dictionary of marketing

Tài liệu DICTIONARY OF MARKETING pptx

Tài liệu DICTIONARY OF MARKETING pptx

... promotion involving the offer of an additional item along with the main one ć The banded offer con- sisted of a full-sized bottle of shampoo along with a small bottle of hair conditioner. banded ... parties found the offer acceptable. ć The terms of the contract of employment are not acceptable to the candidate. acceptance / əkseptəns / noun ˽ ac- ceptance of an offer agreeing...
Ngày tải lên : 13/12/2013, 21:15
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Wiley Inside Information Making Sense of Marketing Data.pdf

Wiley Inside Information Making Sense of Marketing Data.pdf

... aspects of the way we make sense of marketing information. So, at the risk of high vulgarisation and trivialisa- tion of a vast topic, below we have outlined seven key insights about the nature of ... providing a series of practical tips to help the reader keep on top of the sheer volume of incoming marketing information. · Getting underneath the evidence. In today's...
Ngày tải lên : 13/08/2012, 15:38
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Dictionary of Banking and Finance

Dictionary of Banking and Finance

... costs. breakdown / brekdaυn / noun 1. an act of stopping working because of me- chanical failure ć We cannot communi- cate with our Nigerian office because of the breakdown of the telephone lines. 2. an act of stopping talking ć a ... matters as the issue of shares, the conduct of meetings and the appointment of directors ć This procedure is not allowed under the arti- cles...
Ngày tải lên : 03/10/2012, 10:53
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Dictionary Of Financial And Business Terms (2)

Dictionary Of Financial And Business Terms (2)

... (sum of x) (sum of y)] [(n) (sum of (xx)) ]-[ (sum of x) (sum of x)] where: n = # of observations (36 months) x = rate of return for the S&P 500 Index y = rate of return for the fund Dictionary ... beta of a stock is determined as follows: [(n) (sum of (xy)) ]-[(sum of x) (sum of y)] [(n) (sum of (xx)) ]-[(sum of x) (sum of x)] where: n = # of observation...
Ngày tải lên : 05/10/2012, 08:22
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Dictionary Of Financial And Business Terms

Dictionary Of Financial And Business Terms

... beta of a stock is determined as follows: [(n) (sum of (xy)) ]-[(sum of x) (sum of y)] [(n) (sum of (xx)) ]-[(sum of x) (sum of x)] where: n = # of observations (24-60 months) x = rate of return ... (sum of x) (sum of y)] [(n) (sum of (xx)) ]-[ (sum of x) (sum of x)] where: n = # of observations (36 months) x = rate of return for the S&P 500 Index y = rate...
Ngày tải lên : 05/10/2012, 08:22
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Jossey Bass Publishing Dictionary Of Public Health Promotion and Education

Jossey Bass Publishing Dictionary Of Public Health Promotion and Education

... dictionary was developed for professionals in the field of health promotion and health education and in related professions. It identi- fies a wide range of terms and health and professional organizations ... philosophy, scope, and sequence of a health education program. Dictionary of Public Health Promotion and Education 34 c03.qxd 6/26/04 8:57 AM Page 34 Dictionary of Public...
Ngày tải lên : 05/10/2012, 09:47
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Dictionary of financial and business term

Dictionary of financial and business term

... S&P 500 Index where: n = # of observations (24-60 months) [(n) (sum of (xx)) ]-[(sum of x) (sum of x)] [(n) (sum of (xy)) ]-[(sum of x) (sum of y)] The beta of a stock is determined as follows: ... strategy using options with continuous adjustment of the number of options used, as a function of the delta of the option. 38 Dictionary of Finantial and Busine...
Ngày tải lên : 23/10/2012, 14:24
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Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

... sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. Gone are the esoteric theories of marketing as a creatively driven endeavor. ... Architecture 4 ENTERPRISE MARKETING MANAGEMENT what are often creative exercises. It’s this discipline that is at the heart of enterprise marketing management (EMM) and the...
Ngày tải lên : 07/02/2013, 09:52
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153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

... performance of Services and Marketing Department 4th quarter, 2009 The table shows the total profit from operation of services in Services and Marketing Department in three month and accumulation of ... degree, and many skills of marketing staff. Average age of marketing staff is quite young, this is a strong point of work force. On another hand, it also has disadvantage...