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AAAP 7ỉQDèPNKL7UXQJWDPDRWDẹR9LHặW0\ì9$7&QJKLHQFỉXPệíFKL QKDQKWDẹLWKDQKSKR9XìQJ7DXWKHRKẻQKWKỉFIUDQFKLVH Hi: Anh bit n franchise trc, sau ú mi bit Ph 24 hay ngc li? AAAP 7RLELHWIUDQFKLVHWUỉệFVDXểRPệLELHW3Kệí/DQểDXWLHQDèQ3Kệí ODNKRDíQJWKDQJWDẹLểỉệQJ1JX\HQ7KLHặSGRFRYLHặFWẻQKFệểLQJDQJTXD FXQJPRặWQJỉệLEDẹQ/XFểRWRLFKỉDQKDặQWKỉFểỉệẹFểD\ểXíWKỉệQJKLHặX3Kệí Hii: Anh cú tỡm tũi nghiờn cu v mụ hỡnh franchise trc khi tip xỳc mua franchise Ph 24? Tỡm hiu thụng tin v franchise qua ngun thụng tin no? AAAP 7RL FR WẻP KLHầX WKRQJ WLQ YH IUDQFKLVH 3Kệí TXD WUDQJ ZHE ZZZSKRFRPYQ YD VDX ểR [XF WLHQ WLHS [XF OXRQ YệL 3Kệí 7ỉ OXF KẻQK WKDQK\ểễQKểHQOXFKRDQWDWQKDKDQJ3KệíểHầNLQKGRDQKFKẩWURQJYRQJ WKDQJ 7KRQJWLQOLHQTXDQểHQ3Kệí Hi: Anh bit n vic Ph 24 cú bỏn franchise nh th no? AAAP 4XDPRặWQJỉệLEDẹQDQK%DẹFK9Xì7KXí\QD\FXQJểDXWỉ3KệíWDẹL9XìQJ 7DX Hi: í nh mua franchise Ph 24 ca anh phỏt xut t õu? AAAP 7ỉYLHặF WKễWUỉệQJ9XìQJ7DXWKLHXQKỉìQJGễFK YXẹFDRFDSểDFELHặWOD OếQKYỉẹFDèQXRQJ Hi: Ti sao anh chn thng hiu Ph 24 mua franchise? AAAP 7UHQ WKỉẹF WH WDẹL 9LHặW 1DP NKRQJ FR QKLHX WKỉệQJ KLHặX ểHầ PXD IUDQFKLVH+ệQQỉìD3KệíODPRQDèQWUX\HQWKRQJFXíDQJỉệL9LHặW1DPQHQWRL[DF ểễQKODP3KệíVHìFRFệKRặLWKDQKFRQJFDRKệQ Hi: V hay gia ỡnh anh cú ng h vic mua franchise ngay t u? V hin nay? AAAP /XFểDXWKẻNKRQJGRFKỉDKLHầXKHWYH3Kệí1D\WKẻUDWXíQJKRặ Hi: Anh cú ý nh mua thờm ca hng franchise Ph 24? AAAP 6HìWX\WKXRặFYDRWKễWUỉệQJWDẹL%D5ễDx9XìQJ7DX Hi: Cú bao nhiờu c ụng chớnh trong ca hng franchise caa anh? Mi quan h trong cụng vic liờn quan n ca hng ny hin nay cú tt khụng? Cú gỡ khú khn? AAAP +LHặQQD\FỉíDKDQJ3KệíFRFRầểRQJFKXíểDXWỉWDẹL9XìQJ7DXYD WDẹLWKDQKSKR+R&Kẽ0LQK0RẹLFKX\HặQểDQJGLHQWLHQWRWểHẹS 7KRQJWLQYHNLQKQJKLHặPWKỉẹFWHNKLểLHXKDQK FỉíDKDQJIUDQFKLVH Hi: Trung bỡnh anh b ra khong bao nhiờu gi mt ngy cho ca hng