UNIVERSITY OF FINANCE — MARKETING FACULTY OF BUSINESS ADMINISTRATION
TRUONG DAI HOC TAI CHINH - MARKETING
GROUP ASSIGNMENT
STRATEGIC INTERNATIONAL BUSINESS MANAGEMENT
Group Members: Nguyén Ha Kiéu Oanh — 2121011816
Nguyễn Hoang Yén Chi — 2121012880
Trang 2TABLE OF CONTENTS CHAPTER I EXECUTIVE SUMMARY CHAPTER IITop of Form INTRODUCTION CHAPTER I PESTLE ANALYSIS I Politics 2 Economy mn + +> fF WOW WHO G WwW 3 Society 4 Technology 5 Legal 6.Ethical CHAPTER IV MARKET ANALYSIS CHAPTER V THE PROPOSED STRATEGY `© OO ON AM An A A Ww CHAPTER VI CONCLUSION REFERENCES
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Trang 3CHAPTER I EXECUTIVE SUMMARY
The business activities of the Vietnam Oil Corporation - Jomt Stock Company (PVOIL) encompass various sectors of the petroleum industry in Vietnam These include exploration and extraction of oil and gas, storage, transportation, processing, and distribution of petroleum products, as well as specialized services in trade, finance, and insurance related to the oil and gas sector
In the realm of oil exploration and extraction, major oil fields such as Bach Ho, White Rhino, Black Lion, Golden Lion, and Rang Dong have transitioned to a declming production phase Facing difficulties in domestic oil exploration, the Vietnam Oil and Gas Group has expanded its operations internationally, undertaking exploration and extraction projects in Russia, Malaysia, Indonesia, Algeria, Venezuela, and Iraq However, not all of these overseas ventures have been successful, with 24 projects reported as unsuccessful, resulting in a total loss of USD 773 million by 2018
CHAPTER II INTRODUCTION
Trang 5CHAPTER III PESTLE ANALYSIS
POLITICS ECONOMY SOCIETY
© Stability © Oil Price Volatility © Local Workforce
© Regulatory Environment © Currency Exchange Rates © Cultural Sensitivity
* Nationalization Risk * Economic Growth
=
Sợ PESTEL ANALYSIS "1
Analysis Of The Vietnam Oil Corporation
© Contractual Agreements â Corporate Social
đ Advanced Exploration ® Intellectual Property Responsibility (CSR)
Technologies Protection â Ethical Business Practices
 Environmental Technologies
TECHNOLOGY
1 Politics
Venezuela has undergone a prolonged period of political instability, posing challenges for foreign enterprises like Petro Vietnam To minimize risks, Petro Vietnam needs to establish strong relationships with the Venezuelan government and relevant stakeholders Effective negotiations and a deep understanding of the political landscape are essential
The oil and gas industry is often subject to strict control and regulations PetroVietnam should conduct a detailed study of the regulatory infrastructure to ensure that all operations comply with local rules and regulations The risk of nationalization also needs careful evaluation, and PetroVietnam should negotiate reasonable agreements to safeguard its interests
Trang 6challenges, laying the foundation for a successful international strategy in the 2024-2030 period
2, Economy
In the endeavor to expand Petro Vietnam's business into the Venezuelan market from 2024 to 2030, the economic aspect plays a pivotal role The oil and gas industry, inherently sensitive to oil price fluctuations, poses a significant challenge Venezuela, with its substantial oil reserves, directly influences global oil prices To navigate this challenge, Petro Vietnam needs to establish a flexible financial strategy and budgeting plan based on various oil price scenarios Currency exchange rate volatility is another economic consideration Petro Vietnam must manage exchange rate risks through financial tools and negotiate reasonable agreements to mitigate negative impacts on transactions and profits
A thorough understanding of Venezuela's economic growth is essential An in-depth market study will allow Petro Vietnam to assess economic conditions and forecast growth potential in the oil and gas sector Additionally, Petro Vietnam should stay attuned to the domestic economic challenges in Venezuela, such as infrastructure issues, payment difficulties, and business process intricacies Collaboration with local partners, rigorous research on
infrastructure, and flexibility in payment strategies are key tactics to overcome these challenges Given Venezuela's recent economic struggles, interactions with local banks and financial institutions may present challenges PetroVietnam should focus on building independent and stable financial relationships while exploring collaboration opportunities with local banks and financial organizations
3 Society
