digital transformation and artificial intelligence topic a digital transformation solution for ninja van corporation

The history of formation and development: In April 2014, Ninja Van Corporation was established in Singapore, is an express receipt and delivery group applying advanced technology.. In 20

VIETNAM NATIONAL UNIVERSITY-HCM UNIVERSITY OF ECONOMICS AND LAW CLASS CODE: 221MI5204 GROUP 10

DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE

TOPIC: A DIGITAL TRANSFORMATION SOLUTION

FOR NINJA VAN CORPORATION Lecturer: Lam Hong Thanh

Ho Chi Minh City, January 2023

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IMAGE APPENDIX

Figure 1,2,3: Lai Chang Wen Shaun Chong and Tan Boxian .- 25

Figure 8&9: Create orders on the phone and track order history 1nterface 9 Figure 10&11: Cash flow management and delivery journey management interface 10

INTRODUCE The prolonged COVID-19 pandemic has caused economic, cultural, social and human life losses, thus placing heavy pressure on production capacity and import-export supply processes Hundreds and thousands of shipping businesses faced difficulties and revenue dropped rapidly during the epidemic period due to social distancing directives and 5K guarantees

From a positive perspective, this could be the door opening a new path for the e- logistics service industry to develop The trend of online shopping became gradually popular during the epidemic period due to the inability to go out freely, and gradually formed a new buying habit among the majority of people According to a report by the

Vietnam E-commerce Association, in 2020, 55% of businesses said that the number of

orders increased compared to the same period in 2019 When goods traded through e- commerce platforms accelerated in quantity as well This is the time when there is an urgent need for the development of logistics services such as e-logistics

However, the majority of buyers and sellers said they were still not satisfied with the quality of service of shipping companies in general and, among them, is Ninja Van Ninja Van Group is in the Top 15 fastest growing companies in the Asia-Pacific region

in 2021 as voted by Financial Times Magazine Ninja Van needs to improve the company's delivery quality and customer service The following essay will offer some solutions to Ninja Van's current problems

I Overview of NINJA VAN:

1 The history of formation and development:

1.1 The history of formation and development:

In April 2014, Ninja Van Corporation was established in Singapore, is an express receipt and delivery group applying advanced technology Initially, Ninja Van only had

a few used cars purchased with the savings of Lai Chang Wen (CEO of Ninja Van) and

2 co-founders, Shaun Chong and Tan Boxian They believe that Ninja Van will help their online menswear brand to grow better and that the two enterprises will also operate and interact with each other However, after only one year of operation, they encountered many difficulties when running both companies Therefore, they decided

to close the fashion brand and focus on developing the Ninja Van

In April 2015, Ninja Van won big in the series A round with a capital contribution

of 2.5 million USD, and at the same time achieved a record with | million orders at 6

major transportation clusters

In October 2015, with the strong development of Southeast Asia's e-commerce market in the world, Ninja Van entered two new markets, Indonesia and Malaysia At the same time, the company also introduced two more services, Ninja Solutions and Ninja Points

In May 2016, Ninja Van continued to receive an investment of 30 million USD in series B They also continued to reach the second record milestone of 5 million orders

in more than 50 major shipping clusters With the efforts achieved, Ninja Van continued

to expand the market in Vietnam and Thailand (October 2016)

In June 2017, Ninja Van was recognized as the No | logistics group in Southeast Asia, becoming a new wave in the business of providing fast and convenient delivery services

In 2018, Ninja Van received an 87 million USD in series C funding round from investors including delivery group DPD from Europe This further promoted Ninja Van

to become the largest corporation in Southeast Asia

Currently, Ninja Van is considered a new billion-dollar "unicorn start-up" (only startups valued at over 1 billion USD) in Southeast Asia in general and Singapore in particular

Figure 1,2,3: Lai Chang Wen Shaun Chong and Tan Boxian (from left to right) 1.2 Ninja Van and the process of entering the Vietnamese market:

Ninja Van first appeared in Vietnam in October 2016 Thanks to 87 million USD capital in series C at the end of January 2018, Ninja Van has boosted growth and scaled

up operations in Vietnam At the same time, this capital also helps the company bring the best service experience to sellers and buyers in the Vietnamese market by improving technology and operating systems

