isb leadership program level 2 discovering your potentials

Market Research — Market Research Analyst I want to work deep into Market Research field and become a market research analyst in the future.. In terms of requirement in education, a bach

HOCHIMINH CITY

—

International School of Business

ISB LEADERSHIP PROGRAM

LEVEL 2 DISCOVERING YOUR POTENTIALS

Student’ name: Tran Nu Hanh Nhi Class: BBUS 11.6

Class supervisor: Tran Thi Hong Van

HO CHI MINH CITY July/2022 SUBMISSION CHECKLIST

>» Areport on career fields Y

> Evidences for participations in Specialization Career Orientation y seminars

2 Technical Skills and Soft Skills

> Evidence for cumulative GPA of the previous 5 trimesters Y

>» Evidences for participations in academic contests or business project

Student signature / declaration:

I declare that this submission is my own unaided work It is being submitted in partial fulfilment of ISB Leadership Program of International School of Business, University of Economics Ho Chi Minh City

Nhi

Tran Nu Hanh Nhi

3

TABLE OF CONTENTS I90x60).4/09)860.9.4J.0u100) 1n 5 EVIDENCES FOR SPECIALIZATION CAREER ORIENTATION

SEMINAR PARTICIPATIONS cececeeccccccccececeeauaessceustesseaaesesautesseeanes 10

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3 Evidence 2 ác c1 1111111111111 11111111111 11119 1111111111 11111 1151111111111 511 1 xc6 11 EVIDENCE FOR CUMULATIVE GPA OF THE PREVIOUS FIVE TRIMESTERS 12 EVIDENCES FOR BEING A SUPPORTER / EXECUTIVE MEMBER /

ORGANIZER IN SCHOOL EVENTS/SEMINARS 00000 cceeccceeeeecceeneees 13

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Market Research — Market Research Analyst

I want to work deep into Market Research field and become a market research analyst in the future In terms of market research analyst, to determine if a product or service will be sold, market research experts look at current market circumstances They assist businesses in determining the market for a certain product as well as who will purchase it and at what price

In terms of requirement in education, a bachelor in market research or a related major is often required for market research analysts Besides, other subjects like math, computer science, or statistics are required for this major Moreover, social sciences, business administration, or communications can be necessary for this field For market research analysts, the Marketing Research Association provides the Professional Researcher Certification (PRC) Applicants must pass a test, have at least three years of experience working in marketing research, and finish 12 hours of sector academic programmes To maintain their certification, people must take 20 hours of sector continuing courses every two years (RaiseMe, n.d.)

In terms of soft skills, there are four skills required in market research field They are storytelling, communication and interpersonal skills, critical thinking skill, and problem-solving skill Regarding the storytelling skill, understanding what customers want is only one aspect of market research analysis; it is also vital

to determine and summarize from user data Reporting on the proportion of consumers who react favorably to a certain product feature is not only one aspect

of the job, but it is also important to comprehend and justify why It is essential to

be able to analyze facts with accuracy and construct a logical story to perhaps explain the “why?" behind it The capacity of an analyst to understand and interpret data is frequently relied upon by decision-makers Furthermore, beyond data collecting activities, communication is also important Being able to communicate with stakeholders clearly is essential, much like the narrative skill set The goal is to feel at ease sharing in a number of methods In addition, market

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research analysts sometimes have to begin data sifting without fully understanding what the organization wants them to discover (Mesrobian, 2021) This calls on them to consider seriously how to make the information that is already accessible useful Thus, critical thinking skill is essential for interpreting data in these cases Besides, an important soft skill for market research field is problem-solving skill Promoting yourself to identify the cause of a problem or solve a question is crucial The need to figure things out' and utilize facts to reach beneficial conclusions is a constant motif

In terms of personality, market research field require an individual who are attentive to details As they must seek for fine points suggestion of detail that might be worth value When dealing with surveys or other questionnaires, apparently little details such as question phrasing might potentially impact results

—an eye for detail can assist discover them before they sway your research's conclusions

Event Marketing — Event Planner

Another option is Event Marketing field Especially, I want to work as event planner, who are responsible for making timeline, agenda for the show or event In general, An event planner oversees all aspects of an event, including idea generation, preparations, and day-of operations An event planner must be able to multitask since they are in charge of creating experiences and bringing thoughts into actions Typical tasks of an event planner include researching venues, obtaining bids, managing supplier relations and client interactions, establishing and negotiating contracts, and monitoring budgets Overall, it is their responsibility to guarantee that the customer or organization can concentrate on the conference meeting, seminar, or other event at hand while the details are handled (Linkedin, n.d.)

