isb leadership program level 1 finding your direction

3 TABLE OF CONTENTS REPORT ON INTERESTING JOBS EVIDENCES FOR CAREER ORIENTATION SEMINAR PARTICIPATIONS ban .... EVIDENCE FOR CUMULATIVE GPA OF THE FIRST 2 TRIMESTERS 12 EVIDENCES FOR

Student’ name: Nguyễn Hán Bao Ky Class: BBUS DH48IBU02

Class supervisor: Pham Tuan Anh

HO CHI MINH CITY 07/2023 SUBMISSION CHECKLIST

2 Technical Skills and Soft Skills

Student signature / declaration:

I declare that this submission is my own unaided work It is being submitted in partial fulfilment of ISB Leadership Program of International School of Business,

+ a

Nguyễn Han Bao Ky University of Economics Ho Chi Minh City

3

TABLE OF CONTENTS

REPORT ON INTERESTING JOBS

EVIDENCES FOR CAREER ORIENTATION SEMINAR PARTICIPATIONS

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4 REPORT ON INTERESTING JOBS

In the rapidly evolving landscape of the job market, certain professions continue to shine brightly due to their dynamic nature, crucial roles, and potential for personal growth Among the myriad of career options available, two have consistently captured my interest and imagination: copywriting and human resource management In this essay, I will delve into the intricacies of these intriguing vocations, exploring what they entail, what makes them captivating, and why | find them both alluring

First and foremost, let's explore the world of copywriting This specialized form of writing involves the art of crafting persuasive and compelling content to promote products, services, or ideas Copywriters play a pivotal role in marketing and advertising campaigns, as their ability to create engaging and impactful messages can significantly influence consumer behavior and drive business growth The job of a copywriter extends far beyond conveying information; it requires the mastery of creating an emotional connection with the audience, sparking curiosity, and persuading them to take specific actions

A skilled copywriter possesses a profound understanding of the target audience, the product or service being marketed, and the objectives of the campaign They carefully select their words to evoke emotions, build trust, and effectively communicate the unique selling points From captivating headlines to attention- grabbing slogans and persuasive body content, copywriters wield the power of language to shape perceptions and motivate consumers to engage with a brand

One of the most captivating aspects of copywriting is the art of storytelling

A skilled copywriter can weave a narrative that captivates the reader, taking them

on a journey that ultimately leads to a desired outcome The ability to combine creativity with strategic thinking presents both challenges and rewards, as it allows the copywriter to witness tangible results when their work contributes to a successful marketing campaign

Moreover, copywriting offers unparalleled versatility and the opportunity to work in diverse industries Whether it's fashion, technology, healthcare, or finance,

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every sector requires skilled copywriters to convey their messages effectively This diversity allows copywriters to continuously expand their knowledge and expertise, ensuring that their work remains fresh and engaging

Additionally, the fast-paced nature of the advertising world keeps copywriters

on their toes Tight deadlines and fierce competition can be demanding, but this pressure can drive a copywriter to perform at their best, pushing their creative boundaries and honing their skills

Personally, I have always been passionate about writing and storytelling The idea of crafting words that can influence and inspire people excites me Copywriting's unique blend of creativity and strategy aligns perfectly with my strengths and interests The prospect of contributing to successful marketing campaigns and witnessing the tangible impact of my work is deeply fulfilling

Furthermore, the constant learning opportunities in copywriting appeal to my desire for growth and self-improvement As the advertising industry evolves, copywriters must adapt to new trends, platforms, and consumer behaviors, which ensures that the job remains intellectually stimulating and exciting

Now, let's explore the world of Human Resource Management (HRM) This critical function within organizations involves managing human capital to achieve business objectives effectively HR professionals undertake a wide range of tasks, including talent acquisition, employee onboarding, performance management, training and development, employee relations, and ensuring compliance with labor laws and regulations