In 2019, launching Ninja Van's nationwide delivery service on the Grab app through GrabExpress in Vietnam, an on-demand express delivery and receipt service Currently, Ninja Van operates in all 63 provinces of Vietnam with more than 5000 delivery staff, 30,000 m2 of warehouse area in provinces and cities and more than 200 transport trucks With sales of about 3 million orders per month, Ninja Van is a reliable partner of major e-commerce platforms in Vietnam such as Shopee, Lazada and Tik1

2 Goal, Vision and Mission:

2.1 Goal:

With the slogan “Excellent delivery, no worries”, Ninja Van aims to become the most prestigious and strongest delivery brand, optimizing the shipping process to receive satisfaction from businesses Businesses and sellers expect the company's quality delivery and collection support (COD) services

2.2 Vision:

As a Start-up company with large investment capital integrating modern technology in Southeast Asia, Ninja Van intends to implement a more ambitious investment strategy in the Vietnamese market, in order to provide a delivery-receipt

experience for different goods Considering customers as the focus, Ninja Van said that

it will deploy a development strategy in 3 areas: Operation, technical system, and ecosystem for retail customers

At the same time, with the spirit of “ Delivered no matter the season”, Ninja Van Vietnam still operates and develops through difficult economic times, accompanying sellers to anticipate the future

2.3 Mission:

With the mission of " Connecting Southeast Asia to a world of possibilities, one delightful delivery at a time”, Ninja Van is committed to ensuring that your order will

be shipped safely and quickly

3 Business model Canvas:

private support

Regular customers

DISTRIBUTION CHANNELS

app

CUSTOMER SEGMENT

transport

goods Large companies and corporations

COST STRUCTURE REVENUE STREAM

Operating costs

¢ Provide solutions for companies and

corporations

app

4, Business operation overview:

4.1 Research and development:

Ninja Van Vietnam is pleased to announce the launch of a fresh new freight forwarding service based on the most modern technology platform to streamline business logistics operations and provide the greatest client experience

Ninja Van now has 570 million Southeast Asian consumers, delivers 1000 orders every minute, and covers 100% of Southeast Asia With over 400 post offices and over

4000 staff servicing 63 provinces and cities throughout Vietnam Ninja Van now has

over 10,000 clients and sends over 2,000,000 goods every month, with a success rate of

4,2 Technological engineering:

With increasing quantities, shipping company Ninja Van uses proprietary technology algorithms to manage and optimize delivery systems and departments CTVC Ninja Van Vietnam currently handles the shipping of more than 300,000 orders per month and is becoming the shipping partner of the "giants" in the e-commerce industry such as Lazada, Sendo and Tiki

Customers may also follow orders in real time at https://www.ninjavan.co/vn-vn/

or call Ninja Van's customer service staff for immediate assistance Ninja Van also released a mobile application with the function of optimizing massive data (big data) to

allow consumers to update the status of packages in real time, giving shop owners initiative in orders and cash flow

4.3 Human resource management:

Ninja Van is known as one of the leading startups in the field of transportation applying modern technologies, this will be an opportunity for every individual to develop their career, pursue their passion, and make a difference together

At Ninja Van, the people and working environment here are visualized through the two keywords "Professional - Fresh" That is, whether you are a student, a recent graduate or a professional looking for a place to advance in your career, Ninja Van will provide a working environment that can inspire and nurture creative ideas

Besides, Ninja Van builds a team of professional personnel, meeting the needs of customers from delivery, shipper to customer care

4.4, Marketing Management:

Ninja Van has done well in his marketing efforts by utilizing efficient online media such as fanpages, facebook pages, forum sites, specialist publications, and so on to expose its brand image to target clients Furthermore, Ninja Van supports the communication of advertising products, services, or programs, as well as customer preference policies Ninja Van also communicates via Vietnam National Television, a unit that provides dependability and accuracy, allowing access to a broader spectrum of clients

