Group project topic thuong tuong quan

ABSTRACT "Thuong Tuong Quan,” a distinctive Vietnamese brand offering physiological dietary supplements.. Therefore, Vietnamese men need individual support, suitable for their nature, ph

MINISTRY OF EDUCATION & TRAINING

GROUP PROJECT TOPIC THUONG TUONG QUAN

Subject: IMC

Class: MK308DE01 0300

Group: 01

Group members: TRAN GIA MINH (LEADER) — 22114352

LE NGUYEN UYEN MY- 22115206 NGUYEN VU TUGNG VY — 22114075 NGUYEN ANH NHẬT - 22101968

TA GIA LINH — 22122743 PHAN THU NGAN - 22116980 NGUYÊN ĐĂNG THANH NHƯ - 22114371

Ho Chi Minh City, December 8°, 2023

ABSTRACT

"Thuong Tuong Quan,” a distinctive Vietnamese brand offering physiological dietary supplements Crafted in Vietnam, these supplements stand as an embodiment of meticulous local expertise and cultural heritage Rooted in the essence of Vietnamese traditional medicine, these products harness indigenous ingredients and age-old wisdom to promote physiological well-being "Thuong Tudéng Quan” aligns with the country's commitment to holistic health, offering a unique blend of local insights and contemporary nutritional science Through its indigenous formulations, this brand emerges as a beacon in the realm

of dietary supplements, epitomizing Vietnam's dedication to promoting wellness through nature-inspired solutions

“Sanh ốo 0a 18

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4, In our mind, what are the most suitable agencies we need to use in this brand 24 (NI vgiv3009) 4 24 4.2 Reputable sales location - L2 2201221112111 2153 12111811111 181 1111111111 8111 tk ca 25

4.3 Consulting medicaÏ experfs c c St nshsrrsrrrerres

1 About the survey

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1.2.1 The size ofthe sample -. ¿2 2222222122212 rsres

1.2.2 About the quanfitative research ccc cece centres

1.2.3 About the qualitative research cc eet eeteeeeeeees

3 Master plan

4, Budget location

5 The tool used for calculating KPI

V ASSESSMENT -— SOLUTIONS — RECOMMENDATIONS

PICTURES Picture 1: Global mmmune health supplement market vaÌue -: ¿+ +5 +22 +s+s+2 13 PIcture 2: Thuong Tuong Quan Q12 2111 1121111111111 1 111101111211 1111111 KH TH HH 14 PIcture 3: Brand DOSIfIOTTE - G2 10121121 1123121151111 1115111113 13 11211 11111111 E11 HH HH 15 Picture 4: Researched, designed, developed exclusively, and suitable for Vietnamese men C11 1111111 11111 111111 111111 11111 111111111 KHE TT TH TH TH 111111 111111111111 111111111111111111 11 16 Picture 5: Secrets of 7 traditional types of coasts used for generals that are safety researched and developed c1 211221222122 2152221112111 1112111 28118121 nà Hà 17 Picture 6: Viet Nam”s population - -.- c2: 22112111211 121 111111 1111111111111 1111k re 18 Picture 7: Aøe and Øø€nd€T - L2 1 1112112011511 1511151115111 1 1111111111111 1111k ky 19 Prcture 8: INCOM 0n 20 Picture 9: Reputable sales location cccccccecceesenseeeeesecseesseeeeeeeeesecsecssessensenseeseesees 25 Picture 10: Alipas oo ccc 28

