January 2013 LEEP Calendar Single LEWIS EDITORIAL, EVENTS & PROMOTIONAL CALENDAR Created by Laura Dawn Lewis Copyright © 2012-2013 LEEP PUBLISHING, All Rights Reserved Published by LEEP Publishing & IM Press, Inc. 4320 S. Centinela Avenue, Suite 202 Los Angeles, California 90066 (310) 594-3728 Smashwords Edition ISBN: 9781476442013 LEEP Calendar ISBN: 978-1476136271 Digital ISBN-13: 978-1478283157; ISBN-10: 1478283157 ISBN-13: 978-1478134992; ISBN-10: 1478134992 This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book. The information herein is based upon information available prior to July 20, 2012.The information herein is based upon information available prior to June 30, 2012. Cover Design by Laura Dawn Lewis www.LEEPCalendar.com www.PRPlanningCalendar.com www.CouplesCompany.com www.Linkedin.com/in/lauradawnlewis Twitter: @promoCalendar For my sister and my best friend, Cathleen. TABLE OF CONTENTS 14-MONTH CALENDAR HOW TO USE THE LEEP INTRODUCTION ALPHABETICAL LISTING with URLS A-Z CHRONOLOGICAL LISTINGS LISTING BY CATEGORY ALCOHOL & DRUGS ANIMALS, INSECTS, FISH & BIRDS ANNIVERSARIES & HISTORICAL AUSTRALIA BUDDHISM CANADA CAREER CHILDREN CHINA & JAPAN CHRISTIAN CULTURE EDUCATION ENTERTAINMENT ENVIRONMENT & THE OUTDOORS EUROPE FAMILY & FRIENDS FINANCIAL, INCOME & INVESTMENT FOOD HEALTH HINDU HOBBY INDUSTRY LEGAL INDUSTRY & RULINGS INTERNATIONAL JEWISH LIFESTYLE EVENTS MEDIA INDUSTRY MEN MEXICO & BRAZIL MILITARY EVENTS & ACTIONS MOON PHASES & Eclipses MUSIC MUSLIM POLITICAL RELIGION REAL ESTATE & CONSTRUCTION RETAIL ROMANCE, SEXUALITY & LOVE SAFETY & SECURITY SCIENCE SILLY SOUTH AFRICA SPORTS TECHNOLOGY & COMMUNICATIONS TRANSPORTATION TRAVEL UNITED KINGDOM & IRELAND WOMEN ABOUT THE AUTHOR ADDITIONAL PRODUCTS BY AUTHOR Websites Client Books _____________________ 14-months at a Glance _______ _______ HOW TO USE THE LEEP This is an abridged version of the 2013 LEEP Calendar. It covers the month of January 2013 and includes most sections from the full LEEP Calendar. EVENT PLANNING Many dates in this calendar lend themselves to creative and fun events. International Pillow Fight Day for example, is an international phenomenon with YouTube. Creative marketers leverage these events into a viral social media campaign. Others create a venue for cross-promotion with non-competing industries. If your community is lucky enough to have a large population of one or more ethnic groups, use The LEEP to avoid planning a promotion, event, fund-raising or activity on a day or week with religious or cultural observances. Doing often results in low attendance due to family, religious or cultural obligations. Other events like the Super Bowl and the Academy Awards function as national holidays in the United States due to their cultural significance, just as World Cup playoffs are elsewhere in the world. Unless the event you’re planning ties into the date, you may want to pick the following week for its celebration. JOURNALISM & BLOGGING As a blogger or journalist you’ll appreciate how easy The LEEP makes your job in identify stories you wouldn’t have thought of. With the inclusion of source URLs this year, The LEEP saves you time researching the source of an event. When the source is unavailable, URLs provide background and historical data and/or further story ideas. The LEEP includes key news events from the past year to facilitate follow-up stories as their anniversaries approach. Journalists and Bloggers: a) Use this calendar to plan features around topics that fit your market; b) Discover traditions you may not know exist; c) Identify issues currently or due to receive extra attention; d) Spot potential trends; e) Use it for little trivia notations and ‘Did you know?’ embellishments; f) Create a sense of urgency and unique proposition for reaching difficult sources; g) Collect additional facts on that topic for future stories. MARKETING In the hands of a master marketer, whether sales, public relations or advertising, The LEEP is a revenue generating powerhouse. There are at least 29 platforms for generating revenue from marketing. The LEEP is instrumental in the majority of these and throughout the year we’ll cover each of the 29 Platforms within The LEEP blog to further stimulate your creativity. Marketing, Advertising and Public Relations: a) Use it to generate more revenue. If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event. b) Use the calendar for advertising and promotional planning with agencies and individual companies. Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness surrounding events due to a PR push will make their products/services more desirable during that time. c) Use it to bring in new advertisers. The calendar is a tremendous ice-breaker for new business development and a great strategy for securing that first meeting. d) Use it to plan your own PR push for new products and services. For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour. e) Use it for networking. You’ll never be short of interesting small talk subjects at business or social networking events again. The LEEP is full of “Did you knows ” and conversation starters. f) Use it to save money. By planning campaigns that synergize with a national or international public relations/marketing push, you expand the ad budget, reach and penetration by piggy-backing on the efforts of others. g) Use it to save time. Thousands of hours have gone into creating The LEEP so that you can find what you need in five minutes or less. The URLs now make it easy for you to begin researching the event, saving you minutes and often hours of tedious frustration. Bottom line? Your LEEP pays for itself in its first use. EDUCATION As a teacher, professor or home-schooler, you’ve got one of the hardest jobs in the world. Both entertainer and instructor, anything that can make a lesson more interesting makes your job easier. The LEEP allows you to inject current events, culture and historical facts into your everyday lessons. For example, did you know the Tooth Fairy legend originated in the Arabian Peninsula during the 13th Century? Or that sunglasses were first worn in China over 1,000 years ago, but it wasn’t until 1919, Hollywood and the popularity of them with movie stars that this invaluable accessory became an accepted necessity? The LEEP is full of little gems like this, noted with the year (2012) in parenthesis. If the date is an anniversary, it’s listed under Anniversaries. Otherwise the date denotes the year that invention, person, food or object came into being. Use the URL links in the Alphabetical portion of the calendar to explore each event and its meaning. Teachers and Educators: a) Use it for history. Many of the days mark historic events that impact how we live today b) Use it to foster creativity. Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’ c) Use it to engage curiosity. International Literacy Day d) Use it to explore other cultures and traditions. What is Diwali and how is it celebrated? e) Use it to learn about global issues. World Indigenous Peoples Day This is a calendar of ideas. Each year we’ll add more events and points of interest. There are thousands of special weeks and days. The 2014 LEEP Calendar will be available late spring 2013. INTRODUCTION TO THE LEEP During my years of media sales I used a crude version of this book to gain access to new accounts, persuade agencies to spend more money with my media, position myself as the go-to media rep for innovative ideas, get appointments with VITO and ultimately drive more sales into my client’s hands and commissions into my own pocket. When you work on 100% commission, you need every advantage. The LEEP gives you that. It worked so well, I was able to leave sales and start my own company. Now as a publisher, writer and freelance marketing consultant, knowing when many of these events are occurring allows me to draw traffic to our website through timely articles capitalizing on keyword searches without getting penalized by new filters and algorithms. Many of the keywords associated with these events skyrocket in the weeks prior, producing increased traffic leading up to and during the promotions. The LEEP allows you to create content people will be looking for before they know they’re going to be looking for it. USING THE LEEP TO COMPETE Using The LEEP Calendar, you can assign timely stories/topics your columnists, bloggers and link builders without sacrificing content, quality or focus. Integrate keywords and promotional events into your social media strategy, marketing and PR. Position products to play upon various upcoming events complimentary to your target market. Product development, distribution and retail divisions use The LEEP calendar to pinpoint the most opportune time for product releases, channel incentives and sales promotions. The international nature of The LEEP, specifically with its comprehensive guide to religious holidays provides a cultural connection with markets around the world, and a summary of the promotions they’re running. ABOUT THE LEEP The LEEP deals with dynamic information and thousands of different sources and each date is therefore ‘subject to change without notice.’ Sources include the US and other nations’ governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. New for 2013, we’ve included URL links to event information or supporting research and ideas about that event. Due to the dynamic nature of calendars, it is advised that before you commit resources to a specific day or event, make sure the date has not changed since this book was compiled between April and June 2012. The final edit was released in July 2012. The following is a brief rundown of the various sections that are prone to dates moving. SPORTS & ENTERTAINMENT Often the exact date is not set at the time of this compilation so the dates on the calendar are estimated based upon previous year’s patterns. Multiple factors can change these dates: strikes, extended playoffs, natural disasters, etc. Many championships occur at two or four year intervals. This may be the reason your favorite event is not on the calendar. A similar scenario exists with entertainment events such as The