The Impact Of A Unique Domain Name On Thuong Dinh.pdf

I.The Impact of a Unique Domain Name on Thuong Dinh...8II.Enumerate the potential domain name and site hosting possibilities...8 II.Marketing strategy.... As Thuong Dinh offers a diverse

I.The Impact of a Unique Domain Name on Thuong Dinh 8

II.Enumerate the potential domain name and site hosting possibilities 8

II.Marketing strategy 14

III.Cost for the service 15

3. Main E-business issues 19

II How have our product met market economic requirements 19

III Market & environment 21

Report 1I.Product selection

Thuong Dinh, a venerable Vietnamese footwear brand with a rich 60-yearhistory, traces its origins back to a modest shoe factory in Hanoi, foundedby Mr Nguyen Van Thuong in 1957 Over the decades, Thuong Dinh hasflourished into a prominent company, boasting an extensive network of over 100 stores across the nation and expanding its footprint to international markets Thuong Dinh is well-known in the Vietnamese market to the extent that they have a presence in almost every sports sector in Vietnam

Thuong Dinh's commitment to quality, stylish designs, and modern aesthetics has not only established its reputation but also gained the trust of a broad spectrum of Vietnamese customers, spanning across all age groups, from students to seniors They offer a diverse range of popular products, including: Canvas shoes, Export shoes, Sports shoes, Uniform shoes, As Thuong Dinh offers a diverse range of popular products, they target a diverse customer base, including fashion-conscious individuals, online shoppers, quality and comfort seekers,price-sensitive buyers, and those inspired by fashionable celebrities The brand aims to strike a balance between style and affordability while emphasizing quality and comfort Thuong Dinh is well-positioned to adapt to evolving consumer preferences and trends in the footwear market

Thuong Dinh currently distributes its products through both online and offline channels This includes their flagship stores, supermarkets, and theofficial website (giaythuongdinh.com.vn), as well as online shopping platforms (Lazada, Shopee, Sendo, Tiki, etc.).The official website distribution channel is currently being trusted by the majority of users It provides a shopping and direct payment option on the page, and products will be delivered to the doorstep, with an absolute assurance of

authenticity While the website is the most widely used among various distribution channels, it still has several limitations in terms of functionality and display Consequently, this leads to challenges in connecting with customers, businesses (B2B), and retailers, affecting aspects such as sales, brand reputation, and more Therefore, the following section will analyze the strengths and weaknesses of the website and suggest some recommendations for improvement

II.Market Research1 Competitors

In terms of product range, Thuong Dinh Shoes, as a smaller brand, likely offers a more limited selection of footwear options compared to competitors like Bitis, Nike, and Adidas Bitis, a local brand, provides a variety of footwear products that effectively meet the needs of the local market, even though its range may be narrower compared to the international giants On the other hand, Nike and Adidas, being international brands, offer extensive and diverse product ranges, including athletic footwear, sportswear, and lifestyle products, which cater to a wide spectrum of consumer preferences

Regarding pricing, Thuong Dinh Shoes have the flexibility to offer competitive pricing or unique value propositions to attract customers Bitis is known for offering products at a more affordable price point, making it an appealing choice for budget-conscious consumers Meanwhile, Nike and Adidas offer a range of pricing options, from budget-friendly to premium, accommodating consumers with varying budget considerations This dynamic pricing landscape allows each brandto target different segments of the market

2 Strengths

Thuong Dinh's previous website boasts several notable strengths that contribute to a positive user experience and foster customer trust The user-friendly interface ensures a seamless browsing experience, reflectingthe brand's commitment to customer satisfaction Transparency is a key highlight, with the clear presentation of the privacy policy, instilling confidence and trust among website visitors The dedicated discount section not only attracts budget-conscious shoppers but also demonstratesthe brand's commitment to providing cost-effective options Extensive return and shipping policies showcase a customer-centric approach, offering convenience and reliability The website goes beyond a transactional platform by providing valuable guidance on website navigation, enhancing user engagement The inclusion of distributor policies emphasizes Thuong Dinh's dedication to building and maintaining successful business relationships Moreover, the website's multiple communication channels demonstrate a commitment to customer

support and accessibility The informative news section serves as an educational resource, keeping customers well-informed about the brand's products and creating a more immersive online experience.