Picture 12: Bồ hồn dương Plus 5 ST E1 E122 1111121 erreu 30 Picture l3: V1AaĐTA 2 2.1 1n vn 1H HH HH5 Hành HH Hit 31 Picture I4: Quantitative research - c2 112112111255 121 1181118111811 T11 11111181211 Hk Ha 38 IjI9i11ás8 I9))i3)0)711)/-8i>-.i)iiiùỤùỤẶỤẶ 39 J1911155012149))7:31717:11)7/>33>-`` 139)) la 40 Picture L7: Quantitative research - c2 112112111255 121 1181118111811 T11 111111151511 k Ha 42 Ij19111150.191)1310)7211)/-84 .019)EẳDùDùDùDùDẶDẶẶẶ 42 IjI9i11ás8 a19)1):31717111/-8i> .i3ì 0 NƯẳDùDùDùDùDùDẶDẶỤẶỤẶ 43 Picture 20: QualitatIve research c 21 122212 22211121211 8121 1121281 H1 HH nà Hay 46 Picture 2l: Campain Ì - c2 21 12122212221 121 15111211511 181 118111111011 11151511 k 1H hy 55 Picture 22: Campam 2 c1 212 12111211221 1511511511121 1 E11 1811111111 T111 1111k Hy 57 Picture 23: Campaign 3 L c1 200121112111 11211 1211121111181 TH H1 H11 HH ch 39 Picture 24: Parallel Campa1g1n - 2L E2 1221121112112 122212122112 212kg 60 Picture 25: Parallel Campa1g1n - E2 1221121112112 2212112112 12212 tre 61 Prcture 26:2 TV 92 .Ư.Ầ 62

Picture 27: Master plan Picture 28: Budget location Picture 29: FastWork Software

TASK ASSIGNMENTS

No, FULL NAME TASK ASSIGNMENTS

I Brief recap - Writing contents 08-12-2023

1 Bachground of Thuong | - PPTX Tuong Quan - Presenter 1.1 Brand story - Checking and Evaluating 1.2 The meaning of the contents

LE NGUYEN logo - Contributing ideas

1 UYEN MY 1.3 Brand positioning

22115206 2, Competitive advantage

IV EXECUTION PLAN

1 Presentation of the script

2 Creative highlights of the video

3 Target audiences - Writing contents 08-12-2023 3.1 Demongraphics - PPTX

3.2 Behaviour - Presenter NGUYEN VU 3.3 Psycholographics - Checking and Evaluating

2 TƯỜNG VY 4, In our mind, what are contents

22114075 the most suitable agencies | - Contributing ideas

we need to use in this brand?

IV EXECUTION PLAN

IV EXECUTION PLAN | - Contributing ideas

2 Competitors - Writing contents 08-12-2023

3 Consumer analysis - PPTX

TA GIA LINH IV EXECUTION PLAN | - Presenter

22122743 3 Master plan - Checking and Evaluating

contents

- Contributing ideas

4 Brand proposition - Writing contents 08-12-2023

5 Campaign proposition | - PPTX

PHAN THU NGAN IV EXECUTION PLAN | - Presenter

22116980 4, Budget location - Checking and Evaluating

22114352 IIL Creative idea - Checking and Evaluating

3 Campaign tagline/Key visual

IV EXECUTION PLAN V) ASSESSMENT — SOLUTIONS —- RECOMMENDATIONS

TEAM MEMBER PERFORMANCE

2, Competitive advantage

IV EXECUTION PLAN

1 Presentation of the script

2 Creative highlights of the

4 In our mind, what are the most

suitable agencies we need to use

NGUYEN ANH NHAT

22101968 II Strategy direction

1 Market overview 1.1 Grow, consumption 1.2 Chance Good 08-12-2023 100%

10

TA GIA LINH 3 Consumer analysis

22122743 IV EXECUTION PLAN

THANH NHU IV EXECUTION PLAN

22114371 5 The tool used for calculating

KPI

- TASK ASSIGNMENTS III Creative idea

1 Creative insight

2 Creative idea TRAN GIA MINH 3 Campaign tagline/Key visual

IV EXECUTION PLAN

22114352 V) ASSESSMENT —

SOLUTIONS - RECOMMENDATIONS

In the realms of health and well-being, "Thượng Tướng Quân” stands as an embodiment

of heritage and innovation This preface invites you on a journey through the essence of Vietnamese wisdom and modern nutritional science Nestled within the heart of Vietnam, this brand signifies a convergence of tradition and progress, encapsulating centuries-old practices and contemporary advancements in physiological dietary supplements Drawing inspiration from indigenous wisdom and meticulous research, "Thuong Tướng Quan" presents a synergy of nature's gifts and scientific precision Each product, meticulously crafted in Vietnam, reflects a commitment to excellence, ensuring a harmonious blend of traditional efficacy and modern standards

