graduation thesis possible solutions to improve online marketing strategies at skyblue production trading investment joint stock company

UNVERSITY OF HAI DUONG FACULTY OF FOREIGN LANGUAGES AKAAKAAAAK GRADUATION THESIS POSSIBLE SOLUTIONS TO IMPROVE ONLINE MARKETING STRATEGIES AT SKYBLUE PRODUCTION TRADING INVESTMENT JOI

UNVERSITY OF HAI DUONG FACULTY OF FOREIGN LANGUAGES

JOINT STOCK COMPANY

SUPERVISOR : MA DINH THỊ LE DUYEN

SUBMITTED BY : PHAM THỊ THOM

ID NUMBER : 191150003

HAI DUONG, 2023

UNVERSITY OF HAI DUONG FACULTY OF FOREIGN LANGUAGES

AKAAKAAAAK

GRADUATION THESIS POSSIBLE SOLUTIONS TO IMPROVE ONLINE MARKETING STRATEGIES AT SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY

SUBMITTED IN PARTIAL FULFILMENT

OF THE REQUIREMENTS FOR THE DEGREE

OF BACHELOR OF ART IN BUSINESS ENGLISH

SUPERVISOR : MA DINH THI LE DUYEN

SUBMITTED BY : PHAM THI THOM

ID NUMBER : 1911500053

HAI DUONG, 2023

ACKNOWLEDGEMENT Through the time of studying and practising at Hai Duong University, I have been equipped and accumulated a lot of valuable knowledge to have enough knowledge to complete the research topic of my graduation thesis Thanks to the dedicated guidance of the teachers of the Foreign Language Department at Hai Duong University, especially the care and guidance of Ms Duyen, who directly guided me throughout the process of implementing the thesis topic of my graduation thesis

1 would like to thank the management of Skyblue Production Trading Investment Joint Stock Company for allowing me to be exposed to the real business environment and the enthusiastic help of the staff in the company to learn more experience

1 also want to thank my friends who have always supported me and offered

me frank feedback so that I could improve myself

Due to my limited knowledge, the article has many shortcomings I look forward to the contributions of the teachers so that I can complete my thesis well In addition I will be equipped with a lot of knowledge before I graduate from the University so that I can put my knowledge into practice what I have learned in school

1 sincerely thank you all

Haiduong, June 04", 2023 Student

Pham Thi Thom

CỘNG HOÀ XÃ HỘI CHỦ NGHĨA VIỆT NAM

Độc lập - Tự do - Hạnh phúc

NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN

I Thong tin chung

- Trình độ - - - cccsnnnn Hs n ky szzv e2 Chuyên ngành

I Nhận xét về khóa luận tốt nghiệp

2.1 Nhận xét về hình thức

IV Đánh giá

Không đạt yêu cầu LÌ

Hải Dương, ngày tháng năm 2023

Giảng viên hướng dẫn

APPENDIX 1: Report on business performance of Skyblue Production Trading Investment Joint Stock Company from 2021-2022

APPENDIX 2: Skyblue Production Trading Investment Joint Stock Company

operating activities

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CHAPTER 2: REALITY OF THE MARKETING ONLINE STRATEGY AT SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK

09)/1 9)0 L7 2.1 Overview of Skyblue Production Trading Investment Joint Stock Company 17

2.1.1, Name, address and the current scale oƒ the COTHĐGHY co SS 17 2.1.2 The process of foundation and (@V€ÏODIH€HH Son TH nh này 17

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2.6 Development orientation of Skyblue Production Trading Investment Joint

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3.2.3 Expected effectiveness of the SOUUION 0 ccccccccccccestetettscttentetenteeeensees 49 3.3 Solutions with online marketing strateg1es - 52c 22222221222 49 3.3.1 Reasons 000.1 TnqldẨ 49 3.3.2 The COHIEHH Oƒ the SOlHIÍOPH TL TH HS H11 11111111 TH 111 ngay 50 3.3.3 Lxpected efecthenness Oƒ the SOÍHÍÏOHH Tn TH HH n1 HH nay 53 3.4 Other solutions and recomimenndatIOI5 c2 2 2221121121122 2 11182111 cay 53

