subject digital transformation artificial intelligence topic building a digital transformation solution for enterprises

VIET NAM NATIONAL UNIVERSITY OF HO CHI MINH UNIVERSITY OF ECONOMICS AND LAW

coffee

D177 G C

SVE SOLUTION FOR LAHA COFFEE

UNIVERSITY OF ECONOMICS AND LAW

Subj ect: DIGITAL TRANSFORMATION & ARTIFICIAL INTELLIGENCE

Topic: BUILDING A DIGITAL TRANSFORMATION SOLUTION FOR ENTERPRISES

Course ID; 222MI5216

Full Name ID 1 Dinh Thanh Xuan K214110873

2 |Nguyễn Thị Hằng My K214081860

3 Lé Thi Thuy Trang K214021504

1.2 Vision and Mission

1.3.2 REVENUG MODEL eee ẳoẢỎoỒ Ữ

1.4 Business OperatiOn OV@FVIOW - HH HH saeaeacecaeaceececeeceeceeseeeeeeeeeececeeeeeeeeseneesess In i' Sa ÃdẦầdˆÊÂdˆÂdˆÂ.).).:):):):)L)-:-.-.:.:.^

FAN se) 4A{dẬdẬHpẬHH)HH R

1.4.4 Business Machinery and EquipmeniL - - - <1 n2 HH HH He - °=

II Analysis of Enterprise cen niin niin ii TH Họ BH Khi hà 9 H3 th HP ,.s» na

2.2 In-depth SWOT analysis of Laha Coffee À .- - QQ Q2 Q2 TH HH TH ng ng StrENQths 'ễ'ễ'.ồ.'."®^'ễ'ễỄễồễỄễồ -ễî^" -

š_-o—— .ằ.ằ he S

Opportunities - —a.- Ư

3.3 Risk forecasting tivi 5n

4.1 Solution Evaluafion - - C2122 212111111221 11 n1 HS 1 ng cọ HH CC 1n HC CN 9000 00s53((259)l0l0Ì(csnni L

V Group member peer evaluation form

L Overview of the Enterprise

1.1 The history of formation and development

D

The history of formation and development

Laha Coffee was established in November 2015 by the founder Mr Hoang Van Viet,

and owned by Lam Ha Coffee Co., Ltd To develop quickly as the present time, Laha and its founder experienced ups and downs during the formation period Hoang Van Viet received his degree from the University of Economics in Ho Chi Minh City in 2012 and continued to work in a large bank, but Viet eventually became bored In one incident, Viet passed by a coffee truck, and the seller informed him of the takeaway coffee sales model used in developed nations After that, he left his job and started selling coffee on the streets With an initial capital of only 2 million VND, just enough to buy a bamboo table and a few simple items, Viet faced many failures, sometimes because the product needed to be of better quality, sometimes due to worries about the machine, about consuming the product Even when a fire swept all investment capital away in the coffee factory, he realized that his whole business seemed to fail But Viet borrowed more money from acquaintances and customers to start over again While researching the method of selling coffee on trolleys, Viet has started working on standards for the Laha brand Laha is the abbreviation of Lam Ha - the famous coffee land of Lam Dong, where Viet was born and grew up his childhood picking coffee with his parents on his family farm

From coffee selling on trolleys to investing in a larger business model with more new choices of fruit juices and teas, according to the latest statistics on February 2020, Laha Coffee has 79 selling points in Ho Chi Minh City and other places in Vietnam.

Compared to the statistics in September 2019, the number has increased to nearly 20 stores Moreover, following Laha’s public information on its website, the company owns three different franchise models:

Laha Coffee franchise price by model

Franchise Laha Coffee trolley model in Saigon - the second-largest city in Vietnam, has created favorable conditions for Laha to develop a trolley cafe franchise model at an affordable cost suitable for the investor's pocket Laha Coffee's trolley model was designed with two employees, one coffee machine, cups, an ice bucket, and a trolley The price of Laha Coffee franchises in this model ranges from 60 million to 150 million dongs And Laha's output is expected to be around 100 cups per day, with an estimated profit of 15 million per month