3 Weaknesses

Thuong Dinh's previous website, while exhibiting strengths, also has notable areas that could benefit from improvement The limitation in showcasing the full range of available products stands out as a potential drawback, potentially causing missed sales opportunities as visitors may not have a comprehensive view of the brand's offerings The presence of outdated news updates and web images might convey a sense of stagnation, suggesting the need for regular updates to maintain a dynamiconline presence The absence of a detailed company founding story is another weakness, as this narrative is crucial for building a unique brand identity and establishing a deeper connection with customers The lack of a customer review section is a missed opportunity for collecting valuable feedback and endorsements, which could enhance the brand's credibility and influence purchasing decisions Additionally, the absence of an order tracking feature represents a potential inconvenience for users, as it limitstheir ability to monitor and trace their purchases, potentially leading to a less satisfying overall user experience Addressing these areas for improvement would contribute to a more robust and effective online platform for Thuong Dinh Shoes

4 Opportunities

Thuong Dinh Shoes official website presents several promising opportunities for growth and development Firstly, there is substantial potential for product expansion, as the current display of a limited product range can be expanded to attract a wider customer base and increase sales Furthermore, by consistently updating the news section and refreshing website images, the website can ensure customer engagement and retention, thereby attracting new visitors The introduction of a customer review section is a promising way to build trust and rapport with customers, with positive reviews serving as endorsements and constructive feedback aiding in product improvement Additionally, the art of storytelling regarding the company's founding

story can be harnessed to create a distinctive brand identity that appeals tocustomers who resonate with the brand's history and values.

5 Threats

Nonetheless, the website also faces certain threats that need to be addressed The highly competitive nature of the e-commerce industry poses a significant threat, necessitating attention to the website's weaknesses, content, product offerings, and user experience to avoid losing market share to more competitive competitors Customer dissatisfaction is another concern, as outdated content and limited productoptions can lead to unhappy customers who might seek alternatives or leave negative reviews, tarnishing the brand's reputation The absence of customer reviews and feedback could result in an unclear online reputation, leaving the company vulnerable to negative word-of-mouth that damages its image and dissuades potential customers from making purchases Additionally, a subpar user experience, caused by the absence of essential features like an order tracking system and outdated web images, may contribute to higher bounce rates and reduced sales, posing asubstantial threat to the business's overall success

III.What do we have to offer?1 User demands

● Style and Fashion: Vietnamese consumers have a keen eye for fashion

and personal style They seek footwear that aligns with the latest trends Offering a diverse range of styles and designs is essential

● Quality and durability: Quality and durability are highly valued by

Vietnamese consumers Ensure products are crafted from top-tier materials and manufactured with meticulous care

● Reasonable price: While quality is important, most Vietnamese

consumers are budget-conscious Striking a balance between quality and affordability is crucial

● After-sales service: Prioritize excellent customer service and after-sales

support This includes a flexible return/exchange policy, product warranties, and swift resolution of customer issues

● Product diversification: Vietnam's footwear market is multifaceted

Consider offering a broad selection of shoes to cater to various needs,

encompassing sneakers, dress shoes, fashion footwear, and specialized options for activities like hiking and running.

● Environmental protection: Growing environmental consciousness

among consumers necessitates using eco-friendly materials and sustainable manufacturing processes whenever feasible

● Technology integration: Leverage technology to create smart products

or enhance the online shopping experience for customers

● Distribution and marketing: Develop an effective distribution strategy

and engage in creative marketing campaigns to attract and retain customers Utilize both online and traditional channels

=> Remember that market dynamics and consumer preferences can evolve, so it's essential to stay adaptable and responsive to changes to sustain and expand presence in the Vietnamese shoe industry."

2 Purpose of remaking the web

The purposes of a website rework include improving user experience, updating outdated design, enhancing functionality, optimizing for search engines (SEO), improving content, adding features new, stay competitive The decision to rework a website must be driven by a desire to address the web's current weaknesses and meet the evolving needs of the businessor user

● Regularly update news and blog sections with fresh and relevant content This can include industry news, product updates, and other information ofinterest to target audience.

● Review and refresh outdated images and graphics across website to give it a more modern and dynamic appearance

3.3.Customer Reviews

● Add a customer review section on product pages or a dedicated testimonials page where customers can leave reviews and ratings.● Encourage satisfied customers to leave feedback by sending follow-up

emails after a purchase.● Consider integrating third-party review platforms or widgets to display

external reviews for added credibility

Report 2

I.The Impact of a Unique Domain Name on Thuong Dinh

Owning a unique domain name is especially advantageous for a shoe brand like Thuong Dinh It forms the cornerstone of a strong and memorable brand identity, setting the website apart from competitors and fostering brand recognition This distinctiveness also bolsters the credibility of Thuong Dinh's online presence, indicating a professional and dedicated brand Moreover, a unique domain name contributes to improved search engine optimization (SEO), aligning with search engine preferences for websites with distinctive and relevant domain names In search engine results pages (SERPs), the uniqueness of the domain ensures visibility and minimizes the risk of blending in with generic or similarly named sites Additionally, a unique domain name is well-suited for branding and marketing efforts, being easily recognizable on social media and through word-of-mouth promotion It also offers the advantages of trademark protection, mitigating the chances of legal disputes and promoting the growth of domain authority over time With a specific focus on the niche of shoes, a unique domain name

communicates Thuong Dinh's purpose effectively to its target audience, while allowing for flexibility and adaptability as the brand evolves Above all, a unique domain name enhances the user experience, as visitors are more likely to trust and engage with a website bearing Thuong Dinh's distinctive and memorable domain name

II.Enumerate the potential domain name and site hosting possibilities

1 Domain name

A vital first step in creating an online presence for Thuong Dinh Shoes is choosing a domain name and web hosting Making the appropriate decision can affect the user experience, SEO, and image of brand The following is a list of potential domain names along with an explanation for each:

● Domain Name: ThuongDinh.com

Explanation: This is a straightforward and professional choice It directly reflects the brand and is easy for customers to remember.

