internship company institution phuong dong medical equipment co ltd

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL PROGRAM: INTERNATIONAL BUSINESS GRADUATE INTERNSHIP REPORT Phuong Dong INTERNSHIP COMPANY/INSTITUTION: PHUONG DONG MEDICAL EQ

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL

PROGRAM: INTERNATIONAL BUSINESS

GRADUATE INTERNSHIP REPORT

Phuong Dong

INTERNSHIP COMPANY/INSTITUTION:

PHUONG DONG MEDICAL EQUIPMENT CO., LTD

Address: 4th floor, Building D1, land plot CT2, Kim Van urban area, Kim Lu, Dai Kim

ward, Hoang Mai district, Hanoi

Student’s name: Nguyen Thi Hai Yen

Hanoi - Year 2023

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL

PROGRAM: INTERNATIONAL BUSINESS GRADUATE INTERNSHIP REPORT

Phuong Dong

INTERNSHIP COMPANY/INSTITUTION:

PHUONG DONG MEDICAL EQUIPMENT CO., LTD

Address: 4th floor, Building D1, land plot CT2, Kim Van urban area, Kim Lu, Dai Kim

ward, Hoang Mai district, Hanoi

Supervisor: Dr NGUYEN THI HUONG LY

Student’s full name: NGUYEN THI HAI YEN

Student’s ID: 18071274

Major: Marketing

Class: IB2018C

Hanoi - Year 2023

ACKNOWLEDGEMENT

Being able to attend university for four years has been one of my greatest blessings I

may pick up a lot of fresh information and abilities that will help me work more

effectively in the future I want to thank International School at Vietnam National

University in Hanoi for providing me with the chance and ideal surroundings to

complete this worthwhile internship

The second expression of gratitude was made to each and every professor I had at my

institution They provide me a lot of knowledge that helps me become better My

supervisor, Dr Nguyen Thi Huong Ly, in particular, provided me with useful direction

and advice that enabled me to successfully complete my internship He helped me

develop and finish my report in the best possible way

Thirdly, I would like to extend my heartfelt gratitude to PHUONG DONG MEDICAL

EQUIPMENT CO., LTD for giving me the chance to try out and put into practice the

information I have acquired I want to express my gratitude to the company's employees

who assisted me throughout my internship, especially Ms Pham Thi Lan Anh, the

marketing manager who is in charge of overseeing me

Last but not least, given my limited expertise, I want to get understanding and advice from others

in order to deepen my understanding I send my best wishes for everyone's health, success, and

Contents

1.2 Overview ofPhuong Dong Group”s historieal actIVItI€S cà, 7

a Phuong Dong’s Products & Services ccccccccscetcteeteteeesetiestentenenes 10

b Phuong Dong”s market - ác 1 1 111111111121111111211 1111111111111 H111 kg 10

CHAPTER 2 OVERVIEW OF THE PHUONG DONG MEDICAL

EOUIPMENT CO., LTD BUSINESS PERFORMANCE - 5-5 13

2.1 Overview of Phuong Dong’s business operation ác chớ 13

a Phuong Dong’s business strategies ccc eceeeecsteenetieeesetesteetenenees 13

b Phuong Dong”s busintess pDrOC€SS 1111912 1111110111111 He, 13

2.2 _ Analysis of Phuong Dong’s marketing actIVItI€S cành nhe re 14

CHAPTER 3: PURPOSE OF INTERNSHIP, THE CONTENT OF GIVEN

3.1 The Purpose ofthe InternsÏWp c1 2 2112111111 11213 215 1118181 rà 18

3.2 _ The content ofthe g1ven task§ ác n1 1 2111111121121 11H ve, 18

3.3 The general solving methods used to do task given during the Internship 22

4.1 The achievement during the internship period - ccc ccccc St rcce2 23

4.2 _ The collecting experiences during internship time eerie 23

4.3 Conclusion and Reeommendation c3 t2 211 212 1112112 tớ 24

“ñn9® na 24

4.3.2 Recomrmmenidation c1 22121 1121121121 1121151 1211111211 1211111111101 111011115121 ckg 24

LIST OF FIGURES

Figure 1: Logo of Phuong Dong ToUp án 2t n nh 01111121 1 HH Hà te 6

Figure 2: Logo of PHUONG DONG MEDICAL EQUIPMENT COÓ., LTD 7

Figure 3: Business organization chart of Phuong Dong roup - ¿c: ccsccscscsse2 8

Figure 4: Homepage of the website Phuong Dong medical equipment 10

Figure 5: Detailed progress of Phuong Dong”s supply cha1m óc se c2 11

Figure 6: Marketing organization chart of Phuong Dong Group 0.00 eee 12

Figure 7: Result of task Licensees eines 15

CEO Chief Executive Officer CFO Chief Finance Officer COO Chief Operations Officer