Kiosk model franchise

In addition to the Laha trolley franchise, we can choose another form of franchise, which is the kiosk model franchise These are models for those who want to do business with the Laha Coffee brand, but the facade is too limited The kiosk model is suitable for cafes with a small area of about nine-meter square but with a beautiful street frontage or in front of office buildings Laha does not give an exact price for the kiosk franchise model but only calculates the total investment for this model The total investment in the kiosk model is 400 million VND The number of serving staff is between 2 and 3 employees, and the output is about 200 cups per day The estimated profit is $30 million per month When starting a business, franchising allowed Laha to raise idle capital from friends and acquaintances to expand the brand After doing so for two years, when there were about 50 branches, Laha started to stop, stabilize the operation process, and select partners more carefully

Laha Store Coffee Franchise,

The next franchise model of the Laha Coffee brand, is the Laha store model, which is probably the model that requires the most investment capital today and costs about 1.5 billion VND The franchise fee is $100 million per year If you already have premises

in a beautiful location, Laha will invest in construction and operation With the Laha Coffee franchise costing VND 1.5 billion, Laha predicts the daily output can be up to 300 cups per day, and the profit from the opening of the Laha Coffee that the investor 1s estimated to earn will be VND 60 million per month

Laha’s products and prices

Besides offering beverages such as coffee, tea, and juice, Laha Coffee provides pure coffee, drip bag coffee, and preparation tools like coffee filters, filter bags, measuring spoons, and coasters In addition to its franchise partners, Laha Coffee provides ingredients, dispensing machines, and facilities and supports customers in searching and evaluating premises

The brand aims to expand the chain to 63 provinces and cities nationwide in the next five years, serving Vietnamese and international consumers

Prices: ranging from 20.000 VND to 65.000 VND (standard menu)

Red Juice 49 55 Trà sữa Ô long Green dulce 49 55 ay

Cam - Cà rốt 49 55 Laha Latte Biend Thơm - Táo 49 55 Cacao sữa Thơm - Chanh dây

49 55

Dưa hấu AACCUIA =

Laha Latte Signature Trà HÍbicus Đào Hồng Trà Macchiato

VAT en eu eee Trà Xoài Chanh Dây

49 55

RA NHIET DG Trần châu (Đen - Trắng)

Trả Vải 35 39 Đào ngâm

Cold Brew Original

VU) Cold Brew Latte

Developing and implementing effective marketing and communication strategies

Marketing and promotion to attract customers will take a lot of work Because Laha has a unique brand positioning, when opening, partners will be supported with marketing, banners, signs, etc At the same time, Laha also runs extending marketing for customers on their fan page system

Some other preferential policies

Laha Coffee also provides its partners with the most enticing benefits, such as extensive and methodical training support for operating procedures, service, formula transmission, and staff training, among others Other preferential policies include upgrading models, supporting equipment, facilities, stable and quality raw materials, etc In particular, one of the differences of this model is that the partner will be refunded 100% of investment costs after 2—3 years

1.2 Vision and Mission 1.2.1 Vision

After eight years of operation, Laha Coffee has cooperated with 60 farmers and franchised more than 70 points of sale throughout Vietnam Ho Chi Minh City sells 30,000 cups of coffee per day Laha Coffee aims to have 1,000 points of sale and sell 100 million cups of coffee per year.

1.2.2 Mission

Laha is the heart of people with the same desire to share a clean coffee experience with everyone Delicious coffee is no longer a problematic criterion for customers: The coffee itself is indeed fragrant and delicious; producers like us just need to apply a standard process to ensure the flavor is complete

Affordable, high-quality coffee for Vietnamese: This is not a smooth word, but a mission we choose for ourselves The coffee is red-picked, medium-roasted, and machine-made to ensure you drink the same delicious coffee between different dates and branches We guarantee that once you drink Laha Coffee, you will not be able to drink buttered coffee again

Bringing delicious natural coffee to Vietnam: In big cities, customers have a wide selection of good coffee, but in the provinces, it is difficult to find a place that sells good coffee We have piloted in a few of the above locations and received positive feedback Then every commune will have a Laha Coffee shop; that is our dream

1.2.3 Core value

From the roaster, Laha turned to build points of sale to consume coffee from the farm in Lam Ha Testing and refining the finished model, we franchise with partners, and they are truly Laha's valuable companions With the desire to ensure output for production, Laha has flexible business plans with models ranging from ten-meter square kiosks to larger than hundred-meter square shops Each partner will be trained by the practical experience of the manager and operator of Laha's five best-selling branches

Genuine business, quick payback: a business model that both supports the country's agriculture and helps customers use high-quality products and, importantly, can pay back within just about one year And we are proud to have created such a model.