Academy Awards, Grammy Awards and Webby Awards. RELIGION Buddhism, Judaism and Islam rely on the moon, sun, planets and/or a combination for their calendar. Additionally, there are different Buddhist and Hindu calendars for different parts of the world including Thailand, South East Asia and the Americas. The Buddhist calendar is the shortest. The majority of the dates marked within the Buddhist faith are tied to various benchmarks in the life of The Buddha. The Hindu calendar uses the sun, moon and positions of planets and stars to designate which days are which, and when. Your longitude and latitude determines the exact time for the holiday and most Hindu celebrations go on for days. These dates should be seen as estimates and points of interest rather than exact. If you are going to be covering them or planning an event around them, contact your local Hindu temple and get the exact dates and times for your location. These will vary from city to city. The same day may have a different name depending upon the language. We endeavored to find the most common. In Islam an observance commences when the local clergy (mufti) proclaims it has begun. This means the actual event for these faiths may start a day later or earlier depending upon where you are and when the moon can be seen. The Muslim events include dates that are only celebrated by Shi’a and dates only celebrated by Sunni as well as dates observed by both. There are commonalities between the doctrines as well as major differences, though both are classified as Islam. In Islam many of the dates are acknowledged but not celebrated. Prior to committing resources, contact your local mosque for details on the event and the appropriate protocol for observation. Jewish religious holidays normally begin at sundown on the date listed. Jewish cultural holidays begin on the day listed. Because of this, the actual date noted for the holiday may be a day earlier or later. Consult your local Jewish temple or synagogue for verification if you’re planning an event around these dates. Some of the Jewish holidays are only observed by ultra Orthodox sects. Other dates are political in nature and only celebrated by members of the faith who support the political ideology behind the date. Proceed with caution prior to committing resources to an event. The Christian dates follow the Gregorian calendar and do not have the aforementioned issues. The Orthodox Christian dates follow a different calendar; dates will move year-to-year. Some dates in the Christian calendar are observed by the Roman Catholic faith and conservative sects of mainline churches but not acknowledged within some Protestant, Dispensationalist, Pre-millennial and Pentecostal sects. Dispensationalist and Pre-millennial sects will often acknowledge and celebrate political and religious holidays found within the Jewish calendar. NATIONAL, WORLD & INTERNATIONAL Several events and dates have national days and international, world and/or universal days. Others occur in the spring and again in the fall or in the Southern Hemisphere then the Northern Hemisphere, causing them to appear more than once in the calendar. Typically national dates are within the country (usually the US) and were either proclaimed by congress, the President, mark an anniversary or originate from an industrial collective, special interest group, non-profit or professional association. World events typically originate with the United Nations and international events generally derive from an anniversary or come from an industrial collective, NGO, special interest group, non-profit or professional association. Other dates, especially the silly dates developed through custom. Even these are often in conflict with each other. Different organizations will proclaim the same day at different times of the year. In these cases we’ve looked for the most established organization backing the day and have chosen their designation as official. REGIONAL AND WEEKLY CELEBRATIONS Some dates will be different depending upon which region of the country you are in. Weeks dealing with natural disasters and weather, harvest related weeks and sometimes sports can be dynamic. We’ve chosen the weeks, days and celebrations with the greatest consistency nationally. Another issue that comes up is timing. Many of the promoters of these events will state that it occurs during the ‘first week of X’ or ‘the third week of X’. Do they mean the first full week? Do they mean the week with the first of the month? Do they mean the first seven days? Often there is no explanation and 80% of the time e-mail queries and phone calls to verify are not returned or the information is unknown. NOOK®, SONY®, PALM®, KINDLE®, IPAD® & OTHER DIGITAL FORMATS OF THIS BOOK We’ve attempted to work with the graphic limitations on the e-readers and make the e-book version as simple to navigate as possible. However, due to the file size limitations on the graphics for digital reading devices, the pictorial versions of this calendar do not reproduce well. If your reader can navigate PDFs and you’ve purchased