statistics project the habit of using tiktok on k21 fmt students in 2023

HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM STATISTICS PROJECT THE HABIT OF USING TIKTOK ON K21 FMT STUDENTS IN 2023 Tutor: Ms... One of them is the social media platform Tik

HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM

STATISTICS PROJECT THE HABIT OF USING TIKTOK ON K21 FMT STUDENTS IN

2023

Tutor: Ms Lai Hoai Phuong Tutorial: Tut 6 Tutorial time: 14h20-16h10, Wednesday Tutorial class: 406C

Group: 6

D6 Minh Huyén ID: 2104040051

Nguyễn Thủy Linh ID: 2104000058

Phan Ngọc Minh ID: 2104000070

D6 Phuong Thao ID: 2104040090 Phan Thi Hai Yén ID: 2104040113

TABLE OF CONTENT

ABSTRACT 2 Introduction 3 TỊ Research methodoÌÏOgy - ác Là cà HH HH HT HH HT Hà 0 00 4 1.Population and saImpÌe - (5 < 5 <1 vn HH TH TH TH HH HH HT nhe 4 2.Questionare design „ 4 3 Sample size 5 4.Sampling method and data collection <5 < 1k TH TH Tho HH HH Tàn 5 4.1 Sample method 5 3.2 Df CỌÏGCÉ[OH G5 HH TH HT Họ Tà HH TH 04 94 ĩ 5 Data processing 6 6 Level of significance 6 lll Descriptive results and findings 6 IV Hypothesis testing 14 4.1 Research question 14 2 Assumptions 15 3 Data analysis 215 4, Hypothesis testing procedure: T-test for 16 Step 1: Formulate the null and alternative hypotheses HH 1ĩ Step 2: Find the value of the tes( S(24(ÏSÍC Án HH TH HH TH HH nh nh yy 1ĩ Step 3: Identify the level of significance 16 Step 4: State the decision FFUÌe - 5 «sọ HH TH TH TH HH về 1ĩ Step 5: Conclusion 16 V, ValuatÏOH Là Hà Hà HH HH HH HH Hàn HT Hà Hà Hà Tà Tàn TT Hà HH Hà Tàn ki 17 1.Limitation „17

VI.Rec (ÌAfÏODS 0 Gà HH HH HH HH HT HH Tà Hà TT TT HT HT Tàn àe 17

APPENDIX A: QUESTIONARE AND RESSULTS 19 APPENDIX B: SAMPLE SIZE N= 50 22 REFERENCES 24

ABSTRACT

With the global spread of the Internet and the technological boom of the twenty-first century, everything has altered in today's contemporary day, from lifestyle concerns to social media Social media is a location where we may acquire information from people from different walks of life and communicate in various ways One of them is the social media platform TikTok, which is used by many organizations for entertainment and talent development, and which provides us with several advantages and ease TikTok is an application that is available for everyone to publish their videos, and the length of the video varies from 15 seconds to 1 minute The videos include daily entertainment, talent shows, popularization of knowledge, and so on As a result, individuals are increasingly watching everything on the globe online TikTok is undeniably one of the most popular websites on the internet The rising popularity of TikTok appears to be demonstrated by university students' dependency on it Being aware of those things, we performed survey research with the involvement of K21 FMT students based on statistical theories and their application to analyze students’ TikTok habits and some other components This research aims to understand how frequently undergraduates at Hanoi University's School of K21 FMT use TikTok and to give recommendations to improve their TikTok usage habits We anticipate that our research will give a sufficient general picture of students' TikTok behavior to assist them in improving their TikTok habits

1H

I Introduction

The evolution of technology 4.0, along with the social milieu created by the Covid-19 epidemic, has rendered technology an indispensable element of people's life Short-form video-sharing services (SVSs), according to Alexander Ambalov (2022), have gained in popularity in recent years Some data shows that SVSs are addictive and appealing to a large audience since users may rapidly and easily generate and consume on-demand content TikTok, in particular, has become one of the most popular Social Networking Services (SNS) globally (Joseph Lobo,2022) TikTok is one of several social networks that enable members to make and share short films TikTok, founded by Truong Nhat Minh, debuted in China im 2016 under the name Douyin TikTok began to be developed in foreign markets in 2017, swiftly becoming famous globally (What is TikTok?, 2021) TikTok has had a lot of success connecting with young people all around the world TikTok users aged 16-24 account for 41% of the total (Globalwebindex, 2019) TikTok has become a part of Gen Z's everyday routine As a result, it is clear that this application has a wide-ranging impact TikTok has emerged as a viable educational platform in recent years, attracting a large number of young people by providing them with timely and relevant information via short videos with targeted content However, utilizing Tiktok frequently would scarcely prevent young people from being bombarded with misleading information

As the majority of TikTok users are students and in order to approach theseTikTok users, an investigation about the using TikTok habit of youth needed to be carried out To gain a better understanding of this issue, we conducted an inquiry titled "The TikTok habit of K21 FMT students," with the goal of learning how K21 FMT students at Hanoi University use TikTok It 1s intended that this study would assist K21 FMT students in particular, as well as students in general, in developing a good habit of utilizing TikTok