● Domain Name: TDfootwear.com Explanation: A shorter, acronym-style domain name that still clearly represents Thuong Dinh Shoes while being concise and memorable.● Domain Name: TheShoeHaven.com

Explanation: A creative option that suggests Thuong Dinh Shoes as a haven for shoe enthusiasts It's engaging and may create a memorable impression

● Domain Name: DinhFootwear.comExplanation: A shorter version of the brand's name, making it easy to type and remember It retains the brand's identity

● Domain Name: VietnameseSole.comExplanation: Highlighting the Vietnamese origin of the brand, this domain name can be a unique selling point and appeal to customers interested in culturally-inspired footwear

● Domain Name: WalkWithThuongDinh.comExplanation: Emphasizing the act of walking, which is the core purpose of shoes, this name can be memorable and engaging

2 Hosting site

When choosing a hosting provider, it's essential to consider factors such as uptime, server speed, customer support, scalability, and budget Some reputable hosting options include:

● Bluehost: Known for its reliability and excellent customer support It's a good choice for beginners

● SiteGround: Offers fast hosting, great support, and is known for its security features

● HostGator: Provides budget-friendly options and is suitable for small to medium-sized businesses

● WP Engine: Specialized in WordPress hosting, ideal if you plan to use WordPress for website

● A2 Hosting: Known for its speed and developer-friendly features.● InMotion Hosting: Offers a range of hosting solutions, including shared,

VPS, and dedicated hosting

1.Recommendation

Based on the available features and needs as well as the purpose of the website, there are a number of suitable options available including:● Domain Name: "ThuongDinh.com" is a straightforward and professional

choice that directly reflects brand It's easy to remember, which is important for attracting and retaining visitors to website It also aligns well with brand identity

● Web Hosting: Bluehost is a reliable hosting provider with excellent customer support It's suitable for beginners and offers a good balance of features and affordability It's a solid choice for starting a business website

III.Breaking down the process of selecting a domain name for Thuong Dinh footwear website

In today's digital age, selecting the right domain name is crucial for individuals and businesses alike A domain name serves as the online identity of a website, representing its brand and purpose However, the process of choosing an appropriate domain name involves several important steps This part aims to provide a detailed overview of the domain name selection process, highlighting each step's significance and offering practical insights

● Step 1: Find a domain name registrar A domain name registrar is a

service that provides domain name registering and managing services There are many domain name registrars to choose from, such as Google Domains Namecheap, , or [GoDaddy] We compare their features, prices, and customer reviews to find the best one possible

● Step 2: Search for domain name Once you have chosen a domain name

registrar, you can use their search tool to check the availability of desired domain name You can enter different keywords, phrases, or

combinations that relate to business or brand In this case, we want to create a website for Thuong Dinh footwear, we can try searching for “thuongdinh.com”, “TDfootwear.com”, “WalkWithThuongDinh.com”, etc The search tool will show which domain names are available to consider and which ones are already taken or reserved in order to avoid copyrights or trademarks infringement and costly legal disputes

● Step 3: Finalize domain name choice After searching for different

options, narrow down list to one or a few domain names that you like the most and choose one considering the following factors:

○ Relevance: a domain name should reflect one’s business name,

brand, or niche It should be easy for potential customers to understand what the website is about and how it can benefit them

○ Memorability: domain name should be catchy, easy to remember,

and easy to spell Avoid using numbers, hyphens, or uncommon words that might confuse visitors or make them forget website address

○ Uniqueness: domain name should be distinctive and original

Avoid using generic or trademarked names that might cause legal issues or dilute brand identity

Thuong Dinh, being a footwear business, should consider incorporating keywords related to the industry to establish relevance to its target audience For example, including words like "shoes," "footwear," or "leather" can help potential customers quickly identify the business's offerings

● Step 4: Choose a domain name suffix, such as com or net A domain

name suffix, also known as a top-level domain (TLD), is the part of the domain name that comes after the dot For example, in

“ThuongDinh.com”, “.com” is the TLD There are hundreds of TLDs available, such as org, biz, net, info, etc Some TLDs are more popular and widely recognized than others, such as com, which is the most common TLD for commercial websites You should choose a TLD that suits website’s purpose and audience Since Thuong Dinh wants to target a specific geographic location in Vietnam, it can also consider using country-specific extensions like ‘.vn’ to enhance relevancy

● Step 5: Purchase and register domain name Once domain name and

TLD have been decided, you can proceed to purchase and register it with chosen domain name registrar You will need to provide some personal and payment information, such as name, email address, phone number, credit card details, etc You will also need to agree to the terms and conditions of the registrar and the TLD registry The cost of registering a domain name varies depending on the registrar, the TLD, and the