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REFERENCEE HH HH HT TH TH TH TH TH HH Hà TT HT HH 56

LIST OF ABBREVIATIONS

English meaning

Skyblue (Vietnam) Công Ty Cô Phân Skyblue Production Trading | Dau Tu Thuong Mai San company Investment Joint Stock | Xuat Skyblue (Viét Nam)

Company

Social Media Truyén thông

9 SMM ; ;

I United States of Nước Mỹ

USA

America

EU

SPSS the Social Sciences cho cac nganh khoa hoc

xã hội LIST OF TABLES AND FIGURES

e3.l Types of online marketing at Skyblue Production

Trading Investment Joint Stock Company

INTRODUCTION

1 Rationale of the study

With the development of today’s technology era, the Internet has grown more and more strongly, we not only use the Internet for entertainment, or transmit email messages, but also do business via the Internet Therefore, e-commerce in Vietnam

in recent years has developed very strongly No business space, no need for too many employees, anyone can do business Shoppers just need to sit at home to select products and order through the seller’s website system More and more businesses use the internet and electronic means for marketing activities It has opened a new era

of marketing, the era of online marketing

The explosion of the internet and the development speed of the 4.0 technology era confirm the role of online marketing for businesses Online marketing plays an important role for the survival and development of businesses and is gradually replacing almost the entire concept of media advertising Marketing online is atype of business marketing that cannot be ignored in the development process Due to the popularity of the internet, shopping for goods and services on e- commerce sites is becoming more and more convenient than ever Types of advertising such as marketing online are tools to help businesses get closer to potential customers and markets Consumers tend to search for information about products and services through the internet or search engines, social networks instead

of going to physical stores Finding product information on the internet will help customers save more time, and lead to customers preferring to shop online As a result, marketing online becomes more and more developed and is an effective advertising channel for businesses

Online marketing not only identifies age, gender, occupation, and regional address but also helps the business learn about the preferences, shopping habits, and specific behaviours of many customers on the market today Geographical distance

is no longer a problem with this form of marketing As long as customers have a need, wherever the product or service is, it will reach them at the right time These

great changes are also changing the way businesses build brands, images, and how they communicate with the public and with customers While traditional communication channels are losing ground, digital marketing methods play an important role in the branding strategy of the business

With the ever changing business environment, and harsh competition, each enterprise needs to find a proper way to keep pace with the process of international integration, constantly improving its position in the market Along with the growth of the national economy, Skyblue Production Trading Investment Joint Stock Company has achieved a lot of success in a changing and challenging environment Hoping to contribute to finding a way to retain Skyblue Production Trading Investment Joint Stock Company’s position in the future, I choose the topic of graduation thesis “Possible solutions to improve online marketing strategies at Skyblue Production Trading Investment Joint Stock Company” Garment products are exported and distributed well to achieve high sales, maintain a strong position, constantly grow and expand the market

2 Research scope

This graduation thesis is entitled “Possible solutions to improve online marketing strategies at Skyblue Production Trading Investment Joint Stock Company” In this graduation thesis, I have tried to gather information from my internship experience over the past month, advice from leaders and colleagues, and guidance from instructors

Due to the limited time, the author mainly concentrates on improving online marketing tactics to increase customer numbers at Skyblue Production Trading Investment Joint Stock Company

3 Research methods

The graduation thesis is based on the method of direct internship, observation, collecting secondary data from the company’s reports to analyze the current situation of online marketing activities

The report is based on the method of qualitative techniques such as observations, document analysis, collecting and analysing data Besides, the author also uses other sources: internet, references, studied documents

4, Research objectives

Analyze online marketing strategy to offer solutions to promote the brand and bring the brand closer to customers From researching the theoretical basis and analyzing the effectiveness of the company’s online marketing strategy to come up with solutions to increase the effectiveness of the company’s online marketing strategy

5 Significance of the study

Through this thesis, I have demonstrated my ability and in-depth understanding of my field of expertise The thesis helps me to improve and consolidate all the knowledge I have learned into practice, as well as to strengthen

my confidence and readiness to participate in the labor market

6 Structure of the study

My graduation thesis includes 3 chapters:

Chapter 1: Literature Review

Chapter 2: Reality of the marketing online strategy at Skyblue Production Trading Investment Joint Stock Company

Chapter 3: Possible solutions to improve online marketing strategies of Skyblue Production Trading Investment Joint Stock Company

CHAPTER 1: LITERATURE REVIEW 1.1 Theoretical basis of Marketing and Online Marketing

1.1.1 Definition of Marketing and Online Marketing

LdI1.1 Definition of Marketing

In fact, there are many definitions of marketing Up to this point, perhaps the definition of marketing Philip Kotler is still the most standard that is researched and evaluated by experts

According to Philip Kotler: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of target market at a profit” This

is a very concise definition that fully demonstrates the content of marketing, which

is the synthesis of all two-way exchanges between both customers and marketers to understand and meet customer needs

From the above definition, we can see that marketing is all activities of a business to identify unsatisfied needs of customers, their tastes and requirements

On that basis, the enterprise offers suitable products and services to meet and satisfy those needs and requirements to fulfill the goals of the enterprise

1.1.1.2 Definition of Online Marketing

Online marketing refers to the use of a variety of digital resources and techniques to connect with users while they are online From the company’s branded online tools such as online advertising, email marketing, and online fliers,

to the website itself Online marketing encompasses a wide range of techniques Marketing online, according to Dave Chaffey, is the management and execution of marketing activities via electronic advertising media such as the web, email, or other non-media On the other hand, Jared Reitzin, CEO of mobile Storm Inc defines marketing online as the practice of activities that promote products and services using database-driven online distribution channels to reach customers at the right time, right need, and right audience at a reasonable cost The evolution of marketing online that evolved in the 1990s and 2000s has changed the way brands

and businesses use technology to market As digital platforms are increasingly incorporated into marketing plans and daily lives, and as people use digital devices instead of visiting stores, marketing online is becoming more and more popular and effective

Online marketing is an important part of the overall marketing strategy Along with traditional marketing, online marketing serves as a vital link between users and businesses Not only that, marketing online has been a strength for most businesses and accounts for a significant amount of budget in the overall marketing strategy of the business The strong development of marketing online not only overcomes the presence of traditional marketing, but it also overcomes the previous limitations, proving outstanding advantages compared to traditional marketing in many aspects The main difference between digital marketing and traditional marketing is the means of displaying the messages that businesses bring to customers However, that does not mean traditional marketing 1s obsolete The grown up in technology as a result of technological advancements, but the concepts, principles, and objectives remain the same However, through digital marketing, interacting with the audience at the right place and at the right time has become a reality and a great accomplishment

profits Customer data, on the other hand, is the most valuable asset in the eyes of marketers Previously, marketing online activities were based on popular online channels such as SEO, social media, SEM, and email to deliver results When planning and executing, marketing online not only brings new customers but also a difference in analysing and tracking customer behaviour and preferences for customized marketing for a company’s goods and services (Pineiro-Otero & Martinez-Rolan, 2016)

1.1.2 The role and function of the Marketing Online in the business More and more people are searching for enterprise information on the Internet, which shows that the change of consumers’ habits is to access the Internet and find information for reference and inspection In Vietnam, customers still keep the habit of going to the stores to watch directly, but more and more people use the Internet, which is convenient and saves a lot of time and energy They are gradually accustomed to using search tools to find out what they want, which has become a huge potential market that all enterprises want to occupy With the rapid development of internet technology, it is the correct and effective choice for enterprises to choose the form of online marketing advertisements:

¢ Narrowing the gap: Online marketing will help to narrow the gap between buyers and sellers Customers can get product information conveniently and quickly, and partners can also discuss and exchange business on the computer network without worrying about geographical and spatial distance, time limit

® Expand marketing scope: With the vigorous development of global Intemet and information technology, online marketing is a very effective promotion tool, enabling to bring its products and services to consumers all over the country

¢ Save time: Time 1s no longer a concern for many businesses when choosing online marketing forms They can access information and trade with customers 24 hours a day

® Cost optimization: Online marketing can not only save costs, but also locate and find target customers Compared with other forms of advertising, it has twice as many as economic benefits

