Designing the Mobile User Experience phần 1 pps

[...]... 9.4 .1 Emulator Usability Testing 9.4.2 Laboratory Usability Testing 9.4.3 Field Usability Testing 9.5 Market Acceptance (beta) Testing 16 3 16 5 16 6 16 7 16 7 16 8 16 9 16 9 17 0 17 1 17 2 17 3 17 3 17 5 10 Example Application: Traveler Tool 10 .1 User Requirements 10 .1. 1 User Types 10 .1. 2 User Goals 10 .1. 3 Devices 10 .1. 4 Key User Needs 17 7 17 7 17 8 17 9 17 9 17 9 CONTENTS 10 .2 Product Requirements 10 .2 .1 Features 10 .2.2... Platform 10 .2.3 Device Classes 10 .2.4 Development Strategy 10 .3 High-level Design Concepts 10 .3 .1 Task List 10 .3.2 Communications Center 10 .3.3 Maps, Directions, and Transportation 10 .3.4 Journaling 10 .3.5 Local Information 10 .3.6 Main Screen 10 .3.7 Softkey Strategy 10 .4 Detailed Design Plan 10 .4 .1 Process 10 .4.2 Tasks 10 .4.3 Data Sources 10 .4.4 Testing Plan ix 18 2 18 3 18 6 18 7 18 7 18 8 18 9 18 9 19 0 19 1 19 2 19 3... Hardware and Other Software 8.4 Application and Content Developers 8.5 Content Distributors 8.6 Industry Associations 8.7 Government 14 9 15 0 15 0 15 2 15 3 15 4 15 4 15 5 15 6 15 6 15 7 15 8 15 8 15 9 16 0 16 1 9 Research and Design Process 9 .1 Mobile Research Challenges 9 .1. 1 Device Proliferation 9 .1. 2 Multimodal Applications 9 .1. 3 Field versus Laboratory Testing 9.2 User Research 9.3 Design Phase Testing 9.3 .1 Card Sorting... computers, if they are asleep, can not communicate with the network This combination of features makes the service indispensable and the PCD an ever present part of the user s life The service represents safety and social connection Because the service is indispensable, users tend to carry the device with them all the time This fact forms the core of understanding the mobile user experience The fundamental... available These resources are invaluable To get entertainment and information services to the mobile user, some sort of communications device is necessary Most target users of applications already have a mobile phone or other mobile communications device, which they carry with them most or all of the time 4 INTRODUCTION: MOBILITY IS DIFFERENT 1. 3 THE CARRY PRINCIPLE Of particular importance to mobile users... marketers, project managers, usability professionals, graphic designers, and other product development professionals the tools they need to make the transition into the mobile arena This is not a book about technology or specific design recommendations Instead, it focuses on the mobile users and their context Designing the Mobile User Experience © 2007 John Wiley & Sons, Ltd Barbara Ballard 2 INTRODUCTION:... Fundamentally, mobile refers to the user, and not the device or the application Further, this book is about the business and practice of mobile user experience management, not design for specific platforms If you are designing a Palm application, go see a developer guide for PalmOS If you are designing an iPod application, go see a developer guide for that platform There are a number of mobile web and... other education venue that focuses on mobile design and the mobile experience While many of the principles in the book will be useful to device manufacturers and mobile platform creators, it is largely targeted at the vastly larger number of people designing and developing applications to run on those devices using those platforms The book covers the obvious – devices, technologies, and users in the. ..viii CONTENTS 7.3 Sound 7.3 .1 Content 7.3.2 Post-production 7.4 Streaming versus Downloaded Content 7.5 Managing Media: Meta Data 14 4 14 5 14 5 14 6 14 7 8 Industry Players 8 .1 Carriers (Operators) 8 .1. 1 Carriers and Devices 8 .1. 2 Walled Gardens and Decks 8 .1. 3 Mobile Virtual Network Operators 8 .1. 4 Network Types 8.2 Device Manufacturers 8.3 Technology and Platform Providers 8.3 .1 Browsers 8.3.2 Application... environment – but goes further Chapter 2 discusses the characteristics of mobile users and how they differ from desktop users Chapter 3 presents a framework for understanding the range of mobile devices and how they fit into users’ lives, then discusses the anatomy of the personal communications device In Chapter 4, learn about various application presentation technologies and how to choose the best one for . Tool 17 7 10 .1 User Requirements 17 7 10 .1. 1 User Types 17 8 10 .1. 2 User Goals 17 9 10 .1. 3 Devices 17 9 10 .1. 4 Key User Needs 17 9 CONTENTS ix 10 .2 Product Requirements 18 2 10 .2 .1 Features 18 3 10 .2.2 Technologies. 7 2 Mobile Users in the Wild 9 2 .1 Mobile User Characteristics 10 2 .1. 1 Mobile 10 2 .1. 2 Interruptible and Easily Distracted 12 2 .1. 3 Available 12 2 .1. 4 Sociable 14 2 .1. 5 Contextual 15 2 .1. 6 Identifiable. Transportation 19 0 10 .3.4 Journaling 19 1 10 .3.5 Local Information 19 2 10 .3.6 Main Screen 19 3 10 .3.7 Softkey Strategy 19 5 10 .4 Detailed Design Plan 19 6 10 .4 .1 Process 19 6 10 .4.2 Tasks 19 7 10 .4.3 Data