1.3 Business model and Revenue model 1.3.1 Business model

MODEL CANVAS

# Key partners in: Ho Chi Minh © Growing, harvesting, and # Coffee made from 190% picked «Business: contacts or deals with # Customers throughout 63

City, Thu Due City, Tien Giang, processing caffe products coflee beans, safely pre-processed partners provinces

Vung Tau Ciey, Hue Ciey, Bien # Store und deliver products ew and medium-roasted to preserve © Brund and community: building © Supermurkets und commercial Hoa City busines: and customers che original flavor of the coffee

#) Keyoupplices far ant Ha sdasiniitradive boundoctes st diserice level cedar aca Deng province

The unit supplics clean, organic,

Research, upgrade and develop + Provided diverse types of coffee to severe many needs © Aagriculcure brand wich

regional characterisies, prestige,

and reliability; stayable and ) customers relationships wich

followers on social media or

online communities through

social activities and events

Service: relationships beeween

customers and employees

centers * Diversified customers

£ :

high quality coffee sultuble selling prices; fast & through selling on offline er

+ MOTIVATION FOR , delivery and quality assurance online platforms

PARTNERSHIPS: Optimization gổ and economy

© Physical Resources: food source © Direct distribution: Business equipment, buildings, inventory # comes to have franchise: the manufacturing plant, and a Customers come to the place to distribution neework, buy products

¢ Human Resources: farming © Indireet distribution: Customers

processing, and diseribution; order products through social office stall, ete networking channels: Gofuod,

DD + Hotelleccual Resources: parents of Food, Grabfood, Baemin, Shoppe

Ys the product, brands of the food and other websites, The — —Í_ onganbadon.copylghcover suures willrecelte the order and _„ Ữ important materials, shippers will bring producis vo

partnerships, customer daca etc, customers á

© Financial Resouress: cash, ercdit; v

=: es Mo OR,

+ Fixed cost: interest payment, sulury of permanent staff, eve, + Sales revenue

© Revenue from distribution and reseller registration

* Licensing revenue: allowing other businesses to use the LAHA COFFEE brand image or logo for business purposes

* Financial revenue: revenues from financi:! investment or capital crading (interest on bank deposits, foreign exchange gain etc.)

* Variable cose: raw materials, some labors costs, ce * Sunk cost: advertising and marketing costs

1 Customers Segments

Viet Nam is where Laha Coffee's farm, roasting factory, and purchasing center are located and, simultaneously, the hometown of Hoang Viet, Founder and CEO of Laha Coffee However, Vietnamese people rarely have a chance to enjoy high-quality coffee at reasonable prices For this reason, Laha Coffee wants to expand the cultivation area, further improve the value of Vietnamese coffee and agricultural products and bring high-quality coffee products to Vietnamese people throughout 63 provinces with solid regional flavors.

Laha Coffee appears in supermarkets and commercial centers Customers are Diversified customers for many ranges of ages and gender Laha provides various drinks, from fruit and milk tea to coffee These products’ prices are based on the general market, so it affords its customers suitable drinks and reasonable prices Middle-income customers can also get their drinks many times or in large amounts The key customers are franchising businesses and customers at all branches For the diversity of products, Laha can serve customers of many ages and all genders Therefore, Laha is called the drink of time and generation

2 Value Positions

The value Laha Coffee brings customers 1s coffee made from 100% picked coffee beans, safely pre-processed and medium-roasted to preserve the original flavor of the coffee The products are delicious, high quality, reasonably priced coffee, and satisfied customers Laha provided diverse types of coffee to serve many needs This is an agriculture brand with regional characteristics, prestige, and reliability; stable and suitable selling prices; fast delivery and quality assurance

3 Channels

Now, customers have many ways to get Laha’s products First is direct distribution For business, they will come to have franchises By indirect distribution, customers order products through social networking channels: Gofood, Food, Grabfood, Baemin, Shoppe Food, and other websites The stores will receive the order, and shippers will bring products to customers

4, Customer Relationships

To maintain the business, all enterprises need to build and keep strong customer relationships About the business, Laha remains in contact or deals with partners to get the highest result for each side With brand and community, the brand builds customer relationships with followers on social media or online communities through social activities and events And the last one is service, which is the relationship between customers and employees through selling on offline or online platforms This is important because customers make the business survive, and the employees are the

key that substitutes the enterprises to bring customer value 5 Revenue Streams

About Laha Coffee, customers are willing to pay sales revenue And the brand also receives revenue in 3 ways First is revenue from distribution and reseller registration, which means the money Laha receives from providing products to the distributors The next one is licensing revenue, which allows other businesses to use the Laha Coffee brand image or logo for business purposes And last but not least, financial revenue - revenues from financial investment or capital trading (interest on bank deposits, foreign exchange gain, etc.)