a version for one of the popular e-book readers, simply contact us at public@prplanningcalendar.com with your receipt number and we will provide you with a free interactive PDF version of this calendar that displays beautifully on tablets and allows you to print out a low resolution version on standard paper. THE LEEP APPLICATION During the fall of 2012 The LEEP Application for Apple® devices will premier and the non-Apple version will be released in the months following. Two versions will be available. The LEEP Lite is the free version. It allows users to add some personal dates and scan events seven days ahead and behind. The LEEP Lite is perfect for the non-business user. The LEEP PRO Application is designed for the professional user. It scans the full year of events. You can add unlimited events to the calendar, submit events for inclusion, sync with calendar applications and we’re working on the ability to link to outside websites through the application within the framework of the application marketer’s restrictions and requirements. CUSTOM CALENDARS, LICENSING, RESELLERS & WHOLESALE Do you have a large organization with thousands of members who would benefit from The LEEP? The LEEP Calendar can be customized to your organization, events specific to it added, regionalized and published under your brand and then provided to your members free, as a gift for clients or as a fundraising tool. Category exclusivity and first right of refusal are available upon licensing. We use print on demand, which eliminates the high cost of pre-purchase, inventory and stocking making this a very affordable, turn-key and profitable resource for trade organizations, media and educational institutions. Typical turn around is 3-6 weeks depending upon the level of customization required. Call for details. 310-594-3728. RESELLERS, LIBRARIES, SCHOOLS & DISTRIBUTORS. To order paperback versions of this book wholesale visit: http://www.createspace.com/info/createspacedirect You will need this book’s ISBN (ISBN-13: 978-1478283157; ISBN-10: 1478283157) and your Reseller’s Certificate. BULK ORDER DISCOUNTS (5+ copies for sales teams, editorial departments or corporate gifts) Media, Advertising/PR agencies, event planners and others. If you do not have a Reseller’s Certificate and would like 5 or more copies of this book for use by your sales, editorial or marketing teams, please contact us at 310-594-3728 to order wholesale. Welcome to The LEEP! Save Time. Make Money. Market Smart! ______________ ALPHABETICAL The 2013 LEEP Calendar features over 2,800 dates for the North American, United Kingdom and Australian markets. The following is an alphabetical listing of these dates. In some cases events are listed more than once. Family Golf Month may be listed by its keyword (Golf: Family Golf Month: July) and under its functional name (Family Golf Month: July). If the event includes a designation such as National, World, Global etc., the event is likely listed thus: Grandparent’s Day, National: September 8. YEARS WITHIN EVENTS (2001) Events with a year in parenthesis (1951) have two possible meanings. Either it is an anniversary for a historical event, in which case it is also listed in the category Anniversaries. Or we’ve traced back the subject of the event to its first use. Sunglasses Day (1100s AD / 1919): June 27 documents the when sunglasses were invented by the Chinese (1100s AD) and the year Sam Foster brought sunglasses into mainstream production (1919). June 27th in this case has no historical significance. It is not tied to the Chinese invention, nor is it tied to Foster patent, store opening, a birth, death or anything else we could find. Another example is the America’s Cup Match Finals (1851): September 7-22. Here 1851 designates the running of the first America’s Cup regatta, though not necessarily on September 7. Some dates are very specific. Beer Can Appreciation Day (1935): January 24 marks the date of the invention of the modern beer can and its removable top. Other historical dates may include the birth or death of the inventor or person honored, battle dates, publishing date, release date or other significant event. Treat events with dates as flags telling you there is more behind that event than simply its name. Visit the URL to access more information about the event. RELIGIOUS DESIGNATIONS: (B), (H), (M), (J) & (C) You’ll notice throughout the list the letters (B), (H), (M), (J) and (C). These designate events tied culturally or religiously to the five primary faiths: Buddhism (B), Hinduism (H), Islam (I), Judaism (J) and Christianity (C). INTERNATIONAL (EU), (CA), (UK), (MX), (CN) etc Many events take place in a specific region or country and as the years go by we will continue to add international dates to this calendar. Anything with World, International or Global in the name is a worldwide event. When a specific country is observing, we’ve included the country designations. To simplify European dates, we’ve chosen to use the (EU) designation for mainland Europe and (UK) for Ireland, Scotland, Wales, England and Northern Ireland. If Ireland only, it is noted in the listing. (CA) is Canada. (AU) is Australia, New Zealand. (MX) is Mexico. (CN) is China. (JP) is Japan etc. (est) & * [...]