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Types of Marketing Research Firms Types of Marketing Research Firms Q Q Syndicated Service Syndicated Service Firms Firms Q Q Full Full - - Service Research Service Research firms firms Types of Marketing Research Firms Types of Marketing Research Firms Q Q Collect and distribute for many Collect and distribute for many firms firms Q Q Firms share the cost Firms share the cost Q Q Examples: A.C. Nielsen, J.D. Examples: A.C. Nielsen, J.D. Powers, Simmons, Powers, Simmons, Arbitron Arbitron Syndicated Service Firms Syndicated Service Firms Syndicated Service Firms Types of Marketing Research Firms Types of Marketing Research Firms Q Q Collect and distribute for one client Collect and distribute for one client Q Q Client assumes entire cost of project Client assumes entire cost of project Q Q Research firm takes over marketing Research firm takes over marketing research function on behalf of client research function on behalf of client Full-Service Research Firms Full Full - - Service Research Firms Service Research Firms The Marketing Research Process The Marketing Research Process Feedback Feedback Q Q Define the problem Define the problem Q Q Research design Research design Q Q Data collection Data collection Q Q Analysis, interpretation Analysis, interpretation and presentation and presentation Problem Definition Problem Definition The Marketing Research Process The Marketing Research Process Q Q Well defined problems are half Well defined problems are half solved solved Q Q Help set research objectives Help set research objectives Q Q Help define data collection Help define data collection process process Exploratory Research Exploratory Research The Marketing Research Process The Marketing Research Process Q Q Helps gain understanding of the Helps gain understanding of the research question research question Q Q Aids in understanding the Aids in understanding the cause(s cause(s ) of ) of the problem the problem Q Q Discuss the problem with informed Discuss the problem with informed sources sources - - customers, suppliers, etc. customers, suppliers, etc. Q Q Analyze internal records and data Analyze internal records and data