® Dynamics and variability: The difference between online production and TV, newspaper or billboard production is that you can change it at any time It’s not as complicated as it is on TV or in newspapers, etc You can change the content of your entire advertising template with just a few clicks of the mouse These names bring a high degree of motivation and adaptability to online marketing This is very important in marketing

1.2 Factors affecting the effectiveness of online marketing activities There are many factors affecting marketing activities, but through the research process, I see some important factors as follows:

1.2.1, Macro environmental factors

® Economic environment: Factors such as economic policy, financial- monetary, development rate, inflation rate, tax system and tax rates, interest rates, etc govern the operations of the company Although the economy is in crisis, but inflation is controlled stably, people’s living standards are increasingly improved, people will be interested in the fields of clothing for themselves and their families

¢ Population: Hai Duong City is a city with a population of nearly 2 million people, most of the young intellectuals are a great source of potential customers of the company, bringing a lot of market share in the business field

¢ Social environment: This factor includes policies, regulations, legal institutions, remuneration regimes, procedures and regulations of the State Vietnam

is one of the most politically stable countries in the world This is considered a great advantage for domestic enterprises, attracting many foreign investors to participate

in the market Besides the political environment, the law is considered an important factor in business, the law and the State agencies have a role in regulating business activities for the following purposes:

Protecting the benefits of the public company in a competitive relationship, avoid illegal business forms

Protecting the interests of customers in objective cases when the quality of the product, price, distribution and promotion are not satisfactory Protecting customers from arbitrary and socially irresponsible business practices of companies

¢ Natural environment: Environmental pollution, climate change and other issues are objective factors, so the company always provides solutions and adaptation measures

© Technical environment: Technology always has two sides New technologies will bring new methods to reduce costs and improve quality On the other hand, when a company does not have enough strength to keep up with technology, technological progress will be a concern for the company

1.2.2 Micro environmental factors

® Internal business environment: Marketing activities are not a separate activity in the business On the contrary, it is governed by other forces and factors in the enterprise Marketing strategy is a part of corporate strategy, etc Therefore, marketing activities are under the direct control and management of the board of directors Marketing function must closely connect with other functions in the business such as finance, accounting, human resources, administration, import and export material planning Therefore, the person in charge of marketing must know how to connect and receive the consent and support of the relevant departments

To successfully implement a marketing strategy, it is necessary to build a commitment to implementing the marketing program for all members of the business That’s what inner marketing is all about And three prominent factors of the internal environment affecting marketing activities are financial capability, physical, technical and technological facilities and human resources

© Financial capacity: This is a very important factor for the business activities of companies in general and the budget decision for marketing activities in particular Without it, marketing - mix activities to attract business customers will not be possible

¢ Facilities, techniques and technology: Due to the characteristics of food industry products, the creation of quality services requires advanced technical and technological facilities All of these not only make the face of the business but also create good conditions for the company’s employees to promote their full capabilities in activities to attract customers

¢ Human resources: This is a very important factor in businesses It not only directly affects the quality of services that businesses provide, but also is the factor that makes the most difficult difference for competitors Good human resources will create good quality products and services for customers At the same time, they are the ones who create, adjust and implement marketing programs to attract customers

¢ Supplier: Suppliers are business firms and individuals who provide the company and its competitors with the materials needed to produce particular goods

or services For example, to import garment materials and fabrics, the company must buy these products from other foreign companies

Events occurring in the “supplier” environment can seriously affect a company’s marketing Marketing managers must keep a close eye on the prices of supplies, because an increase in the price of purchased goods may force an increase in the price of the product Missing goods or products that do not meet requirements can disrupt supply and delivery schedules for customers In the short term, the company will lose sales and in the long term, it will lose customers’ sympathy for the company

¢ Customer: The customer is the decider of the success or failure of the enterprise, the business goal of the enterprise and the market of the enterprise Companies must study their customers carefully Generally speaking, there are five types of customer markets All these markets listed below are short definitions of them

Consumer market: Individuals and families buy goods and services for personal use

Manufacturer’s market: Organizing the purchase of goods and services to use them in the production process

International market: Overseas buyers include consumers, intermediate producers and overseas state institutions