6 Key Resources

To build such a strong business as today, Laha Coffee needs many sources The first one is physical resources They are food sources, equipment, buildings, inventory, the manufacturing plant, and the distribution network Moreover, Laha also needs human resources Laha needs farming, processing, and distribution, especially for many office staff The third one is intellectual resources This 1s one of the most critical resources that Laha has to pay much attention to: patents of the product, brands of the organization, copyright over necessary materials, partnerships, customer data, etc Finally, one of the essential sources of Laha is financial resources - cash, credit, etc This is the key to helping Laha keep researching and developing

7 Key Activities

To bring the most high-quality products to customers, Laha Coffee must take care of each step and each activity And there are 3 key activities that they focus on most First is preparing ingredients They directly grow, harvest, and process coffee products From the foundation of sustainable farming, closed production to keep the original flavor of coffee, in 2018, Laha Coffee invested in transforming the farm in accordance with the organic standards of the United States Department of Agriculture (USDA) This is a very difficult certification in terms of farming conditions in Vietnam, especially with coffee trees In 2022, after ten years of establishment and development, four years of perseverance, and determination to invest in farming

according to Organic standards, sweet fruit has arrived, Laha Coffee is honored to receive and concurrently receive Organic certification from the US Department of Agriculture (USDA Organic) and the European Union (EU Organic)

The next one is storing and delivering products to businesses and customers They deliver products for the franchising business and also bring them to customers, where all branches will directly represent Laha to give customers the best flavor products The last one is the constant activity that Laha Coffee always tries They are researching, upgrading, and developing Every single day, Laha receives reviews and tries to satisfy customers They tend to expand support solutions and accompany local farmers to share experiences of sustainable farming according to organic standards to expand the cultivation area and further improve the value of Vietnamese coffee and agricultural products

8 Key Partners

In the developing period of Laha coffee, from the processing to the franchising or selling process, many important partners are kept long term With the franchising business, Laha Coffee’s key partners are Ho Chi Minh City, Thu Duc City, Tien Giang, Vung Tau City, Hue City, and Bien Hoa City Of those franchises, Ho Chi Minh is the city with the most branches Laha’s key supplier is in Lam Ha - administrative boundaries at the district level under Lam Dong province This is where Laha starts, so they always retain the land and the farmers here as their most important partners In Lam Ha, the unit supplies clean, organic, and high-quality coffee Through this type of processing, Laha Coffee has the motivation for partnerships in optimization and economy

9, Cost structure

- Fixed Costs: Regardless of sales volume, these expenses remain relatively constant Fixed costs include essential elements such as rent, utilities, insurance, equipment leases, salaries of full-time employees, and other recurrent expenditures with minimal variation

- Variable Costs: These costs vary directly with the level of sales or

production Variable costs typically include coffee beans, milk, disposable cups, napkins, and other consumables These costs fluctuate in tandem with sales, increasing or decreasing as demand fluctuates

- Labor Costs: Labor costs are a significant component of a coffee shop's cost structure This category includes full-time and part-time employees' wages, benefits, and payroll taxes It is essential to consider the required number of baristas, cashiers, and administrators to ensure efficient operations

- Cost of Goods Sold (COGS): COGS refers to the direct costs associated with the production or acquisition of the products sold COGS for a coffee establishment contains the price of coffee beans, milk, and any other ingredients used in the preparation of beverages

- Marketing and Advertising Expenses: A portion of the budget must be allocated to marketing and advertising initiatives in order to attract consumers and promote the coffee shop This includes costs associated with social media advertising, local promotions, website upkeep, signage, and other marketing activities

- Maintenance and Repairs: The LAHA coffee shop requires routine maintenance and sporadic repairs for the equipment, furnishings, and the entire building Provisioning for these expenditures ensures smooth operations and increases the business's longevity