F&B Food and Beverage Service SEO Search Engine Optimization SEM Search Engine Marketing KOC Key Opinion Consumer

CHAPTER 1: OVERVEW OF THE PHUONG DONG MEDICAL EQUIPMENT CO., LTD

1.1 Introduction to Phuong Dong company

Phuong Dong Medical Equipment Co., Ltd is a leading distributor of medical equipment in Vietnam for prestigious brands in the world such as Baxter, Fujifilm, Bio-Rad, Siemens, Nihon Kohden, Seegene, Carestream, Established in 2000, so far we have played an 1mportant part In improving community health

With 18 years of establishment and development, with outstanding product and service quality, Phuong Dong has achieved a strong growth rate, expanding the company in all three regions of North - Central - South Success is achieved by the difference in business strategy Up to now, we have a team of Product Managers - Technical Managers - Genuinely trained product application specialists to ensure good and effective technology transfer to customers

Moreover, during 22 years of establishment and development, Phuong Dong has achieved a strong growth rate, expanding its network of activities nationwide with offices and branches in: Hanoi, Da Nang, Nha Trang , City With a staff of only nearly

10 people in the early days of its establishment, Phuong Dong has now become a big family of more than 350 employees

Phuong Dong

Figure 1: Logo of Phuong Dong Group

* Company Name: PHUONG DONG MEDICAL EQUIPMENT CO., LTD

¢ Abbreviated Company Name: PRUONG DONG MEDICAL EQUIPMENT CO.,

6

LTD

Date of Establish: 27/11/2000 Headquarters: 4th floor, Building D1, land plot CT2, Kim Van urban area, Kim Lu, Dai Kim ward, Hoang Mai district, Hanoi

Tax Identification Number: +84 24 3573 8301 / +84 24 3573 8302 Email: info@eastern.vn

Website: https://tbytphuongdong.com vn/

Capital: VND 18,4 billion (US$ 772.800)

Product: Medical equipments and Testing machines

1.2 Overview of Phuong Dong Group’s historical activities

The business has been a direct distributor of cutting-edge technological items from significant global manufacturers since its inception After 18 years of existence and expansion, great product and service quality, and a high growth rate, Phuong Dong has expanded its business into all three of the North, Central, and South areas

In 2000, Phuong Dong Medical Group was a pioneer and always leading in Vietnam in the field of medical equipment supply Phuong Dong makes an extremely important contribution to improving public health through direct distribution of leading products from major manufacturers in the world

Phuong Dong

Figure 2: Logo of Phuong Dong Medical Equipment Co.ltd

(Source: Phuong Dong, 2023)

In 2020, Phuong Dong Medical Equipment Company provides coronavirus testing machines This business has installed testing machines at some major hospitals to help get results in 4 hours instead of 10 days According to Mr Nguyen Xuan Thanh - General Director of Phuong Dong Medical Equipment Co., Ltd., said that from the time the epidemic had not broken out, Phuong Dong had planned to import many real-time PCR machines, continuous dialysis machines emergency artificial cardiopulmonary machine ECMO, to cope with the epidemic

In 2023, the company provided medical equipment and consumables to more than 2000 hospitals and clinics across the country Specifically, the molecular biology testing system of Qiagen company produced by Phuong Dong company supply and high

capacity reaction set-up extractor system

1.3 Mission, Vision, and Core value

To achieve that, the supply of medical devices must ensure the core values and goals of the company, without sacrificing ethical values for the goal of increasing sales

Vision:

"Becoming a leading brand in providing hospital medical equipment” (Become brand leader in hospital medical equipment suppliers.) Phuong Dong maintains its position as a strategic partner of major manufacturers of medical equipment - hospitals around the world to provide equipment that is not only quality but also suitable for the medical background in Vietnam With the goal by 2023, Phuong Dong will be in the top 3 companies in terms of sales in medical equipment suppliers in Vietnam

Core value:

Phuong Dong determines the core value of the Company in the current period is

"TAM - TIN - DUC-CHAN - MINH" Phuong Dong's employees consider the Company's core values as a guideline in all their actions and seriously ensure those values