Join us in exploring this tapestry of wellness, where the echoes of heritage and innovation resonate through the world of physiological dietary supplements

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I BRIEF RECAP

1 Industry context

Growth opportunities and large market growth potential

Both the market size, the number of Vietnamese people using Dietary Supplement and the number of businesses trading dietary supplement are increasing at a rapid pace, promising great development potential and space

The global dietary supplement market size was worth 133.1 billion USD in 2016 and is expected to accelerate at a CAGR of 9.6% from 2016 to 2024 (expected revenue of 278.02 billion USD in 2024)

Global Immune Health Supplements Market Value TYLE DAN SU DUNG TPCN

By ingredient Type, 2017 (USS Mn} ¿ ae THẦN 1Lknp

BOS Mines Kx Amnọ + s

Acids Mx KK Probiotics Omega-3 150 Lee

Fatty Acids a

Peper ae 2008 2010 2013 2016 2017 nhu

« s Xu Hiệp hội TPCN Việt Nam Đồ hoạ: Ngọc Lâm

Sourte: Re#dence Moflð! Rôáeorch, 2017

GOVERNMENT TAKES STRONG ACTION TO REDUCE SUPPLY OF -

COUNTERFEIT AND SUBSTANDARD DIETARY SUPPLEMENTS IN

THE COUNTRY

The number of Vietnamese taking dietary supplements rose from §

llion people between 20 2010 and had risen to approximately

he number of Vietnamese taking dietary supplements rose from 500,000

to s million people between 2000 and 2010 and had risen to approximately

5 million consumers by the end of 2 t is when the Vietnam int)

dietary supplements in the country Hfevenve

Source: Zion Research Analysis 2017

Picture 1: Global immune health supplement market value

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2 Thuong Tuong Quan

Thuong Tuong Quan is safe and suitable for Vietnamese men, helping each man to STAND

IN PERFORMANCE LEAD THROUGH

Thuong Tuong Quan — an ideal model for Vietnamese men to look up to with full strength, confidence, and originally Not only is he fierce on the battlefield, but he is also equally

Picture 2: Thuong Tuong Quan

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2.3 Brand posifioning

Lead(Responsibility, \

experience, —_———> Emotion proactive men)

Safe Specifically designed for Vietnamese \

men to maximize effectiveness and a8 Function prolong sexual intercourse, Enhance \

| 1/ Natural elements from Four Great Supplements \ 2! Secrets from thousands of years ago

eh ¬—— Brand

characteristic/strengths

used for great generals 3/ Researched and developed by [ ]

Picture 3: Brand positioning

With dietary supplements intended to support male physiology, the brand positioning will

be mainly emotional Because this is a quite sensitive product, talking about functions will make customers feel uncomfortable when watching ads, leading to them losing sympathy with the brand

Accordingly, we will talk about emotions, about men wanting to lead and orient their partner in sex in a subtle way, making customers not feel uncomfortable and showing customers that the brand understands their wish

Next, we will talk about the product’s ingredients, highlighting the product’s features and strengths

And finally the product function, usually we will talk through the slogan

2.4, Competitive advantages

2.4.1 Researched, designed and developed exclusively and suitable for Vietnamese men

The physical condition of Vietnamese people in particular, and Vietnamese men in general,

is different from that of foreign men due to differences in genes, living environment, development conditions, and nutrition

Therefore, Vietnamese men need individual support, suitable for their nature, physical condition, and genetic group to improve their physiology effectively and safely