- Administrative expenses include extraneous costs associated with accounting, recordkeeping, legal fees, licenses, permits, software subscriptions, and other administrative functions

- Training and Development: Investing in training and development programs for employees ensures they have the necessary skills to provide exceptional service This includes the cost of training materials, workshops, and outside training resources

- Miscellaneous Expenses: This category accounts for unanticipated or miscellaneous costs that may arise during the normThesenclude inventory shrinkage, equipment replacement, and refunds It is prudent to allocate a contingency budget for these unforeseen costs

1.3.2 Revenue model

Revenue

Beverage Revenue generated from selling non- _ ;

chocolate, smoothie ingredients, cups, and

lids; labor costs

Merchandise Revenue generated from selling branded | Cost of purchasing or producing

; Revenue generated from online orders Online ordering platform fees; packaging

and deliveries materials; delivery costs; labor costs Loyalty Revenue generated from membership Development and maintenance of loyalty Program fees or upgrades program; marketing and promotions

; Revenue generated from sales of gift Cost of producing and distributing gift Gift Cards

Event planning and management expenses;

; Revenue generated from hosting events 7 ; |

Event Hosting additional staffing; event-specific supplies

and equipment

Packaging and shipping; invento:

Revenue generated from recurring coffee Bins ¬ ờ

Revenue generated from licensing the coffee shop brand or franchising

Legal and consulting fees; training and support; branding and marketing materials; franchisee support systems; franchise marketing fund

1.4, Business operation overview

1.4.1 Processing

Over 08 years of operation, the "Laha Coffee" system has developed more than 150

units in Ho Chi Minh City, Lam Dong The coffee beans Laha uses are Cau Dat Arabica, Robusta, and Yellow Bourbon beans with Fully Washed, Honey, natural processing methods directly produced at the factory located on the coffee farm company in Lam Dong province Coffee is selected based on the unique origin flavor of each variety, roasted every week or every two weeks in moderate quantities to ensure the best quality of each coffee bean, serving different product lines of the Laha Coffee system

Closed coffee production process to keep the original taste of Laha Coffee at Laha Coffee Farm, Lam Ha district, Lam Dong province:

convenient to the way to work, the premises are large and conspicuous, and customers can easily buy Laha Coffee is mainly distributed in Ho Chi Minh City, Dak Lak, and Lam Ha On average, 30,000 cups of coffee are sold per day

- Head office address: 2nd floor, TSA Building 22-24 Ung Van Khiem, Ward 25, Binh Thanh District, HCM

- Lean Kiosk model, low capital, low risk, high-profit margin, and high flexibility are the characteristics of this model The model is for premises with small facades from buildings, crowded street corners, and even standing with another business unit Laha Coffee plans to support young people to start a business with this model Because from the founder to the trainer of Laha Coffee, everything starts from such small Kiosks This model requires 2 to 3 employees

- The Laha Store model is the largest franchise model Suppose the investor has a location or is willing to spend some money to rent a beautiful space Laha Coffee is willing to invest financially and directly operate to ensure quality and service to minimize customer risks

-Laha Express: this is the new breakthrough coffee franchise model of Laha Coffee.

Designed to work according to each partner's unique business needs, Laha Express ensures certain standards for franchise partners to quickly enter their coffee ecosystem

1.4.3 Technology

Despite the prevailing trend of technological integration in the coffee industry, one particular coffee shop has remained steadfast in its refusal to embrace technological advancements

From the foundation of sustainable farming, closed production to keep the original flavor of coffee, in 2018, Laha Coffee invested in converting farms to Organic standards of the United States Department of Agriculture (USDA) - A very difficult certification in terms of farming conditions in Vietnam, especially with coffee trees

In 2022, after ten years of establishment and development, four years of perseverance, and determination to invest in farming according to Organic standards, sweet fruit has arrived Laha Coffee is honored to receive and concurrently recetve Organic certification from the US Department of Agriculture (USDA Organic) and the European Union (EU Organic)

1.4.4 Business Machinery and Equipment

Laha has applied the model “from farm to cup” since 2014 Although selling takeaway, starting with trolleys, Laha has invested in modern coffee machines and chooses ripe, roasted, and not burnt coffee berries Machine brewing is a way for Laha Coffee to ensure stable quality, with raw materials picked from the farm and less dependent on the staff's brewing skills It will be very dangerous if the quality of coffee is not equal between branches and between different purchase dates, so controlling the ingredients from the farm and brewing is the way for Laha to ensure this stability.

