in great lengths as to provide the people with what to expect from it Even before its release, more and more rumors have arrived and preceded it like angels heralding news from Heaven itself And following the success of iPod, Apple Inc has announced the commercial release of the iPhone by January 2007, which is now long past from the distinct memories of the man, and yet, it must be remembered that this announcement made great ripples of excitement on the would-be buyers as they awaited the release of the widely exclaimed and heralded revolutionary device Upon the much awaited-announcement of the gadget and its release dates, more and more rumors were spread, which is highly likely to be the cause of the long-lines of waiting during its first day opening sale to the public And these rumors were no ordinary ones, as they were able to last for months time It was also aided and helped by the MEDIA and its frenzy to provide all details available to the listening, watching and reading public So heightened were the affairs that the release day was highly marked by festive celebrations And when the iPhone was first introduced in the United States on June 29, 2007, the MEDIA was there to thoroughly immerse the public into everything that must be known about it Such was the affair that it caused great fits of frenzy on both the buyers and of course the people inside Apple Inc., who marks the 48 iPhone in numerous cases as the breakthrough project of the Company In the November of 2007, this gadget was released to the countries of United Kingdom, Germany and France and was named as the Time magazine's Invention of the Year (2007) 49 iPhone: "A Gadget that will Do the Work of other Gadgets" The influx of cellular phones in today's world have brought about many achievements in today's technological gadgets In terms of connectivity, cellular phones are now very much equipped with the latest assets technology has to offer Connectivity in respect to tie-ups in which one gadget is capable of doing the work of other gadgets In this, today's cellular phones are not being left out, in fact, it is the them that are in the forefront of the whole bandwagon of putting having invent and sell commercially, a gadget that will the work of other gadgets People have seen changes cellular phones with cameras and videos, or MMS-capabilities, from Internet Connectivity to Ipods The iPhone is a quad-band cellular phone that uses the GSM standard and with this in mind, they must now experience iPhone, which is in itself is a revolutionary idea of putting all these into one single unit, but also making this unit, touch screen capable In this unit, people may expect the iPhone to be a MMS, Internet-enabled cellular phone that was designed and commercially introduced by Apple Incorporated Aside from being a multi-touch screen, the unit also has the capability to be a camera phone and a portable media player or more stylishly known as iPod Also these is in complete addition to the usual capabilities other new cellular phone models have like text messaging and 50 visual voicemail The iPhone is also Internet-ready with users being able to browse the Web and e-mail It can also be in connection with the local Wi-Fi in the area Aside from these, it is made into a more powerful and important unit to have because of its international capability 51 A Quick Look at iPhone Accessories What is good about the Apple iPhone? Actually, the question should actually be: what about it is not good? With its 114mm height, 61mm width, 11.6mm depth and weight of 135 grams, this goodie in such a small package contains a whole lot more features than you might give it credit for The iPhone has the capability to provide everything that a person on the go thinks he would need in a cell phone It has an mp3 player, video player, a 2.0 Megapixel camera, runs on OS X, acts a mobile phone (let us not forget about that), is wi-fi and Bluetooth capable, and uses battery power with 250 hours of standby time It also has hours of talk time that will not let you down, you will definitely throw out your old mp3 player, your PDA, your mobile phone and your camera, because the iPhone is all this in one package Since the iPhone is loaded with all these capabilities, it is then up to you on how to maximize its use There is the iPhone Bluetooth headset that you can buy for $129.00 that can enable you to answer your calls wirelessly The iPhone Bluetooth headset is also rechargeable so you will not waste batteries Though the package only contains a USB charger (for PC to iPhone charging), an Apple USB Power adapter is offered for $29.00 to allow to you charge your iPhone anywhere It can be used as a wall charger, or even on your car The iPhone Stereo Headset is also available for $29.00 This accessory was designed to resemble the iPod headphones but it has 52 a built in microphone so that you can quickly answer your calls and control your music at the same time with a touch of a button These are only some highlights of the iPhone accessories, so expect more iPhone products in the market  ... Cisco iPhone lawsuit wanted Apple to stop using the trademark iPhone According to Cisco, the Cisco iPhone lawsuit was not about or against Apple'' s innovation of the iPhone design, technology,... charger (for PC to iPhone charging), an Apple USB Power adapter is offered for $29 .00 to allow to you charge your iPhone anywhere It can be used as a wall charger, or even on your car The iPhone Stereo... came into the public''s attention According to Cisco, they have 42 been approached by Apple as early as 20 01 over how they can share the iPhone trademark and mutually benefit from the iPhone The