(https://www.gwi.com/reports/social-2019) (https://www.researchgate.net/publication/

inued_Use_of Short-Form_Video-Sharing Services A_Case_of TikTok)

(https://www.researchgate.net/publication/ 361870640 An Examination of the Influences_of Habit Compatibility and Experience_on_ the Cont imued_Use_of Short-Form Video-Sharing Services A Case_of TikTok)

1H

II Research methodology

1.Population and sample

Social media, including TikTok, is seen as a crucial tool for studying, working, and enjoying in the Industry 4.0 age The K21 students at Hanoi University's Faculty of Management and Tourism (FMT) are the target population Our team surveyed K21 FMT students in HANU, who were included in the population, online to get the data for the report The primary goal of our team is to look into K21 FMT students’ TikTok usage habits In order to conduct a survey and evaluate data for the full population, which would take more time and money, a sample of 50 students from K21 FMT pupils was randomly chosen

2.Questionare design

What’s your name? What’s your student ID? What’s your major? Do you use Tik Tok? The reasons why you don’t use Tik Tok? (only for those who don’t usr Tik Tok) How much time do you spend on Tik Tok per day?

What time of the day do you mostly success Tik Tok? What are your purpose for using Tik Tok? Which types pf content do you like the most on Tik Tok? Do yeu think that your time and your purpose when you access Tik Tok is reasonable? If you find your time and purpose of using Tik Tok unreasonable, how do you want to change your habit? Do you find the contents on Tik Tok useful?

Besides entertainment purposes, do you use Tik Tok to earn extra income through any off the following fields?

1H

After accomplishing the questionnaire paper, our group used the website "random.org" to randomly select 50 K21 FMT students to find out their TikTok usage habits Our questionnaire consists of 13 questions They are constructed according to their own choice of our topic Therefore, people can answer the survey easily

Looking into detail, the first 3 questions in our online survey aim to get the respondent's basic information, mcluding name, student ID and major, and the next 10 questions for in-depth investigation More about K21 FMT students’ TikTok usage habits and data collection for observation and hypothesis testing The fourth and fifth questions asked whether the students selected for the survey used TikTok or not, and if not, their reasons for not using it The next four questions aim to get information about the time spent using tiktok, the purpose and type of videos they often watch on TikTok Meanwhile the next 3 questions tell us K21 FMT's opinion on how they use and their evaluation of TikTok The last question tells us about ways for them to earn extra income using TikTok Our questions will hopefully provide valuable and practical information for survey and evaluation

3 Sample size

After discussion, all members of the group agreed to select a sample of 50 K21 FMT students The selection of this number is reasonable and practical because of the generalizability of the report and the limited number of team members This number is large enough to get a clear and suitable ratio for our testing technique and it will give more accurate results On the contrary, if the sample size is too small, the coverage of students’ opinions on the topic does not accurately reflect the actual situation of the total number of K21 FMT students, even in the implementation process, errors may appear leading to errors maccurate conclusions However, if the sample size is too large, it will be more difficult and overwhelming for team members to aggregate and process all the data In summary, a sample size of 50 FMT students is the best fit Sample questions are presented in Appendix A of this report

4.Sampling method and data collection

4.1, Sample method

There are numerous sample techniques available to examine FMT students’ TikTok usage patterns However, given there are now about 450 K21 students enrolled in FMT at Hanoi University, which is a sizable amount, we choose to employ a straightforward random sampling approach with a sample size of 50 K21 students The respondents are chosen at random, and they are sent the link to take the survey Just once The Appendix D of this report contains a list of the students who responded to our online form

1H

3.2 Data collection The numbers required to conduct this research was gathered via sending an online survey over private Microsoft Teams chats In order to aid students in comprehending and applying the subject, this kind of inquiry 1s prepared using a Google form Because multiple choice questions are user-friendly and quick to complete, they make up the majority of the questions in our survey Because of this, practically all students are at ease and give passionate responses to the questionnaire

5 Data processing

Our group utilizes Google Form to process numbers online since it is hard to manually calculate the data due to the sheer volume of information This approach is practical because it converts the responses from the online poll into graphs and charts that are simple to comprehend and evaluate Inference and statistical description are the two components of our study For the first half, qualitative data is presented using bar charts and pie charts Hypothesis testing is the second step By hand, our staff calculated statistical values including the standard deviation, sample variance, and other metrics

1H

Figure 1: The student use TikTok TikTok is a social media platform for sharing music videos that was introduced in 2017 in the majority of markets Immediately, TikTok became extremely popular among young people, especially in the era of the Internet and the short-video trend is dominating the market We did a study to learn more about the social media platform TikTok usage habits of K21 FMT students The findings are represented in the pie chart below There are only two categories: yes or no According to our survey, 90% of students use TikTok (45 students) and the remaining 10% say they don't use this social network (5 students)

Figure 2: The reason why some students don’t use TikTok (Responsed by 5 students)