1.4.5 Staffing

to put customers at the center, Laha Coffee advocates keeping customers' habits In mind For example, if you are used to drinking fresh milk coffee, size M, then you only need to order about three times The staff will note that this is a familiar dish for you to serve more attentively Usually, it only takes about 2 minutes on average for the entire ordering process to receive a cup of coffee

The consistency of quality is one issue that franchise developers encounter A single facility's issue might have an impact on the entire chain Laha thus has policies to promote professional and systematic training for workers at the franchise shop in order to ensure the quality of the system and the interests of customers Aspects include the dissemination of technology, hiring, and training of new staff, and know- how transfer Franchise partners can then cut back on time, effort, and training

promotion programs 3 Trendy drink menu

4 High quality from raw materials to finished products

5 Large coverage by free franchising policy

6 Online purchasing on LAHA’s website and widespread E- commerce platforms

Weaknesses:

1 Limitations from technology application in the production process

2 Rushing and inconsistent franchising

3 Deficiency of digital communication and brand recognition in social media 4 Bad reviews from unstable flavor

of the drink and customer service 5 Small and space

Opportunities:

1 Potential development from the coffee market in Vietnam 2 The popularity of online purchases

on e-commerce platforms 3 Economic recovery in the ‘new

normal’ state of Vietnam after the pandemic

Threats:

1 Rivalry and severe competition in the drink business industry 2 Copy infringement

3 The danger of obsolete production

1 Long-standing experience in the coffee business industry

In 2012, the name Laha appeared for the first time on a roadside foam box Not many people thought that Laha would develop a breakthrough in the following years Three years later, in 2015, when the Vietnamese coffee market was mostly still serving filtered coffee, Laha Coffee took a bold step: Convert fully from filter coffee to machined coffee At first, Laha was met with many doubts However, quality speaks for itself Laha Coffee has exceeded expectations, culminating in 153 stores opening Laha Coffee is favored by the community for the title "KING OF STREET MACHINE" In addition, Laha Coffee is honored to receive and concurrently receive Organic certification from the US Department of Agriculture (USDA Organic) and the European Union (EU Organic)

2, Reasonable price with attractive promotion programs

The price of a standard Laha Coffee drink menu ranges from 20.000 VND to 65.000 VDN, including eight various kinds of drink: Laha blend, Laha Coffee signature, cold brew, fruit juice, fresh tea, tropical tea, milk tea, and macchiato tea These kinds of drinks are created to meet the customers’ expectations based on their tastes, their age, their income level, and also, their needs Besides, Laha also provides customers with

attractive promotion programs such as Free Upsize - Monday weekly, 19K Same Price applied for fresh, matcha, banana, and oolong tea, Buy | Get 1, etc By offering reasonable prices combined with customer gratitude programs, Laha Coffee has gained its own competitive advantage to attract and retain more and more loyal

3 Irendy drink menu

With the rapid development of coffee businesses, the top priority over existing and prevailing over the competitors in this seriously competitive market is creating a drinking product with a standard: Unique, Innovative, but High Quality Following this business rule, LAHA’s standard menu is made up of drinks on trend, for example, Banana milk tea and Hibiscus Macchiato In recent times, Laha has launched a new product to the market called Full Leaf milk tea (Trà sữa nguyên 14), which is rich in antioxidants and anti-inflammatory substances, which help reduce the risk of heart disease and cancer In addition, this kind of drink also helps strengthen the immune system, improve digestion, beautify the skin, and especially reduce stress By deeply understanding what customers want, Laha is expected to create a stable position in the market and strengthen its brand name over time

4, High quality from raw materials to finished products

Laha Coffee is known as a kind of drink with a reasonable price, but in reality, there is a common judgment for products suiting everyone’s pocket that will go together with low quality In contrast, LAHA’s motto: Just Better Coffee, it is proved that Laha always keeps its business culture, which is coffee for commoners but high quality

through its production process In particular, to make an organic coffee cup with plenty of body, the process starts with the coffee beans carefully selected from LAHA’s closed production cycle to primary commodities and ground coffee with tight management from supervisors The production process from Laha farm is also known as mainly manual performance as coffee beans harvesting, classification, and wet primary commodities This point demonstrates that Laha puts all its heart into creating a high-quality but reasonable price for consumers