... http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-Last Quarter: January 5 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-New: January 11 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Mulberry Street (1937) Dr Seuss: January 24 http://www.nytimes.com/2012/01/30/education/dr-seuss-book-mulberry-street-turns-75.html?pagewanted=all _ N New Year’s Day: January 1 http://en.wikipedia.org/wiki/New_Year%27s_Day... World: January 4 www.intuitivehypnosisportland.com _ I I’m Not Going to Take It Anymore! Day: January 7 http://worksmartlivesmart.com/wellness -calendar -january Inane Answering Message Day, National: January 30 http://www.wellcat.com /january/ national_inane_answering_message.htm Inauguration Day: January 20 http://www.opm.gov/operating_status_schedules/fedhol /2013. asp Inauguration Day: January. .. National: January 20-26 (est) http://www.govtrack.us/congress/bills/112/sres238/text Cat: Answer Your Cat’s Question Day: January 22 http://www.wellcat.com /january/ answer_your_cat.htm Cat: Happy Mew Year: January 2 http://www.wellcat.com /january/ happy_mew_year.htm Catholic Schools Week: January 27-February 2 http://www.ncea.org /events/ event.asp?EVENT_ID=191 Challenger Space Shuttle Disaster (1986): January. .. it will be on the 28th in 2013 The official congressional proclamation won’t be available until the end of June, 2013 _ 2013 LEEP EVENTS Listed Alphabetically with URLs _ A Adult Entertainment Expo & Awards: January 16-19 http://www.adultentertainmentexpo.com Alzheimer’s Disease Awareness Month (CA): January www.alzheimer.ca Angel Island Day (1900), National: January 21 http://angelisland.org... (M): January 24 http://en.wikipedia.org/wiki/Mawlid_an-Nabi Measure Your Feet Day (1926): January 23 http://en.wikipedia.org/wiki/Brannock_Device Memento Mori: January 3 http://www.wellcat.com/winter.htm Mentoring Month, National: January http://www.presidency.ucsb.edu/ws/index.php?pid=98010#axzz1tT58OwK4 Moon-1st Quarter: January 18 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-Full: January. .. National: January www.nbdpn.org Blood Donor Month, National: January http://www.whatHealth.com/organizations/a/americanredcross-us.html Book Blitz Month, National: January www.nationalbook.org Braille Day, World: January 4 www.worldblindunion.org Braille Literacy Month, National: January http://louisbrailleschool.org Bread & Butter: January 16-18 http://www.breadandbutter.com Break-up Day, International: January. .. http://www.wima.org/NationalHandwritingDay/tabid/79/Default.aspx Happiness: Hunt for Happiness Week: January 20-26 http://www.sohp.com/hunt_for_happiness_week.php Hat Day, National: January 15 http://www.neatorama.com/2012/01/12/17-great-geeky-hats-for-national-hat-day Hindu Years: 1934 http://www.prokerala.com/general /calendar/ hinducalendar.php?mon=jyaistha&year=1934&la=en Hobby Month, National: January http://www.cnn.com/SPECIALS/2007/leisure/quiz/index.html... www.minsocam.org Pharmacist Day, National: January 12 http://www.rxtimes.com/national-pharmacist-day -january- 12-2011 Pie Day, National: January 23 http://www.piecouncil.org /Events/ NationalPieDay Pink, National Wear Pink: January 23 (est) http://www.youtube.com/watch?v=yGaEKgSUXyk Play God Day: January 9 http://ancienthistory.about.com/library/bl/bl_myth_gods_index.htm Pongal (H): January 15 http://en.wikipedia.org/wiki/Pongal... (M): January 13-February 10 http://en.wikipedia.org/wiki/Rabi%27_al-awwal Radon Action Month, National: January www.epa.gov/radon/nram Recovery & Sustainable Development of Affected Regions (Nuclear), Decade of (2006-2016) http://www.un.org/Docs/journal/asp/ws.asp?m=A/RES/62/9 Religious Freedom Day, National (1786): January 16 http://www.firstfreedom.org Renewal & Reconciliation Day, National: January. .. (M): December 14, 2012 -January 12, 2013 http://en.wikipedia.org/wiki/Safar Safar (M): December 4, 2013 -January 1, 2014 http://en.wikipedia.org/wiki/Safar Sakat Chauth (H): January 30 http://hindupad.com/vratas-pujas/sakat-chauth-festival-magh-ganesh-utsav Sankranti, Pongal (H): January 14 http://hindupad.com/sankranti-pongal/sankranti-makar-sankranthi-date Saphala Ekadasi (H): January 8 (est) http://www.hindu-blog.com/2008/12/saphala-ekadashi-safala-ekadasi.html . January 2013 LEEP Calendar Single LEWIS EDITORIAL, EVENTS & PROMOTIONAL CALENDAR Created by Laura Dawn Lewis Copyright © 2012 -2013 LEEP PUBLISHING, All Rights. http://www.presidency.ucsb.edu/ws/index.php?pid=98010#axzz1tT58OwK4 Moon-1st Quarter: January 18 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-Full: January 27 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-Last Quarter: January 5 http://lunaf.com/english/moon-phases/lunar -calendar -2013 Moon-New:. abridged version of the 2013 LEEP Calendar. It covers the month of January 2013 and includes most sections from the full LEEP Calendar. EVENT PLANNING Many dates in this calendar lend themselves