dictionary of marketing

[...]... The first stage of drying of an ink when printed on porous material Print Absorption Marketing planning The allocation of the costs of marketing a product or service, so that they are absorbed in the final calculation These include fixed costs, such as rent and business tax, and variable costs such as raw materials and delivery Absorption pricing Marketing planning The calculation of all costs to be... the lowest possible cost This is the official IPA definition For marketers, it is an economical communication system, aimed at achieving fast payoff of marketing investment For agency account management, it is a means of reaching and influencing a chosen group of people quickly and cost-effectively For academics, it is a specialized form of communication used in marketing, to influence choice and buying... audited by the Audit Bureau of Circulations This does not refer to audits of newspaper of magazine readership, which is entirely different See Audit Bureau of Circulations A, B, C1, C2, D, E Planning and research Social grade classification of target audiences, used by marketing planners This is a simple and practical system for differentiating target groups It is pragmatic, in the marketing sense, not the... finished It seeks to compare the awareness of the brand at both ends of the research; the take-up of the product; consumers’ declared intention to try the brand compared with the actual take-up; their knowledge of what the product is, and what it does; awareness of the advertising, or selected features of it There is a problem here Although advertising does make marketing run, it is not the only measure... team 19 ADVERTISING STANDARDS AUTHORITY n Removal of trade incentives Advertisers and their agencies may jeopardize their membership of trade and professional organizations This could result in the loss of financial and other trading benefits n Legal proceedings Ultimately, the ASA can refer a misleading advertisement to the Office of Fair Trading The OFT can obtain an injunction to prevent advertisers... APPRECIATION Appreciation Business, Marketing The rise in value of a business asset This can apply to a company’s capital equipment as well as to its products, its marketing track record and its goodwill The more successful a company gets in marketing its products and services, the greater the appreciation of its various assets Appropriation Advertising The allocation of money for marketing activity This includes... pricing Marketing planning The calculation of all costs to be taken into account when marketing a product, in order to determine a viable price for it The technique used covers the entire cost of marketing a product or service, so that the selling price also covers everything Accelerator Marketing A situation in the marketing of consumer products A small change in the demand for a product can lead to a big... implementation and analysis of clients’ campaigns This executive, however, is expected to sell the agency’s services, as well as provide advice and expertise Sometimes called an account manager Account group Advertising, PR and marketing agency administration A division of an agency, often under a board director, responsible for handling a number of accounts Sometimes a group is set up as a profit centre within... helps to increase the life of the finished paper See Furnish Acknowledgement Business administration The written or spoken expression of thanks to an individual or organization, for the use of their material Acknowledgements are used in advertising and public relations material where attribution is required ACORN Marketing planning, Marketing research Acronym for A Classification Of Residential Neighbourhoods... Application software is different from operating software, which controls the environment of a computer, or controls server or network operations Application service provider E-commerce, Information technology, Internet activity A company specializing in the management and delivery of software applications from a data centre, to client users across a wide area network This can best be described as ‘software . x0 y0 w0 h0" alt="" International Dictionary of Marketing THIS PAGE INTENTIONALLY LEFT BLANK page ii The International Dictionary of Marketing Over 1,000 Professional Terms and Techniques Daniel. used. Absorption Print The first stage of drying of an ink when printed on porous material. Absorption Marketing planning The allocation of the costs of marketing a product or service, so that. pricing Marketing planning The calculation of all costs to be taken into account when marketing a product, in order to determine a viable price for it. The technique used covers the entire cost of marketing