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Business English Lesson – Advanced Level's archive Portfolio-focused Management 1.. Portfolio management has traditionally been .... Improving efficiency and effectiveness in those area

Trang 1

Business English Lesson – Advanced Level's archive

Portfolio-focused Management

1 Portfolio management has traditionally been

about getting new products to market and prioritizing

budgets for R&D

all

clear

into

set

Trang 2

2 Improving efficiency and effectiveness in those areas is

one of the key benefits of a systematic approach to

portfolio management and explains why, in R&D-heavy

industries, portfolio management is considered a critical

management function in its own

case

right

style

way

Trang 3

3 Portfolio management can be the vital bridge between

strategy and operations and the key method which

cross-functional and cross-departmental coordination and

strategic alignment can be achieved

by

for

from

on

4 In order to handle the complexity of the functions

performed and through the pressures of growth and

Trang 4

of scale, companies have become completely organized

around specific functions like Finance, R&D, Supply chain,

Manufacturing, etc

economics

economies

measures

mensurations

5 Budgets, target setting and the employees themselves

have all become departmentalized by functional area, and

this leaves top management with the task of ensuring that

Trang 5

the sum of all those functions actually value for the

shareholders

assesses

conveys

creates

instills

6 The basic principle is that the market value of a

company is driven by the expected future net income from

sales of products and services and the that top

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management's primary goal is to optimize the value of a

company

assent

assessment

assumption

assurance

7 It seems obvious that any strategic targets one might

have set for maximization of the value of a company have

to be translated to a product portfolio and through that into

net future revenue

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bonds

funds

pools

streams

8 The simple fact that strategy turns into revenue only

through having the right products in the marketplace at the

right time and at the right price should put your current and

future product portfolio in the middle of your whole

company's focus

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dab

down

square

squat

9 However, transparency into the complete portfolio, the

currently commercially marketed one as well as the

planned products, is often lacking due to geographic

fragmentation and inconsistencies between information

systems the data about these products

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caching

capturing

digitalizing

digitizing

10 The different functions that are very product-

(R&D, Sales/Marketing, Supply Chain), tend to use

different definitions and tools when it comes to

product-related planning

aligned

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centric

conscious

friendly

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