HR managers act as the vital link between employees and the organization's leadership, fostering a positive work environment and addressing any concerns or issues that may arise They play a pivotal role in shaping company culture, building employee morale, and promoting employee engagement and productivity One of the most appealing aspects of human resource management is the opportunity to make a significant impact on both individual employees and the organization as a whole HR managers have the power to create a positive work

environment where employees feel valued, supported, and motivated This, in turn, can lead to higher job satisfaction, lower turnover rates, and increased productivity

HRM also requires strong interpersonal and communication skills, as HR professionals must navigate various situations involving employees, managers, and external stakeholders From conducting interviews and negotiating job offers to handling conflict resolution and conducting performance reviews, HR managers are involved in diverse and meaningful interactions daily

Moreover, HRM provides a continuous learning experience Employment laws, regulations, and best practices are constantly evolving, requiring HR professionals to stay updated and adapt their strategies accordingly This dynamic nature ensures that the job remains intellectually stimulating and prevents it from becoming monotonous

My interest in human resource management stems from my passion for people and their development | find fulfillment in helping others succeed and thrive in their careers, and HRM offers a platform to do just that The role of an

HR professional aligns with my values of empathy, fairness, and the desire to create a positive impact on others' lives

Furthermore, the diverse responsibilities of an HR manager excite me From recruitment and talent management to employee engagement and organizational development, the job offers a well-rounded experience that requires a versatile skill set This variety ensures that each day brings new challenges and opportunities for growth

In conclusion, both copywriting and human resource management are fascinating careers that offer unique challenges and opportunities for personal and professional growth Copywriting's ability to leverage the power of words to influence consumer behavior and shape perceptions, combined with the constant need for creativity and adaptation, make it a captivating field On the other hand, human resource management's focus on nurturing talent, fostering a positive work environment, and driving organizational success aligns with a passion for people and their development

As for my personal interest, both these careers appeal to different aspects of

my personality and strengths Copywriting allows me to exercise my creativity and storytelling abilities while contributing to marketing success Meanwhile, human resource management satisfies my desire to support others' growth and development, creating a positive impact on individuals and organizations alike Ultimately, the allure of these professions lies in their ability to make a meaningful difference in the world while continuously presenting opportunities for learning and growth

EVIDENCES FOR CAREER ORIENTATION SEMINAR

PARTICIPATIONS

> Evidence 1

¥ Title: COSEM: DIGITALIZATION IN SUPPLY CHAIN

AND LOGISTICS

Y Brief description: Currently, the supply chain operates as a sequence of

manufacturing, distribution, and customer delivery Nevertheless, with the advent of digitalization, these barriers are dismantled, transforming the chain into a cohesive, integrated ecosystem that offers full transparency to all stakeholders Hence, I am keen to participate in this COSEM to gain a comprehensive understanding of the significance of digitalization in modern supply chain and logistics practices

¥ Time: 06:00 - 08:40 PM, Friday, 31 Mar, 2023

Y Evidence:

Điểm rèn luyện tích lũy trong học kỳ

ồng điểm rên luyện tích lũy - học kỳ 2: 61/100

ác bảo lưu ở khóa cũ: 0/100

Ghi cha:

Các nội dung sau được tạm tính và sẽ cập nhật +

Tiêu chí 112 Cap nhat theo diém trun:

Nhấn để xem danh sách hoạt động đã được ghi nhận điềm rèn luyện

STT Tưcách Tên hoạt động Mặt đánhgiá Tiêu chí Điểm rèn luyện

1 Tham gia COSEM: DIGITALIZATION IN SUPPLY CHAIN & LOGISTICS ngay 31/03/2023 - ISB 3 3.2.2 1

2 PARTICIPANT LIST | COSEM: DIGITALIZATION INSC&L 3# & @

File Edit View Data Tools Help

> Evidence 2

¥ Title: COSEM: JUMPSTART YOUR TIKTOK JOURNEY

Y Brief description: The rise of TikTok has unlocked a realm of fresh career possibilities for recent graduates, particularly those with a flair for creativity and a passion for social media marketing As the platform's popularity continues to soar, the demand for skilled TikTok professionals is projected

to surge in the forthcoming years, making it an exceptional field for young talents to establish their careers By participating in this webinar, I will gain valuable insights into various unique departments and positions at TikTok, which will provide a clearer understanding of the company's organizational structure and present career options for better preparation Additionally, the guest speakers will offer in-depth discussions on Life at TikTok, Internship and Full-time Graduate Opportunities, as well as their new program called