¢ Competitors: One of the laws of the market is that where there is a bridge, there is supply The clothing market is also outside this law With the rapid development of clothing industry, the demand for product quality and product diversity has increased The fierce competition between enterprises has also begun Competitive factors have a great influence on the marketing activities of enterprises Knowing the competition and competitors is very important for making an effective marketing plan The marketing manager must always pay attention to the activities

of competitors, and must follow up and take countermeasures in time to cope with the changes from competitors At present, there are hundreds of companies in Hai Duong and the clothing production base is a great challenge for the companies 1.3 Marketing online activities in the business

1.3.1 Online advertising

The revolution of internet technology is called the discovery of endless gold mines Media workers are miners, and there are 1001 advertising forms for consumers to choose from Among them, online advertising is considered as the most basic and simple online marketing tool Like other types of advertising, online advertising aims to provide information to speed up transactions between buyers and sellers

But online advertising is different from other advertisements in mass media

It allows consumers to interact with advertisements Customers can click on advertisements to get information or buy the same products as advertisements They

13.2 Email marketing

Based on the customer database, online marketers will analyze and group customer objects with the same interests or needs to develop email content and send

it to the corresponding audience groups

This technology not only helps to contact potential customers, but also keeps in touch with existing customers, providing new and attractive interior design content to provide new information about the company’s products, services or promotion plans Compared with traditional forms of direct marketing such as telephone and mail, email marketing helps to reduce the huge cost of printing and contacting customers Obtain quality database, suitable for the program (such as age, income, qualifications, etc.) Understanding the email usage habits in various geographical areas and predicting possible technical failures will help to successfully conduct email marketing activities

There are both advantages and disadvantages of email marketing as follows:

© If sending emails abroad is quite expensive, then emails can be sent for free

to various parts of the world Making contact and transactions with international clients simple and cost-effective

¢ For email marketing, it is easy to track which customers received emails, who opened emails, and which email addresses no longer exist You can also

to be overlooked by them, and even thrown into the trash can without opening it

¢ Although sending email is faster than sending a regular post, the process of email marketing is much more time consuming That’s when it comes to building a client’s email admin website and writing marketing emails to send to customers every day If you want to develop new product lines and sales, you must create new emails regularly Consider hiring freelancers to do this, but then also consider whether the cost is worth it

® Ifa customer complains about sending spam mail to them, the IP address will

be blacklisted When this happens, no one will receive the email anymore To avoid that, use an “auto responder” program to scan emails before sending them to customers

In short, email marketing can bring the following benefits: save a lot of time, low cost but can generate great benefits and bring unexpected orders

1.3.3 Search engines

With the development of Internet, product information and brand services can

be easily accessed through the support of search engines When consumers want to buy a product, they usually check the prices of similar products from many suppliers online However, among the search results returned by thousands of search engines, consumers will only give priority to the first result in the search results list

Judging from this fact, it requires enterprises to find some way to appear in the prominent position in search results In order to solve this problem, enterprises can use two methods: through the support of SEO and SEM tools to make themselves stand out Understandably, SEO is a method for 24 search engines (such

as Google) to improve the website ranking in natural search results SEM is to rent

13

advertisements from keyword advertising service providers (such as Google Adwords) in order to occupy a prominent position on the search results page The goal of these two methods is to make keywords related to enterprise products rank first in search results However, both methods have their own advantages and disadvantages The cost of SEO is low, but it takes a long time to achieve the expected results SEM enterprises can reach the peak immediately when subscribing

to services, but the cost of SEM is higher than that of SEO, and advertising will only last for a while

1.3.4 Social Media Marketing (SMM)

SMM can be understood as marketing activities conducted on social channels such as facebook, instagram, or twitter to achieve specific effects such as interacting with users and increasing their awareness of services and products Especially through social networks, promoting users’ behavior of purchasing and owning products SMM is divided into two categories: organic (free) and paid

® Organic SMM focuses on building a community and increasing relationships with consumers Another way by using SMM to help you show respect and care for your customers and at the same time harness the power of consumer relations in the most effective way paid social media marketing You can use paid SMM to advertise for enterprises in many ways