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Dec 13, 2018 - (HNMO) - Theo kết quả các cuộc điều ra tân số, khảo sát vẻ tình trạng sức

khỏe nhân dân cho thay, Viét Nam đã đạt nhiều thành tich đảng kế i

Picture 4: Researched, designed and developed exclusively and suitable for Vietnamese

men 2.4.2 Secrets of 7 traditional types of coasts used for generals that are safety researched and developed

Vietnam is famous for its oriental medicine remedies and healing secrets from divine physicians

This is a special point, but it also sometimes becomes a barrier for men when they want to find a “secret” to increase their vitality because there are too many retailers floating in the market

THUONG TUONG QUAN products were developed from research on the secrets of the four great supplements used by great generals thousands of years ago, not only bringing outstanding effectiveness, but also being safe and bringing peace of mind to men

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Next, Vietnamese people are very reluctant to talk about sexual products such as condoms, and dietary supplements to support male physiology a quite sensitive product, so reaching customers is not an easy problem

3 Target audiences

Target Audience (TA) 1s a term that refers to target customers who have a need for products and services of a company or business A group of customers that have been identified and classified based on standards, requirements or different information such as: gender, age group, job, income, education, including 2 types of customers: potential customers and actual customers buy and use that product or service

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“Thuong Tuong Quan” should focus on men aged 35 - 59, from the lower middle and middle class, who have health problems, loss of sexual ability and desire

In 2022, Vietnam's population will reach over 99 million people, an increase of nearly 956 thousand people compared to 2021, of which the urban population will be over 37 million people, accounting for 37.3%; The rural population is over 62 million people, accounting for 62.7% The sex ratio in Vietnam in 2022 was 99.85 males per 100 females There were

49.61 million males and 49.85 million females

o VIET NAM’S POPULATION DURING 2017-2022

99.46

Picture 6; Viet Nam’s population

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3.1.2 Age and gender

55-59 years: 2.54m males/ 2.81 females

60-64 years; 2.01m males/ 2.42 females

Total population: 18.lm/ 48.7m males

2million 0 2million 4million

Picture 7: Age and gender The majority of population is between 35 and 44 (Generation Y and X), reflecting the Core users and target customers of Thuong Tuong Quan Vietnam also faces an imbalance between the excess rate of male births, leading to a shortage of adult women who have the advantage of reaching male customers more easily

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The region with the highest per capita income is the Southeast region According to statistics, in the period 2018 - 2022, the average income of people in this region increased from 5,792 million VND to 6,334 million VND per person | month) The Southeast region includes Ho Chi Minh City and 5 centrally run provinces: Tay Ninh, Binh Phuoc, Binh Duong, Dong Nai, Ba Ria - Vung Tau Harmonious development between economy, culture, society, environmental protection and ensuring national defense and security; has

a high quality of life, medical and educational qualifications among the leading groups in Southeast Asia

—®Canudc =®=Thànhthị =@=Nông thon

3.1.4 Generation marketing

3.1.4.1 U50 and U60

U50: This is the age group called under 50, referring to people aged 40 to 49 years old This is the middle age stage, when many people have gone through a large part of their lives and become aware of aging and physical changes They have a lot of experience in life and career, have financial stability and a clear vision of goals and values in life Economically, people under 50 often have stable incomes and some can advance to higher management positions in their careers They often invest in more stable, safe and valuable products and services

The U50 is also a group of consumers with high and stable purchasing power in many fields such as fashion, entertainment, tourism, medical services However, like the U40, businesses must understand thoroughly U50’s needs and desires Their needs are diverse and complex, from financial and family factors to hobbies and interests social interaction U60: This age group refers to people aged 50-60 years old This is the stage near the end

of middle age and about to enter old age, when many people clearly feel aging and some health problems may appear They are often financially stable and can enjoy pensions or higher salaries

Economically, U60s usually have a stable income and often use this money to spend on personal and family needs such as travel, entertainment, and other products related to health and rejuvenation

U60 is an important consumer group, especially in the fields of the elderly and health, such

as health care products and medical products They tend to look for the best products and services to take care of their health, reduce age-related problems and improve their health.U50 and U60 are people under 50 and 60 years old They have a lot of experience and possess the following characteristics:

Carrying a lot of burden because you have to take care of your family, children, and career Have a stable job with high income

Clear financial planning, frugal consumption, smart investment

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Based on the age, these users are parents, uncles who don't have time to read long ads So their consumption behavior focuses mainly on:

Real estate, cars, furniture

Brand loyalty

Interested in advertising attractive, highly entertaining content

This group of customers often has the habit of reading newspapers and watching news on

TV in the morning, so the brand can run short ads to introduce product features to

customers

3.1.4.2 U40

U40 is an age classification that refers to the group of people between 30 and 39 years old The letter \"U\" in U40 means \"Under\" so U40 is synonymous with the age group under

40 years old U40 can also be considered Middle Age, because between the ages of 30 and

39, people often reach adulthood and have stability in life, work, and family This is the final stage of youth and entering middle age, when many people begin to have changes in their health and perception of life

Energy and health: In this age group, many people are quite active and have a lot of energy They are at the peak of their health and can participate in many physical activities, work and hobbies

Stability in work and career: Many people under 40 have been able to build a solid career and have a stable job They have accumulated experience and knowledge in their field, and can achieve higher salaries and positions

Family and social relationships: In this age group, many people are married, have children and build families They are facing family responsibilities and have to consider more about their future and that of their children At the same time, they also often have a wide social network, including friends, colleagues and relatives

Thinking and maturity: The U40 age group often has a more mature mindset, they have gone through many experiences and learned from life They have the ability to make smart decisions and are confident in facing challenges and difficulties

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U40 are the first group to have the honor of coming into contact with the internet, growing

up in

the development of science and technology

Technology acumen, social networking platforms such as Facebook, Instagram, Printess, understanding of e-commerce platforms

They are the main workforce today

Be more health conscious and have a balanced life Find things that inspire and motivate

in life

They belong to the group with the largest scale and strongest purchasing power in our country's population With such a large force, they have their own characteristics of purchasing behavior:

Their shopping activities are mainly through social networking sites

They are loyal to the brand and require the brand to understand and empathize

with them

When buying, they research carefully about the product so flashy

appearances are difficult to deceive

Their purchasing tendency is to mainly pay in card

To create trust in U40 and motivate them to buy, businesses need a creative marketing strategy that hits their buying psychology

3.2, Behaviour

Consumer behavior is highly relevant to the entire marketing process as it forms the foundation for understanding and influencing consumer actions and decisions Based on the consumer behavior, the marketers can know what the consumer wants and afford their needs, give them what they want Relevant related to consumer behavior: market research, targeting and segmentation, positioning, Choose the life perspectives, attitudes and from there draw the actions of the Target Audience In other words, actions must reflect attitudes

In addition, it 1s possible to describe in more detail the shopping behavior (Purchase) and usage behavior (Usage) of the Target Audience

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3.2.1 Types of usage behavior

3.2.1.1 Complex purchasing behavior

This type of behavior occurs when consumers purchase an expensive product, an unfamiliar product, or a dietary supplement that directly affects their health With the nsk

of buying a product being quite high, consumers will consult friends, family, experts and research before making a decision because customers need to better understand the quality, source The origin of the product as well as your belief in that product

The first is to build customer trust in the product by providing customers with information about the process and product quality, followed by trust in the service attitude That leads

to purchasing options

“Thuong Tuong Quan” needs to convey the message "High quality Vietnamese products", encouraging consumers to use domestic products that are friendly to Vietnamese health The image ofa general that the brand wants to convey brings closeness and familiarity with Vietnamese culture

3.2.1.2, Compromise buying behavior

For compromising buying behavior, customers often go through the process of searching and filtering information about products/ services, but they find it very difficult to feel the difference between brands This inadvertently pushes customers to make purchasing decisions based on two factors: price and convenience Compromise often occurs in the service sector, where customers can only compare quality unless they experience the product firsthand