franchise? AAAP 7RLERíUDNKRDíQJJLệFKRWKDQJểDXWLHQ+LHặQQD\WKẻẽWKệQ Hi: Nhng khú khn nu cú trong vic iu hnh ca hng franchise? AAAP ;D\GỉẹQJPRặWểRặLQJXìQKDQYLHQFKX\HQQJKLHặSSKXKệẹSYệLPRKẻQK 3KệíYDGX\WUẻFKDWOỉệẹQJ3Kệí Hi: Anh cú b nh hng gỡ n cụng vic chuyờn mụn khỏc do iu hnh ca hng franchise? AAAP .KRQJWKỉẹFVỉẹEễDíQKKỉệíQJGRFRVỉẹVDậS[HSWKệLJLDQNKRDKRẹF Hi: í nh mun t ng ra lm ch mt ca hng hay mt mụ hỡnh kinh doanh no ú xut hin trong anh t lỳc no? AAAP DìWỉODXNKRDíQJQDèPWUỉệF7RLOXRQPXRQWỉẹODPFKXíOD\PẻQK Hi: Anh cm nhn th no v vai trũ ngi ch ca mỡnh i vi ca hng franchise? Cú ỏp ng nhu cu hay ý thớch lm ch ca hng ca chớnh mỡnh thụng qua ca hng franchise ó mua? AAAP 1JỉệLFKXíFỉíDKDQJIUDQFKLVHNKDFYệLFKXíPRặWFỉíDKDQJFXíDULHQJPẻQK KD\FKXíPRặWGRDQKQJKLHặS)UDQFKLVHểRQJQJKếDYệLYLHặFPẻQKODPRặWPDậW[ẽFK WURQJPRặWKHặWKRQJ0ẻQKNKRQJWKHầDSểDWQKỉìQJVX\QJKếKD\FDFKODPULHQJ FXíDPẻQKYDRểỉệẹF1KỉìQJQJỉệLPXRQODPWKHR\FXíDPẻQKFRWKHầVHìNKRQJSKX KệẹSYDWKDQKFRQJYệLPRKẻQKQD\ Hi: Xin anh ỏnh giỏ chung v vic kinh doanh mt ca hng franchise Ph 24? AAAP 0RặWFỉíDKDQJIUDQFKLVH3KệíWỉệíQJQKRíYDGHGDQJVRQJFRUDWQKLHX YLHặFSKDíLODP&KXíWKỉệQJKLHặX3KệíWDẹLWKDQKSKR+R&Kẽ0LQKQHXểỉệẹFQHQ FXQJFDSQKỉìQJQJỉệLGDQGDậWODXKệQQỉìDWURQJWKệLJLDQểDX7KHRWRLẽWQKDW WKDQJểDX1KỉYDặ\VHìJLDíPWKLHầXểỉệẹFVỉẹNKDFELHặWWURQJKHặWKRQJYDVỉẹWKLHX FKX\HQQJKLHặSểRLYệLPRặWVRFỉíDKDQJFRQJỉệLTXDíQO\\HX BI 2: TC GI TR LI PHNG VN TRấN BO SI GềN DOANH NHN 3KRQJYLHQ 3KDẹP+RD/DL 7ỉẹDEDL uEỉệFểRặQJWDFFỉíDKDQJ 2ÔQJKDQJ3Kệív 1JD\ểDèQJ PV: Ti Vit Nam, franchise c m u bi c phờ Trung Nguyờn, song chớnh Ph 24 ó lm cho khỏi nim ny gn gi hn. Mụ hỡnh franchise hin ang rt c gii kinh doanh Vit Nam quan tõm. T kinh nghim ca mỡnh, anh cú th chia s gỡ v cỏch xõy dng mt thng hiu cú th ỏp dng phng thc nhng quyn kinh doanh? LTQ 7RLFRVỉẹQJỉệìQJPRặYệLIUDQFKLVHWỉKRLFRQKRẹFệíQỉệFQJRDLYDOXRQDR