1.4 Phuong Dong organizational structure, functions, and duties of

departments

Phuong Dong has always emphasized people as the most important resource for the growth of the nation, society, and people as the most important investment while creating the enterprise As a result, the firm works hard to maintain a

professional workplace, and possibilities for rigorous training and advancement are continually available to those who fully comprehend the company's vision and objective

Excutive Management Assistant Manager

Figure 3: Business organization chart of Phuong Dong Group

(Source: self-conducted) Here is a high-level breakdown of typical organizational

departments and their roles:

Executive Management:

Top executives that oversee and offer strategic direction for the whole company, including the CEO, CFO, and COO, make up this department They are in charge of making decisions, establishing the organization's goals and objectives, and making sure it runs smoothly

Assistant Manager:

A person who helps the general manager or other higher-level managers in the day-to-day operations of the organization is known as an assistant manager They are often in charge of managing finances, dealing client complaints, supervising employees, and guaranteeing smooth operations In addition to perhaps being involved in hiring, training, and assessing staff members, assistant managers frequently act as a link between lower management and frontline personnel

Administration:

The organization's support services, such as office management, clerical assistance, and facilities management, are managed by the administration department By giving the organization the tools and assistance it needs, they make sure it operates smoothly and efficiently

Human Resources (HR):

The HR division is in charge of managing the personnel for the company, including hiring, onboarding, training, performance evaluation, and employee relations Additionally, they are in charge of overseeing wages, benefits, and employment-related legal compliance

Marketing:

The marketing division is in charge of generating leads for the sales team and advertising the company's goods and services They create and implement marketing strategies, maintain the company's brand, and examine data and industry trends to find growth prospects

management and effective resource management

Customer Service:

Customers are supported, ther complaints are addressed, and potential problems are resolved by the customer service department This may entail answering, questions, offering technical assistance, and handling returns or refunds

The size, breadth, and particular responsibilities of these divisions might vary depending on the company Some of these divisions may be consolidated or have overlapping tasks in smaller corporations

1.5 Phuong Dong’s Products & Services, market, and target customers a.Phuong Dong’s Product & Services

Trading in medical equipment, environmental equipment, laboratory instruments and chemicals

18:58 "7

Phường Đông tì: hàn Äệtn đến những; thiết bị tốt Q B

va hién dai nhat tu cac aha samxuat di tiéng trén

HỒI SỨC CẤP CỨU NGAN HANG MAU

Figure 4: Homepage of the website Phuong Dong Medical Eqiupment

(Source: Phuong Dong, 2023)

b Phuong Dong’s market

Sales (during the time)

Figure 5: Detailed progress of Phuong Dong’s supply chain

The medical equipment industry has altered thanks to Phuong Dong An integrated supply chain is present Everything is done with great care and consideration, from product development to product bidding to product purchase to distribution to large hospitals

Phuong Dong sees a strong potential for growth in the medical equipment industry in particular, given the momentum of the international and Vietnamese markets Phuong Dong has made a name for itself over the past 22 years in the distribution of testing machinery and equipment as well as bringing the equipment to major hospitals and affirming its position

In addition, Phuong Dong has just added a number of companies, namely medical clinics and selling massage chairs for customers’ health

c Target customers

Phuong Dong will continue to serve clients that have higher fundamental values:

¢ Biggest customer: Specialist doctors and people who know well about medical equipment have financial resources

e¢ Always on: keep connected while spending hours attending to and

responding to client inquiries

e Specialist doctors or organizations interested in medical devices are often invited guests and delegates to medical device conferences They want to find medical equipment to support their hospital's testing

CHAPTER 2 OVERVIEW OF THE PHUONG DONG MEDICAL

EQUIPMENT COMPANY LIMITED’S BUSINESS PERFORMANCE

2.1 Overview of Phuong Dong’s business operation

2.1.1 Phuong Dong’s business strategies

Create a powerful brand:

Phuong Dong is committed to developing a strong brand synonymous with exceptional service, excellence and experience in the medical field The brand promise is: "Enhancing the healthcare system in Vietnam" - We always accompany and support stakeholders on the journey to new achievements and prosperity, which is the relationship commitment

to mutual benefits, inseparable with stakeholders in the value chain of the Vietnamese medical device market Phuong Dong does this by investing in marketing and advertising, partnering with conferences to promote the brand, receiving high quality customer service, and building an excellent reputation

Creat a contact network: