google analytics 2.0

[...]... and make the application easier to use And that’s how the Google Analytics 2.0 application was born xiii 75019flast.qxd:Layout 1 xiv 7/6/07 12:31 AM Page xiv Introduction The purpose of this book, Google Analytics 2.0, is to explain the concepts behind analytics and to show how to set up Google Analytics, choose goals and filters, read Google Analytics reports and graphs, and use that information to... of analytics and the reasons why you 75019flast.qxd:Layout 1 7/6/07 12:31 AM Page xv Introduction should use Google Analytics 2.0 And then, in Chapters 2 and 3, we compare Google Analytics to a program with which you may already be familiar — AWStats The purpose of the comparison is to familiarize you with basic analytics and web statistics concepts you will need to understand Google Analytics 2.0. .. chapter in this section, Chapter 8, covers integrating Google Analytics with Google s AdWords Finally, Chapter 9 provides guidance for some of the more advanced features of Google Analytics ■ ■ Part Three: Dashboards — We begin to get into the meat of Google Analytics in the two chapters in Part Three These chapters help you get control of Google Analytics 2.0 In Chapter 10, you learn how to access and customize... better Google Analytics and AWStats have different features with different strengths and weaknesses For some things — many things — Google Analytics blows 9 75019c02.qxd:WileyRed 10 7/5/07 Part One ■ 6:29 PM Page 10 Basic Analytics AWStats out of the water For other things, Google Analytics uses a different methodology, with its own limitations There are two main differences between Google Analytics. .. the performance of a web site? The answer is that, with Google Analytics, the average webmaster can use analytics to improve the performance of a site And well over a half-million users have figured this out, using Google Analytics So many users have turned to Google Analytics and begun to make suggestions about the program that the design team at Google decided it was time to implement some new features... never have before when using Google Analytics There’s even an entire chapter of advanced material to help you gain still more value from your Google Analytics application How This Book Is Organized The book is divided into several parts Each part corresponds with a section on the Google Analytics user interface Here’s a quick map of what each part contains: ■ ■ Part One: Basic Analytics — This part contains... audience for Google Analytics 2.0 Our aim is to help the beginning and intermediate users become experts, so you’ll find information in these pages that runs the gamut from very basic to quite advanced Depending on where you are with your Google Analytics account, you might be able to skim over certain sections of the book For example, if you’ve already set up a Google account and your Analytics account,... Business Analytics Tool Its 75019c01.qxd:WileyRed 7/5/07 6:28 PM Page 5 Chapter 1 ■ Why Analytics? product, Urchin Analytics, had a monthly cost on the low end of the market — about $200 a month — and was designed for small businesses Six months later, Google did something completely unprecedented It rebranded Urchin’s service as Google Analytics with the intention of releasing it as a free application Google. .. illustrates how you can use Google Analytics to improve your marketing, which in turn will improve your business Your specifics might be different But if you use Google Analytics as a tool to monitor and build marketing efforts, you’ll find there are many benefits to knowing the who, what, when, why, and where of web site traffic What Analytics Is Not The short answer is: Google Analytics is not magic It’s... Key Words and Key Phrases Miscellaneous Error Codes We’re Done! 32 35 38 38 40 41 Part Two Setting Up Google Analytics Chapter 4 Getting Started First, You Need a Google Account Signing Up for Google Analytics Activating Tracking Navigating Analytics 45 45 47 50 53 Chapter 5 The Settings Dashboard Analytics Settings Website Profiles 59 59 62 Adding a Profile Checking Status Editing a Profile Deleting . class="bi x0 y0 w0 h0" alt="" Jerri Ledford and Mary E. Tyler Google TM Analytics 2. 0 Wiley Publishing, Inc. 7 501 9ffirs.qxd:Layout 1 7/16 /07 12: 12 PM Page i 7 501 9ffirs.qxd:Layout 1 7/16 /07 12: 12 PM. 22 9 Search Engines 23 0 All Traffic Sources 23 2 Keywords 23 4 Chapter 19 AdWords 23 9 AdWords Campaigns 24 0 Keyword Positions 24 4 Chapter 20 Additional Traffic Reports 24 7 Campaigns 24 7 Source 25 0 Medium. Operating System 20 6 Screen Colors 20 8 Screen Resolution 20 9 Flash Version 21 0 Java Support 21 1 Chapter 16 Network Properties 21 3 Network Location 21 3 Hostnames 21 5 Connection Speeds 21 7 Chapter 17