ỉệFVHìSKRầELHQPRKẻQKNLQKGRDQKQD\WDẹL9LHặW1DP4XD3KệíWRLUXWUD ểỉệẹFQKỉìQJNLQKQJKLHặPFKXQJTXDQWURẹQJQKDWểHầ[D\GỉẹQJểỉệẹFPRặWWKỉệQJ KLHặXIUDQFKLVHWKDQKFRQJ7UỉệFKHWODVỉẹFKXDầQEễN\ìYHNLHQWKỉF1HXEDíQ WKDQFKXíGRDQKQJKLHặSNKRQJSKDíLODFKX\HQJLDFKỉDDPKLHầXVDXVDậFOếQKYỉẹF QD\WKẻQKDWểễQKSKDíLWKXHFRQJW\WỉYDQ)UDQFKLVHểRQJQJKếDYệLVỉẹFKX\HQ QJKLHặS.HểHQODFKXDầQEễYHQKDQVỉẹ3KDíL[D\GỉẹQJểRặLQJXìQKDQVỉẹPDẹQKRầQ ểễQKGDLKDẹQ7KỉEDODWLHXFKXDầQKRDWDWFDíFDFFRQJểRDẹQNLQKGRDQK9ẽGXẹ QKDQYLHQSKXẹFYXẹFXíD3KệíNKLOD\RUGHUFXíDNKDFKSKDíLTXDEỉệFWUXẹQJ EDQKSKệíSKDíLểRặQJWDFQDXQỉệFOHRSKDíLEỉệFg&DíNKDXYHặVLQKFXìQJWKHR ểXQJQKỉìQJWLHXFKXDầQFXẹWKHầWUHQJLD\WUDậQJPỉẹFểHQ1KỉìQJWKXíWXẹFSKDSO\ QKỉFDXFKỉQJQKDìQKLHặXEDíRKRặWDFTX\HQFXìQJểỉệẹFFKX\KDQJểDXểHầWUDQKEễ VDRFKHSDèQWKHRVDXQD\g1RLFKXQJQHXFKRẹQPRKẻQKIUDQFKLVHSKDíLFRVỉẹ ểDXWỉUDWN\ì PV: Anh v mt s chuyờn gia ó tng khng nh rng franchise rt thớch hp vi xu hng phỏt trin kinh t nc ta. Nh vy, cú nhng im thun li v khú khn no cho nhng ngi lm kinh doanh Vit Nam khi ỏp dng mụ hỡnh ny? 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Anh chn i tỏc theo nhng tiờu chun no v c hi thnh cụng ca h ra sao? 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LTQ ³HÇ FKXDÇQ SKDÛW WULHÇQ NLQK GRDQK EDÊQJ PRÄ KỴQK QKØƯĐQJ TX\HÂQ WKØƯQJ PDĐL WRÄL ĨD× GDÚQK QKLHÂX... ĨØƯĐF /\Û GR WKØÛ KDL ODÚ VRà FX×QJ FKÏQK ODÚ VRà WKDÚQK SKDÂQ JLD Ẹ TX\HÃW FXÝD QRÂL SKƯÝ 7URQJ WØƯQJ ODL JDÂQ VH× KØỬQJ WỬL SKXĐF YXĐ NKDÛFK PV: NhiӅu ngѭӡi cho rҵng: mһt trái cӫa NQTM là nguy cѫ ÿánh mҩt uy tín cӫa thѭѫng hiӋu, mҩt quyӅn kiӇm sốt doanh nghiӋp Theo anh, sӵ lo lҳng này có cѫ sӣ khơng? Và Phӣ 24 ÿã làm gì ÿӇ tránh nhӳng nguy cѫ trên? LTQ 9LHỈF WKDÇP ĨƠQK ĨRÃL WDÛF SKDÝL FKXÛ WURĐQJ QKLHÂX... )UDQFKLVH 9LHỈW 1DP QHÄQ ĨØƯĐF WKDÚQK ODỈS YDÚ WRÇ FKØÛF VDR FKR SKXÚ KƯĐS ÛL ĨDÍF ĨLHÇP WỴQK KỴQK ĨDÃW QØỬF YDÚ QKX FDÂX SKDÛW WULHÇQ FXÝD FRỈQJ ĨRÂQJ GRDQK