"TikTok Shop Graduate Development Program

¥ Time: 06:00 - 08:00 PM, Wednesday, 19 April, 2023

Y Evidence:

Student ID [ 31221024006 7 Activities _Y Score

in various domains have significantly streamlined and enhanced processes

in diverse fields In order to offer talented individuals at ISB a broader and more comprehensive understanding of Al's application in Marketing and Market Research, the ISB Leadership Program is hosting a Career Orientation Seminar titled "Applying Al in Marketing and Market Research."

¥ Time: 01:00 - 03:00 PM, Thursday, July 13th, 2023

Y Evidence:

PARTICIPANTS LIST | COSEM: APPLYING Al IN MARKETING AND MARKET RESEARCH

File Edit View Insert Format Data Tools Extensions Help

Full Name Student ID Class

Lé Giang Quynh Tién 31221026552 DH48IBU02

2 Tran Ngoc Van Anh 31211021841 DH47MAN02

Time: 6:15 — 8:45 PM, Friday, July 21st, 2023 Evidence:

Q BREAK THE GAP xX # ervey © & # BISB®

CAM Club xin chân thành cảm ơn bạn vi đã đồng hành và ủng hộ để tạo nôn sự thành công của dự án Sự góp mặt của bạn chính là nguồn động lực to lớn để chúng mình tiếp tục tạo nên những dự án bồ ích và thú vị đến các bạn sinh viên trong tương lai

Bén canh dé, CAM Club van con nhiều thiểu sót trong quá trình chuẩn bị và thực hiện dự án, chúng mình rất mong bạn thông cảm và tiếp tục ủng hộ chúng mình trong những sự kiện sắp tới

CAM Club mong rằng qua những chia sè đầy thực tế của chị Vivian Phạm và chị Jade Nguyễn cùng với chuỗi Infogrphic cuốn hút, các

bạn sẽ được tiếp thêm động lực trong việc phát triển bản thân trong lĩnh vực Digital Marketing cũng như tìm ra câu trả lời cho những thắc

mắc của bản thân

Một lần nữa, CAM Club xin chân thành cảm ơn và hy vọng bạn sẽ tiếp tục theo dõi những dự án sắp tới của chúng mình nhớ

Thân ái,

CAM Club

Communications - FOU105 4 8 4 7.4 3.0

of Marketing - MAR1O1 4 |95 8.5 8.9 4.0

4 85 8 8.3 3.5 for Business - MAT101

of Accounting - ACC201 4 8.5 8 8.3 3.5

Average semester 4 scale: 3.50 (10 scale; 8.23) * GPA (Grade Point Average) 4 scale: 3.56 (10 scale: 8.25)

EVIDENCES FOR SOFT SKILL SEMINAR PARTICIPATIONS

> Evidence 1

Y Title: SOSEM: LEVEL UP YOUR CHARISMA

Y Brief description: Effective communication stands as one of the most crucial skills for achieving success It serves as a foundational element for thriving organizations, fostering motivation, establishing connections, influencing decisions, facilitating social interactions, and monitoring progress Put simply, without communication, human beings would find it nearly impossible to progress in both work and life Moreover, communication with charisma is what distinguishes exceptional leaders Recognizing the significance of this skill in preparing future leaders for the professional environment, ISB acknowledges the need for talented students

to possess and refine their communication abilities

In this regard, ISB is organizing the Soft Skill Seminar: "Level Up Your Charisma!" to equip students with various techniques to enhance their communication and public speaking prowess, thereby becoming more charismatic speakers This seminar aims to provide students with practical knowledge to develop their unique speaking styles, bolster their confidence, and exude charisma while addressing an audience, be it in a crowd or one- on-one settings

¥ Time: 06:00 - 08:30 PM, Thursday, 13 August, 2022

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