When the Covid-19 outbreak hit, Ninja Van modified its strategy and transferred its operations online, which is also a prevalent trend among many other businesses today Ninja Van's communication effort focuses on deploying through online channels, social networks such as fanpages, key opinion leaders (KOLs), influencers (influencers), online newspapers, online news sites, and so on To enable the campaign swiftly disseminate favorable impacts, service introduction information is skilfully mixed with humanitarian, cheerful, and contemporary messaging This ad not only serves to empower consumers during this epidemic season, but it also helps the business raise its visibility in the delivery industry in general, and personal delivery nationally in particular

5 Overview of Ninja Van website and Ninja Biz app:

5.1 Ninja Van website:

https://www.ninjavan.co/vi-vn is an official website of Ninja Van Group in order

to help sellers and buyers follow their Ninja Van shipments quickly and easily This is

a shared website for international customers such as Singapore, Malaysia, Thailand,

Vietnam

Figure 4: Ninja van's website interface

Ninja Van supports tracking your order through 4 simple steps:

Step 1: Access the website address https://www.ninjavan.co/vi-vn

Step 2: Click on the icon with the word “ Tracking” on the main interface of the website Step 3: Enter the correct bill of lading code in the box “Enter parcel tracking ID”

Figure 5: Order tracking code input interface Step 4: Track the status of your order as well as your estimated delivery time and order history

Thời gian giao hàng dự kiến

0á Th05 2019, trước 10ch

Số tiền cần thu VND 115500.00

Figure 6: Order status tracking interface

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Don t g được sắp xếp lạ: thờ: q t

Figure 7: Order history interface 5.2 Ninja Biz App:

Ninja Biz is the smart delivery app of Ninja Van Tracking carrier The application helps users create online orders and manage revenue, track the menu conveniently and easily right on their phones In the first quarter of 2022, Ninja Van launched a new version of the Ninja Biz mobile app

Some main functions of Ninja Biz app:

- Create online orders right on the app: With just an intuitive, easy-to-use operation, users can make super simple orders Choose pick up or delivery points easily Enter information according to the available information fields, click create order to complete

1 order

- Order History Tracking: Buyers can track the order and the delivery process

Tao don hang 9ninjavan siêu đơn giản

Lịch sử đơn hàng

Khởi hành từ kho Ninja Van - Chuyển Tuyến

x Tạo đơn hàng

Bưu kiện đang được xử lý tại nhà kho Ninja Van

- Yên Bái Gửi đến

Nguyễn Văn A

Đơn hàng đã được tạo

Thông tin đơn hàng

- Convenient cash collection (COD) feature, tight control: All collection orders (cod) will be resolved quickly with special support and shipping methods exclusively for collection orders Ninja Van's household

- Effective single journey management: Ninja Van Biz application integrates order tracking feature to help users (sellers) manage order status Order statuses are displayed as shipping/delivered today/successfully delivered/refunded

Figure 1O&11: Cash flow management and delivery journey management interface

II Analysis of enterprise:

1 SWOT:

many famous e-commerce platforms such as Lazada, Shopee, or

as a shipping partner for organizations and individuals who have online business needs Not only is Ninja Van famous in Southeast Asia with appearances in many countries but it is also the best choice for large-scale enterprises that choose a fast solution and at the same time enhance the customer experience

- Ninja Van provides the industry of leading technology solutions, API connection solutions: a system to support management and control of delivery activities

- Fast and professional delivery

- Customers can track and observe the progress of freight on a simple interface

- Diverse types of services, meeting the needs of customers: such as same-day delivery, next-day delivery, express delivery and standard delivery An on-site pickup service is available

- Preferential prices, many promotions and campaigns create competition and attractiveness for customers

- The customer service system is still limited

- Orders are not looked up concurrently (partner business) Therefore, it is difficult to regulate bulk orders

- Ninja Van's time to pick up the goods is quite slow Besides, customers also have to pay a fee if they choose to deliver the goods

to the door-to-door carrier

Opportunities | - The number of Internet users is increasing day by day

- Potential for expansion and development in the field of E-logistics

- Increasing the awareness of e-commerce