analyze the context and main customer segments of the startup projec

- Given the post-pandemic technology era, communication or productPR through social networking sites is extremely necessary.- Build product reputation on social networks and reach potent

I Project name: 1

II Business plan summary: 1

III Specific contents in the plan: 2

3.1 Analyze the context and main customer segments of the startup project: 2

3.2 Value Propositions that the business idea's services bring to customers: 4

3.3 Regarding profit goals 4

3.4 Distribution and marketing channels: 5

3.5 Establish and build customer relationships: 6

3.6 Main resources: 7

3.7 Main activities of the business project: 8

3.8 Main partner: 9

3.9 Financial structure of business project: 9

Implementation schedule: 12

IV Conclude: 12

CONTENT

I Project name:

Project: "Business of handmade cosmetics from natural

ingredients Vegan Beauty"

Idea: “Natural and vegan” Simply put, cosmetics are not tested on animals and are derived entirely from plants

Most current cosmetics use main ingredients derived from animals and use animals to conduct product optimization experiments such as:

- Protein from animal serum

- Cholesterol in animal cell membranes

- Conduct experiments on animals

Therefore, the cosmetic industry is no exception, the use of vegan cosmetics was born and is gradually becoming a new beauty trend globally in general and Vietnam in particular

II Business plan summary:

Trading in natural handmade cosmetics is a very potential project in the current era

Business idea :

- Grasp the daily cosmetic needs of everyone today, not only women but also men

- Due to trends and reality, there are many products containing ingredients that damage the health and trust of customers

- Therefore, cosmetics extracted from nature will retain the same effects as current cosmetics but still create trust and health for customers

Plan summary:

• Phase 1: Foundation

- Professionally: "Learn - absorb - apply" I learned knowledge from experts, took courses on ingredients and how to make cosmetics, and optimize products

- At the same time learn and "create a brand" I choose formulas to design brands from facilities to product images Creating products that are not only meaningful from name to product quality is an essential requirement

• Phase 2: Access and development

- Given the post-pandemic technology era, communication or product

PR through social networking sites is extremely necessary

- Build product reputation on social networks and reach potential customer segments directly online

- Develop brands through researching retail markets and trade chains

to expand business and marketability of products

• Phase 3: Sustainability and innovation

- When proceeding to phase 3: product operations gradually stabilize, paying attention to customer feedback is extremely important

- After receiving customer opinions, we must research and innovate the quality of each type of product to attract and build a foundation of trust for customers and partners

Project vision: When the factory becomes stable and the brand is

known in many places, the model will continue to expand into a chain

of manufacturers with the same brand in high-demand places in the locality Discuss large provinces and high demand The estimated minimum required investment capital to put the project into operation

in 1 year is: 3,000,000,000 VND (Three billion VND)

III Specific contents in the plan:

3.1 Analyze the context and main customer segments of the startup project:

Context analysis:

- Through the 2019 pandemic, everyone's lifestyle has chosen to be green, clean, and environmentally friendly to the maximum

- Leading to the continuous growth of vegetarian products or the use

of these products for suppliers or companies

Detailed statistics:

- According to Ecomist 2019:

+ 25% of the younger generation are vegetarian or vegan

+ In the US, the use of vegetarian food increased by 300%.

+ In the UK, there is 350% growth in vegetarian food

- According to Net-a-porter (a commercial marketplace):

+ Revenue of vegan cosmetics increased by 60%

- According to Statista

+ From 2018-2021 increased from 13.56 to 16.29 billion USD (up 20%)

+ It is estimated that by 2025 it will increase to 20.8 billion USD

- According to Fung Retail & Technology Group:

+ About 67% of customers born after 1996 will stop using a brand if they see the brand acting unethically

- This is extremely important as Gen Z is quickly becoming the most important consumer group in the beauty industry

Customer segment:

In the current era, although cosmetics are products mainly for girls and women, now it is a products for everyone, not just for beauty and aesthetics But because it is a new products, I chose to segment target customers into groups to serve customers as best as possible:

Individual customers:

Group 1: (Students, aged 16-23) They are young people, who tend to follow the crowd, in the era of vegan cosmetic products emerging, everyone is curious and wants to find them try experience

Group 2: (Pregnant mothers and children) This is a group of customers with sensitive skin who are very interested in products that care for and pamper their skin Children as well as pregnant mothers are at important stages in life so they all need meticulous care and our products will do that

Group 3: (women over 40) Although not as potential customers as the above two groups, in the 4.0 era, the ability to reach this age group

is not difficult As for our mothers, there are still many people who want to use cosmetics to protect and improve their beauty, but are afraid of toxic chemicals, so they need to come to experience the products Safety comes from very high natural ingredients

Business customers:

- Group 1: Large, small and medium cosmetic store chains

- Group 2: Large, small and medium retailers in the market such as Supermarkets, large grocery stores, pharmacies and other distributors (Winmart, Circle K, Family mart, 7eleven, GS25, Pharmacity pharmacy, Long Chau )

For a newly launched product to penetrate the market is a very difficult task At the product launch stage, I chose a focused marketing plan The purpose is for customers to better understand our products, quickly grasp the market and handle risks promptly Create trust in customers of all ages, from there the quality and reputation of the product is quickly communicated because social networks are very popular

3.2 Value Propositions that the business idea's services bring to customers:

- Products derived from nature, safe and friendly

- A team of young, professional marketing staff, always smiling at diners, along with a professional service style will bring you a feeling

of closeness and comfort

- Maximize customer satisfaction

- Always pay attention and pay attention to what customers share Products go hand in hand with quality and trends to satisfy customers

- Reasonable price suitable for many customer segments

3.3 Regarding profit goals.

I aim to build a brand and strive for: Achieving profits right from the first year of operation

Short-term goals (first 5 months of business):

Revenue: Regarding revenue because the business was newly established in 05

The first month's target will be to earn 200,000,000 VND to 300,000,000 VND Average per month 40,000,000 VND/ 1 type of product => 120 - 150 million

- Sales: The target number of 80 customers/day coming to buy and experience products at the store on holidays can increase to about 200-300 customers The number of customers on e-commerce platforms ranges from 1000-2500 customers

- Profit: In the first 5 months, it will earn 300,000,000 VND

- Project goal: To become one of the business companies

Prestigious handmade cosmetics in the Vietnamese cosmetic market The main products are: lipstick and cosmetics made 100% from nature

- Marketing goal: Initially, marketing needs to ensure costs, so we will distribute as many leaflets as possible and set up websites on Google, Facebook, Tiktok to increase more customers

- Employee target: Initially, the total number of employees will be

10-20 employees, all of whom must have professional qualifications Always aiming for the goal of employees is to train employees with experience in cosmetic production and more professional customer care

Long-term goals (after 02 years of business):

Revenue will grow from 20% - 40% in the next 2 years

- Sales: Expected number of customers in the first 2 years to increase from 15% -30%

- Profit increased by 30%

- Build a reputable and quality company image with customers

- Expand more branches, possibly in different provinces.

- Marketing goal: Increase the number of new customers: when first declared

The store conducts discounts, gives gifts, distributes leaflets, brochures, and advertisements

television in the surrounding area to attract all customers

- Linking with foreign suppliers

- Maintain a stable number of customers: focus on customer after-sales service

- Project goal: Establish a chain of cosmetic stores

Prestigious handmade on the Vietnamese market

- Gained 40% market share in the region

- Employee goal: Recruit more experienced employees

in the profession further Besides, businesses will also have to provide training

Improve professional skills for employees, maintain machinery and equipment

well, more high-tech

3.4 Distribution and marketing channels:

A In the beginning:

When the business model is still small, with little capital, weak resources, not many people know about it, it is not possible to produce a large number of products, so I will divide it into the following steps:

- Step 1: Optimize available resources,

- Step 2: Maximize connection with customers

- Step 3: Receive customer feedback and improve service and product quality

B When capital is abundant:

When the capital was sufficient and there was a surplus, the company was able to produce a stable amount of products to distribute more widely in all provinces and cities Thanks to that, the company has more distribution intermediaries, which will help the company's products spread and become known to more customers

C When the product is gradually deteriorating:

This is the time when the product is gradually getting old, many other newer products are emerging, the company's products are no longer as popular as before This is the time when the company needs

to cut down distribution intermediaries, leaving only a few intermediaries with the most stable income to reduce costs At the same time, focus on finding new ideas about both products and marketing as well as the quality of each product to upgrade the company's products to create a new feeling and new excitement to attract customers

D Distribution channel:

- First distribution channel: business stores specializing in large and small cosmetic products

- Second distribution channel: supermarket system, from large supermarkets such as Coopmart, BigC to small supermarkets such as Vinmart, Family mart, B's Mart , large pharmacy systems

- For online activities: my company chooses online distribution platforms such as e-commerce platforms: Shopee, Lazada, Tiki, or even social networks: Facebook, Instagram, TikTok, ,Which are all potential channels in the market to promote products and make transactions easier

3.5 Establish and build customer relationships:

Establishing and building relationships with customers is extremely important for companies that sell goods and services Customer relationships need to be established before - during - after the process

of learning - buying - using - returning to the brand It is something

that requires a whole process and the combination of all parts of the company to create a connection between the store, products and customers Here is how my handmade cosmetics company retains customers:

- For the first days of bringing the product to market, give customers highly attractive gifts and incentive programs when purchasing the product

- Regularly have incentives and promotions for customers, especially

on special holidays Offer special offers for future purchases to entice customers to return Just choose 1 of 2

- Set up additional gift-wrapping services, increasing customer demand for the brand

- Always pay attention and focus on product quality so as not to affect customers

- Pay special attention to customer reviews and comments about the product on media sites to help develop the product further

- Constantly modify and learn new and better formulas to give customers the best feeling and help the brand go further

- Try to always keep the price of the product as stable and reasonable

as possible

3.6 Main resources:

A Material resources:

Tools and ingredients: Vegan Beauty imports ingredients of clear origin, reputation, benign, natural, and clearly tested

Priority is given to importing multi-use tools that can be reused, avoiding single-use tools to reduce waste in the environment Use durable tools, prioritize quality for long-term use

B Human resources:

Human resources: take advantage of available personnel, reduce salary shortages, exceed revenue and expenditure plans when hiring outsiders

Labor power: Vegan Beauty is built on the foundation of wanting to dedicate the best of nature to people, wanting the cosmetics we use every day to originate from our own mother nature, not from chemicals that are harmful to health From that solid foundation, the desire to work is also formed and firmly exists

Qualification of workers: the main factors of Vegan Beauty are always in a state of learning, absorbing the experience of their predecessors to pass it on to everyone and eventually join hands to build a project that not only brings benefits financial benefits but also benefits to society

Relationships: because it is a "family" project, we will take advantage of the relationships of family members, friends, relatives, and colleagues to listen to the opinions of the first customers

3.7 Main activities of the business project:

a Focus on handmade cosmetics the business:

- Focus on mixing and creating cosmetics that are both good and have beautiful colors suitable for all customers

- Actively do marketing in crowded places to attract attention

- Sales in both forms: directly at stores and distribution intermediaries along with e-commerce platforms

b Build a website for Vegan Beauty:

- Build website cosmetic.vglst.vn to post promotional videos, articles introducing products, articles introducing the uses of natural cosmetics, especially cosmetics Run ads for articles and short videos about products and brands

- Run ads on social networking platforms and book TV stations to advertise to the public about ads, talk shows, and the above media strategy programs