5 Large coverage by free franchising policy

Laha Express - a breakthrough franchisor coffee model developed by Laha has a franchising policy for entrepreneurs all around Vietnam with no paying franchising fee In comparison with other coffee businesses that have a franchising policy, Laha also provides a full-service package to help franchise partners shorten the time and quickly start their business plans From the date of cooperation with Laha Coffee, it only takes ten days for the franchisor to own the completed Laha Express Model in Ho Chi Minh City and 15 days for other provinces through the five periods Laha suggests In addition, to ensure that each of Laha’s franchises meets the standard of a quality coffee business, Thanks to this franchising model helps Laha widen its business scale to more than 70 coffee shops in provinces and cities in Vietnam, which can promote brand recognition and enhance sales revenue in the post-covid 19 periods.

— Tiép nnan nhu cau tir ddi tac

— Tw van cac thông tin cơ bản về Mô hình cà

phê Laha Express

NGÀY GIAI ĐOẠN 02

— Đối tác trải nghiệm mô hình thực tễ tại Laha Academy

— Tư vấn 1-1 từ Trưởng Phòng kinh doanh

Nhưng quyền đễ triển khai mô hình

— Nhan dat coc

— Dat lich dé Khach hang tham gia MIEN PHi

khóa đào tạo pha chê 5 món cà phê chuyên

— Khách hang co thé dang ky thêm các Khóa

học chuyên sâu khác tại Laha Academy với

LU ĐÀI 50% HOC PHI

GIAI DOAN 05

— Thi công lắp đặt mô hình

— Khách nhận hàng trọn gói mô hình và setup

— Tư vấn Kễ hoạch Khai trương và Kế hoạch truyền thông khác

at] — Laha Cafe gti qua Chic Mirng Khai Trung

eS — Đại diện Laha Cafe tham dự khai trương — Laha Cafe có bài giới thiệu trên hệ thống

Website, Fanpage đễ giúp đối tác thu hút khách hàng

oa Tai Laha Cafe, khach hang sé nhan duoc sw

hành Mô hình nhượng quyền cà phê Laha

đầu tư sau 2-3 năm

6 Online purchasing on Laha’s website and popular E-commerce platforms Purchasing products from Laha Coffee can be easily made through its own website and also in well-known e-commerce apps such as ShopeeFood, Baemin, GoFood,

BeFood, and GrabFood With the increasing popularity of online F&B purchasing after the pandemic period, Laha can utilize this point to increase its sales revenue and promote brand coverage Customers can get access to these online apps, go through Laha’s menu and order the drinks they want with just one click In addition, Laha also offers online purchasing of packages of coffee beans produced by itself on these platforms For example, on Shopee, Laha’s products are bought by customers with ample purchases and a high rating of 5.0 stars

CA PHE NGUYEN CHAT

LAHA PHIN GIAY

CA PHE NGUYEN CHAT LAHA TRADITIONAL

Within Hours

Ca Phé Tién Loi

CA PHE NGUYEN CHAT

LAHA SPECIAL =1 ay n

sai |

& Followers: 2,5k ¥e Rating: 5.0 (425 Rating)

Ñ, Joined: 27 Months Age

Nguyên Liệu Pha Chê

CÀ PHÊ NGUYÊN CHẤT LAHA ARABICA

Dụng Cụ Pha Chê

See All

CÀ PHÊ NGUYÊN CHẤT LAHA TRADITIONAL

LAHA'S COFFEE BEANS PRODUCTION PROCESS“ˆ

¿1 Classify and eliminate ae impurities a œ fetta tel ey riped~ _ ~

ry Hub the skin of

'wwet preltirninary processinz: Night preLiminary processing

ee 4 Soak, Ferment and Wash off

Roast the coffee beans

Package the finished products

From the given production process that Laha applies for its whole industry, it is obvious that Laha puts the quality of products on top by performing steps of preliminary processing manually To Laha, it can be a competitive advantage to prevail over other coffee businesses, but in some cases, this process results in the requirements of skilled workers and also the unity of all steps in the production process If Laha wants to maintain its efficiency in the production process, it is essential to enhance technology application, using modern machines to optimize human resources, simplify the process, and produce more products

2 Rushing and inconsistent franchising

Due to the free fee of franchising Laha creates many opportunities for entrepreneurs to