QJKLHỈS 9LHỈW 1DP BÀI 5: CÁC BѬӞC CҪN LÀM Ĉӆ TRӢ THÀNH CHӪ CӰA HÀNG FRANCHISE PHӢ 24 %ØỬF 7LHÃS [XÛF WÙĐF WLHÃS ÛL YDÌQ SKRÚQJ &RÄQJ W\ 3KƯÝ KRDÍF WKRÄQJ TXD HPDLO KHĐQ SKRÝQJ YDÃQ %ØỬF \Û WKRÝD WKXDỈQ JLØ× Ẹ PDỈW WKRÄQJ WLQ &RQILGHQWLDOLW\ YDÚ ĨLHÂQ... +XDÃQ OX\HỈQ ĨDÚR WDĐR ĨRỈL QJX× TXDÝQ O\Û YDÚ QKDÄQ YLHÄQ FØÝD KDÚQJ %ØỬF DJUHHPHQW WKRÄQJ WLQ GX\HỈW ĨRÂQJ \Û PDÍW EDÊQJ NLQK GRDQK KDL WÙƯQJ FØÝD KDÚQJ IUDQFKLVH 3+8± /8±& DANH SÁCH CÁC HҤNG MӨC SҦN PHҬM VA DӎCH VӨ FRANCHISE ³ØƯĐF FRÄQJ QKDỈQ YDÚ VØÝ GXĐQJ ÝL +LHỈS KRỈL )UDQFKLVH 4XRÃF WHà z Hà WRDÛQ 'ƠFK YXĐ NKDL WKXHà $FFRXQWLQJ 7D[ VHUYLFHV z 4XDÝQJ FDÛR $GYHUWLVLQJ z &KR WKXHÄ [H $XWR UHQWDOV... &$1$'$ :HE SDJH KWWS ZZZ FID FD ( PDLO LQIR#FID FD 7HO )D[ &RORPELDQ $VVRFLDWLRQ RI )UDQFKLVLQJ +ROJXLQHV 7UDGH &HQWHU 7RUUH /LOL 2) &DOL &2/20%,$ ( PDLO MEDUUDQ#WHOHVDW FRP FR 7HO )D[ &HVND $VRFLDFH )UDQFKLVLQJX 5\WLUVND 3 2 %R[ 3UDKD &=(&+ 5(38%/,& 7HO )D[ &KLQD &KDLQVWRUH )UDQFKLVH $VVRFLDWLRQ . AAAP 7RLELHWIUDQFKLVHWUỉệFVDXểRPệLELHW3Kệí/DQểDXWLHQDèQ3Kệí ODNKRDíQJWKDQJWDẹLểỉệQJ1JXHQ7KLHặSGRFRYLHặFWẻQKFệểLQJDQJTXD FXQJPRặWQJỉệLEDẹQ/XFểRWRLFKỉDQKDặQWKỉFểỉệẹFểDểXíWKỉệQJKLHặX3Kệí Hii: Anh cú tỡm tũi nghiờn cu v mụ hỡnh franchise trc khi tip xỳc mua franchise Ph 24? Tỡm hiu thụng tin v franchise qua ngun thụng tin no? AAAP 7RL FR WẻP KLHầX WKRQJ. PXD IUDQFKLVH+ệQQỉìD3KệíODPRQDèQWUXHQWKRQJFXíDQJỉệL9LHặW1DPQHQWRL[DF ểễQKODP3KệíVHìFRFệKRặLWKDQKFRQJFDRKệQ Hi: V hay gia ỡnh anh cú ng h vic mua franchise ngay t u? V hin nay? AAAP /XFểDXWKẻNKRQJGRFKỉDKLHầXKHWYH3Kệí1DWKẻUDWXíQJKRặ Hi: Anh cú ý nh mua thờm ca hng franchise Ph 24? AAAP 6HìWXWKXRặFYDRWKễWUỉệQJWDẹL%D5ễDx9XìQJ7DX Hi:. VN TRấN BO SI GềN DOANH NHN 3KRQJYLHQ 3KDẹP+RD/DL 7ỉẹDEDL uEỉệFểRặQJWDFFỉíDKDQJ 2ÔQJKDQJ3Kệív 1JDểDèQJ PV: Ti Vit Nam, franchise c m u bi c phờ Trung Nguyờn, song chớnh Ph 24 ó lm cho