Others Distract me from my studies Influence on users’ psychology and habits ma

Low security Use other social medias instead of using Tiktok ma

Lots of harmful contents Po Waste of ime

0 0.5 1 1.5 2 2.5 3 3.5 4 45 Number of Students

When asked why the remaining 5 students didn't use TikTok, the issue of learning distraction

accounted for 80% of the considerations taken into account, meaning that 4 out of 5 students

1H

stated that this is the primary reason they don't use TikTok In addition, 40% of them chose

Tiktok's excessive amount of hazardous content as their rationale Additionally, other explanations like using other social networks or believing that Tiktok has an impact on users’ psychological states were also mentioned in 20% of the responses Even though the number of users far outweighs the number of non-users, it cannot be denied that there are many reasons why some students do not use TikTok These reasons can stem from user subjectivity or concerns about the content that this social networking site offers

The answers of 45 students who opted to use TikTok in the survey's first question are the subject of the analysis that is provided below

@ Less than 1 hour @ 1 hour - 2 hours @ 2 hours - 3 hours @ More than 3 hours

Figure 3: How much time do you spend on YouTube per day? Over 55% of students responded that they watch TikTok for 1-2 hours each day in response to the question, "How much time do you spend on TikTok per day?" And the percentage of students using TikTok for 2-3 hours is nearly 29% The percentage of pupils answering fell dramatically in the "Less than 1 hour" and "More than 3 hours" categories, with responses at 8.9% and 6.7%, respectively These data demonstrate that students’ time of using TikTok differs for a number of reasons, which will be discussed in the following graphs and tables Figure 4

will show the time of the day that them mostly access on TikTok

1H

Morning (7:00AM-11:59AM) 5 (11,1%) Afternoon (12:00PM-4:59PM) 11 (24,4%)

Evening (5:00PM-10:59PM) 28 (62,2%) Late Night (11:00PM - 3:59AM) 26 (57,8%)

Figure 4: What time of the day do you mostly access TikTok? Looking at the specifics, students supposed that they visit TikTok most frequently during the evening and late as night, with 62.2% and 57.8%, respectively With a rate of 24.4%, 11 out of

45 students who provided information said they frequently use this social network in the

afternoon Only a very small percentage of students (11.1%) stated that they regularly watch TikTok in the morning and early morning This variation may be the result of students’ lifestyle choices, particularly those of the GenZ age Young people frequently stay up late and get up late, and this tendency has probably had an impact on how they use social media, particularly TikTok

Figure 5: The purposes of using TikTok Shopping a 3

Stress relieving —~

Working (89)

Watching news and events BE J

Finding health and fitness information Ế T567

Studyving 383 <2

Entertaining ẨẩGGGG 7

Others 8

0 10 20 30 40 50 60 70 80 90 100

The graph clearly shows that the majority of the K21 FMT students questioned (93.3%) utilize

TikTok for entertainment It is obvious that the demand for amusement will always be a

fundamental human need, and TikTok is progressively emerging as one of the social media

1H

platforms of choice to meet this need due to its practicality TikTok offers a wide variety of

entertainment options today You may watch quick videos, follow popular trends, or create your own films using the app's filters and upload them We shall delve deeper into the most popular forms of entertainment on this platform in the next survey question

Additionally, more than 50% of respondents said that they use TikTok to watch the news and to reduce stress for themselves Next, for the purposes of learning and shopping, 15 and 14 answers

came from students, respectively, accounting for 33.3% and 31.1% Working and seeking health

information are not seen to be students’ primary motivations for utilizing TikTok; these two activities only represent 8.9% and 15.6% of the students polled, respectively

Figure 6: Which types of content do you like the most on TikTok?

60 50 40 30 20 10

0 “ “T7

xế Ss we s se LS s

` Ss Rk sẽ ss Ss = re ws vẻ & *

@ So Ss y vo V YO vể vã > ` » Ss S “ ys s ~ ws S s Ro sề

` ¿ GS < s

$ sẽ s

Figure 6 shows the content that K21 FMT students often like to access on the TikTok platform to serve their purposes Overall, there's not too much of a difference between some of the choices Skincare and beauty contents are the most popular, with 55.6% of individuals picking them

Next, the fields of music, fashion, and lifestyle are also chosen by more than 50% of K21 FMT

students The least-accessed content categories are those related to healing content and gaming video, with only 2.2%, equivalent to 1 answer, and sports with 2 responses of students The ratio of responses from FMT students for the remaining subject kinds has a fairly uniform ratio, ranging from 10 to 20 answers

The information above demonstrates that the type of content that K21 FMT students love on the TikTok platform is quite diverse Because TikTok is known as a platform that provides a lot of

1H

short videos with rich content and a very accessible interface to use, maybe that's the reason why K21 FMT students choose TikTok to use

@ Strongly degree MB Degree | Neutral @ Disagree @ Strongly disagree Figure 7: Do you find the contents on TikTok useful? According to surveys, 96% of K21 FMT students believe that TikTok is helpful

(5% of people strongly agree, 47% agree, and 44% partly agree) Most students found TikTok useful for them, and our next question will point out students’ perceptions of when and for what purpose they use TikTok

1H