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survival to significance MAKING AN IMPACT THROUGH EFFECTIVE COMMUNICATIONS Because life is too short for trial and error. George Bernard Shaw, Playwright, political activist (1856 - 1950) The single biggest problem in communication is the illusion that it has taken place. “” “ ELIMINATE NOISE LET PRIORITIES RISE TO THE TOP When lower priorities compete for your attention, your communication will suffer. Give it the time & attention it deserves. If you aren’t clear about what you need, how can anybody else? survival to significance 1 survival to significance BE A CREDIBLE AUTHORITY KNOW YOUR TOPIC Use the most resourceful person on the team to communicate team goals and needs. Save time, energy & resources by delegating others to lead the discussions when they know more. 2 TAILOR YOUR MESSAGE TO YOUR UNIQUE AUDIENCE Whether communicating with your team, clients or potential clients, make sure your message is direct and uniquely relevant to them. If not, your message is just an unwelcome interruption. survival to significance 3 CONNECT ENGAGE & KNOW YOUR AUDIENCE’S NEEDS People hear what they want to hear. When people listen or read, they are filtering out content for their needs. If you know those needs, you will have their attention and inspire action. survival to significance 4 survival to significance OFFER A WIN-WIN NOBODY WILL ACT JUST FOR YOU Connect members personally to the team goals. We can inspire people with fear or hope, but the most reliable, effective & sustainable method is to inspire people to act on their own behalf. 5 survival to significance ASK QUESTIONS LISTEN TO NEEDS Ask questions to seek clarity and listen not only to the words a person says but the way they say them. Be keen and grasp the spoken and unspoken needs that they are communicating. 6 survival to significance INFORM INFLUENCE & MAKE YOUR COMMUNICATIONS COUNT Each time you reach out to your team about a project, maximize your team’s effectiveness by only communicating what is needed to clarify and/or advance the team towards the goals. 7 survival to significance USE THE BEST MEDIUM MINIMIZE OVER-USE OF EMAIL Emails are horrible for intra-team communication - piling up and working against us. Take time to explore other available and effective tools that move you and your team faster to your goals. 8