There are some requiredment related to education like obtaining event management bachelor or a related major, having Experience in communication, marketing or public relations In addition, we have to prove success or have experience when work as an event planner or coordinator Besides, it also require

some soft skills like strong communication and interpersonal skills, multitaksing skills, time management skills, and attentive to detail Especially, it is vital to be underpressure and be able to make appropriate decisions Specifically, your ability

to interact with vendors, event organizers, and employees will be enhanced by good listening, speaking, and writing abilities The competence to build and manage relations with suppliers is critical and will make your life simpler when planning future events In addition, it is crucial to be able to collaborate with others and adapt the behavior to theirs Especially, it is important to pay attention to even the smallest aspects of an event, such as the typeface used on the invitations or the timeline of agenda (Rosenberg MCKay, 2019)

Digital Marketing — Content Marketing/Adertising

The third field that I want to work in is Digital Marketing Specifically, I want to work in Content Marketing or Advertising In general, Digital Marketing is all marketing activities that use electronic devices or the Internet to connect with customers and advertise products, services, and brands of businesses A feature of Digital Marketing is the constant change and volatility when working on digital tools because of the rapid development of technology Compared to traditional forms of Marketing, Digital Marketing allows businesses to analyze and measure effectiveness more easily through online data from those activities (Hoang, 2021) On of the main components of digital marketing is advertising Many platforms that are being used nowadays include Facebook, Instagram, Google, and others “Content is king” is one of the “solid” concepts of digital marketing Despite the beautiful design and easy-to-use website interface, without interesting

or useful content for users, it is difficult for you to retain customers Almost all areas of marketing involve content development The jobs of content marketing can be mentioned such as social network content management, content writing, copy writer, editor, screenwriter, SEO article writing (search engine optimization),

etc (Brandinfo, 2022)

To become a digital marketer, it is essential to learn these knowledge and skills, such as SEO, SEM, Content marketing, Data Analysis, Design Thinking, Technology knowledge, communication skills

7 Among three field, 1 wonder between Market Research Analyst and Marketing Event I love to work with number and data, but when I| learn new technique applied for market research, I found it difficult As I also have to learn new applications to analyze data and learn about coding However, | still want to work in this job as | find it more stable than marketing event In terms of Marketing Event, I had some experiences and keep vital position in the event that

my club held It was really interesting when doing activities about event although there are many pressure and we had meetings everyday But I found that althought

it was quite tough, I was always happy and full of energy when doing those tasks However, if just choose one major, I will choose market research Because I am aware of various opportunities for this job in the future One important thing is that

I believe I can do it well in this field if ] take all effort and try my best In terms of Digital Marketing, it is just a optional choice, as this job also bring a lot of opportunities, but I am aware that I do not have strength in any aspects of this field, and I am not really interested in this job

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from https://www.rasmussen.edu/degrees/business/blog/what-is-market- research-analyst/

RaiseMe (n.d.) Market Research Analysts: Salary, career path, job outlook, education and more RaiseMe Retrieved July 28, 2022, from https:/Awww.raise.me/careers/business-and-financial/market-research- analysts/#:~:text=Market™o2 0research%20analysts%20research%20and,

%2C%20needs%2C%20and%20buying%20habits

ROSENBERG MCKAY, D A W.N (2019, May 4) What Does an Event Planner Do? The Balance Careers Retrieved July 28, 2022, from https://www.thebalancecareers.com/event-planner-525613

EVIDENCES FOR SPECIALIZATION CAREER ORIENTATION

SEMINAR PARTICIPATIONS

> Evidence 1

Y Title: Account 101

Y Brief description: Guest speaker: Ms Quynh Ngo provided understanding

of advertising sector work environments, tasks, criteria and duties

Especially, we are provided the knowledge of the Click and VNLY&R professional working environments

Y Time: Friday, July 23, 2021

Thank you for your participation and engagement in the COSEM: Account 101 organized

by ISB Leadership Program Moreover, it is noted that the students whose participation duration is more than 45% will be counted and checked for attendance Please kindly

check the Participation Report and contact us if needed

> Evidence 2

Y Title: PR 101

Y Brief description: Guest speaker: Ms Mia Vo provided knowledge about Pr and Pr’sy work I also gained knowledge of essential criteria when

recruitment and some career prospect

Y Time: Friday, July 30, 2021

Management - MAN101 8.6 84

Health Education 1 - FOU444 9 10 ẫ 4*(CK]”0.6

Average semester: 8.98 GPA (Grade Point Average): 8.67

Marketing - MAR101 A 4+[CK]*0 6 Business - MAT 102

-ECC201

- BUS301

Health Education 2 - FOU454 4+[CK]ˆ06

Average semester 8.65 GPA (Grade Point Average) 8.66

Economics - FOU202 2 66 95

84 GPA(Grade Pont Average):847

~ MAR201 -FIN201

EVIDENCES FOR BEING A SUPPORTER / EXECUTIVE MEMBER / ORGANIZER IN SCHOOL EVENTS/SEMINARS

> Evidence 1

¥ Name: L.O.M Orientation day

Y Brief description: Supporter for technical presentation and problems, and for Kahoot game

Y Time: Wednesday, October 13, 2021

pre-show like Master Timeline, Agenda, Decoration, MC scripts, etc In the

show, I operate the activities behind the stage and take care MC

¥ Time: Sunday, June 26, 2022

Y Evidence:

EVIDENCES FOR PARTICIPATIONS IN SOFT SKILL SEMINARS OR CULTURAL EXCHANGE SEMINARS/EVENTS

> Evidence 1

¥ Name: /nsight Miner: Dig Deeper

Y Brief description: Speaker Tran Huynh Minh Nhan provided knowledge about the process of finding and evaluating a quality insight and directly applying the knowledge provided by real cases and having the opportunity

CAM Club <camclubvn@gma 133,Th6,31ng9,2021 yy}

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