® Paid SMM is a form of paid communication, which can help you reach customers on a large scale

Advertising types of paid SMM, such as social media advertising, mobile advertising, Facebook advertising, etc

The advantage of social networking advertising is that it can interact, refute, comment and supplement information Due to the characteristics of multi-source communication, the multi-dimension of this form makes the communication environment more diverse and rich than one-way media

14

However, this has also caused information distortion Information is spread

at many levels, and many viewpoints make it difficult for customers to distinguish which aspect is reliable, which leads to problems that the public cares about Therefore, in order to build trust in a widely involved community, enterprises need to invest a lot of energy in finance, time and personnel, so as to maintain active and regular activities on the website, attract more new customers and establish long- term relationships with the company’s loyal customers

1.3.5 Website

Website marketing is a solution for marketing through enterprise websites The solution will include basic elements such as optimizing the website’s ranking in search engine optimization (also known as search engine optimization), google advertising, facebook, forums, etc., and making every effort to make customers more interested and attract more websites

Websites determine a company’s “ranking” on the internet: A company’s website must have a professional interface and build meaningful content to attract visitors’ interest, and search for information on the website for longer periods of time Many useful information is crucial in online marketing

Retaining users not only means increasing sales capabilities, but it is also a tool to help Google search engines appreciate corporate websites and help customers find many rankings

In online marketing, you can understand the main concepts of online advertising, SEM, email marketing, online public relations, social media, mobile marketing But the truth is that the effective tools no longer depend on the quality of the business website as well as the standard SEO, the content needs to be exploited optimally to be effective in the process of finding customers Online goods for businesses meet the required standards The benefits of the website in online marketing as follows:

15

® Website marketing is the process of marketing products in the fastest way that adheres to the company’s global product strategy Support your products to be prominent and known by many people

¢ Support businesses to introduce fully customer service units and companies

to create trust for customers to trust and use

¢ Website marketing has a much lower cost than all types of marketing communication services and brings higher efficiency than expected

© Website marketing helps businesses get more feedback from customers Contributing to promoting businesses to catch up with the general trend of the market Besides, there is also a lot of information for customers

1.3.6 Online newspapers and forums

A recent trend is that enterprises are investing heavily in building brands through magazines, online newspapers and large-scale enterprise forums They can hire reporters from large-scale e-newspapers such as Vnexpress to write introductions about enterprises or solve customers’ questions about enterprises In addition, enterprises also participate in online forums to provide consumers with suggestions or support interested in related products This is a very effective marketing channel, because consulting business and answering questions for customers will help improve brand reputation For example, when a customer asks how to choose a notebook computer suitable for graphic design, the enterprise as a member will enter the consulting service to help the customer and be open to the products provided by itself Usually, if enterprises share in the forum, they will hardly waste the cost, so the marketing form shared in the forum has attracted the attention of many small enterprises, and enterprises with financial potential usually levy taxes on large online newspapers to further improve their marketing activities 1.4, Criteria to evaluate the effectiveness of online marketing activities in enterprise Online marketing is considered the most popular and effective product promotion tool in the new media era With its breadth and deep integration ability in

to obtain more effective investment strategies

1.4.1, Total hits

Your website is a prime target for current and potential customers, but you can also measure the total number of visits to any location relevant to your campaign, such as a landing page of a pay-per-click campaign

Measuring total traffic will give you an idea of how well your campaign is driving traffic If you’ ve noticed a steady decline in numbers from last month to the present, you know you need to launch an investigation to find out among the marketing channels what’s causing this With a stable and healthy campaign, you should expect the total number of visits to grow steadily

1.4.2 Traffic of specific channels

As shown in the “Acquisition” section of Google Analytics, the specific data

of each channel will break down the total traffic of your website This is especially useful for large-scale digital marketing activities, because “total clicks” can’t tell you which channel performs best You need to pay attention to the information from

04 main channels, including:

Direct: The number of people who visit the website directly

Referrals-introduction: Including external links to websites

Organic-natural: Includes visitors who find your website after a regular search Social: Visitors refer to people who know about the website through social networks This is a good point to help you evaluate the advantages of SEO activities,