Understanding the intricacies of the local labor market and workforce dynamics is imperative for PetroVietnam's successful expansion into the Venezuelan market from 2024 to 2030 Developing comprehensive strategies for local talent acquisition and skill development will be vital This involves not only recognizing the specific skills and qualifications prevalent in the Venezuelan workforce but also understanding the expectations and work culture to effectively integrate local talent into Petro Vietnam's operations
Trang 74, Technology
As PetroVietnam embarks on its expansion into the Venezuelan market from 2024 to 2030, investing in advanced exploration technologies is crucial for optimizing efficiency in oil exploration and production Implementing state-of-the-art technologies such as advanced seismic imaging, reservoir simulation, and data analytics can significantly enhance the accuracy of geological assessments and streamline exploration processes By staying at the forefront of technological advancements, Petro Vietnam can improve its exploration capabilities, mitigate operational risks, and maximize the extraction of valuable oil resources In line with global sustamability initiatives and to comply with international environmental standards and local regulations, Petro Vietnam should prioritize the adoption of environmentally friendly technologies The implementation of eco-conscious practices, including cleaner extraction methods, efficient waste management, and reduced carbon emissions, will not only contribute to a positive environmental impact but also align with the expectations of stakeholders and regulatory bodies By integrating advanced environmental technologies into its operations, PetroVietnam can demonstrate its commitment to responsible and sustainable business practices, fostering goodwill and ensuring long-term viability in the Venezuelan market
5 Legal
Ensuring legal compliance is paramount as Petro Vietnam expands into the Venezuelan market from 2024 to 2030 hese agreements should outline the terms and conditions of collaboration, rights, and responsibilities of each party, and mechanisms for dispute resolution Thoroughly understanding and adhering to local legal requirements and regulations will help mitigate risks and foster a transparent and legally sound business environment for Petro Vietnam in Venezuela
To safeguard its intellectual property (IP) rights, PetroVietnam must implement robust legal mechanisms This includes registering patents, trademarks, and copyrights as per local and international regulations Additionally, compliance with local intellectual property laws is essential This proactive approach not only protects PetroVietnam’'s innovations and technologies but also ensures that the company operates within the legal frameworks of Venezuela Establishing a strong legal foundation for intellectual property protection will be crucial for long-term success and innovation sustainability in the Venezuelan market 6.Ethical
Trang 8environmental conservation efforts, and social welfare programs By actively engaging in CSR, Petro Vietnam demonstrates its commitment to ethical business conduct and responsible corporate citizenship, fostering goodwill and sustainable relationships within the Venezuelan community
Adhering to ethical business practices is a fundamental principle for PetroVietnam's success in the Venezuelan market This includes conducting all business dealings with integrity, honesty, and fairness Transparency in financial transactions, adherence to anti-corruption policies, and respect for local customs and regulations are essential components of ethical conduct Upholding a strong ethical framework not only ensures legal compliance but also builds trust with stakeholders, including local partners, government entities, and the broader community Ethical business practices are integral to Petro Vietnam's long-term success and positive contribution to the socio-economic fabric of Venezuela
CHAPTER IV MARKET ANALYSIS
Population Growth:
Current: Venezuela's population is large and still growing, which increases the country's need for energy, particularly gas and oil, for industrial processes and the production of electricity Future: Given that population growth is predicted, there will be opportunities as well as challenges in meeting Venezuela's nsing energy demands
Industrial Development:
Current: Due to the growing industrialization of the country, there is an increasing need for a consistent supply of energy, especially for the manufacturing and shipping of goods Future: There will be a greater need for oil and gas due to anticipated expansion in areas including manufacturing, transportation, and energy
Domestic Supply:
Trang 9Future: In the domestic supply chain, particularly in sectors like exploration, transportation, and processing, there is a chance for growth or cooperation
Oil and Gas Industry Development Trends:
Current: The oil and gas sector is expanding as a result of new initiatives and foreign company investments
Future: Opportunities exist to take part in growing initiatives and advancing the oil and gas sector, especially in fields like innovative technology and renewable energy
Gaps and Opportunities:
Gaps: Given the difficulties in guaranteeing a steady energy supply, potential gaps in satisfying the growing energy demand may appear
Opportunities: By offering effective and sustainable energy solutions, taking part in major oil and gas projects, and forging strong local alliances, Petro Vietnam can take advantage of these opportunities
Venezuela inflation and oil revenue
Oil revenue (2000$): Inftation: = Luis Herrera Campins = Jaime Lusinchi = International Reserves
IV Republic = Carlos Andrés Pérez = Rafael Caldera "= Hugo Chavez = Imports from Partners Countries
V Republic (Chavez-Maduro) Nicolas Maduro
1000000%
100000%
Trang 10CHAPTER V
THE PROPOSED STRATEGY
Risk Identification and Mitigation
Proactive Approach: The plan places a strong emphasis on taking a proactive stance in order to consistently recognize any hazards This allows Petro Vietnam to anticipate problems before they arise and take appropriate action
Operational Continuity: Petro Vietnam protects operational continuity by promptly addressing risks, averting interruptions that could harm the company's operations
The risk management strategy for Petro Vietnam's expansion into Venezuela is well-thought-out and shows a proactive mindset The focus on ongoing risk identification and mitigation is indicative of a grasp of the dynamic nature of the global business environment The creation of backup plans also shows PetroVietnam's resolve to be resilient in the face of unforeseen obstacles
Trang 11Partnerships with businesses and government agencies are important for Petro Vietnam to be able to build and maintain strong positions Working closely with local businesses 1s a good way to build trust, exchange knowledge, and streamline operations Aligning with
governmental bodies also guarantees regulatory compliance and makes it easier to interact with politicians Finally, improved partnership relations serve as a basis for successful long-term engagements and give PetroVietnam the credibility and support it needs in the Venezuelan market
CHAPTER VI CONCLUSION
Trang 12REFERENCES
Koning, T (2003) Oil and gas production from basement reservoirs: examples from Indonesia, USA and Venezuela Geological Society, London, Special Publications, 214(1), 83-92 Agnani, B., & Iza, A (2011) Growth in an oil abundant economy: The case of Venezuela Journal of Applied Economics, 14(1), 61-79
Boué, J C (1993) Venezuela: the political economy of oil
Monaldi, F (2015) The impact of the decline in oil prices on the economics, politics and oil industry of Venezuela
Wilpert, G (2003) The economics, culture, and politics of oil in Venezuela Venezuela Analysis, 20
Halff, A., Monaldi, F., Palacios, L., & Santos, M (2017) Apocalypse now: Venezuela, oil and reconstruction Columbia] SIPA| Center on Global Energy Policy
Monaldi, F (2015) The impact of the decline in oil prices on the economics, politics and oil industry of Venezuela
Wilpert, G (2003) The economics, culture, and politics of oil in Venezuela Venezuela Analysis, 20
Manzano, O (2014) Venezuela after a century of oil exploitation Venezuela before Chavez: Anatomy of an economic collapse, 57-87
Manzano, O., & Monaldi, F (2010) 12 The Political Economy of Oil Contract Renegotiation in Venezuela The natural resources trap: Private investment without public commitment, 409 Manzano, O., Monaldi, F., & Sturzenegger, F (2008) The political economy of oil production in Latin America [with comments] Economia, 9(1), 59-103
Salazar-Carrillo, J., & West, B (2004) Oil and Development in Venezuela during the 20th Century Bloomsbury Publishing USA
Mahler, A (2011) Oil in Venezuela: Triggering conflicts or ensuring stability? A historical comparative analysis Politics & Policy, 39(4), 583-611
Venezuelan, A., & Ausman, J (2019) The devastating Venezuelan crisis Surgical neurology international, 10