Comprehensive intellectual capital management phần 1 doc

[...]... Innovation Management Stage Structure The Intellectual Property Management Stage Conclusions on Skandia Dow Chemical: The Leap into ICM Petrash’s IAM—Paving the Way Near and the Leap into ICM Dow’s ICM Model The Knowledge Management Stage The Innovation Management (IM) Stage The Intellectual Property (Asset) Management Stage Conclusions on Dow 16 4 16 4 16 6 16 6 16 8 16 8 17 0 17 1 17 2 17 3 17 3 17 4 17 5 17 6 17 7 17 9 18 0... Implicit Values CHAPTER 11 —IMPLEMENTING KNOWLEDGE MANAGEMENT UNDER THE CICM MODEL Background Management Objectives Processes 18 3 18 5 18 5 18 6 18 7 18 7 18 8 18 8 18 9 19 0 19 1 19 1 19 5 19 5 19 5 19 6 CONTENTS Step-by-Step Guide Process 1: Formulation of Knowledge-Based (or IC) Vision Process 2: Cultural Audit and Transformation Process 3: Knowledge Audits Process 4: Strategizing Knowledge Management Process 5:... Conclusion 14 7 14 8 15 0 15 1 15 2 15 4 15 5 15 6 15 8 15 9 CHAPTER 9—THE PIONEERS OF INTELLECTUAL CAPITAL MANAGEMENT SKANDIA AND DOW CHEMICAL 16 3 Skandia: The Leader of the IC Revolution The Business Model and the IC Revolution—Carendi and the First Torch Passing the Torch to Edvinsson and His Team Enlightening the Masses—The Navigator and the New Vision Skandia’s ICM Model—More than a Navigator The Knowledge Management. .. IP Synergy Teams Process 6: Making IPM the Job of Everyone: The IP Program Process 7: Designing Valuation and Assessment Tools xi 19 7 19 7 200 2 01 208 211 212 213 217 219 219 219 220 2 21 2 21 222 223 226 228 229 230 2 31 233 233 233 234 235 235 238 242 242 244 246 249 CHAPTER 14 —IC STRATEGY AND CUSTOMIZING THE CICM MODEL 253 Customizing CICM—The Main Three Variables The Industrial Variable: Identify the... line and facilitates the management of the whole 3 4 INTELLECTUAL CAPITAL MANAGEMENT organization This is what this book is all about It presents an approach developed for the total strategic management of an organization’s intellectual capital throughout the entire enterprise and at every stage of development of the intellectual capital The Comprehensive Intellectual Capital Management (CICM) approach... measure intellectual capital Despite the great insight provided by the intellectual capital model, which to date has been the basis of all efforts and models to manage intellectual capital, it falls short of providing business with pragmatic practices and applications Building on the intellectual capital model and expanding it immensely, the author develops the Comprehensive Intellectual Capital Management. .. This, however, is a very general statement, and therefore Chapter 1 breaks this into a number of organizational competencies comprising knowledge, innovation and intellectual property management, creating the right culture for intellectual capital management, and synchronizing different programs into a comprehensive intellectual capital management system Before this part proceeds with the “how,” it examines... Innovation Management (IM), and 1 A coined phrase, referring to the heavy-industry areas of the upper Midwestern United States in the 19 70s xiii xiv FOREWORD Intellectual Capital Management (ICM) Observers in this field are forgiven if they express some confusion about the meaning of these terms In this book, however, Ms Al-Ali introduces the Comprehensive Intellectual Capital Management approach, and the... knowledge, innovation, and IP management Part Two presents the disciplines of knowledge, innovation, and IP management under the IC concept Two case studies are presented in Part Two: Dow Chemical and Skandia—companies that implement models of comprehensive intellectual capital management These companies have been chosen for their pioneering work in the field of intellectual capital management as well as in... frontline management levels to raise employee awareness and implement programs that enable effective management of intellectual capital As a result, many organizations incorporated in their job designs intellectual capital “ambassadors” (Skandia), knowledge managers and engineers (the Navy), and intellectual asset managers (Dow) These ambassadors may be organized in teams like Dow’s Intellectual Asset Management . Attention 11 1 It Is Not How You Measure But What—Of Limits and Guiding Principles 11 1 Conclusion 11 4 CHAPTER 7—THE INNOVATION MANAGEMENT STAGE 11 7 Edison’s Style of Innovation Management 11 7 The Intellectual. Implicit Values 19 1 CHAPTER 11 —IMPLEMENTING KNOWLEDGE MANAGEMENT UNDER THE CICM MODEL 19 5 Background 19 5 Management Objectives 19 5 Processes 19 6 x CONTENTS Step-by-Step Guide 19 7 Process 1: Formulation. Innovating 13 0 Human Capital Idea Banks 13 0 Customer Capital The Malleable Innovation Resource 13 1 Competitive Intelligence 13 3 Technology Management and Patent Intelligence 13 4 Conclusion 13 5 CHAPTER