CHAPTER 2: REALITY OF THE MARKETING ONLINE STRATEGY AT

SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY

2.1 Overview of Skyblue Production Trading Investment Joint Stock Company 2.1.1, Name, address and the current scale of the company

® Company Name (in Vietnamese): Công Ty TNHH Thương Mại Sản Xuất Skyblue

® English Trade Name: Skyblue Production Trading Investment Joint Stock Company

e Address of Hai Duong Office: Minh Tan Village, Quang Minh Commune, Gia Loc District, Hai Duong, Vietnam

* Tax code: 0801367828

¢ Legal representative: Le Quy Hai

© Tel: 0943219688

¢ Licensing day: November 29", 2021

© Operating day: November 29", 2021

© Main industry: Sewing clothes (except for costumes made from animal skins) 2.1.2, The process of foundation and development

The construction sector traditionally plays a significant role in nation- building and development, because of our nation’s rapid growth, fundamental construction is now much more crucial The necessity to enhance the nation’s

a separate balance sheet is funded in accordance with legal requirements and the board of directors’ decisions

Skyblue Production Trading Investment Joint Stock Company was established with the function of producing, trading, importing textiles and garments The company gradually improves economic efficiency and engages in international activities It also contributes to the completion of plans and implementation of the company’s economic strategy in particular and Hai Duong province in general

In parallel with the production and exporting products made from domestic and imported raw materials and accessories, the company also signs export contracts with partners in many other countries such as China, Taiwan, India, Korea and so on The implementation of export contracts has contributed to creating more jobs for employees, contributing to growing the company’s export turnover in

recent years

Since the global market trend is more focused on product quality, the requirement for design criteria and materials are becoming stricter Nowadays, in the latest fashion trends, customers no longer want to buy tailor-made goods People prefer things to be adorned, coordinated in color, printed, embroidered, etc to make them more enticing and practical to use With the current shirt product, customers expect the product to be manufactured with higher quality fabric, more durable fabric surface after being washed In addition, the products must be adorned with embroidered and printed motifs, flowers, analogous color scheme In order to meet

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the growing demand of foreign customers, the company has actively exploited new investment capital and added a number of machinery and equipment in recent years 2.1.3 The major field of operation

The company specializes in manufacturing main products: Garment (except fur clothing)

The garment products are normally produced by the company as follows:

¢ Various kinds of dresses

e A variety of trousers

¢ Shirts in every style

e Extra sewing materials

Skyblue Production Trading Investment Joint Stock Company produces for domestic export and consumption in two ways:

© Processed packages before delivery: The company imports raw materials, manufactures and wraps products up Finally, the goods is delivered to customers The company has to make sure that the contract is legal

¢ Domestic production: The company carries out the entire production and these products are manufactured to serve domestic demand

The scope of the company’s production and business activities is not limited

to any market Skyblue Production Trading Investment Joint Stock Company was established in accordance with the law

Officers and employees are responsible for complying with labor disciplines and maintaining environmental hygiene, thereby constantly improving employee welfare and bringing benefits to the company in the coming years

* Values brought to customers:

- Rational benefits:

+ Good management: help increase labor productivity and work efficiency + Savings: reduce the cost of dispatching supervisors and opportunity costs due to employees not arriving at work on time

+ Fairness: depend on the income, salary and bonus

+ Professionalism: human resource monitoring activities, contributes to creating a professional image of the company in the eyes of customers and partners who work with the company

+ Discipline: employees obey the company’s regulations

2.1.4, Organizational structure of the company

2.1.4.1 Organizational structure

The company’s management apparatus plays a very important role in production and business efficiency A compact machine with efficient production management is the criterion that the enterprise’s management apparatus follows The organizational structure of the company is a functional online structure consisting of the general director, deputy directors, specialized departments, management sections, shops, and manufacturing plants

The company’s workforce consists of managers, professional staff, and contract workers

The following diagram shows the organizational structure of this model:

Deputy Director:

As a senior personnel position in the executive apparatus, the deputy director acts on behalf of the director to handle and decide on work in the director's absence and performs authorized work

The deputy director assists the director in managing and administering the company’s activities as assigned by the director