4 In our mind, what are the most suitable agencies we need to use in this brand 4.1 Product origin

On the market today, there are many fake, counterfeit, cheap, and poor-quality products mixed with reputable products, so consumers are very hesitant and careful when buying Therefore, "Thuong Tuong Quan” must prove to customers the drug production process with ingredients of clear origin and safety certificates from the Ministry of Health It is possible to show through videos the drug production process according to standard

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procedures, have a clear factory address, and build a website to publicize transparent and specific information if customers need to contact

4.2 Reputable sales location

Cooperate with large private pharmacy chains, companies, and hospital pharmacies Famous, long-standing reputable pharmacy chains such as Pharmacity, Long Chau, Phano,

An Khang, can place additional advertising banners at the point of sale

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Picture 9: Reputable sales location 4.3, Consulting medical experts

It is necessary to have a team of knowledgeable medical staff, doctors, and pharmacists to advise customers depending on different health conditions

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- fierce competition from imported products

- Lack of transparency about the quality and uses of products, lack of understanding and trust of consumers

- Lack of consistency in regulations and standards of regulatory agencies

The functional food market in Vietnam has not seen much progress Specifically, consumers still have many "prejudices" towards functional food products and have not yet recognized the important role and position of functional foods in human health

In addition, the identification of functional foods, drugs, and common foods is still not really clear, causing consumers to remain skeptical and confused about the role and uses

of about 600 million USD

According to Euromonitor, the functional food market in Vietnam will continue to grow in the coming years with a growth rate of over 20%/year

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Demand for male physiological enhancement products in Vietnam is forecast to increase due to factors such as:

- The prevalence of male physiological problems

- The growth of the elderly population

- Improvement of living standards and per capita income

- The spread of information and education about physiological health,

- Diversification of products and distribution channels

1.2 Chance

To develop this market, Thuong Tuong Quan products need effective business strategies, such as:

- Focus on research and development of high-quality, safe and effective products

- Build a reputable brand and trust with customers

- take advantage of modern communication and marketing channels, partnering with health organizations and experts to enhance consumer education and advice,

- Contribute ideas to management agencies to improve product regulations and standards 1.3 Media touchpoint

After careful research and measurements, the following are the places that Group | wants

- Post posters in public men's restrooms to introduce and promote products

- Create an official website for the product and leverage social networks to create a community, share product knowledge, and interact with customers

- Use online advertising on websites, pop-ups, and specialized sites to reach your target audience

- Cooperate with websites or magazines specializing in men's health to publish articles or press releases about products

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- Use Google Ads to appear in search results related to men's health and dietary supplements

- Build an affiliate program with reputable websites or influencers in the field of men's health to introduce products

- Use paid advertising on social media platforms like Facebook, Instagram, and Twitter to reach your target

2, Competitors

e Alipas

Strength:

Prestigious, long-standing brand

Ingredients extracted from nature

There are many product lines to suit

the needs of each audience

Extensive distribution system

The demand for products that support

male physiology is increasing

Market competition is not too fierce

Leverage brand power

Expand online sales channels

Strength:

The product is easy to use

The drug acts quickly and is

incentives much in the community of its consumers yet

The distribution system is not widespread

The demand for products that | The appearance of new products is with

support male physiology 1S

increasing

Market competition is not too fierce

Take advantage of price advantages

e_ Bồ hoàn dương Plus

Strength:

Natural herbal ingredients

Safe and benign product

There are many product lines to suit

the needs of each audience

Reasonable price

Weakness:

The brand's popularity has not been known too much in the community of its consumers yet The effect is slower than modern pharmaceutical products

There aren't many promotions or incentives yet

The demand for products that

support male physiology is

e Viagra

Strength:

The medicine is researched and

produced by the world's leading

Opportunity:

Leverage global brand power

Research and develop new products

The demand for products that support

male physiology is increasing

There are many reasons for this increase in demand, including:

There are many reasons for this increase in demand, including:

The increasing average life expectancy of Vietnamese men leads to a rise in the proportion

of men experiencing physiological problems

Consumers are increasingly concerned about health and quality of life, including physiological health

The development of technology and modern medicine has created many functional food products that effectively and safely support male physiology

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Market analysis of functional foods supporting male physiology in Vietnam

The market for functional foods supporting male physiology in Vietnam can be divided into two main segments:

High-end segment: Products in this segment often have high prices, use imported components, and are manufactured with advanced technology

Popular segment: Products in this segment have lower prices, use natural ingredients, and are produced domestically

The market shares of these two segments are relatively balanced, while the high-end segment is on the rise

When it comes to functional foods that support male physiology, what do customers often think?

When mentioning functional foods that support male physiology, customers often think of products that help improve male physiology problems below:

Which company is remembered the most by customers?

In the market of functional foods supporting male physiology in Vietnam, there are some brands that are most remembered by customers, including:

These companies all have outstanding products and are highly rated for their effectiveness

In addition, these companies also have effective marketing strategies, helping their products become known to many people

Competition in this market focuses on the following factors:

Brand: Products from reputable brands are often trusted more by consumers

Price: Consumers often choose products with reasonable prices

Efficacy: Consumers care about product effectiveness

Customer needs for functional foods supporting male physiology can be analyzed according to the following groups:

The customer group needs to improve physiological problems

This group of customers often has physiological problems: erectile dysfunction, premature ejaculation, decreased libido, erectile dysfunction, etc They want to find products that help eliminate the limit they met from these problems to have a better life and a fulfilling sex life

The customer group needs to improve physiological health

This group of customers are usually healthy people Moreover, they want to improve their physiological health to maintain a healthy and long-term sex life They would like to find products that help improve overall health, including physiological health

Customer group needs to prevent physiological problems

This group of customers is often young people who want to reduce the rate of physiological problems that can exist in their daily lives They want to find products that help enhance their physiological health, helping them have a healthy and long-lasting sex life

4, Brand proposition/ Campaign proposition

Main message: "Persistence of performance, sublime leadership - Thuong Tuong Quan: The true strength of Vietnamese men."

Message details:

Comprehensive Strength: The General is committed to providing comprehensive strength

to Vietnamese men Not only physically on the battlefield but also mentally and healthily

in everyday life This is not just a product, but a lifestyle

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Suitable for Vietnamese Men: Thuong Tuong Quan aims to combine the strength and confidence of Vietnamese men, providing a safe and suitable product to ensure performance and comprehensive health Especially creating a feeling suitable for the lifestyle and gender of Vietnamese men Create confidence that this product is the perfect choice for all Vietnamese men, helping them optimize their health and personal performance

Aim for the Original: Men from 30 years old and older often face more pressure and challenges Thuong Tuong Quan is a reliable partner to help them maintain health and performance in life Thuong Quan promotes an authentic, natural, and quality way of life The product helps men find their natural balance and class, not only in health but also in life as a whole

Brand Campaign:

Thuong Tuong Quan Anniversary Celebration: Organize a Thuong Tuong Quan launch event with the presence of celebrities exemplary men, or health experts to build trust and make the product special Products This will create an opportunity to convey the main message and create a strong image for the brand, create a media and press party to attract attention, and create buzz around the product For example, inviting actors Hua Vy Van, singer Hieu Thu Monday, singer Ong Cao Thang, actor Song Luan, actor Lien Binh Phat Referral Program: Create a media campaign using key media such as social media and print advertising to introduce products with key messages Use images of strong and confident principles to create an impression

Artist Collaborations: Collaborate with reputable artists or celebrities to promote healthy living and sustainable living They can share personal stories about using Thuong Tuong Quan products to increase personal sublimation

Promotions: Create promotions and special offers to encourage consumers to test the product, especially during the early stages of launch Promote combo packages or unique gifts to generate interest from customers, Create opportunities to interact directly with customers through product testing events or consultations to build strong relationships, and Provide specific information about product benefits

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